Symphony By The Lake at Chetola is July 26 - Blowing Rock ...
Symphony By The Lake at Chetola is July 26 - Blowing Rock ...
Symphony By The Lake at Chetola is July 26 - Blowing Rock ...
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June 27, 2013<br />
Volume 8, Number 5<br />
<strong>Symphony</strong> <strong>By</strong> <strong>The</strong> <strong>Lake</strong> ...................................... pg. 1<br />
Upcoming Events ................................................. pg. 2<br />
Director’s Cut (Exec. Director) .......................... pg. 2<br />
Member/Other News ......................................... pg. 2<br />
<strong>Symphony</strong> (cont) ................................................. pg. 3<br />
<strong>The</strong> Inner Circle (Membership) ........................ pg. 3<br />
<strong>The</strong> Turn of Events (Events) .............................. pg. 3<br />
Freeze Frame (Photo Spot) ............................... pg. 4<br />
To promote, protect and improve business through the cultural, social and economic development, growth<br />
and sustainability of <strong>Blowing</strong> <strong>Rock</strong> while preserving the charm and character of the village.<br />
<strong>Symphony</strong> <strong>By</strong> <strong>The</strong> <strong>Lake</strong> <strong>at</strong> <strong>Chetola</strong> <strong>is</strong> <strong>July</strong> <strong>26</strong><br />
Spend an evening under the stars by beautiful<br />
<strong>Chetola</strong> <strong>Lake</strong> with the <strong>Symphony</strong> of<br />
the Mountains <strong>at</strong> the Annual <strong>Symphony</strong><br />
by the <strong>Lake</strong> on Friday, <strong>July</strong> <strong>26</strong>. Th<strong>is</strong> annual outdoor<br />
performance of symphonic music, sponsored by the<br />
<strong>Blowing</strong> <strong>Rock</strong> Chamber of Commerce on <strong>Chetola</strong><br />
Resort’s sweeping lawn has become the high point of<br />
<strong>Blowing</strong> <strong>Rock</strong>’s summer season. Two opening bands,<br />
<strong>The</strong> Mountain Laurels and the Grandf<strong>at</strong>her Mountain<br />
Highland Pipe Band will start the night off <strong>at</strong> 5:30pm<br />
by playing bagpipes and Celtic music. <strong>The</strong> main event<br />
will fe<strong>at</strong>ure <strong>Symphony</strong> of the Mountains, a professional<br />
orchestra of more than 65 musicians from the Tennessee<br />
region, conducted by Cornelia Laemmli Orth. Th<strong>is</strong> will<br />
be their fourth season performing <strong>at</strong> <strong>Symphony</strong> <strong>By</strong> the<br />
<strong>Lake</strong>. <strong>The</strong> symphony will perform several Scott<strong>is</strong>h songs<br />
including Danny Boy and tunes from Lord of the Dance.<br />
To see the full program of music, go to www.symphonybythelake.com.<br />
Concert goers are welcome to bring a picnic basket with<br />
adult beverages to enjoy with their friends on the lawn.<br />
Attendees can also choose to enjoy an outdoor picnic provided<br />
by <strong>Chetola</strong>, a pre-symphony buffet in Timberlake’s<br />
Dining Room or make reserv<strong>at</strong>ions for dinner on Timberlake’s<br />
p<strong>at</strong>io.<br />
Before the show, several Appalachian and Scott<strong>is</strong>h vendors<br />
will set up in a design<strong>at</strong>ed vendor area. And there<br />
will be an exciting Border Collie and sheep and duck<br />
herding demonstr<strong>at</strong>ion. Following the music, a spectacular<br />
fireworks show will cap off a fantastic evening.<br />
<strong>The</strong> only thing th<strong>at</strong> could possibly make the evening with<br />
your friends more enjoyable would be by purchasing a<br />
p<strong>at</strong>ron tent. P<strong>at</strong>ron tents are a gre<strong>at</strong> way for your business<br />
