10.11.2012 Views

39614 Global Generics - SJ Berwin

39614 Global Generics - SJ Berwin

39614 Global Generics - SJ Berwin

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

*<br />

*<br />

IIR’s 6 th Annual<br />

<strong>Global</strong> <strong>Generics</strong><br />

Strategy Summit<br />

Learn how best to increase market share in the<br />

global generics industry<br />

6th-7th February 2007, Hotel NH Eurobuilding, Madrid, Spain<br />

2007 Keynote Speakers:<br />

Stephen Stead,<br />

Chief Executive Officer,<br />

Polpharma, Poland<br />

Dr. Brian Tempest,<br />

Chief Mentor & Executive Vice Chairman of the Board,<br />

Ranbaxy Laboratories Limited, India<br />

Dr Dilip Shah<br />

Chairman<br />

International Generic Pharmaceutical Alliance<br />

and Secretary General<br />

Indian Pharmaceutical Alliance, India<br />

Jonas Tryggvason,<br />

Executive Vice President, Central and Eastern Europe &<br />

Asia Sales, Actavis Group, Iceland<br />

Tim Oldham<br />

Vice President Business Planning and<br />

Operations Effectiveness<br />

Mayne Pharma, UK<br />

Industry experts confirmed to present include:<br />

• Bill Haddad, Chairman and Chief Executive Officer, Biogenerics, USA<br />

• Rory O’ Riordan, Chief Executive Officer, Clonmel Healthcare, and Chairman, Stada Inc., ROI<br />

• Dr. Klaus Maleck, Chief Financial Officer and Vice President Business Development,<br />

BioGeneriX AG, Germany<br />

• Dr. Michel Mikhail, Director, Head of Regulatory Affairs, Europe, CIS & Africa, Ranbaxy, UK<br />

• Dr. Angel Calvo, General Manager, Dr Reddy’s Laboratories LTD, Spain<br />

• Roberto Terruzzi, European General Manager, Almus Pharmaceuticals, UK<br />

• Zeynep Ulusoy, Deputy General Manager, Technical Divisions, Nobel Ilaç, Turkey<br />

• Gabriele Eibenstein, Head of Division, Drug Regulatory Affairs, Federal Institute for Drugs<br />

and Medical Devices, BfarM, Germany<br />

• Sharon Anglin Treat, Executive Director, National Legislative Association on Prescription<br />

Drug Prices, USA<br />

• Michael Brückner, Executive Partner, Accenture GmbH, Germany<br />

• Malcolm Ross, Generapharm-Training and Consultancy, Switzerland<br />

• Brian Lovatt, Vision Healthcare Consultancy Ltd, UK<br />

• Chris Thornham, Solicitor - Patent & Pharmaceuticals Group, <strong>SJ</strong> <strong>Berwin</strong> LLP, London, UK<br />

• Campbell Forsyth, Sole Practitioner, Forsyth Simpson, UK<br />

• Max Vetter, Senior Analyst, Counterfeiting Intelligence Bureau, International Chamber of<br />

Commerce, UK<br />

• Jim Furniss, Director, Pricing and Reimbursement, Bridgehead International Limited, UK<br />

Special rates available for new EU Member States and Accession countries, for more<br />

info please contact +44 (0)20 7017 7481 or email registrations@informa-ls.com<br />

2007 Summit key benefits:<br />

• Design your own agenda by choosing between<br />

distinct streams<br />

• Hear recent effective strategies from CEOs of the<br />

most successful generics companies<br />

• Gain insight into the biosimilars new business era<br />

• Learn from generics industry case studies and<br />

develop new effective business strategies<br />

• Assess the enormous impact of the Plavix case<br />

• Learn about the trends in pricing and reimbursement<br />

for generics in the EU and US<br />

WORKSHOPS AND SEMINARS<br />

www.iir-lifesciences.com/generics<br />

BOOKINGS HOTLINE<br />

+44 (0)20 7017 7481<br />

Don't miss<br />

vital keynote<br />

addresses from<br />

Polpharma and Ranbaxy *<br />

Pre-Conference Workshop<br />

Monday 5th February 2007<br />

How Can <strong>Generics</strong> Companies be Innovative? 'First-to-<br />

Market' Strategies and Effective Techniques for the<br />

Portfolio Management of Generic Drugs'<br />

Led by: Andrew Willis, European Regulatory Affairs Director,<br />

Cardinal Health, UK<br />

Pre-Conference Evening Seminar<br />

Monday 5th February 2007<br />

Merger & Acquisition Activity within the <strong>Generics</strong> Market<br />

Led by: Tommy Erdei, Executive Director of Healthcare Banking,<br />

UBS Warburg, UK<br />

Post-Conference Workshop<br />

Thursday 8th February 2007<br />

Legal Briefing for the <strong>Generics</strong> Industry<br />

Led by: Lorna Brazell, Partner, Bird & Bird, UK<br />

media partners<br />

"A well organised and managed high-level conference,<br />

which should be a must for everyone in industry!"<br />

Ros Kazakov, Exec Director, ABPhM<br />

Delegate, <strong>Global</strong> <strong>Generics</strong> Strategy Summit, 2006<br />

