asialife Cambodia 1 note from the editor Muna Khan When I started editing East&West in Hanoi in 2008, the theme of my first issue was fashion but the outlook was depressing as far as the luxury market was concerned— recessionistas, not fashionistas, ruled the runways. Fast forward to the present and I find myself in my new assignment with an issue on fashion but the mood is far more upbeat as brands from Chloe to Marc Jacobs expect favourable change in economic conditions. The optimism was in ample evidence in Spring Summer 2011 collections in Milan, London, New York and more recently Paris, matched by a truly decadent celebration of French Vogue’s 90th anniversary, which saw the biggest names in fashion come out to party like it’s not 2009. As cyclical, and sometimes ridiculous, as fashion can get (two words: double denim, what were they thinking) I find myself returning to a quote by Coco Chanel, which was tweaked and echoed by Yves Saint Laurent and features as our cover title: “Fashion fades, only style remains the same.” We chose to channel that belief in our quest to make sense of 2011 Spring Summer trends and how best to adapt them into your wardrobes in HCM City. For that we are thankful to our consultants on all things stylish: Luis Antonio Torres who you know as our men’s style columnist and Soosie Lee, brand manager of highly covetable names in fashion and perhaps one of the most stylish women I’ve met in my short time here. We asked them to sift through the best from the runways and identify trends that will work here—which I think they did a fabulous job of. The trends are still timeless, and hopefully, effortless. Staying on the subject of fashion, our photographer Fred Wissink recently played Sartorialist in Korea, documenting what is described as the ‘Korean Wave,’ trends which will undoubtedly surface on our streets. And we even found you a stylist toothbrush to keep you in vogue. Essentially this issue defines what style is: a celebration of individuality matched with the confidence to carry it with aplomb. Luis Antonio Torres Luis Antonio Torres is Creative Director of Massimo Ferrari, an Italian lifestyle boutique. He has spent over 15 years in the Italian luxury apparel business and managed retail houses such as Gucci Group USA and Giorgio Armani‘s “A Misura.” Antonio has lived in Vietnam for seven years and has managed an offshore apparel manufacturing company in which he has produced for Barneys New York, Takashimaya, Isetan, Bergdorf Goodman and Neiman Marcus to name a few. Soosie Lee Next time you're across the border, check out the latest issue of <strong>AsiaLIFE</strong> Cambodia or download it from www.asialifeguide.com. 112010 ISSUE47 Soosie Lee was born and raised in Korea and majored in fashion design and marketing. In the last 15 years she has lived and worked in Melbourne, Kuala Lumpur and London before moving to Vietnam two years ago to work as marketing and PR manager for Global Link. In her present capacity, her portfolio includes over 30 prestigious brands in fashion and home décor including Balenciaga, Chloé, Marc Jacobs, Lanvin, Givenchy and Fornasetti, along with eight fashion mono-brand stores and two multi-brand concept stores. Find <strong>AsiaLIFE</strong> articles on 4 asialife HCMC
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