39614 Global Generics - SJ Berwin
39614 Global Generics - SJ Berwin
39614 Global Generics - SJ Berwin
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IIR’s 6 th Annual<br />
<strong>Global</strong> <strong>Generics</strong><br />
Strategy Summit<br />
Learn how best to increase market share in the<br />
global generics industry<br />
6th-7th February 2007, Hotel NH Eurobuilding, Madrid, Spain<br />
2007 Keynote Speakers:<br />
Stephen Stead,<br />
Chief Executive Officer,<br />
Polpharma, Poland<br />
Dr. Brian Tempest,<br />
Chief Mentor & Executive Vice Chairman of the Board,<br />
Ranbaxy Laboratories Limited, India<br />
Dr Dilip Shah<br />
Chairman<br />
International Generic Pharmaceutical Alliance<br />
and Secretary General<br />
Indian Pharmaceutical Alliance, India<br />
Jonas Tryggvason,<br />
Executive Vice President, Central and Eastern Europe &<br />
Asia Sales, Actavis Group, Iceland<br />
Tim Oldham<br />
Vice President Business Planning and<br />
Operations Effectiveness<br />
Mayne Pharma, UK<br />
Industry experts confirmed to present include:<br />
• Bill Haddad, Chairman and Chief Executive Officer, Biogenerics, USA<br />
• Rory O’ Riordan, Chief Executive Officer, Clonmel Healthcare, and Chairman, Stada Inc., ROI<br />
• Dr. Klaus Maleck, Chief Financial Officer and Vice President Business Development,<br />
BioGeneriX AG, Germany<br />
• Dr. Michel Mikhail, Director, Head of Regulatory Affairs, Europe, CIS & Africa, Ranbaxy, UK<br />
• Dr. Angel Calvo, General Manager, Dr Reddy’s Laboratories LTD, Spain<br />
• Roberto Terruzzi, European General Manager, Almus Pharmaceuticals, UK<br />
• Zeynep Ulusoy, Deputy General Manager, Technical Divisions, Nobel Ilaç, Turkey<br />
• Gabriele Eibenstein, Head of Division, Drug Regulatory Affairs, Federal Institute for Drugs<br />
and Medical Devices, BfarM, Germany<br />
• Sharon Anglin Treat, Executive Director, National Legislative Association on Prescription<br />
Drug Prices, USA<br />
• Michael Brückner, Executive Partner, Accenture GmbH, Germany<br />
• Malcolm Ross, Generapharm-Training and Consultancy, Switzerland<br />
• Brian Lovatt, Vision Healthcare Consultancy Ltd, UK<br />
• Chris Thornham, Solicitor - Patent & Pharmaceuticals Group, <strong>SJ</strong> <strong>Berwin</strong> LLP, London, UK<br />
• Campbell Forsyth, Sole Practitioner, Forsyth Simpson, UK<br />
• Max Vetter, Senior Analyst, Counterfeiting Intelligence Bureau, International Chamber of<br />
Commerce, UK<br />
• Jim Furniss, Director, Pricing and Reimbursement, Bridgehead International Limited, UK<br />
Special rates available for new EU Member States and Accession countries, for more<br />
info please contact +44 (0)20 7017 7481 or email registrations@informa-ls.com<br />
2007 Summit key benefits:<br />
• Design your own agenda by choosing between<br />
distinct streams<br />
• Hear recent effective strategies from CEOs of the<br />
most successful generics companies<br />
• Gain insight into the biosimilars new business era<br />
• Learn from generics industry case studies and<br />
develop new effective business strategies<br />
• Assess the enormous impact of the Plavix case<br />
• Learn about the trends in pricing and reimbursement<br />
for generics in the EU and US<br />
WORKSHOPS AND SEMINARS<br />
www.iir-lifesciences.com/generics<br />
BOOKINGS HOTLINE<br />
+44 (0)20 7017 7481<br />
Don't miss<br />
vital keynote<br />
addresses from<br />
Polpharma and Ranbaxy *<br />
Pre-Conference Workshop<br />
Monday 5th February 2007<br />
How Can <strong>Generics</strong> Companies be Innovative? 'First-to-<br />
Market' Strategies and Effective Techniques for the<br />
Portfolio Management of Generic Drugs'<br />
Led by: Andrew Willis, European Regulatory Affairs Director,<br />
Cardinal Health, UK<br />
Pre-Conference Evening Seminar<br />
Monday 5th February 2007<br />
Merger & Acquisition Activity within the <strong>Generics</strong> Market<br />
Led by: Tommy Erdei, Executive Director of Healthcare Banking,<br />
UBS Warburg, UK<br />
Post-Conference Workshop<br />
Thursday 8th February 2007<br />
Legal Briefing for the <strong>Generics</strong> Industry<br />
Led by: Lorna Brazell, Partner, Bird & Bird, UK<br />
media partners<br />
"A well organised and managed high-level conference,<br />
which should be a must for everyone in industry!"<br />
Ros Kazakov, Exec Director, ABPhM<br />
Delegate, <strong>Global</strong> <strong>Generics</strong> Strategy Summit, 2006<br />
Conference Code: CQ2134
08:30 Coffee and registration<br />
09:00 Opening remarks from the Chairperson<br />
Dr Dilip Shah<br />
Chairman<br />
International Generic Pharmaceutical Alliance<br />
and Secretary General<br />
Indian Pharmaceutical Alliance, India<br />
09:10 The key role and growth of generic medicines in enhancing healthcare<br />