Conference Code: CQ2134


08:30 Coffee and registration<br />

09:00 Opening remarks from the Chairperson<br />

Dr Dilip Shah<br />

Chairman<br />

International Generic Pharmaceutical Alliance<br />

and Secretary General<br />

Indian Pharmaceutical Alliance, India<br />

09:10 The key role and growth of generic medicines in enhancing healthcare<br />

provision: Providing access to safe effective medicines at lower costs<br />

• <strong>Generics</strong> market dynamics<br />

• How do generic medicines contribute annually to European healthcare<br />

systems?<br />

• Generic medicines vs. branded products: Increasing consumers’ choice<br />

• Overview of generic medicines role in Central and Eastern Europe<br />

• Future opportunities for generics companies in European healthcare<br />

markets<br />

Stephen Stead<br />

Chief Executive Officer<br />

Polpharma Group, Poland<br />

09:50 What ails the generics industry?<br />

• What is endangering the generics industry?<br />

• What to do about it?<br />

• Combating the increasing generics competition and retaining market share<br />

• Techniques to be prepared for innovators’ defensive strategies against the<br />

generics industry<br />

Dr Dilip Shah<br />

Chairman<br />

International Generic Pharmaceutical Alliance<br />

and Secretary General<br />

Indian Pharmaceutical Alliance, India<br />

10:30 Coffee break<br />

6th Annual<br />

<strong>Global</strong> <strong>Generics</strong> Strategy Summit<br />

6th-7th February 2007, Hotel NH Eurobuilding, Madrid, Spain<br />

11:00 The challenges from India in the <strong>Global</strong> generics marketplace<br />

• India advantages<br />

• Pharma advantages<br />

• China vs. India<br />

• India’s downsides<br />

Dr Brian Tempest<br />

Chief Mentor & Executive Vice Chairman of the Board<br />

Ranbaxy Laboratories Limited, India<br />

15:10 Overview of pricing strategies and reimbursement applications for<br />

generics in the EU: Maximising profitability and speed to market<br />

• Reviewing the EU legal pricing actions against generics companies<br />

• What are the latest pricing controls?<br />

• Unbranded vs. branded generics pricing<br />

• What are the new arrangements for the reimbursement of ‘standard’<br />

branded generic medicines?<br />

• How is the increasing competition in the generics market going to<br />

impact pricing decisions of EU authorities?<br />

Rory O’ Riordan<br />

Chief Executive Officer<br />

Clonmel Healthcare<br />

And Chairman<br />

Stada Inc., ROI<br />

15:50 Pricing and Reimbursement in the UK<br />

• Overview of the drug approval process in the UK for generics<br />

• The increased use of generics in the UK: How does it impact pricing<br />

and reimbursement?<br />

• Analysing the opportunities presented by the Pharmaceutical Price<br />

Regulation Scheme 2005 (PPRS)<br />

• What are the criteria for generics reimbursement in the UK?<br />

Brian Lovatt<br />

Vision Healthcare Consultancy Ltd, UK<br />

Conference Day One: Tuesday 6th February 2007<br />

STREAM A<br />

TRENDS IN PRICING AND REIMBURSMENT FOR GENERICS<br />

KEYNOTE OPENING SESSIONS<br />

11:40 Opportunities in the Central Eastern-European and Asian generics<br />

markets<br />

For more information about the content of the presentation, please visit:<br />

www.iir-lifesciences.com/generics<br />

Jonas Tryggvason<br />

Executive Vice President, Central and Eastern Europe & Asia Sales<br />

Actavis Group, Iceland<br />

12:20 Lunch<br />

13:30 Biosimilars: The start of a new era<br />

• The emergence of biosimilars: How far have we got?<br />

• Higher prices but higher costs of goods: Will biosimilars really increase<br />

profit?<br />

• Clarifying regulatory frameworks in the EU and US<br />

• Overcoming the complex and unclear nature of biotech patents<br />

Tim Oldham<br />

Vice President Business Planning and Operations Effectiveness<br />

Mayne Pharma, UK<br />

14:10 Building a generics company and gaining competitive advantage in a<br />

global market<br />

• Understanding global generics market dynamics: Where does your<br />

company fit?<br />

• Developing an effective ‘first to market’ strategy in the international<br />

generics market<br />

• Recommendations for strengthening your presence in the global generics<br />

market<br />

• Importance of developing a strong product pipeline to maintain market<br />

growth<br />

• The need for therapeutic diversity to maximise on opportunities<br />

Bill Haddad<br />

Chairman and Chief Executive Officer<br />

Biogenerics, USA<br />

14:50 Afternoon refreshments<br />

AFTERNOON STREAMED SESSIONS<br />

"Excellent programme and speakers; a very good analysis of<br />

the generics business"<br />

Ana Paula Pereira, Marketing and Sales Manager, Sidefarma,<br />

Portugal, Delegate, <strong>Global</strong> <strong>Generics</strong> Strategy Summit, 2005<br />

STREAM B<br />

THE DEVELOPMENT OF BIOSIMILARS:<br />

A NEW BUSINESS OPPORTUNITY<br />

15:10 Overview of the biosimilars market in Europe:<br />

Where do opportunities lie?<br />

• Identifying key industry players in biosimilars and their impact on the<br />

EU market for biotech products<br />

• Overview of the two major biologics sectors:<br />

- Recombinant protein therapeutics<br />

- Monoclonal antibodies<br />

• What are the recent market indicators?<br />

• Identifying and overcoming barriers to entry:<br />

- Reproducibility<br />

- Comparability testing<br />

- Clinical trials<br />

- Costs of R&D<br />

- Costs of goods<br />

• Identifying difficulties in reproducing biologics<br />

• What are the leading countries?<br />

• Identifying opportunities in emerging markets<br />

• The need for a strong and different marketing and launch strategy<br />

Dr Klaus Maleck<br />

Chief Financial Officer and Vice President Business Development<br />

BioGeneriX AG, Germany<br />

Book now: Tel: +44 (0)20 7017 7481 • Fax: +44 (0)20 7017 7823


16:30 The pricing and reimbursement landscape in the US<br />

• What is the impact of attempts to control costs of drugs in the US?<br />

• Assessing the impact of the growth of generics on the pricing and<br />

reimbursement system<br />

• Price controls and reimbursement issues in the US<br />

• Comparison with pricing and reimbursement processes in the European<br />

generics market<br />

• Future pricing and reimbursement issues in the US<br />

Sharon Anglin Treat<br />

Executive Director<br />

National Legislative Association on Prescription Drug Prices, USA<br />

17:10 Closing remarks from the Chairperson<br />

Dr Dilip Shah<br />

Chairman<br />

International Generic Pharmaceutical Alliance<br />

and Secretary General<br />

Indian Pharmaceutical Alliance, India<br />

17:20 End of conference day one Join us at the end of day one for an informal drinks reception<br />

