Choice Hotels International, Inc. - Sleep Inn and ... - Western Hotelier
Choice Hotels International, Inc. - Sleep Inn and ... - Western Hotelier
Choice Hotels International, Inc. - Sleep Inn and ... - Western Hotelier
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<strong>Sleep</strong> <strong>Inn</strong> <strong>and</strong> MainStay Suites Introduce Dual-Br<strong>and</strong>ed Combination<br />
Hotel Prototype<br />
LAS VEGAS, May 16, 2012 /PRNewswire/ -- Today at the company's 58 th<br />
annual convention, <strong>Choice</strong> <strong>Hotels</strong> <strong>International</strong> unveiled a new dual-br<strong>and</strong><br />
combination hotel prototype for its <strong>Sleep</strong> <strong>Inn</strong> <strong>and</strong> MainStay Suites br<strong>and</strong>s.<br />
The combined <strong>Sleep</strong> <strong>Inn</strong> <strong>and</strong> MainStay Suites hotel design joins two great<br />
br<strong>and</strong>s under one roof. With a highly efficient design <strong>and</strong> operating model, it<br />
allows for unique construction options in markets that could support more<br />
than a st<strong>and</strong>alone <strong>Sleep</strong> <strong>Inn</strong> or MainStay Suites hotel.<br />
(Photo: http://photos.prnewswire.com/prnh/20120516/PH06786 )<br />
The smart design captures efficiencies from every square foot of the hotel.<br />
Significant operating efficiencies can result from operating only one front<br />
desk as well as reduced back-of-the-house <strong>and</strong> service staffing. Through this<br />
new combination hotel prototype, operating margins <strong>and</strong> return on investment<br />
for owners can be driven through these reduced operating expenses <strong>and</strong><br />
higher occupancy rates enjoyed by the MainStay Suites br<strong>and</strong>.<br />
"By combining two highly sought-after br<strong>and</strong>s in the same building on one<br />
site, we're able to provide an opportunity to meet the needs of almost any<br />
guest's travel occasion, representing a competitive advantage for owners,"<br />
said Mike Varner, senior director of br<strong>and</strong> strategy for the <strong>Sleep</strong> <strong>Inn</strong>,<br />
MainStay Suites <strong>and</strong> Suburban Extended Stay Hotel br<strong>and</strong>s at <strong>Choice</strong><br />
<strong>Hotels</strong>. "Offering a product on one footprint that fits the needs of two unique<br />
guest segments can be a smart move for hoteliers in today's competitive<br />
hotel development environment."<br />
The <strong>Sleep</strong> <strong>Inn</strong> <strong>and</strong> MainStay Suites hotel combines the key signature<br />
features of both br<strong>and</strong>s, including the <strong>Sleep</strong> <strong>Inn</strong> signature tower <strong>and</strong> portecochere<br />
along with the distinctive MainStay Suites roof line. It offers a single<br />
lobby <strong>and</strong> community room along with a shared fitness center <strong>and</strong> laundry<br />
facility.<br />
The <strong>Sleep</strong> <strong>Inn</strong> br<strong>and</strong> is a new construction midscale br<strong>and</strong> that works to set<br />
itself apart from competitive br<strong>and</strong>s through an innovative refreshed design,<br />
attracting valued guests <strong>and</strong> owners alike. The interior design for <strong>Sleep</strong> <strong>Inn</strong><br />
delivers on the br<strong>and</strong>'s simply stylish br<strong>and</strong> positioning through a fresh <strong>and</strong><br />
innovative design. <strong>Sleep</strong> <strong>Inn</strong> offers a fresh product with programs <strong>and</strong><br />
features that have been carefully planned <strong>and</strong> tested to help drive a strong<br />
return on investment <strong>and</strong> strong guest satisfaction.<br />
MainStay Suites is a new construction midscale all-suites extended-stay<br />