provision: Providing access to safe effective medicines at lower costs<br />
• <strong>Generics</strong> market dynamics<br />
• How do generic medicines contribute annually to European healthcare<br />
systems?<br />
• Generic medicines vs. branded products: Increasing consumers’ choice<br />
• Overview of generic medicines role in Central and Eastern Europe<br />
• Future opportunities for generics companies in European healthcare<br />
markets<br />
Stephen Stead<br />
Chief Executive Officer<br />
Polpharma Group, Poland<br />
09:50 What ails the generics industry?<br />
• What is endangering the generics industry?<br />
• What to do about it?<br />
• Combating the increasing generics competition and retaining market share<br />
• Techniques to be prepared for innovators’ defensive strategies against the<br />
generics industry<br />
Dr Dilip Shah<br />
Chairman<br />
International Generic Pharmaceutical Alliance<br />
and Secretary General<br />
Indian Pharmaceutical Alliance, India<br />
10:30 Coffee break<br />
6th Annual<br />
<strong>Global</strong> <strong>Generics</strong> Strategy Summit<br />
6th-7th February 2007, Hotel NH Eurobuilding, Madrid, Spain<br />
11:00 The challenges from India in the <strong>Global</strong> generics marketplace<br />
• India advantages<br />
• Pharma advantages<br />
• China vs. India<br />
• India’s downsides<br />
Dr Brian Tempest<br />
Chief Mentor & Executive Vice Chairman of the Board<br />
Ranbaxy Laboratories Limited, India<br />
15:10 Overview of pricing strategies and reimbursement applications for<br />
generics in the EU: Maximising profitability and speed to market<br />
• Reviewing the EU legal pricing actions against generics companies<br />
• What are the latest pricing controls?<br />
• Unbranded vs. branded generics pricing<br />
• What are the new arrangements for the reimbursement of ‘standard’<br />
branded generic medicines?<br />
• How is the increasing competition in the generics market going to<br />
impact pricing decisions of EU authorities?<br />
Rory O’ Riordan<br />
Chief Executive Officer<br />
Clonmel Healthcare<br />
And Chairman<br />
Stada Inc., ROI<br />
15:50 Pricing and Reimbursement in the UK<br />
• Overview of the drug approval process in the UK for generics<br />
• The increased use of generics in the UK: How does it impact pricing<br />
and reimbursement?<br />
• Analysing the opportunities presented by the Pharmaceutical Price<br />
Regulation Scheme 2005 (PPRS)<br />
• What are the criteria for generics reimbursement in the UK?<br />
Brian Lovatt<br />
Vision Healthcare Consultancy Ltd, UK<br />
Conference Day One: Tuesday 6th February 2007<br />
STREAM A<br />
TRENDS IN PRICING AND REIMBURSMENT FOR GENERICS<br />
KEYNOTE OPENING SESSIONS<br />
11:40 Opportunities in the Central Eastern-European and Asian generics<br />
markets<br />
For more information about the content of the presentation, please visit:<br />
www.iir-lifesciences.com/generics<br />
Jonas Tryggvason<br />
Executive Vice President, Central and Eastern Europe & Asia Sales<br />
Actavis Group, Iceland<br />
12:20 Lunch<br />
13:30 Biosimilars: The start of a new era<br />
• The emergence of biosimilars: How far have we got?<br />
• Higher prices but higher costs of goods: Will biosimilars really increase<br />
profit?<br />
• Clarifying regulatory frameworks in the EU and US<br />
• Overcoming the complex and unclear nature of biotech patents<br />
Tim Oldham<br />
Vice President Business Planning and Operations Effectiveness<br />
Mayne Pharma, UK<br />
14:10 Building a generics company and gaining competitive advantage in a<br />
global market<br />
• Understanding global generics market dynamics: Where does your<br />
company fit?<br />
• Developing an effective ‘first to market’ strategy in the international<br />
generics market<br />
• Recommendations for strengthening your presence in the global generics<br />
market<br />
• Importance of developing a strong product pipeline to maintain market<br />
growth<br />
• The need for therapeutic diversity to maximise on opportunities<br />
Bill Haddad<br />
Chairman and Chief Executive Officer<br />
Biogenerics, USA<br />
14:50 Afternoon refreshments<br />
AFTERNOON STREAMED SESSIONS<br />
"Excellent programme and speakers; a very good analysis of<br />
the generics business"<br />
Ana Paula Pereira, Marketing and Sales Manager, Sidefarma,<br />
Portugal, Delegate, <strong>Global</strong> <strong>Generics</strong> Strategy Summit, 2005<br />
STREAM B<br />
THE DEVELOPMENT OF BIOSIMILARS:<br />
A NEW BUSINESS OPPORTUNITY<br />
15:10 Overview of the biosimilars market in Europe:<br />
Where do opportunities lie?<br />
• Identifying key industry players in biosimilars and their impact on the<br />
EU market for biotech products<br />
