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October 2006 - The Boys' Brigade

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Engage a generation<br />

A Good Start<br />

NORTHAMPTONSHIRE BATTALION was<br />

asked if we would like to pilot a<br />

localised development campaign<br />

as part of the ‘Engage a Generation’<br />

initiative. We had a real desire to be<br />

involved in the campaign and<br />

were delighted to be asked<br />

to move forward with<br />

this bold, proactive<br />

approach to<br />

developing the work<br />

of <strong>The</strong> Boys’<br />

<strong>Brigade</strong>. In<br />

considering it, we<br />

felt there was a<br />

very clear process<br />

that we would<br />

need to follow to<br />

achieve our<br />

objectives.<br />

• Support from existing groups<br />

• Ideas and support from chaplains<br />

• Local Publicity<br />

• Research<br />

• Send churches information about the<br />

diversity of <strong>The</strong> Boys’ <strong>Brigade</strong> today<br />

• Contact to arrange a face to face<br />

meeting<br />

• Meet to promote the work of <strong>The</strong><br />

Boys’ <strong>Brigade</strong> as relevant to their<br />

youth work<br />

We were aware of how important the<br />

support and encouragement of all our<br />

existing groups and volunteers would be<br />

to the success or failure of the pilot. We<br />

wanted everyone to know that whilst we<br />

were committed to exploring new<br />

groups and new ways of working, that<br />

was not to the neglect of our established<br />

groups. We also invited chaplains from<br />

existing companies to come to a<br />

conference and their input and<br />

constructive feedback was useful in<br />

moving forward.<br />

We realised we needed to ‘engage’ with<br />

the media and use it to our advantage as<br />

much as possible. By attracting press<br />

coverage for the project, through articles<br />

in local newspapers and through a<br />

broadcast on local BBC Radio, we were<br />

able to get some excellent exposure and<br />

the feedback we subsequently received<br />

highlighted the effectiveness of using<br />

local media.<br />

<strong>The</strong> purpose of our research was to<br />

establish a mailing list of churches,<br />

strategically chosen from a set of clear<br />

criteria: Churches where there had been<br />

a BB group in the past, where there was<br />

girls’ work but no boys’ group and<br />

finally, in areas of the county where the<br />

BB was under-represented. Once we had<br />

our list, packs were sent containing<br />

information, a DVD and a letter<br />

advising that we would be contacting<br />

them to discuss the possibility of<br />

meeting with them. However, key<br />

volunteers were needed to<br />

make these phone calls and<br />

some training was needed to<br />

prepare them for some of the questions<br />

or responses they might get. <strong>The</strong><br />

purpose of the calls was to arrange a<br />

face to face meeting not to have the<br />

conversation on the phone!<br />

page 104 • VOLUME 114 No. 4 • <strong>October</strong> <strong>2006</strong>

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