October 2006 - The Boys' Brigade
October 2006 - The Boys' Brigade
October 2006 - The Boys' Brigade
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Engage a generation<br />
A Good Start<br />
NORTHAMPTONSHIRE BATTALION was<br />
asked if we would like to pilot a<br />
localised development campaign<br />
as part of the ‘Engage a Generation’<br />
initiative. We had a real desire to be<br />
involved in the campaign and<br />
were delighted to be asked<br />
to move forward with<br />
this bold, proactive<br />
approach to<br />
developing the work<br />
of <strong>The</strong> Boys’<br />
<strong>Brigade</strong>. In<br />
considering it, we<br />
felt there was a<br />
very clear process<br />
that we would<br />
need to follow to<br />
achieve our<br />
objectives.<br />
• Support from existing groups<br />
• Ideas and support from chaplains<br />
• Local Publicity<br />
• Research<br />
• Send churches information about the<br />
diversity of <strong>The</strong> Boys’ <strong>Brigade</strong> today<br />
• Contact to arrange a face to face<br />
meeting<br />
• Meet to promote the work of <strong>The</strong><br />
Boys’ <strong>Brigade</strong> as relevant to their<br />
youth work<br />
We were aware of how important the<br />
support and encouragement of all our<br />
existing groups and volunteers would be<br />
to the success or failure of the pilot. We<br />
wanted everyone to know that whilst we<br />
were committed to exploring new<br />
groups and new ways of working, that<br />
was not to the neglect of our established<br />
groups. We also invited chaplains from<br />
existing companies to come to a<br />
conference and their input and<br />
constructive feedback was useful in<br />
moving forward.<br />
We realised we needed to ‘engage’ with<br />
the media and use it to our advantage as<br />
much as possible. By attracting press<br />
coverage for the project, through articles<br />
in local newspapers and through a<br />
broadcast on local BBC Radio, we were<br />
able to get some excellent exposure and<br />
the feedback we subsequently received<br />
highlighted the effectiveness of using<br />
local media.<br />
<strong>The</strong> purpose of our research was to<br />
establish a mailing list of churches,<br />
strategically chosen from a set of clear<br />
criteria: Churches where there had been<br />
a BB group in the past, where there was<br />
girls’ work but no boys’ group and<br />
finally, in areas of the county where the<br />
BB was under-represented. Once we had<br />
our list, packs were sent containing<br />
information, a DVD and a letter<br />
advising that we would be contacting<br />
them to discuss the possibility of<br />
meeting with them. However, key<br />
volunteers were needed to<br />
make these phone calls and<br />
some training was needed to<br />
prepare them for some of the questions<br />
or responses they might get. <strong>The</strong><br />
purpose of the calls was to arrange a<br />
face to face meeting not to have the<br />
conversation on the phone!<br />
page 104 • VOLUME 114 No. 4 • <strong>October</strong> <strong>2006</strong>