08:00 Coffee and registration<br />

6th Annual<br />

<strong>Global</strong> <strong>Generics</strong> Strategy Summit<br />

6th-7th February 2007, Hotel NH Eurobuilding, Madrid, Spain<br />

15:50 Overcoming pricing and reimbursement issues for biosimilars in<br />

Europe.<br />

• The pricing and reimbursement environment of biologics<br />

• Biosimilars - opportunities and challenges<br />

• The payers' perspective<br />

• Commercialising biosimilars<br />

• Pricing for biosimilar products<br />

• How good are the opportunities?<br />

Jim Furniss<br />

Director, Pricing and Reimbursement<br />

Bridgehead International Limited, UK<br />

16:30 Case study: Sandoz Omnitrope - The first biosimilar approved<br />

• Review of the business case for launching Omnitrope<br />

• Demonstrating product characteristics<br />

• Approval in the EU in April 2006 and the US in May 2006: Blazing the<br />

trail!<br />

• How were the validation criteria set?<br />

• What were the challenges and how did Sandoz manage to overcome<br />

them?<br />

Speaker to be confirmed, for more information please visit: www.iirlifesciences.com/generics<br />

17:10 Closing remarks from the Chairperson<br />

Conference Day Two: Wednesday 7th February 2007<br />

STREAM C<br />

EXPLORING THE LATEST REGULATORY AND LEGAL ISSUES<br />

08:30 Opening remarks from the Chairperson<br />

08:40 Launching generic products: Clearing the way of interim injunctions<br />

• Clearing the patent and regulatory hurdles<br />

• Interim injunctions and litigation considerations<br />

• Reimbursement applications before patent expiry<br />

• Launch strategies and "authorised" generics<br />

Chris Thornham<br />

Solicitor - Patent & Pharmaceuticals Group<br />

<strong>SJ</strong> <strong>Berwin</strong> LLP, London, UK<br />

09:20 Recent litigation involving generics and lessons learned<br />

• Patenting stereochemistry – Warner-Lambert and Lipitor<br />

• Obviousness – is the test shifting in favour of the Patentee?<br />

• Patenting polymorphism – Synthon v SKB and Ivax/Arrow v Akzo Nobel<br />

• Cross border injunctions – GAT and Roche<br />

Campbell Forsyth<br />

Sole Practitioner<br />

Forsyth Simpson, UK<br />

10:00 The battle for ‘authorised generics’: Is there a future?<br />

• Benefits for generics companies<br />

• Benefits for innovator companies<br />

• Different models<br />

• How have the FTC, the Department of Justice and the courts been<br />

treating authorized <strong>Generics</strong>?<br />

Steven Lieberman<br />

Partner<br />

Rothwell Figg Ernst & Manbeck, PC, USA<br />

10:40 Morning coffee<br />

11:10 Overcoming innovator evergreening strategies and techniques to<br />

extend your patent life<br />

• Understanding the nature of innovators defensive strategies to maintain<br />

market growth<br />

• Learn how to deal with innovators products entry to avoid pitfalls<br />

• What are the tricks in patent litigation?<br />

• Assessing the importance of Supplementary Protection Certificates<br />

(SPC’s)<br />

Speaker to be confirmed, for more information please visit:<br />

www.iir-lifesciences.com/generics<br />

STREAM D<br />

BUSINESS DEVELOPMENT STRATEGIES<br />

08:30 Opening remarks from the Chairperson<br />

Dr Dilip Shah<br />

Chairman<br />

International Generic Pharmaceutical Alliance<br />

and Secretary General<br />

Indian Pharmaceutical Alliance, India<br />

08:40 How to manage supply pricing within a European agreement<br />

• Understand the issue<br />

• Factors which impact profitability<br />

• Pan-European supply price requirements<br />

– Supplier (licensor)<br />

– Distributor (licensee)<br />

• Different distribution models in Europe<br />

• Is there a solution – one price mechanism to suit both supplier and<br />

distributor?<br />

Guy Clark<br />

President<br />

Glenmark Pharmaceuticals Europe<br />

09:20 Case study: Techniques to start up a Generic Business in Southern<br />

Europe<br />

• Analysis of the current southern European Generic industry landscape<br />

• Who are the main competitors?<br />

• Identifying and overcoming potential challenges<br />

• Organic growth vs. Acquisitions: Pathways, advantages and<br />

disadvantages for each growth model<br />

• What are the future opportunities for Generic companies in Southern<br />

Europe<br />

Angel Calvo<br />

General Manager<br />

Dr Reddy’s Laboratories LTD, Spain<br />

10:00 <strong>Generics</strong> R&D in Europe: Challenges and opportunities<br />

• The dilemma for the smaller generics companies in Europe.<br />

• Cost effectiveness versus resource availability-where have all the<br />

formulators gone?<br />

• Can the CEE provide an alternative to India for outsourcing in Europe?<br />

• The importance of compatible project management systems in<br />

outsourced development.<br />

Malcolm Ross<br />

Generapharm-Training and Consultancy, Switzerland<br />

E-mail: registrations@informa-ls.com • Web: www.iir-lifesciences.com/generics • Please quote CQ2134


