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27-29 March <strong>2013</strong><br />

<strong>Post</strong> <strong>Show</strong><br />

<strong>Report</strong><br />

www.uitt‐kiev.com


Ukraine’s Leading Travel Exhibition<br />

Ukraine’s International Travel & Tourism Exhibition (<strong>UITT</strong>) is the largest and most important travel industry<br />

event in Ukraine. It attracts international travel industry professionals looking to promote their services<br />

and/or increase the presence of Ukraine tourists in their representative destination.<br />

Newcomers to <strong>UITT</strong> <strong>2013</strong> included national groups from the Italy, Maldives and Lithuania.<br />

Key Information:<br />

Venue:<br />

International Exhibition Centre, Kyiv<br />

Exhibition size: 10,627 sqm )<br />

Number of exhibitors: 724*<br />

Exhibiting countries and regions: 60<br />

Visitors: 22,410**<br />

Organisers: Premier Expo and ITE Group plc<br />

* Including co‐exhibitors<br />

** Visits over three days<br />

The first two days of <strong>UITT</strong> are trade only, the third day is open to the general public<br />

www.uitt‐kiev.com


<strong>UITT</strong> <strong>2013</strong> Exhibitors<br />

Exhibitors represented worldwide destinations from Asia, Europe, North and South American, and MENA.<br />

Exhibiting Countries and Regions<br />

Austria<br />

Azerbaijan<br />

Brazil<br />

Bulgaria<br />

China<br />

Croatia<br />

Cuba<br />

Cyprus<br />

Czech Republic<br />

Dominican Republic<br />

Egypt<br />

Estonia<br />

France<br />

Georgia<br />

Germany<br />

Greece<br />

Hungary<br />

India<br />

Indonesia<br />

Israel<br />

Italy<br />

Jordan<br />

Kazakhstan<br />

Kenya<br />

Lithuania<br />

.<br />

Maldives<br />

Mauritius<br />

Moldova<br />

Montenegro<br />

North Cyprus<br />

Palestine<br />

Philippines<br />

Portugal<br />

*Figures rounded to a whole number<br />

Russia<br />

Seychelles<br />

Singapore<br />

Slovakia<br />

Slovenia<br />

South Africa<br />

Spain<br />

Sri Lanka<br />

The Netherlands<br />

Tunisia<br />

Turkey<br />

UAE<br />

Ukraine<br />

UK<br />

USA<br />

Vietnam<br />

Number of Trade Visitors at Exhibitors<br />

Stands During the Exhibition*<br />

29%<br />

5%<br />

46%<br />

20%<br />

Trade Visitors<br />

Up to 50<br />

50 –100<br />

101 – 300<br />

Over 300<br />

75% of stands were visited by 100 people or more<br />

• 91% of exhibitors consider <strong>UITT</strong> an important event for<br />

business development<br />

• 69% of exhibitors found new clients at the exhibition<br />

• 70% of attendees rated visitor quality highly<br />

www.uitt‐kiev.com


<strong>UITT</strong> Exhibitor Feedback<br />

Mohammed Essa Al Shaikh, Head of Region, Dubai Department of Tourism and<br />

Commerce Marketing<br />

“Ukrainian tourist numbers to Dubai have been increasing tremendously, in 2010 we<br />

had around 42,000 tourists and in 2012 we had 70,000. Being part of <strong>UITT</strong> allows our<br />

destination management companies (DMC’s) and hoteliers to promote their products<br />

and services. (.) For the past 7 years <strong>UITT</strong> has been doing a great job in assisting our<br />

promotion and I hope that it will continue for the years to come.”<br />

Karen Confait, Manager, Seychelles Tourism Board<br />

“It is the first time that we have participated and as Ukraine’s main travel fair it is a<br />

good platform; I think it is important to show our presence and create some brand<br />

awareness here. (.) We have two DMCs and one hotel with us; the potential clients are<br />

here and we have had quite a few visitors to our stand.”<br />

Tomaš Jackevič, Chief Specialist of Target Markets Division, Republic of Lithuania State<br />