br<strong>and</strong> that allows guests to live with the comforts <strong>and</strong> routine of home. As
hotels that operate with a fairly lean operating model that is st<strong>and</strong>ard of most<br />
extended-stay properties, MainStay Suites hotels can enjoy high occupancy<br />
rates along with exceptional operating efficiencies.<br />
All guests of a <strong>Sleep</strong> <strong>Inn</strong> <strong>and</strong> MainStay Suites combination hotel will be<br />
offered the free <strong>Sleep</strong> <strong>Inn</strong> Morning Medley breakfast, complimentary highspeed<br />
Internet access, exercise facilities, guest laundry facilities, MainStay<br />
Market <strong>and</strong> free cable TV, including premium movie channels. Each<br />
MainStay Suites room includes a fully-equipped kitchen. Housekeeping labor<br />
savings are achieved by the st<strong>and</strong>ard weekly housekeeping <strong>and</strong> Daily Lite-<br />
Touch service for MainStay Suites rooms.<br />
The <strong>Sleep</strong> <strong>Inn</strong> <strong>and</strong> MainStay Suites br<strong>and</strong>s are franchised by <strong>Choice</strong> <strong>Hotels</strong><br />
<strong>International</strong>, <strong>Inc</strong>. (NYSE: CHH), one of the world's largest lodging<br />
franchisors. As of March 31, 2012, there were 456 <strong>Sleep</strong> <strong>Inn</strong> <strong>and</strong> 66<br />
MainStay Suites properties open <strong>and</strong> under development worldwide,<br />
representing 33,472 <strong>and</strong> 5,288 guestrooms respectively.<br />
About <strong>Choice</strong> <strong>Hotels</strong><br />
<strong>Choice</strong> <strong>Hotels</strong> <strong>International</strong>, <strong>Inc</strong>. franchises more than 6,100 hotels,<br />
representing more than 495,000 rooms, in the United States <strong>and</strong> more than<br />
30 other countries <strong>and</strong> territories. As of March 31, 2012, more than 350 hotels<br />
were under construction, awaiting conversion or approved for development in<br />
the United States, representing more than 30,000 rooms, <strong>and</strong> approximately<br />
80 hotels, representing approximately 7,000 rooms, were under construction,<br />
awaiting conversion or approved for development in approximately 20 other<br />
countries <strong>and</strong> territories. The company's Comfort <strong>Inn</strong>, Comfort Suites,<br />
Quality, <strong>Sleep</strong> <strong>Inn</strong>, Clarion, Cambria Suites, MainStay Suites, Suburban<br />
Extended Stay Hotel, Econo Lodge <strong>and</strong> Rodeway <strong>Inn</strong> br<strong>and</strong>s serve guests<br />
worldwide. In addition, via its Ascend Collection membership program,<br />
travelers in the United States, Canada <strong>and</strong> the Caribbean have upscale<br />
lodging options at historic, boutique <strong>and</strong> unique hotels.<br />
Additional corporate information may be found on the <strong>Choice</strong> <strong>Hotels</strong><br />
<strong>International</strong>, <strong>Inc</strong>. web site, which may be accessed at<br />
www.choicehotels.com.<br />
<strong>Choice</strong> <strong>Hotels</strong>, <strong>Choice</strong> <strong>Hotels</strong> <strong>International</strong>, Comfort <strong>Inn</strong>, Comfort Suites,<br />
Quality, <strong>Sleep</strong> <strong>Inn</strong>, Clarion, Cambria Suites, MainStay Suites, Suburban<br />
Extended Stay Hotel, Econo Lodge, Rodeway <strong>Inn</strong> <strong>and</strong> Ascend Collection are<br />
proprietary trademarks <strong>and</strong> service marks of <strong>Choice</strong> <strong>Hotels</strong> <strong>International</strong>.<br />
© 2012 <strong>Choice</strong> <strong>Hotels</strong> <strong>International</strong>, <strong>Inc</strong>. All rights reserved.
CONTACT: Rocco Loverro, +1-301-592-6719,<br />
rocco_loverro@choicehotels.com
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