to host a staff or customer appreci<strong>at</strong>ion party or for individuals<br />
and families to entertain their friends in the comfort<br />
of your their priv<strong>at</strong>e tent. Bring your own food, have<br />
it c<strong>at</strong>ered by your favorite chef or purchase your meals <strong>at</strong><br />
the <strong>Chetola</strong> buffet. You also can provide the beverages<br />
of choice, so the options are endless. And to add to the<br />
fun, p<strong>at</strong>rons can particip<strong>at</strong>e in a tent decor<strong>at</strong>ing competition<br />
to show off their cre<strong>at</strong>ivity and ingenuity. Th<strong>is</strong> year’s<br />
theme <strong>is</strong> Roots of Appalachia with a Celtic and Scott<strong>is</strong>h<br />
tw<strong>is</strong>t. So, get busy with the decor<strong>at</strong>ing ideas! <strong>The</strong> possibilities<br />
are limited only by your cre<strong>at</strong>ivity. Gre<strong>at</strong> prizes<br />
will be awarded!<br />
P<strong>at</strong>rons are also granted special parking and can pick up<br />
and drop off <strong>at</strong> the tent for their set-up and break-down.<br />
P<strong>at</strong>ron tents are popular and are very limited in number,<br />
so call 828-295-7851 to reserve one in advance.<br />
<strong>The</strong> <strong>Blowing</strong> <strong>Rock</strong> Chamber provides a free shuttle from<br />
the Food Lion Shopping Center and the Wallingford<br />
Street Parking Deck in <strong>Blowing</strong> <strong>Rock</strong> to <strong>Chetola</strong> on the<br />
concert evening. <strong>The</strong> shuttle <strong>is</strong> handicapped accessible<br />
and drops concert goers off <strong>at</strong> the lawn with a minimum<br />
of walking. (Continued on p. 3)
<strong>Blowing</strong> <strong>Rock</strong> Farmer’s Market<br />
Park Avenue<br />
Thursdays thru October 10, 4:00-6:00pm<br />
<strong>Blowing</strong> <strong>Rock</strong> 4th of <strong>July</strong> Festival<br />
Downtown Parade<br />
<strong>July</strong> 6, 2:00pm<br />
Art in the Park<br />
American Legion Grounds<br />
<strong>July</strong> 13, 10:00am-5:00pm<br />
Homes In <strong>The</strong> Village<br />
American Legion Grounds<br />
<strong>July</strong> 13, 12:00-5:00pm<br />
(Houses available to preview)<br />
Concert In <strong>The</strong> Park<br />
Pop Ferguson (Blues)<br />
Memorial Park (American Legion if it rains)<br />
<strong>July</strong> 14, 4:00pm<br />
Help Us Help You - Realtors<br />
Chamber Board Room<br />
<strong>July</strong> 18, Noon<br />
<strong>Symphony</strong> <strong>By</strong> <strong>The</strong> <strong>Lake</strong> <strong>at</strong> <strong>Chetola</strong><br />
<strong>Chetola</strong> <strong>Lake</strong><br />
<strong>July</strong> <strong>26</strong>, G<strong>at</strong>es open <strong>at</strong> 5:30pm<br />
Business Meetings<br />
Resource Development<br />
Chamber Board Room<br />
<strong>July</strong> 8, 4:00pm<br />
Membership Committee<br />
Chamber Board Room<br />
<strong>July</strong> 17, 3:00pm<br />
Executive Committee<br />
Chamber Board Room<br />
Tuesday, <strong>July</strong> 23, 3:00pm<br />
Business Support<br />
Chamber Board Room<br />
Thursday, <strong>July</strong> 25, 9:00am<br />
Board Meeting<br />
Chamber Board Room<br />
Wednesday, August 7, 8:00am<br />
For more info and calendar:<br />
www.blowingrock.com<br />
Customer Service<br />
<strong>The</strong>re, I said it out loud. Make no m<strong>is</strong>take about it.<br />
We all need some reminding from time to time about<br />
the essentials of customer service. <strong>The</strong> Chamber’s<br />
Business Support Committee presented in partnership<br />
with Caldwell Community College’s Small Business<br />
Center, a wonderful interactive customer service<br />
seminar last Thursday. In looking around the room, I<br />
noticed th<strong>at</strong> most of the businesses represented were<br />