• Overview of the two major biologics sectors:<br />
- Recombinant protein therapeutics<br />
- Monoclonal antibodies<br />
• What are the recent market indicators?<br />
• Identifying and overcoming barriers to entry:<br />
- Reproducibility<br />
- Comparability testing<br />
- Clinical trials<br />
- Costs of R&D<br />
- Costs of goods<br />
• Identifying difficulties in reproducing biologics<br />
• What are the leading countries?<br />
• Identifying opportunities in emerging markets<br />
• The need for a strong and different marketing and launch strategy<br />
Dr Klaus Maleck<br />
Chief Financial Officer and Vice President Business Development<br />
BioGeneriX AG, Germany<br />
Book now: Tel: +44 (0)20 7017 7481 • Fax: +44 (0)20 7017 7823
16:30 The pricing and reimbursement landscape in the US<br />
• What is the impact of attempts to control costs of drugs in the US?<br />
• Assessing the impact of the growth of generics on the pricing and<br />
reimbursement system<br />
• Price controls and reimbursement issues in the US<br />
• Comparison with pricing and reimbursement processes in the European<br />
generics market<br />
• Future pricing and reimbursement issues in the US<br />
Sharon Anglin Treat<br />
Executive Director<br />
National Legislative Association on Prescription Drug Prices, USA<br />
17:10 Closing remarks from the Chairperson<br />
Dr Dilip Shah<br />
Chairman<br />
International Generic Pharmaceutical Alliance<br />
and Secretary General<br />
Indian Pharmaceutical Alliance, India<br />
17:20 End of conference day one Join us at the end of day one for an informal drinks reception<br />
08:00 Coffee and registration<br />
6th Annual<br />
<strong>Global</strong> <strong>Generics</strong> Strategy Summit<br />
6th-7th February 2007, Hotel NH Eurobuilding, Madrid, Spain<br />
15:50 Overcoming pricing and reimbursement issues for biosimilars in<br />
Europe.<br />
• The pricing and reimbursement environment of biologics<br />
• Biosimilars - opportunities and challenges<br />
• The payers' perspective<br />
• Commercialising biosimilars<br />
• Pricing for biosimilar products<br />
• How good are the opportunities?<br />
Jim Furniss<br />
Director, Pricing and Reimbursement<br />
Bridgehead International Limited, UK<br />
16:30 Case study: Sandoz Omnitrope - The first biosimilar approved<br />
• Review of the business case for launching Omnitrope<br />
• Demonstrating product characteristics<br />
• Approval in the EU in April 2006 and the US in May 2006: Blazing the<br />
trail!<br />
• How were the validation criteria set?<br />
• What were the challenges and how did Sandoz manage to overcome<br />
them?<br />
Speaker to be confirmed, for more information please visit: www.iirlifesciences.com/generics<br />
17:10 Closing remarks from the Chairperson<br />
Conference Day Two: Wednesday 7th February 2007<br />
STREAM C<br />
EXPLORING THE LATEST REGULATORY AND LEGAL ISSUES<br />
08:30 Opening remarks from the Chairperson<br />
08:40 Launching generic products: Clearing the way of interim injunctions<br />
• Clearing the patent and regulatory hurdles<br />
• Interim injunctions and litigation considerations<br />
• Reimbursement applications before patent expiry<br />
• Launch strategies and "authorised" generics<br />
Chris Thornham<br />
Solicitor - Patent & Pharmaceuticals Group<br />
<strong>SJ</strong> <strong>Berwin</strong> LLP, London, UK<br />
09:20 Recent litigation involving generics and lessons learned<br />
• Patenting stereochemistry – Warner-Lambert and Lipitor<br />
• Obviousness – is the test shifting in favour of the Patentee?<br />
• Patenting polymorphism – Synthon v SKB and Ivax/Arrow v Akzo Nobel<br />
• Cross border injunctions – GAT and Roche<br />
Campbell Forsyth<br />
Sole Practitioner<br />
Forsyth Simpson, UK<br />
10:00 The battle for ‘authorised generics’: Is there a future?<br />
• Benefits for generics companies<br />
• Benefits for innovator companies<br />
• Different models<br />
• How have the FTC, the Department of Justice and the courts been<br />
treating authorized <strong>Generics</strong>?<br />
Steven Lieberman<br />
Partner<br />
Rothwell Figg Ernst & Manbeck, PC, USA<br />
10:40 Morning coffee<br />
11:10 Overcoming innovator evergreening strategies and techniques to<br />
extend your patent life<br />
• Understanding the nature of innovators defensive strategies to maintain<br />
market growth<br />
• Learn how to deal with innovators products entry to avoid pitfalls<br />
• What are the tricks in patent litigation?<br />
• Assessing the importance of Supplementary Protection Certificates<br />
(SPC’s)<br />
Speaker to be confirmed, for more information please visit:<br />
www.iir-lifesciences.com/generics<br />
STREAM D<br />
BUSINESS DEVELOPMENT STRATEGIES<br />
08:30 Opening remarks from the Chairperson<br />