Department of Tourism<br />

“The Ukraine market for us is very important, we’ve had over 16 million tourists who<br />

have come from here, so it’s a huge market for Lithuania. This year we are at <strong>UITT</strong> for<br />

the first time and I think that being here will have a big influence for the future amount<br />

of tourists from Ukraine to Lithuania.”<br />

www.uitt‐kiev.com


<strong>UITT</strong> Exhibitor Feedback<br />

Josep M Perramon, Director of East Europe Countries, Government of Catalonia<br />

“Ukrainian people love to travel to Catalonia and we expected 60,000 Ukraine tourists<br />

next year.(.) We’ve been supporting <strong>UITT</strong> from the beginning of the exhibition and I<br />

believe this exhibition is the best reference of the travel and tourism market in Ukraine; it<br />

is a very interesting fair. The exhibition absolutely concentrates the attention of all the<br />

national tourism centres of all the countries.”<br />

Mohamed Khaleel, President of MATATO<br />

“Ukraine is a very important market for the Maldives, it is an emerging market and it is<br />

very active. For the last three to four years I have been attending <strong>UITT</strong> individually and<br />

I’ve seen that there are huge opportunities in the market. The exhibition is going very<br />

well and this morning there was a queue of visitors wanting to collect brochures and<br />

information, which is a lot of exposure for the Maldives. <strong>UITT</strong> is very effective; an<br />

excellent forum to have good business meets, and is well organised.”<br />

Saeed Abdulla Al Samahi, General Manager, Fujairah Tourism & Antiquities Authority<br />

“The Ukrainian tourist market is any important market for us and it is our second time at<br />

<strong>UITT</strong>. In 2012, almost 80,000 tourist travelled to UAE from Ukraine.(.) Ukrainian people<br />

love to go to Dubai and we wish to take them to Fujairah. I think the Ukraine exhibition is<br />

important, we must be here.”<br />

www.uitt‐kiev.com


Visitor Profile<br />

<strong>UITT</strong> <strong>2013</strong> attracted 22,470 visits (over 3 days) from Ukraine and the surrounding regions. 83%<br />

were professional visitors.<br />

Visiting Companies*<br />

Job Position of Professional Visitors*<br />

Travel agent<br />

32%<br />

Tour operator<br />

32%<br />

24%<br />

12% 4% 31%<br />

Director<br />

Manager<br />

Hotel or resort<br />

Carrier<br />

13%<br />

14%<br />

30%<br />

Professional<br />

Head of<br />

Department<br />

End customer<br />

10%<br />

• 93% of visitors rated the quality of exhibitors at <strong>UITT</strong><br />

<strong>2013</strong> highly<br />

•76% of visitors are planning activity as a result of<br />

agreements made at the exhibition<br />

•61% of visitors saw new products<br />

• 52% of visitors signed new contracts<br />

*Figures rounded to a whole number<br />

www.uitt‐kiev.com


<strong>UITT</strong> Business Programme<br />

A comprehensive and educational business programme takes place alongside<br />

the show for visitors and exhibitors to attend.<br />

Over 7,500 trade professionals attended seminars, presentations and press<br />

conferences over three days. The <strong>2013</strong> programme included:<br />

• The 8 th MICE Ukraine <strong>2013</strong> conference<br />

The conference brought together industry professionals dedicated to meetings,<br />

incentives, conferencing and exhibitions.<br />

• 67 seminars, consultations and company presentations from market leaders<br />

Natalie Tours held the ‘Road from Ukraine to Spain’ road show, with some of<br />

Spain’s most popular hotels.<br />

Conzon Group presented thermal spas of Abano and Montegrotto, along with prize<br />

draws.<br />

Anex Tour and PEGAS Touristik both hosted seminars based on new destinations,<br />

booking systems and flight programmes.<br />

www.uitt‐kiev.com


<strong>UITT</strong> Exhibitor Awards<br />

The <strong>UITT</strong> <strong>2013</strong> Awards Ceremony took place at the 5 th Element Restaurant and awarded exhibitors for their<br />

contribution to the event. Guests networked with industry colleagues and enjoyed the entertainment.<br />