6th Annual<br />

<strong>Global</strong> <strong>Generics</strong> Strategy Summit<br />

6th-7th February 2007, Hotel NH Eurobuilding, Madrid, Spain<br />

11:50 Experiences in implementing the regulatory changes in response to<br />

the New Medicines legislation implemented in Autumn 2005<br />

• Review of the latest regulatory changes in Europe<br />

• When will harmonisation of European legislation for generic medicines<br />

happen?<br />

• How is the patient benefiting from these new regulatory changes?<br />

• What are the future challenges for the national agencies?<br />

Gabriele Eibenstein<br />

Head of Division, Drug Regulatory Affairs<br />

Federal Institute for Drugs and Medical Devices, BfarM, Germany<br />

12:30 Making the choice between the Mutual Recognition Procedure or the<br />

Decentralised Procedure<br />

• Reviewing the key aspects and assessing the pros and cons of the<br />

Mutual Recognition Procedure and Decentralised Procedure<br />

• Factors that need to be taken into consideration to make the right<br />

choice?<br />

• Which of the procedures has been proven more efficient? And in which<br />

context?<br />

Dr. Michel Mikhail<br />

Director, Head of Regulatory Affairs Europe, CIS & Africa<br />

Ranbaxy, UK<br />

13:10 Lunch<br />

" This event gave a lot of possibilities<br />

for networking at an executive level"<br />

Mr Cotting, General Manager, Sochinaz SA<br />

Delegate, <strong>Global</strong> <strong>Generics</strong> Strategy Summit, 2006<br />

"Good opportunity for networking and<br />

update on market trends"<br />

Pablo Barbero, Area Manager, Chemo Iberica<br />

Delegate, <strong>Global</strong> <strong>Generics</strong> Strategy Summit, 2006<br />

14:20 Assessing the increasing acceptance of generics prescribing in general<br />

practices<br />

• What do GPs really think about generics?<br />

• Assessing the level of acceptability by patients of generic medicines<br />

• Implementing direct patient education to increase the prescription of<br />

<strong>Generics</strong><br />

• Knowledge and motivation: What makes a GP prescribe generic medicines?<br />

Dr Roger Bulley<br />

NHS General Practitioner<br />

Hamdon Medical Centre, Sommerset, UK<br />

And Deputy Chair<br />

British Medical Association GP Prescribing Committee, UK<br />

15:00 The Plavix battle: Addressing the potentially enormous impact on<br />

generics and innovators companies<br />

During this presentation a review of the largest-ever generics launch Plavix<br />

case will be given and an outline of the outcome and impact on the generics<br />

industry and innovator companies will be provided.<br />

Severin de Wit<br />

IP consultant IPEG,<br />

The Hague, The Netherlands<br />

15:40 Afternoon refreshments<br />

16:00 Counterfeits generics: Is this a problem yet?<br />

• Overview of the impact and risks created by counterfeited pharmaceutical<br />

products: What are the challenges for stakeholders?<br />

• Addressing the emergence of counterfeited <strong>Generics</strong>: What are the recent<br />

cases?<br />

10:40 Morning coffee<br />

11:10 Responding to a changing world: Overview of the diverse generics<br />

company models<br />

• What are the different business models for generics companies?<br />

• Providing value to patient and providers: differentiating yourself from<br />

your competitors<br />

• Licensing and distribution issues<br />

• Creating added value<br />

• Changing distribution systems for <strong>Generics</strong><br />

• Why is diversity in the generics portfolio becoming the ideal business<br />

model?<br />

• Why do branded and super generics models provide a sustainable<br />

competitive advantage?<br />

• Assessing the importance of being globally focused in terms of sales,<br />

marketing and manufacturing operations<br />

• Examining the increasing involvement of some companies in<br />

proprietary product research & development, and in-licensing<br />

Michael Brückner<br />

Executive Partner<br />

Accenture GmbH, Germany<br />

11:50 <strong>Generics</strong> market development: Impact on company models<br />

• Market models<br />

• Portfolio<br />

• Product life cycle<br />

Roberto Terruzzi<br />

European General Manager<br />

Almus Pharmaceuticals<br />

12:30 Opportunities in generic veterinary medicines for human generic<br />

medicines companies?<br />

• Veterinary generic’s market dynamics<br />

• What are the pioneer products?<br />

• Who are the market leaders?<br />

• Identifying costs and barriers to entry for human <strong>Generics</strong>’ companies<br />

• What is the patent system applied to veterinary <strong>Generics</strong> in Europe?<br />

How does it differ from that for human generics?<br />

• What marketing and sales strategy should be employed?<br />

• The future of veterinary <strong>Generics</strong><br />

Julian Braidwood<br />

Managing Director<br />

Triveritas, UK<br />

13:10 Lunch<br />

CLOSING KEYNOTE PRESENTATIONS<br />

• What are the geographical ‘hotspots’?<br />

• Developing an effective anti-counterfeiting strategy to minimise risks: What<br />

can we learn from the innovative pharma industry?<br />

Max Vetter<br />

Senior Analyst<br />

Counterfeiting Intelligence Bureau<br />

International Chamber of Commerce, UK<br />

16:40 Overview of the Turkish generics industry and what would be the<br />

impact of accession to the EU<br />

• The growing generics market in Turkey<br />

• Pro's and Con's of current regulatory and IP environment for generics<br />

industry in Turkey<br />

• What are the barriers to entry faced by Turkish generics manufacturers<br />

when selling to Europe<br />

• Outsourcing opportunities in Turkey<br />

Zeynep Ulusoy<br />

Deputy General Manager<br />

Technical Divisions<br />

Nobel Ilaç, Turkey<br />

17:20 Closing remarks from the Chairperson<br />

Dr Dilip Shah<br />

Chairman<br />

IGPA, International Generic Pharmaceutical Alliance<br />

and Secretary General<br />

Indian Pharmaceutical Alliance, India<br />

17:30 End of conference<br />

Book now: Tel: +44 (0)20 7017 7481 • Fax: +44 (0)20 7017 7823


The ever increasing competition in the generics industry and the recent<br />

involvement of large pharmaceutical groups, are leading generics<br />

companies to develop innovative growth strategies in the management<br />

of their product portfolio.<br />

During this highly interactive workshop, the leaders will help you<br />

understand how a generics company can be innovative and what<br />

strategies to implement in order to market and manage your products<br />

more effectively.<br />

Key objectives of the Workshop:<br />

This seminar will address the following topics:<br />

6th Annual<br />

<strong>Global</strong> <strong>Generics</strong> Strategy Summit<br />

6th-7th February 2007, Hotel NH Eurobuilding, Madrid, Spain<br />

Workshop W • Monday 5th February 2007<br />

How Can <strong>Generics</strong> Companies Be Innovative? ‘First-to Market’ Strategies and<br />