Dr Dilip Shah<br />
Chairman<br />
International Generic Pharmaceutical Alliance<br />
and Secretary General<br />
Indian Pharmaceutical Alliance, India<br />
08:40 How to manage supply pricing within a European agreement<br />
• Understand the issue<br />
• Factors which impact profitability<br />
• Pan-European supply price requirements<br />
– Supplier (licensor)<br />
– Distributor (licensee)<br />
• Different distribution models in Europe<br />
• Is there a solution – one price mechanism to suit both supplier and<br />
distributor?<br />
Guy Clark<br />
President<br />
Glenmark Pharmaceuticals Europe<br />
09:20 Case study: Techniques to start up a Generic Business in Southern<br />
Europe<br />
• Analysis of the current southern European Generic industry landscape<br />
• Who are the main competitors?<br />
• Identifying and overcoming potential challenges<br />
• Organic growth vs. Acquisitions: Pathways, advantages and<br />
disadvantages for each growth model<br />
• What are the future opportunities for Generic companies in Southern<br />
Europe<br />
Angel Calvo<br />
General Manager<br />
Dr Reddy’s Laboratories LTD, Spain<br />
10:00 <strong>Generics</strong> R&D in Europe: Challenges and opportunities<br />
• The dilemma for the smaller generics companies in Europe.<br />
• Cost effectiveness versus resource availability-where have all the<br />
formulators gone?<br />
• Can the CEE provide an alternative to India for outsourcing in Europe?<br />
• The importance of compatible project management systems in<br />
outsourced development.<br />
Malcolm Ross<br />
Generapharm-Training and Consultancy, Switzerland<br />
E-mail: registrations@informa-ls.com • Web: www.iir-lifesciences.com/generics • Please quote CQ2134
6th Annual<br />
<strong>Global</strong> <strong>Generics</strong> Strategy Summit<br />
6th-7th February 2007, Hotel NH Eurobuilding, Madrid, Spain<br />
11:50 Experiences in implementing the regulatory changes in response to<br />
the New Medicines legislation implemented in Autumn 2005<br />
• Review of the latest regulatory changes in Europe<br />
• When will harmonisation of European legislation for generic medicines<br />
happen?<br />
• How is the patient benefiting from these new regulatory changes?<br />
• What are the future challenges for the national agencies?<br />
Gabriele Eibenstein<br />
Head of Division, Drug Regulatory Affairs<br />
Federal Institute for Drugs and Medical Devices, BfarM, Germany<br />
12:30 Making the choice between the Mutual Recognition Procedure or the<br />
Decentralised Procedure<br />
• Reviewing the key aspects and assessing the pros and cons of the<br />
Mutual Recognition Procedure and Decentralised Procedure<br />
• Factors that need to be taken into consideration to make the right<br />
choice?<br />
• Which of the procedures has been proven more efficient? And in which<br />
context?<br />
Dr. Michel Mikhail<br />
Director, Head of Regulatory Affairs Europe, CIS & Africa<br />
Ranbaxy, UK<br />
13:10 Lunch<br />
" This event gave a lot of possibilities<br />
for networking at an executive level"<br />
Mr Cotting, General Manager, Sochinaz SA<br />
Delegate, <strong>Global</strong> <strong>Generics</strong> Strategy Summit, 2006<br />
"Good opportunity for networking and<br />
update on market trends"<br />
Pablo Barbero, Area Manager, Chemo Iberica<br />
Delegate, <strong>Global</strong> <strong>Generics</strong> Strategy Summit, 2006<br />
14:20 Assessing the increasing acceptance of generics prescribing in general<br />
practices<br />
• What do GPs really think about generics?<br />
• Assessing the level of acceptability by patients of generic medicines<br />
• Implementing direct patient education to increase the prescription of<br />
<strong>Generics</strong><br />
• Knowledge and motivation: What makes a GP prescribe generic medicines?<br />
Dr Roger Bulley<br />
NHS General Practitioner<br />
Hamdon Medical Centre, Sommerset, UK<br />
And Deputy Chair<br />
British Medical Association GP Prescribing Committee, UK<br />
15:00 The Plavix battle: Addressing the potentially enormous impact on<br />
generics and innovators companies<br />
During this presentation a review of the largest-ever generics launch Plavix<br />
case will be given and an outline of the outcome and impact on the generics<br />
industry and innovator companies will be provided.<br />
Severin de Wit<br />
IP consultant IPEG,<br />
The Hague, The Netherlands<br />
15:40 Afternoon refreshments<br />
16:00 Counterfeits generics: Is this a problem yet?<br />
• Overview of the impact and risks created by counterfeited pharmaceutical<br />
products: What are the challenges for stakeholders?<br />
• Addressing the emergence of counterfeited <strong>Generics</strong>: What are the recent<br />