the ones th<strong>at</strong> already understand the value of customer<br />
service and are always seeking better performance<br />
for their oper<strong>at</strong>ions. Unfortun<strong>at</strong>ely, many who did<br />
not <strong>at</strong>tend are businesses th<strong>at</strong> need it the most. <strong>The</strong><br />
Chamber will continue to provide opportunities for<br />
its members to <strong>at</strong>tend seminars as well as incentives<br />
for its members’ employees to be recognized for outstanding<br />
service to the v<strong>is</strong>iting public. If you don’t<br />
already know about it, we also offer a Customer Service<br />
Superstar award monthly. If you see someone<br />
delivering totally outrageous customer service, please<br />
click here to download and print a nomin<strong>at</strong>ion form<br />
to send to us to consider.<br />
Now for those who did not <strong>at</strong>tend, I have some interesting<br />
thoughts. Did you know th<strong>at</strong> you get about<br />
1/3 of your customers as repe<strong>at</strong>s, 1/3 from referrals,<br />
and 1/3 from advert<strong>is</strong>ing efforts. Furthermore, you<br />
lose about 20% of your customers annually: 1% die,<br />
3% move away, 5% are influenced by a friend to go<br />
somewhere else, and 9% are lured away by your competitors.<br />
<strong>The</strong> others just don’t come back due to indifference<br />
of the owner or an employee.<br />
So how do you deal with these realities<br />
• First, the only way to make your customers repe<strong>at</strong><br />
customers <strong>is</strong> through outstanding customer service.<br />
Th<strong>is</strong> means th<strong>at</strong> you deliver a quality product in a<br />
clean, <strong>at</strong>tractive environment with eager enthusiastic<br />
employees delivering the essentials of customer service.<br />
(Th<strong>is</strong> <strong>is</strong> wh<strong>at</strong> the seminar was about).<br />
Member and Other News<br />
<strong>Blowing</strong> <strong>Rock</strong> Fourth of <strong>July</strong> Festival<br />
S<strong>at</strong>urday, <strong>July</strong> 6th<br />
Adult Horseshoe Tournament - 9:00am<br />
Park Games - 9:30-11:00am<br />
Climbing Tower - 11:00am-4:30pm<br />
Bounce & Obstacle Course - 11:00am-4:30pm<br />
Country Magic Cloggers - 10:00-11:00am<br />
<strong>The</strong> Vagabonds, P<strong>at</strong>riotic Sing Along - 11:00am-12:00pm<br />
Buckhaggard Band - 12:00-1:30pm<br />
Independence Day Parade - 2:00pm<br />
Cockman Family (Bluegrass Gospel) - 3:00-4:30pm<br />
Fireworks <strong>at</strong> <strong>Blowing</strong> <strong>Rock</strong> Country Club - 9:30pm<br />
Sunday, <strong>July</strong> 7th<br />
Diana & Sarv<strong>is</strong> Ridge (Bluegrass) - <strong>July</strong> 7, 1:00-3:00pm<br />
Sweet T - Park Dance - <strong>July</strong> 7, 3:00-7:00pm<br />
Village Cafe Will Be Open on Monday<br />
Monday, <strong>July</strong> 1, 8:00am-2:30pm<br />
• Secondly, the referrals come from the repe<strong>at</strong> customers.<br />
It stands to reason th<strong>at</strong> you will not get any<br />
referrals if you don’t cre<strong>at</strong>e repe<strong>at</strong> customers. (See<br />
above). Th<strong>is</strong> portion of your customer base <strong>is</strong> growing<br />
exponentially with the popularity of social media.<br />
<strong>The</strong> old paradigm was: when a customer had a good<br />
experience, they would tell 2-3 of their friends (referrals)<br />
and when they had a bad experience, they would<br />
tell about 10. Now, when someone has a bad experience<br />
they tell the whole world with a few strokes on<br />
their smart phone often in in real time. If you don’t<br />
believe me, ask your restaurant friends about Yelp or<br />
your hotel friends about Trip Adv<strong>is</strong>or or service businesses<br />
