SVI Magazine May Issue 72 - Draper Group Ltd

SVI WORLD CUP SALES
FREESAT
Viewers wishing to take full advantage of their HD flat-panels during
the World Cup will need to make a decision about who to buy their
hi-def content from. And, with every match of the tournament available
on free-to-air channels and the BBC and ITV both offering coverage
in HD, those lacking a Sky HD subscription may well be tempted by
Freesat. Boxes granting access to the subscription-free satellite service
are available from the likes of TechniSat (see this issue’s Industry News),
Humax, Sagem, Bush, Ferguson, Goodmans, Metronic and Grundig, with
Panasonic also offering its own range of Freesat+ Blu-ray/DVD models.
Alternatively, consumers also in the market for a new flatscreen
can kill two birds with one stone by investing in a TV with an integrated
Freesat receiver. Options include Sony’s Bravia Z5800 and W5810,
Panasonic’s Viera Z1, G10 and G15, and LG’s LF7700. With an area
of its website dedicated to the tournament, Freesat is clearly well
aware of the draw of the World Cup – retailers should take note.
Visit: www.freesat.co.uk/worldcup
16 www.svimag.com
2D TV
Despite the hype around 3D, rumours of good old 2D TV’s demise have
been greatly exaggerated. If you need proof, look no further than new
offerings from flatscreen big-hitters Sharp and Samsung. The former’s
Quattron TVs aim to wow consumers with images bolstered by the inclusion
of Quad Pixel technology – an intriguing solution which, as its name hints
at, adds a yellow sub-pixel to the standard RGB offering. Every model in the
range offers Full HD resolution, UltraBrilliant Edge-lit panel technology and
built-in Freeview HD tuners. The flagship LC-LE921E (40- and 46-inches)
adds E-motion 200 technology to this mix to improve the definition of
fast-moving images, but every model is capable of displaying high-contrast
images packed with vibrant colours. Other models include the LC-LE811E
and LC-LE821E (both 40- and 46-inches), and the LC-920E (60-inches).
For its part, Samsung has unveiled a number of 2D LED and
plasma screens that should attract the eye of consumers looking for
a combination of style and substance. The C6500 series LED panels
are ultra slim (just 1.1-inches deep) and benefit from 240Hz Clear
Motion Rate technology, Internet@TV and wireless DLNA connectivity.
Two models, the UE40C6510 and the UE55C6505 are available.
Contact: Sharp: +44 (0)20 8734 2000
www.sharp.co.uk | Samsung: www.samsung.com