cases?<br />
10:40 Morning coffee<br />
11:10 Responding to a changing world: Overview of the diverse generics<br />
company models<br />
• What are the different business models for generics companies?<br />
• Providing value to patient and providers: differentiating yourself from<br />
your competitors<br />
• Licensing and distribution issues<br />
• Creating added value<br />
• Changing distribution systems for <strong>Generics</strong><br />
• Why is diversity in the generics portfolio becoming the ideal business<br />
model?<br />
• Why do branded and super generics models provide a sustainable<br />
competitive advantage?<br />
• Assessing the importance of being globally focused in terms of sales,<br />
marketing and manufacturing operations<br />
• Examining the increasing involvement of some companies in<br />
proprietary product research & development, and in-licensing<br />
Michael Brückner<br />
Executive Partner<br />
Accenture GmbH, Germany<br />
11:50 <strong>Generics</strong> market development: Impact on company models<br />
• Market models<br />
• Portfolio<br />
• Product life cycle<br />
Roberto Terruzzi<br />
European General Manager<br />
Almus Pharmaceuticals<br />
12:30 Opportunities in generic veterinary medicines for human generic<br />
medicines companies?<br />
• Veterinary generic’s market dynamics<br />
• What are the pioneer products?<br />
• Who are the market leaders?<br />
• Identifying costs and barriers to entry for human <strong>Generics</strong>’ companies<br />
• What is the patent system applied to veterinary <strong>Generics</strong> in Europe?<br />
How does it differ from that for human generics?<br />
• What marketing and sales strategy should be employed?<br />
• The future of veterinary <strong>Generics</strong><br />
Julian Braidwood<br />
Managing Director<br />
Triveritas, UK<br />
13:10 Lunch<br />
CLOSING KEYNOTE PRESENTATIONS<br />
• What are the geographical ‘hotspots’?<br />
• Developing an effective anti-counterfeiting strategy to minimise risks: What<br />
can we learn from the innovative pharma industry?<br />
Max Vetter<br />
Senior Analyst<br />
Counterfeiting Intelligence Bureau<br />
International Chamber of Commerce, UK<br />
16:40 Overview of the Turkish generics industry and what would be the<br />
impact of accession to the EU<br />
• The growing generics market in Turkey<br />
• Pro's and Con's of current regulatory and IP environment for generics<br />
industry in Turkey<br />
• What are the barriers to entry faced by Turkish generics manufacturers<br />
when selling to Europe<br />
• Outsourcing opportunities in Turkey<br />
Zeynep Ulusoy<br />
Deputy General Manager<br />
Technical Divisions<br />
Nobel Ilaç, Turkey<br />
17:20 Closing remarks from the Chairperson<br />
Dr Dilip Shah<br />
Chairman<br />
IGPA, International Generic Pharmaceutical Alliance<br />
and Secretary General<br />
Indian Pharmaceutical Alliance, India<br />
17:30 End of conference<br />
Book now: Tel: +44 (0)20 7017 7481 • Fax: +44 (0)20 7017 7823
The ever increasing competition in the generics industry and the recent<br />
involvement of large pharmaceutical groups, are leading generics<br />
companies to develop innovative growth strategies in the management<br />
of their product portfolio.<br />
During this highly interactive workshop, the leaders will help you<br />
understand how a generics company can be innovative and what<br />
strategies to implement in order to market and manage your products<br />
more effectively.<br />
Key objectives of the Workshop:<br />
This seminar will address the following topics:<br />
6th Annual<br />
<strong>Global</strong> <strong>Generics</strong> Strategy Summit<br />
6th-7th February 2007, Hotel NH Eurobuilding, Madrid, Spain<br />
Workshop W • Monday 5th February 2007<br />
How Can <strong>Generics</strong> Companies Be Innovative? ‘First-to Market’ Strategies and<br />
Effective Techniques for the Portfolio Management of Generic Products<br />
• Mastering the regulatory process for approval<br />
• Adapting to the changing regulatory climate in the EU<br />
• The challenges generics companies facing in the coming years<br />
• Overview of the battle between innovative pharmaceutical companies<br />
and generics companies: How is this evolving?<br />
• What are the new therapeutic opportunities for the industry?<br />
• Strategies for effective product portfolio management (PPM)<br />
• Why do generics companies need to be innovative? And how can this<br />
be achieved?<br />
• Increasing and maintaining diversity in the product portfolio<br />
Registration: 09:30 Start: 10:00 Lunch: 13:00 Afternoon start: 14:00 Finish: 16:30<br />
Evening Seminar X • Monday 5th February 2007<br />
Merger & Acquisition Activity within the <strong>Generics</strong> Market<br />