The winners of the <strong>UITT</strong> <strong>2013</strong> awards were:<br />

Best Newcomer: Italy<br />

Active Contribution to the Exhibition: Fujairah Tourism & Antiquities Authority<br />

Best Stand: Dubai Department of Tourism and Commerce Marketing<br />

Ministry of Tourism of Slovakia<br />

Active National Stand Organisation: Cyprus Tourism Organisation<br />

Best Destination Presentation: Conzon Group, Italy<br />

www.uitt‐kiev.com


Thank you to our official support<br />

Thank you to our media partners<br />

www.uitt‐kiev.com


<strong>UITT</strong> Organisers<br />

The ITE Group<br />

<strong>UITT</strong> is organised by ITE Group plc. The company was established in the early ‘90s when the founders of<br />

ITE launched a series of trade events in the new market economies of Russia and the CIS.<br />

Today, the group organises over 250 trade exhibitions and conferences each year in 16 countries and<br />

employs more than 1000 staff in over 30 offices worldwide. The travel division organise annual events in<br />

Moscow, Kyiv, Almaty, Istanbul, Astana, Baku and Novosibirsk.<br />

International Enquiries:<br />

UNITED KINGDOM<br />

Tel: +44 207 596 5083/5064/5043<br />

Email: travel@ite‐exhibitions.com<br />

Russian Enquiries:<br />

RUSSIA<br />

Tel:+7 495 935 8137/8126<br />

Email: travel@ite‐expo.ru<br />

TURKEY<br />

Tel: +90 212 291 8310<br />

Email: info@ite‐turkey.com<br />

GERMANY<br />

Tel: +49 40 235 240<br />

Email: info@gima.de<br />

CHINA<br />

Tel: +86 10 596 04 330 807<br />

Email: info@ite‐china.com.cn<br />

POLAND<br />

Tel: +48 61 662 7242<br />

Email kurkiewicz@ite‐poland.com<br />

SOUTH EAST ASIA<br />

Tel: +603 2333 8956<br />

Email: monica.chan@ite‐ap.com<br />

LATIN AMERICA<br />

Tel: +54 11 4555 0195<br />

Email: info@ittfairs.com<br />

BAHRAIN, QATAR, OMAN, KUWAIT,<br />

SAUDI, ARABIA, YEMEN and IRAN<br />

Tel: +971 443 32973<br />

Email: tourism@ite‐gulf.com<br />

www.travel‐exhibitions.com


Book your stand now for 2014<br />

Industry leading events...<br />

EMITT<br />

30 Jan ‐ 2 Feb 2014<br />

Istanbul, Turkey<br />

MITT<br />

19‐22 March 2014<br />

Moscow, Russia<br />

<strong>UITT</strong><br />

26‐28 March 2014<br />

Kiev, Ukraine<br />

AITF<br />

3‐5 April 2014<br />

Baku, Azerbaijan<br />

SITT<br />

10‐12 April 2014<br />

Novosibirsk, Russia<br />

<strong>UITT</strong> will celebrate its<br />

20 th anniversary on the<br />

19–22 March 2014<br />

To reserve your stand, please contact:<br />

International Enquiries<br />

The Travel Team<br />

ITE Group plc<br />

105 Salusbury Road<br />

London<br />

NW6 6RG<br />

Tel: +44 (0) 207 596 5083/5064/5043<br />

E‐mail: travel@ite‐exhibitions.com<br />

Website: www.travel‐exhibitions.com<br />

KITF<br />

23‐25 April 2014<br />

Almaty, Kazakhstan<br />

Astana Leisure<br />

24‐26 September 2014<br />

Astana, Kazakhstan<br />

www.uitt‐kiev.com

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