Effective Techniques for the Portfolio Management of Generic Products<br />

• Mastering the regulatory process for approval<br />

• Adapting to the changing regulatory climate in the EU<br />

• The challenges generics companies facing in the coming years<br />

• Overview of the battle between innovative pharmaceutical companies<br />

and generics companies: How is this evolving?<br />

• What are the new therapeutic opportunities for the industry?<br />

• Strategies for effective product portfolio management (PPM)<br />

• Why do generics companies need to be innovative? And how can this<br />

be achieved?<br />

• Increasing and maintaining diversity in the product portfolio<br />

Registration: 09:30 Start: 10:00 Lunch: 13:00 Afternoon start: 14:00 Finish: 16:30<br />

Evening Seminar X • Monday 5th February 2007<br />

Merger & Acquisition Activity within the <strong>Generics</strong> Market<br />

• Overview of key sectors trends<br />

• Outlook for the generics pharma sector<br />

• What do companies need to do to respond to industry trends<br />

• M&A as a strategic option<br />

• Valuation considerations<br />

• Role of the Investment Bank<br />

• Case studies<br />

Led by:<br />

Registration: 18:00 Start: 18:30 Dinner: 20:00 Finish: 21:30<br />

Workshop Y • Thursday 8th February 2007<br />

Legal Briefing for the <strong>Generics</strong> Industry<br />

• The European Generic Drug Approval Process:<br />

- Complying with the new EU registration procedures<br />

- The harmonisation issue in Europe<br />

• The EU Bolar Provision<br />

- Is the EU 'Bolar' Provision Sufficient?<br />

- How have companies benefited from it?<br />

• IP and Patent strategies<br />

- Assessing the impact of the EU expansion<br />

- The role of the Supplementary Protection Certificate (SPC’s)<br />

• Regulatory Data Exclusivity<br />

- Assessing the importance of data exclusivity<br />

- Strategies to increase the periods of data exclusivity<br />

- Overview of relevant case studies<br />

• Are low price and high volume the key drivers?<br />

• Identifying cost components and their role in pricing<br />

• The emergence of Biosimilars: what are the opportunities for the<br />

generic industry?<br />

Led by:<br />

Andrew Willis<br />

European Regulatory Affairs Director<br />

Cardinal Health, UK<br />

About your workshop leader:<br />

Andrew currently works for Cardinal Health, the worlds leading contract<br />

manufacturer and distributor of pharmaceuticals, where he leads a team of<br />

internal and external regulatory consultants. A qualified Chemist from the<br />

University of Glamorgan, he had 8 years experience in manufacturing and<br />

analysis prior to entering regulatory affairs as a Senior Executive Officer with<br />

responsibility for submission of European MAA’s and project management of<br />

development programs. He has extensive experience of project management of<br />

multinational clinical trials, ensuring co-ordinated compilation of appropriate<br />

documentation for ethics and regulatory submission throughout Europe. Special<br />

interests include: • Life-cycle management • 5 years experience<br />

within EU <strong>Generics</strong> company • Contract manufacturing - pro-active generic<br />

developments • 7 years consulting on generic and line-extension applications<br />

Tommy Erdei<br />

Executive Director of Healthcare Banking<br />

UBS Warburg, UK<br />

About your workshop leader:<br />

Tommy Erdei, CFA, focuses on mergers and acquisitions in the specialty pharma<br />

sector at UBS. Tommy has been involved in a large number of transactions in<br />

the generic sub-sector over the past five years including the recent industry<br />

transforming acquisition of Matrix by Mylan.<br />

• Generic Products Launch and Interim Injunctions<br />

- Implementing successful launch strategies<br />

- Obtaining/avoiding interim injunctions<br />

• Pricing and Reimbursement<br />

- The pricing and reimbursement landscape in the EU<br />

- What are the major challenges and how can they be overcome?<br />

• The Impact of Biosimilars<br />

- Opportunities and challenges for the Generic industry<br />

- The EU regulatory framework on Biosimilars<br />

Led by:<br />

Lorna Brazell<br />

Partner<br />

Bird & Bird, UK<br />

Registration: 09:00 Start: 09:30 Lunch: 12:30 Afternoon start: 14:00 Finish: 16:00<br />

E-mail: registrations@informa-ls.com • Web: www.iir-lifesciences.com/generics • Please quote CQ2134