• Overview of key sectors trends<br />
• Outlook for the generics pharma sector<br />
• What do companies need to do to respond to industry trends<br />
• M&A as a strategic option<br />
• Valuation considerations<br />
• Role of the Investment Bank<br />
• Case studies<br />
Led by:<br />
Registration: 18:00 Start: 18:30 Dinner: 20:00 Finish: 21:30<br />
Workshop Y • Thursday 8th February 2007<br />
Legal Briefing for the <strong>Generics</strong> Industry<br />
• The European Generic Drug Approval Process:<br />
- Complying with the new EU registration procedures<br />
- The harmonisation issue in Europe<br />
• The EU Bolar Provision<br />
- Is the EU 'Bolar' Provision Sufficient?<br />
- How have companies benefited from it?<br />
• IP and Patent strategies<br />
- Assessing the impact of the EU expansion<br />
- The role of the Supplementary Protection Certificate (SPC’s)<br />
• Regulatory Data Exclusivity<br />
- Assessing the importance of data exclusivity<br />
- Strategies to increase the periods of data exclusivity<br />
- Overview of relevant case studies<br />
• Are low price and high volume the key drivers?<br />
• Identifying cost components and their role in pricing<br />
• The emergence of Biosimilars: what are the opportunities for the<br />
generic industry?<br />
Led by:<br />
Andrew Willis<br />
European Regulatory Affairs Director<br />
Cardinal Health, UK<br />
About your workshop leader:<br />
Andrew currently works for Cardinal Health, the worlds leading contract<br />
manufacturer and distributor of pharmaceuticals, where he leads a team of<br />
internal and external regulatory consultants. A qualified Chemist from the<br />
University of Glamorgan, he had 8 years experience in manufacturing and<br />
analysis prior to entering regulatory affairs as a Senior Executive Officer with<br />
responsibility for submission of European MAA’s and project management of<br />
development programs. He has extensive experience of project management of<br />
multinational clinical trials, ensuring co-ordinated compilation of appropriate<br />
documentation for ethics and regulatory submission throughout Europe. Special<br />
interests include: • Life-cycle management • 5 years experience<br />
within EU <strong>Generics</strong> company • Contract manufacturing - pro-active generic<br />
developments • 7 years consulting on generic and line-extension applications<br />
Tommy Erdei<br />
Executive Director of Healthcare Banking<br />
UBS Warburg, UK<br />
About your workshop leader:<br />
Tommy Erdei, CFA, focuses on mergers and acquisitions in the specialty pharma<br />
sector at UBS. Tommy has been involved in a large number of transactions in<br />
the generic sub-sector over the past five years including the recent industry<br />
transforming acquisition of Matrix by Mylan.<br />
• Generic Products Launch and Interim Injunctions<br />
- Implementing successful launch strategies<br />
- Obtaining/avoiding interim injunctions<br />
• Pricing and Reimbursement<br />
- The pricing and reimbursement landscape in the EU<br />
- What are the major challenges and how can they be overcome?<br />
• The Impact of Biosimilars<br />
- Opportunities and challenges for the Generic industry<br />
- The EU regulatory framework on Biosimilars<br />
Led by:<br />
Lorna Brazell<br />
Partner<br />
Bird & Bird, UK<br />
Registration: 09:00 Start: 09:30 Lunch: 12:30 Afternoon start: 14:00 Finish: 16:00<br />
E-mail: registrations@informa-ls.com • Web: www.iir-lifesciences.com/generics • Please quote CQ2134
6th Annual<br />
<strong>Global</strong> <strong>Generics</strong> Strategy Summit<br />
6th-7th February 2007, Hotel NH Eurobuilding, Madrid, Spain<br />
Despite the ever increasing competition, there is still<br />
room for growth in the global generics market!<br />
Don't miss the opportunity to find out how to grow<br />
your market share in the global generics industry!<br />
The 6th Annual <strong>Global</strong> <strong>Generics</strong> Strategy Summit<br />
is the leading generics gathering in Europe. Key<br />
industry leaders meet each year to share practical<br />
strategies and solutions to overcome the latest issues<br />
in the industry.<br />
2007 Summit key benefits:<br />
• Design your own agenda by choosing from between<br />
distinct streams<br />
• Hear recent effective strategies for the CEOs of the<br />
most successful generics companies<br />
• Gain insight into the new business era of biosimilars<br />
• Learn from generics industry case studies and develop<br />
new effective business strategies<br />
• Assess the enormous impact of the Plavix case<br />
• Learn about trends in pricing and reimbursement for<br />
generics in the EU and US<br />
PROMOTIONAL OPPORTUNITIES<br />
To learn more about our full range of sponsorship or exhibiting<br />