about Angie’s L<strong>is</strong>t. One ir<strong>at</strong>e customer with<br />
access to and interest in social media can ruin all your<br />
advert<strong>is</strong>ing and much of the rel<strong>at</strong>ionship building<br />
th<strong>at</strong> you have worked so hard to develop. Th<strong>is</strong> <strong>is</strong> even<br />
more reason to focus on the essentials of outstanding<br />
customer service.<br />
•Lastly, the advert<strong>is</strong>ing and marketing of your business<br />
<strong>is</strong> essential. <strong>The</strong>re are so many opportunities to<br />
spend money on th<strong>is</strong> as you know. <strong>The</strong> question here<br />
<strong>is</strong> how much can you afford to spend to constantly<br />
replace customers th<strong>at</strong> you once had but lost due to<br />
poor customer service or indifference of an employee<br />
<strong>The</strong>re will always be plenty of marketing opportunities,<br />
but gre<strong>at</strong> customer service <strong>is</strong> much less expensive<br />
and yields far gre<strong>at</strong>er returns!<br />
<strong>The</strong> Chamber’s Business Support Committee will<br />
be offering another workshop in September on advanced<br />
website marketing and social media. Details<br />
will be forthcoming, but if you don’t make continuing<br />
educ<strong>at</strong>ion a priority for your business, you are<br />
really m<strong>is</strong>sing the bo<strong>at</strong>.<br />
<strong>Blowing</strong> <strong>Rock</strong> Ale House <strong>is</strong> Now Open<br />
<strong>Blowing</strong> <strong>Rock</strong>’s first micro-brewery <strong>is</strong> now open! <strong>The</strong><br />
restaurant <strong>is</strong> open everyday except Wednesday. All day<br />
dining and fifteen tap beers are sure to delight.<br />
Bolick & Traditions Pottery<br />
22nd Annual Heritage Day and Wood Kiln<br />
Opening th<strong>is</strong> S<strong>at</strong>urday, June 29th, 10am-4pm.<br />
Doodlebug Club<br />
<strong>Blowing</strong> <strong>Rock</strong> Art & H<strong>is</strong>tory Museum<br />
June 29, 10:30-11:30 am<br />
Art class for your preschool-aged “doodlebug!”<br />
$5/child. 828-295-9099 ext. 3004<br />
S<strong>at</strong>urday Art Club<br />
<strong>Blowing</strong> <strong>Rock</strong> Art & H<strong>is</strong>tory Museum<br />
June 29, 1:00-2:00pm<br />
Art projects for children in K-3rd grades. $5/child,<br />
all supplies included. 828-295-9099 ext. 3004
<strong>Symphony</strong> (cont from p.1)<br />
Tickets are $30.00 for adults and $12 for children<br />
under the age of twelve. Tickets are now<br />
available <strong>at</strong> the <strong>Blowing</strong> <strong>Rock</strong> Chamber of<br />
Commerce <strong>at</strong> 132 Park Avenue in Downtown<br />
<strong>Blowing</strong> <strong>Rock</strong>, by calling the <strong>Blowing</strong> <strong>Rock</strong><br />
Chamber office <strong>at</strong> 828-295-7851 or online <strong>at</strong><br />
www.symphonybythelake.com. Parking <strong>is</strong> also<br />
available <strong>at</strong> Tanger Shoppes on the Parkway.<br />
<strong>The</strong> g<strong>at</strong>es open <strong>at</strong> 5:30pm. <strong>Symphony</strong> by the<br />
<strong>Lake</strong> sponsors are: <strong>The</strong> <strong>Blowing</strong> <strong>Rock</strong> Chamber<br />
of Commerce, Wells Fargo, Paramount<br />
Porsche, <strong>The</strong> <strong>Blowing</strong> <strong>Rock</strong>et and <strong>Chetola</strong><br />
Resort.<br />
Schedule of Events:<br />
G<strong>at</strong>es Open ..................................................................................................................... 5:30pm<br />
Concert Begins ................................................................................................................ 7:30pm<br />
Picnic on the Lawn .................................................................................................5:00pm-dusk.<br />