6th Annual<br />

<strong>Global</strong> <strong>Generics</strong> Strategy Summit<br />

6th-7th February 2007, Hotel NH Eurobuilding, Madrid, Spain<br />

Despite the ever increasing competition, there is still<br />

room for growth in the global generics market!<br />

Don't miss the opportunity to find out how to grow<br />

your market share in the global generics industry!<br />

The 6th Annual <strong>Global</strong> <strong>Generics</strong> Strategy Summit<br />

is the leading generics gathering in Europe. Key<br />

industry leaders meet each year to share practical<br />

strategies and solutions to overcome the latest issues<br />

in the industry.<br />

2007 Summit key benefits:<br />

• Design your own agenda by choosing from between<br />

distinct streams<br />

• Hear recent effective strategies for the CEOs of the<br />

most successful generics companies<br />

• Gain insight into the new business era of biosimilars<br />

• Learn from generics industry case studies and develop<br />

new effective business strategies<br />

• Assess the enormous impact of the Plavix case<br />

• Learn about trends in pricing and reimbursement for<br />

generics in the EU and US<br />

PROMOTIONAL OPPORTUNITIES<br />

To learn more about our full range of sponsorship or exhibiting<br />

opportunities please contact Louise Reynolds, Business<br />

Development Manager,<br />

Tel: +44 (0) 20 7017 5750 or email:<br />

louise.reynolds@informa.com<br />

Raise your corporate profile by sponsoring or exhibiting at this<br />

event. The 6th Annual <strong>Global</strong> <strong>Generics</strong> Strategy Summit will<br />

represent the most up to date commercial event in Europe on this<br />

topic, gathering industry and regulatory experts.<br />

By becoming an event partner, you can:<br />

• Forge new alliances and joint ventures<br />

• Launch new products/services and promote existing ones<br />

• Raise your profile and corporate image<br />

• Develop new client relationships and affirm existing ones<br />

Why you can’t afford to miss this conference:<br />

• Participation from Senior Executives<br />

Attracting senior Strategic decision makers with top<br />

level speakers, discussion panels, knowledge sharing<br />

panels and in depth workshops.<br />

• Outstanding Networking opportunities<br />

This event is one of IIR Life Sciences fast growing one,<br />

each year more participants are joining the conference.<br />

• Learn the latest <strong>Generics</strong> Topics<br />

Hard hitting case studies, take away the best practice<br />

tips to drive your business<br />

The venue: Madrid<br />

Madrid, the capital of Spain, a cosmopolitan city and a<br />

business center, located in the heart of the peninsula and<br />

right in the center of the Castilian plain. This marvelous<br />

city is characterised by intense cultural and artistic activity<br />

and a very lively nightlife.<br />

WHO WILL YOU MEET AT THIS EVENT?<br />

Access to key decision makers worldwide<br />

6th Annual <strong>Global</strong> Generic Strategy Summit is the ideal<br />

platform for your organisation to demonstrate its<br />

products and services to a targeted and extended<br />

audience from different sectors of the <strong>Generics</strong> industry.<br />

Learn the latest methods being used to design high<br />

impact business strategy<br />

Top Delegate Job Titles 2006<br />

Business Manager<br />

Regulatory Affairs Director<br />

Director<br />

Business Development Manager<br />

Managing Director<br />

Chief Executive Officer<br />

General Manager<br />

Vice President<br />

SUPPORTING PUBLICATIONS<br />

Book now: Tel: +44 (0)20 7017 7481 • Fax: +44 (0)20 7017 7823<br />

Eastern Europe 39%<br />

Other Western Europe 6%<br />

UK 30%<br />

Middle East 1%<br />

Asia 2%<br />

US 1%<br />

Southern Europe 11%<br />

Northern Europe 10%<br />

Registration Specialist<br />

Commercial Director<br />

Medical Director<br />

Group R&D Director<br />

Business Strategy Manager<br />

Purchasing Manager


6th Annual<br />

<strong>Global</strong> <strong>Generics</strong> Strategy Summit<br />

6th-7th February 2007, Hotel NH Eurobuilding, Madrid, Spain<br />

2007 Keynote Speakers<br />

Stephen Stead, Chief Executive Officer, Polpharma, Poland<br />

Mr Stead, a UK citizen and Pharmacist, has 25 years pharmaceutical industry experience and has held senior leadership<br />

positions in both with innovative and generic companies, including GlaxoSmithKline, Boehringer Mannheim and Valeant<br />

(ICN). He has been responsible for running companies in the Central and Eastern Europe area for the past 15 years, most<br />

recently as CEO for Terapia SA in Romania, which was successfully sold by Advent International to Ranbaxy in June. Mr Stead<br />

is currently the new Chief Executive Officer of Polpharma, the Polish market leader by volume of medical drugs. He will bring<br />

his experience to Polpharma, in order to accelerate the companies expansion into the fast growing regional markets and to<br />

consolidate its leadership of the Polish market.<br />

Dr Brian Tempest, Chief Mentor & Executive Vice Chairman of the Board, Ranbaxy, India<br />

Dr. Brian W. Tempest has worked in the Pharmaceutical Industry for over 33 years and is widely regarded for his vast domain<br />

knowledge and experience in managing operations in Emerging markets, Europe, Japan and the USA. Dr. Tempest joined<br />

Ranbaxy in 1995 as Regional Director, Europe, CIS and Africa. In January 2000 he was promoted as Worldwide President -<br />

Pharmaceuticals, based in India. He was subsequently inducted on the Board of Directors of the company. In December 2003,<br />

he was elevated to the rank of “Joint Managing Director and CEO Designate”. Dr. Tempest assumed his current role of “CEO<br />

and Managing Director” on July 5, 2004. During the initial 14 years of his prolific career, Dr. Tempest worked for Beecham<br />

and GD Searle in a variety of roles in Sales, Marketing and Country Management, primarily in the UK. In 1985, he joined<br />

Glaxo Holdings as Regional Director responsible for the Far East Region, including Japan, China, Korea, Taiwan, Africa and<br />

the Middle East Region. In 1993, Dr. Tempest joined Fisons plc and became its Worldwide Commercial Operations Director,<br />

managing all 40 Country Operations. Dr. Tempest holds a PhD in Chemistry from Lancaster University. He is an active<br />

participant at global healthcare conferences and a familiar speaker at many international medical forums.<br />

Dr Dilip Shah, Chairman, IGPA, International Generic Pharmaceutical Alliance and Secretary<br />

General, Indian Pharmaceutical Alliance, India<br />

Dilip Shah is the CEO of Vision Consulting Group, a firm specialised in strategic planning and has 37 years’ varied experience<br />

in the pharmaceutical industry.<br />

In addition, he currently holds the following positions:<br />

Chair of the Management Board of the International Generic Pharmaceutical Alliance (IGPA)<br />