opportunities please contact Louise Reynolds, Business<br />
Development Manager,<br />
Tel: +44 (0) 20 7017 5750 or email:<br />
louise.reynolds@informa.com<br />
Raise your corporate profile by sponsoring or exhibiting at this<br />
event. The 6th Annual <strong>Global</strong> <strong>Generics</strong> Strategy Summit will<br />
represent the most up to date commercial event in Europe on this<br />
topic, gathering industry and regulatory experts.<br />
By becoming an event partner, you can:<br />
• Forge new alliances and joint ventures<br />
• Launch new products/services and promote existing ones<br />
• Raise your profile and corporate image<br />
• Develop new client relationships and affirm existing ones<br />
Why you can’t afford to miss this conference:<br />
• Participation from Senior Executives<br />
Attracting senior Strategic decision makers with top<br />
level speakers, discussion panels, knowledge sharing<br />
panels and in depth workshops.<br />
• Outstanding Networking opportunities<br />
This event is one of IIR Life Sciences fast growing one,<br />
each year more participants are joining the conference.<br />
• Learn the latest <strong>Generics</strong> Topics<br />
Hard hitting case studies, take away the best practice<br />
tips to drive your business<br />
The venue: Madrid<br />
Madrid, the capital of Spain, a cosmopolitan city and a<br />
business center, located in the heart of the peninsula and<br />
right in the center of the Castilian plain. This marvelous<br />
city is characterised by intense cultural and artistic activity<br />
and a very lively nightlife.<br />
WHO WILL YOU MEET AT THIS EVENT?<br />
Access to key decision makers worldwide<br />
6th Annual <strong>Global</strong> Generic Strategy Summit is the ideal<br />
platform for your organisation to demonstrate its<br />
products and services to a targeted and extended<br />
audience from different sectors of the <strong>Generics</strong> industry.<br />
Learn the latest methods being used to design high<br />
impact business strategy<br />
Top Delegate Job Titles 2006<br />
Business Manager<br />
Regulatory Affairs Director<br />
Director<br />
Business Development Manager<br />
Managing Director<br />
Chief Executive Officer<br />
General Manager<br />
Vice President<br />
SUPPORTING PUBLICATIONS<br />
Book now: Tel: +44 (0)20 7017 7481 • Fax: +44 (0)20 7017 7823<br />
Eastern Europe 39%<br />
Other Western Europe 6%<br />
UK 30%<br />
Middle East 1%<br />
Asia 2%<br />
US 1%<br />
Southern Europe 11%<br />
Northern Europe 10%<br />
Registration Specialist<br />
Commercial Director<br />
Medical Director<br />
Group R&D Director<br />
Business Strategy Manager<br />
Purchasing Manager
6th Annual<br />
<strong>Global</strong> <strong>Generics</strong> Strategy Summit<br />
6th-7th February 2007, Hotel NH Eurobuilding, Madrid, Spain<br />
2007 Keynote Speakers<br />
Stephen Stead, Chief Executive Officer, Polpharma, Poland<br />
Mr Stead, a UK citizen and Pharmacist, has 25 years pharmaceutical industry experience and has held senior leadership<br />
positions in both with innovative and generic companies, including GlaxoSmithKline, Boehringer Mannheim and Valeant<br />
(ICN). He has been responsible for running companies in the Central and Eastern Europe area for the past 15 years, most<br />
recently as CEO for Terapia SA in Romania, which was successfully sold by Advent International to Ranbaxy in June. Mr Stead<br />
is currently the new Chief Executive Officer of Polpharma, the Polish market leader by volume of medical drugs. He will bring<br />
his experience to Polpharma, in order to accelerate the companies expansion into the fast growing regional markets and to<br />
consolidate its leadership of the Polish market.<br />
Dr Brian Tempest, Chief Mentor & Executive Vice Chairman of the Board, Ranbaxy, India<br />
Dr. Brian W. Tempest has worked in the Pharmaceutical Industry for over 33 years and is widely regarded for his vast domain<br />
knowledge and experience in managing operations in Emerging markets, Europe, Japan and the USA. Dr. Tempest joined<br />
Ranbaxy in 1995 as Regional Director, Europe, CIS and Africa. In January 2000 he was promoted as Worldwide President -<br />
Pharmaceuticals, based in India. He was subsequently inducted on the Board of Directors of the company. In December 2003,<br />
he was elevated to the rank of “Joint Managing Director and CEO Designate”. Dr. Tempest assumed his current role of “CEO<br />
and Managing Director” on July 5, 2004. During the initial 14 years of his prolific career, Dr. Tempest worked for Beecham<br />
and GD Searle in a variety of roles in Sales, Marketing and Country Management, primarily in the UK. In 1985, he joined<br />
Glaxo Holdings as Regional Director responsible for the Far East Region, including Japan, China, Korea, Taiwan, Africa and<br />