Pre-<strong>Symphony</strong> Buffet .............................................................................................5:00-6:30pm.<br />
Dinner on the P<strong>at</strong>io .........................................................................................se<strong>at</strong>ing <strong>at</strong> 5:30pm.<br />
Fireworks D<strong>is</strong>play ............................................................................ Approxim<strong>at</strong>ely 9:15/9:30pm<br />
Tickets ..................................................................$30.00 Adults, $12.00 for Children under 12<br />
Ticket Loc<strong>at</strong>ions ........................................................ <strong>The</strong> <strong>Blowing</strong> <strong>Rock</strong> Chamber of Commerce<br />
................................................................................www.symphonybythelake.com or <strong>at</strong> <strong>Chetola</strong><br />
Shuttle...................................................................... Runs between Food Lion Shopping Center,<br />
Wallingford Parking Deck, American Legion Hall and <strong>Chetola</strong> Resort.<br />
Handicapped Accessible. No Charge.<br />
Parking .......................................................................................Tanger Shoppes on the Parkway<br />
........................................................................................................ Food Lion Shopping Center<br />
............................................................................................................Wallingford Parking Deck<br />
.................................................................................................................. American Legion Hall<br />
Concerts in the Park<br />
Are you aware th<strong>at</strong> on most of the Sundays<br />
following Art in the Park there <strong>is</strong><br />
a FREE Concert in the Park Because<br />
of the generous sponsorship of Paul and<br />
Brenda Fairbetter in honor of Paul’s parents,<br />
Paul and Jane Fairbetter, a wonderful<br />
concert <strong>is</strong> presented each Sunday<br />
May through September <strong>at</strong> Memorial<br />
Park. <strong>The</strong> concerts are held rain or shine<br />
with the rain loc<strong>at</strong>ion in the American<br />
Legion Hall just behind the park. <strong>The</strong> concerts<br />
vary in music genre in an effort to offer something<br />
for everyone.<br />
<strong>July</strong> 14th Pop Ferguson – a renown Blues musician<br />
recognized by the Smithsonian for h<strong>is</strong> contributions<br />
to Blues Heritage. He <strong>is</strong> from Lenoir<br />
and loves to come up the mountain!<br />
August 11th Grandf<strong>at</strong>her Mountain Highland<br />
Pipe Band – always a <strong>Blowing</strong> <strong>Rock</strong> favorite,<br />
these bagpipers have won many n<strong>at</strong>ional and intern<strong>at</strong>ional<br />
awards.<br />
I would like to welcome all our new members!<br />
Individual Membership:<br />
Virginia Powell, <strong>Blowing</strong> <strong>Rock</strong>, NC<br />
Tom & Susan Farah, <strong>Blowing</strong> <strong>Rock</strong>, NC<br />
Business Memberships:<br />
Azalea Carriage Transport<strong>at</strong>ion (Erin O’Hara & Billy Elder), 835 Dobbins Road,<br />
Banner Elk, NC, (828) <strong>26</strong>0-7667, www.azaleacarriage.com<br />
September 8th ASU’s Gospel Choir – one of<br />
the most sought after ensembles within the<br />
Hayes School of Music <strong>at</strong> ASU and boosting<br />
up to 100 members. Th<strong>is</strong> <strong>is</strong> a must<br />
see event!<br />
Remember, in case of rain, come to<br />
the American Legion Hall.<br />
<strong>The</strong> show must go on!<br />
Beyond C<strong>at</strong>egory Cycling Studio (Ben Hale), 8100 Valley Blvd.,<br />