Secretary-General of the Indian Pharmaceutical Alliance (IPA), an Association of 13 large research based national companies.<br />

Together they share 30 per cent of the domestic market, account for one-third of exports and contribute 90 per cent of R & D<br />

spending in the pharmaceutical industry<br />

Member, The World Bank <strong>Generics</strong> Consultative Group<br />

Co-chairman of the FICCI's Committee on Pharmaceuticals<br />

Member of the Board of Advisors of:<br />

- Express Pharma Pulse (Weekly)<br />

- Pharmabiz.com (Weekly)<br />

Member of the Advisory Panel for the Business Briefing: Pharma<strong>Generics</strong>, U.K.<br />

Editor, Asia and India, Journal of Generic Medicines, U.K.<br />

Tim Oldham, VP Business Planning and Operations Effectiveness, Mayne Pharma, UK<br />

Tim Oldham joined Mayne Pharma in 2002 as <strong>Global</strong> Projects Manager to lead Mayne’s entry into biosimilars. In 2003 he<br />

moved to Europe as Director of Business Development and Strategic Marketing, building deeper relations with the biosimilar<br />

industry and ultimately leading the deal team that closed Mayne’s joint development and marketing agreement for EPO and G-<br />

CSF with Pliva in February 2005. Since then he has been a member of the Joint Development Committee and led the Mayne<br />

implementation team. Tim is also a member of the European Generic Medicines Association (EGA) Executive and Chairman<br />

of the EGA’s Biosimilars and Biotechnology Committee. He was a member of the Program Committee for the EMEA/DIA<br />

Biosimilars Workshop in Paris in late 2005 and led the biosimilar industry delegation at that workshop. He has spoken widely<br />

on biosimilars issues. Prior to joining Mayne, Tim was a consultant with McKinsey & Company in Australia. He holds a PhD<br />

in chemistry (photodynamic therapy) from Imperial College in London and Honors’ degrees in Science (chemistry) and Law<br />

(intellectual property) from the Australian National University in Canberra.<br />

Jonas Tryggvason, Executive Vice President, Central and Eastern Europe & Asia Sales, Actavis<br />

Group, UK<br />

Mr Tryggvason has 15 years of extensive experience in business development on the international market. Working in sales,<br />

marketing and management at locations in USA, Iceland, Bulgaria and Russia. He has obtained wide knowledge of business<br />

cultures in the Eastern Europe and the Pacific area. Recognised for being quick to get the big picture and move things forward.<br />

From 2004 to 2005, Mr Tryggvason was the Actavis Group Regional Director (Russia, Ukraine & CIS) and Head of Actavis<br />

Representative Office in Moscow. Since December 2005, he is currently the Executive Vice President at the Actavis Group<br />

(CEEA Sales).<br />

E-mail: registrations@informa-ls.com • Web: www.iir-lifesciences.com/generics • Please quote CQ2134


LS/ND/EH/LK/<br />

Your VIP number is on the address label. If there is no label, please quote<br />

<strong>Global</strong> <strong>Generics</strong> Strategy Summit<br />

6th - 7th February 2007 • Hotel NH Eurobuilding, Madrid, Spain<br />

www.iir-lifesciences.com/generics<br />

Tel zxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxz Fax zxzxzxzxzxzxzxzxzxzxzxzxzxzxz<br />

Job zxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxz Title zxzxzxzxzxzxzxzxzxz<br />

Any special requirements? ..............................................................................................................................<br />

To assist us with future correspondence, please supply the following details:<br />

Head of Department: zxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxz<br />

E-mail zxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxz<br />

Tel zxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxz Fax zxzxzxzxzxzxzxzxzxzxzxzxzxzxz<br />

Booking Contact: zxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxz<br />

E-mail zxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxz<br />

Tel zxzxzxzxzxzxzxzxzxzxzxzxzxz Fax zxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxz<br />

Name of Company zxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxz<br />

Department zxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxz<br />

Address zxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxz<br />

zxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxz City zxzxzxzxzxzxzxzxzxzxzxzxzxzxz<br />

Postcode zxzxzxzxzxzxzxzxzxzxzxzxzxzxz Country zxzxzxzxzxzxzxzxzxzxzxzxzxz<br />

Tel zxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxz Fax zxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxz<br />

Nature of Company Business zxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxz<br />

No. of employees on your site: 1) 0-49 �� 2) 50-249 �� 3) 250-499 �� 4) 500-999 5) 1000+ ��<br />

Terms and Conditions<br />

FEE: This includes all technical sessions, lunch and documentation.<br />

CANCELLATIONS: Cancellations received in writing before and on 22 January<br />

2007 will be subject to a service charge of £99. The full conference fees remain<br />

payable after 22 January 2007. Substitutions are welcome at any time.<br />

It may be necessary for reasons beyond the control of the organiser to alter the<br />

content and timing of the programme or the identity of the speakers. In the<br />

unfortunate event that an event is cancelled Informa are not liable for any costs<br />

incurred by delegates in connection with their attendance. This contract is subject<br />

to English Law.<br />

ARE YOU REGISTERED?: You will always receive an acknowledgement of your<br />

booking. If you do not receive anything, please call us on<br />

+44(0) 20 7017 7481 to make sure we have received your booking.<br />

ANY SPECIAL REQUIREMENTS:<br />

Please inform us if you have any special requirements by calling<br />

Customer Services on +44(0) 20 7017 7481.<br />

DATA PROTECTION:<br />

Telephone calls to Informa Life Sciences Ltd may be recorded or monitored in<br />

order to check the quality of the service being provided.<br />

The personal information shown on this fax, or provided by you, will be held on a<br />

database and may be shared with companies in Informa Life Sciences. They may<br />

be used to keep you up-to-date with developments in your industry. We believe<br />

that you are the correct person to receive details of conferences connected with<br />

this subject. Sometimes your details may be obtained from, or made available to<br />

external companies for marketing purposes. If you do not wish your details to be<br />

used for this purpose, please contact<br />

Tel: +44 (0) 20 7017 7077 Fax: +44 (0) 20 7915 5001<br />

Personal data is gathered in accordance with the Data Protection Act 1998. Your<br />

details may be passed to other companies (in countries within or outside the<br />