the Middle East Region. In 1993, Dr. Tempest joined Fisons plc and became its Worldwide Commercial Operations Director,<br />
managing all 40 Country Operations. Dr. Tempest holds a PhD in Chemistry from Lancaster University. He is an active<br />
participant at global healthcare conferences and a familiar speaker at many international medical forums.<br />
Dr Dilip Shah, Chairman, IGPA, International Generic Pharmaceutical Alliance and Secretary<br />
General, Indian Pharmaceutical Alliance, India<br />
Dilip Shah is the CEO of Vision Consulting Group, a firm specialised in strategic planning and has 37 years’ varied experience<br />
in the pharmaceutical industry.<br />
In addition, he currently holds the following positions:<br />
Chair of the Management Board of the International Generic Pharmaceutical Alliance (IGPA)<br />
Secretary-General of the Indian Pharmaceutical Alliance (IPA), an Association of 13 large research based national companies.<br />
Together they share 30 per cent of the domestic market, account for one-third of exports and contribute 90 per cent of R & D<br />
spending in the pharmaceutical industry<br />
Member, The World Bank <strong>Generics</strong> Consultative Group<br />
Co-chairman of the FICCI's Committee on Pharmaceuticals<br />
Member of the Board of Advisors of:<br />
- Express Pharma Pulse (Weekly)<br />
- Pharmabiz.com (Weekly)<br />
Member of the Advisory Panel for the Business Briefing: Pharma<strong>Generics</strong>, U.K.<br />
Editor, Asia and India, Journal of Generic Medicines, U.K.<br />
Tim Oldham, VP Business Planning and Operations Effectiveness, Mayne Pharma, UK<br />
Tim Oldham joined Mayne Pharma in 2002 as <strong>Global</strong> Projects Manager to lead Mayne’s entry into biosimilars. In 2003 he<br />
moved to Europe as Director of Business Development and Strategic Marketing, building deeper relations with the biosimilar<br />
industry and ultimately leading the deal team that closed Mayne’s joint development and marketing agreement for EPO and G-<br />
CSF with Pliva in February 2005. Since then he has been a member of the Joint Development Committee and led the Mayne<br />
implementation team. Tim is also a member of the European Generic Medicines Association (EGA) Executive and Chairman<br />
of the EGA’s Biosimilars and Biotechnology Committee. He was a member of the Program Committee for the EMEA/DIA<br />
Biosimilars Workshop in Paris in late 2005 and led the biosimilar industry delegation at that workshop. He has spoken widely<br />
on biosimilars issues. Prior to joining Mayne, Tim was a consultant with McKinsey & Company in Australia. He holds a PhD<br />
in chemistry (photodynamic therapy) from Imperial College in London and Honors’ degrees in Science (chemistry) and Law<br />
(intellectual property) from the Australian National University in Canberra.<br />
Jonas Tryggvason, Executive Vice President, Central and Eastern Europe & Asia Sales, Actavis<br />
Group, UK<br />
Mr Tryggvason has 15 years of extensive experience in business development on the international market. Working in sales,<br />
marketing and management at locations in USA, Iceland, Bulgaria and Russia. He has obtained wide knowledge of business<br />
cultures in the Eastern Europe and the Pacific area. Recognised for being quick to get the big picture and move things forward.<br />
From 2004 to 2005, Mr Tryggvason was the Actavis Group Regional Director (Russia, Ukraine & CIS) and Head of Actavis<br />
Representative Office in Moscow. Since December 2005, he is currently the Executive Vice President at the Actavis Group<br />
(CEEA Sales).<br />
E-mail: registrations@informa-ls.com • Web: www.iir-lifesciences.com/generics • Please quote CQ2134
LS/ND/EH/LK/<br />
Your VIP number is on the address label. If there is no label, please quote<br />
<strong>Global</strong> <strong>Generics</strong> Strategy Summit<br />
6th - 7th February 2007 • Hotel NH Eurobuilding, Madrid, Spain<br />
www.iir-lifesciences.com/generics<br />
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Terms and Conditions<br />
FEE: This includes all technical sessions, lunch and documentation.<br />
CANCELLATIONS: Cancellations received in writing before and on 22 January<br />
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■ Monday 5th February 2007 Full-day Pre-Conf Workshop W CQ2134W<br />
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Venue Details:<br />
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Tel: +34 91 353 73 00<br />
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Conference Documentation: Cannot Attend?<br />
For those busy executives who cannot take full advantage of this event, the papers<br />
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