<strong>Blowing</strong> <strong>Rock</strong>, NC, (828) 295-8600, www.beyondc<strong>at</strong>egorycyclingstudio.com<br />
Carolina Cabin Rentals (John White), 197 Old US 321,<br />
<strong>Blowing</strong> <strong>Rock</strong>, NC, (828) 295-6000, www.CarolinaCabinRentals.com<br />
Cheeseburgers Grille (Steve Williamson), 310 Tanger Shoppes on the Parkway, Suite 32,<br />
<strong>Blowing</strong> <strong>Rock</strong>, NC, (828) 295-0211
Jim <strong>is</strong> host to Grandf<strong>at</strong>her’s “front porch” ( the<br />
front g<strong>at</strong>e). He greets each guest with a smile and<br />
even personally gave guests a tour when they<br />
couldn’t afford the entrance fee! Gre<strong>at</strong> job, Jim!<br />
Hugh from Le<strong>at</strong>herwood Mountains<br />
set up a very nice d<strong>is</strong>play <strong>at</strong><br />
Concierge 101 held on June 11 <strong>at</strong><br />
Tanger Shoppes on the Parkway.<br />
Blue Heaven Resort & Spa held their ribbon<br />
cutting on June 19th - wh<strong>at</strong> a lovely loc<strong>at</strong>ion<br />
to relax!<br />
Say cheese! Brit<strong>is</strong>h cheddar, th<strong>at</strong> <strong>is</strong>! Tim Miller and<br />
Joann Mitchell pose <strong>at</strong> Business After Hours held <strong>at</strong><br />
<strong>Blowing</strong> <strong>Rock</strong> Frameworks & Gallery. Tim went all<br />
out serving some fabulous cheeses. He even presented<br />
Joann with $100 for being h<strong>is</strong> best customer.<br />
Linville Falls Winery was on hand to offer<br />
tastings of each of their wines - including<br />
Blueberry! Yum!<br />
BUSINESS TIP: Keep Score: It’s amazing how few small businesses have any<br />
idea of the daily, weekly, and monthly numbers and financial trends in the organiz<strong>at</strong>ion.<br />
Spend the necessary time keeping current on cash flow and if you lack the<br />
financial skills then hire an accountant.<br />
2013 OFFICERS<br />
JOHN ALDRIDGE<br />
President<br />
Airlie Enterpr<strong>is</strong>es, LLC<br />
MEMBERS OF THE BOARD<br />
DAVID BARKER<br />
<strong>Blowing</strong> <strong>Rock</strong> Market<br />
CHRISTOPHER BRANTLEY<br />
Chr<strong>is</strong>topher’s Wine & Cheese<br />
BETSY COLLINS<br />
Individual Represent<strong>at</strong>ive<br />
RITA DAVIS<br />
First Citizens Bank<br />
CATHY ROBBINS<br />
1st Vice President<br />
Tweetsie Railroad<br />
DICK GOOSMAN<br />
Meadowbrook Inn<br />
MARGARET HOLDER<br />
Past President, <strong>Chetola</strong> Resort<br />
DON HUBBLE<br />
Individual Represent<strong>at</strong>ive<br />
SUZANNE MILLER<br />
<strong>Blowing</strong> <strong>Rock</strong> Antique Center<br />
CHELSEA GARRETT<br />
2nd Vice President<br />
diSanti, W<strong>at</strong>son, Capua & Wilson<br />
CINDY MILNER<br />
B<strong>is</strong>tro Roca<br />
KEITH NEAVES<br />
Neaco<br />
DOUG PEGRAM<br />
Village Real Est<strong>at</strong>e<br />
MANDY POPLIN<br />
Doncaster Outlet<br />
KEVIN TROYER<br />
Secretary<br />
4 Forty Four Inc.<br />
MELISSA PICKETT<br />
Treasurer<br />
<strong>Blowing</strong> <strong>Rock</strong> Inn<br />
STEVEN PRICE<br />
Westglow<br />
GENIE STARNES<br />
Individual Represent<strong>at</strong>ive<br />
KEVIN TROYER<br />
4 Forty Four Inc.<br />
CATHY WILLIAMSON<br />
Kilwin’s Chocol<strong>at</strong>es & Ice Cream<br />
CHARLES HARDIN<br />
Executive Director<br />
hardince@blowingrock.com<br />
TERRI BAILEY<br />
Membership Services Director<br />
Art in the Park Coordin<strong>at</strong>or<br />
terri@blowingrock.com<br />
BILLIE ROGERS<br />
Events Director<br />
billie@blowingrock.com<br />
MARCIA VAUGHAN<br />
Travel Counselor<br />
marcia@blowingrock.com<br />
132 Park Avenue • PO Box 406 • <strong>Blowing</strong> <strong>Rock</strong>, NC 28605 • 828.295.7851 • fax: 828.295.7651 • membership@blowingrock.com
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