EEA) who wish to communicate with you about offers related to your business<br />

activities.<br />

Conference Code: CQ2134C<br />

Pre-conf Workshop Code: CQ2134W<br />

Pre-conf Evening Seminar Code: CQ2134X<br />

Post-conf Workshop Code: CQ2134Y<br />

6 Easy ways to Register<br />

+44(0) 20 7017 7481<br />

+44 (0) 20 7017 7823<br />

registrations@informa-ls.com<br />

STEP 1 DECIDE WHAT YOU WANT TO ATTEND (for more than one delegate please photocopy this form)<br />

Please register me for:<br />

www.iir-lifesciences.com/generics<br />

The Bookings Department<br />

Informa UK Ltd<br />

P O Box 406<br />

Byfleet<br />

KT14 6WL<br />

Group Bookings: To take advantage of group bookings<br />

please contact Simon Lau, Tel: +44(0)207 017 7165<br />

email simon.lau@informa.com<br />

■ Monday 5th February 2007 Full-day Pre-Conf Workshop W CQ2134W<br />

■ Tuesday 6th – Wednesday 7th February 2007 Two-day Conference CQ2134C<br />

■ Monday 5th February 2007 Pre-Conf Evening Seminar X<br />

STEP 2 WORK OUT THE PRICE<br />

CQ2134X<br />

■ Thursday 8th February 2007 Post-Conf Workshop Y CQ2134Y<br />

Event selection<br />

Code<br />

Book before 15th December Save Book before<br />

Save Book after<br />

Save<br />

2006<br />

12th January 2007<br />

12th January 2007<br />

Full Pass<br />

CQ2134C/W/X/Y �� £3096 + VAT 16 % = £3591.36 £500 �� £3196 + VAT 16% = £3707.36 £400 �� £3296 + VAT 16% = £3823.36 £300<br />

Conference plus Pre-Conf and Post-Conf Workshops W & Y CQ2134C/W/Y �� £2597 + VAT 16% = £3012.52 £400 �� £2697 + VAT 16% = £3128.52 £300 �� £2797 + VAT 16% = £3244.52 £200<br />

Conference plus One Workshop W or Y and Seminar X CQ2134C/W or Y/X �� £2397 + VAT 16% = £2780.52 £400 �� £2497 + VAT 16% = £2896.52 £300 �� £2597 + VAT 16% = £3012.52 £200<br />

Conference plus Workshop W or Y<br />

CQ2134C/W or Y �� £1898 + VAT 16% = £2201.68 £300 �� £1998 + VAT 16% = £2317.68 £200 �� £2098 + VAT 16% = £2433.68 £100<br />

Conference plus Pre-Conf Evening Seminar X<br />

CQ2134C/X �� £1698 + VAT 16% = £1969.68 £300 �� £1798 + VAT 16% = £2085.68 £200 �� £1898 + VAT 16% = £2201.68 £100<br />

Conference only<br />

CQ2134C �� £1199 + VAT 16% = £1390.84 £200 �� £1299 + VAT 16% = £1506.84 £100 �� £1399 + VAT 16% = £1622.84<br />

Great academic rates available. Contact Simon Lau on +44 (0)20 7017 7165 or e-mail: simon.lau@informa.com for further details<br />

Are we mailing you correctly? To update your contact details on our database please email integrity@informa.com<br />

DELEGATE DETAILS – Please photocopy form for multiple bookings! PAYMENT INFORMATION<br />

(Mr/Mrs/Ms/Miss/Dr) Family Name zxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxz �� Please invoice<br />

Forename zxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxz �� Credit Card. Please debit my: �� ) �� z �� y<br />

E-mail zxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxzxz<br />

Card No: �������� �������� �������� ��������<br />

Expiry Date: ..................................................................................................<br />

Signature: ..............................................................................................................<br />

Credit card billing address:<br />

............................................................................................................................<br />

............................................................................................................................<br />

Contact Number for Card Holder:<br />

............................................................................................................................<br />

Please note that cards will be debited within 7 days of your registration on<br />

to the conference<br />

�� Yes I agree to the terms and conditions as stated on this form.<br />

Delegates who do not pay with their booking are requested to provide a copy of bank transfer<br />

/ credit card / cheque details to help payment allocation. Staff at the event will request a credit<br />

card guarantee for delegates without proof of payment.<br />

Venue Details:<br />

Hotel NH Eurobuilding<br />

Calle Padre Damian 23<br />

28036, Madrid, Spain<br />

Tel: +34 91 353 73 00<br />

Fax: +34 91 359 00 17<br />

Reduced Rate Hotel Accommodation:<br />

The cost of the accommodation is not included in the conference fee. Reduced rate<br />

accommodation can be arranged for you as a free service to IBC delegates by contacting IBR on<br />

Tel: +44 (0)1332 285590; email at informa@ibr.co.uk or web: www.ibr.co.uk/informa<br />

Conference Documentation: Cannot Attend?<br />

For those busy executives who cannot take full advantage of this event, the papers<br />

give you a useful record of the presentations made at the event. The set of speakers<br />

papers and/or slides from the conference is available after the event for £299.<br />

Contact Customer Services on tel: +44(0) 20 7017 7481, fax: +44 (0) 20 7017 7823<br />

or e-mail: registrations@informa-ls.com

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!