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SVI Magazine May Issue 72 - Draper Group Ltd

SVI Magazine May Issue 72 - Draper Group Ltd

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UPGRADE IN STORE<br />

FOR IMERGE USERS<br />

Media server manufacturer Imerge is offering its<br />

customers exciting new functionality following<br />

the launch of its XiVA Music Store. Described as a<br />

“next generation music store”, XiVA currently offers<br />

in excess of 8.5-million DRM-free 320kbps MP3<br />

tracks, as well as a graphically-rich user interface,<br />

which takes the form of a 3D card-based menu<br />

complete with high-res cover art. The store will be<br />

integrated into Imerge’s media server hardware,<br />

enabling users to purchase and download music<br />

directly to their home entertainment systems.<br />

The store has been developed in conjunction<br />

with digital media delivery company 7digital and<br />

went live following UK and US launch events at the<br />

end of March. The first product to benefit from the<br />

new functionality is the MS1-HD, with other products<br />

following in due course. The store is also expected to<br />

be available via non-Imerge hardware in the future.<br />

Cameron Wade, CEO of Imerge, commented:<br />

“We all know that downloading media content direct<br />

to consumers homes is the future, but the concept<br />

of purchasing, receiving and storing digital media<br />

via dedicated entertainment devices, as opposed to<br />

computers, is still in its infancy. As you might expect<br />

from the company that developed the very first audio<br />

server component in the 90s, Imerge has taken a giant<br />

leap forward with the XiVA Music Store, delivering a<br />

unique content browsing and purchasing experience.<br />

As ever, Imerge’s dedication to innovation ensures<br />

we stay several steps ahead of the competition.”<br />

Contact: +44 (0)1954 783 600<br />

www.imerge.co.uk<br />

SMART PAD<br />

With Apple’s iPad now available, we’ve been inundated with stories of manufacturers taking<br />

advantage of its versatility and aesthetic appeal. One such is AMX, which has announced that its<br />

systems and devices are controllable via the device. “AMX continues to champion a standardsbased<br />

philosophy that simplifies technology integration, offers end users more choices and<br />

expands automation technology awareness,” commented Robert Noble, the company’s Chief<br />

Technology Officer. “We currently support the integration of most PCs, netbooks and tablets<br />

using browsers like Windows Internet Explorer, Mozilla Firefox and Apple Safari. AMX also<br />

supports smart devices like cellphones that utilise Android, Apple OS, Blackberry and Windows<br />

Mobile technologies; MP3-players and future connected devices that use web browsers and/or<br />

VNC applications.”<br />

Two applications are available, one pre-designed and one customisable interface for using<br />

devices like the iPad to control an AMX system, and nothing new will be required to integrate<br />

Apple’s latest innovation.<br />

Visit: www.amx.com/ui/apple.asp<br />

CEDIA MAKES CAMP<br />

CEDIA has had a busy first quarter of the year. In March, the Association ran its first EST I Residential<br />

Boot Camp, and feedback has been positive from the delegates who attended. Held at CEDIA’s St<br />

Neot’s HQ, the three-day course set out to give new arrivals to Custom Installation an invaluable<br />

insight into the industry.<br />

Part of the new structure of Electronic Systems Technician (Installer) certifications in 2010, the<br />

camp is an intensive course that seeks to bring CI novices up-to-speed and afford them the skill<br />

and knowledge necessary to get started. Aimed particularly at junior electronics systems technicians<br />

searching for an understanding of basic site safety, protocol, cable handling and cable termination,<br />

the course provides the knowledge necessary to pass the JIB health and safety exam, which in turn<br />

leads to the award of a JIB ECS (Electrotechnical Certification Scheme) card.<br />

“We work within an industry that is dynamic, exciting and attractive to outsiders,” explained<br />

CEDIA Education Manager, Peter Aylett. “At CEDIA we are committed to maintaining both the<br />

professional integrity of this industry and to helping it grow through the cultivation of new talent.<br />

This latest course introduces new installers to CEDIA and our education offering, and gives them a<br />

grounding in the core skills required to get a foot in the door.”<br />

Contact: +44 (0)1480 213 744 | www.cedia.co.uk/education<br />

Would-be installers found the Residential Boot Camp invaluable<br />

www.svimag.com 33

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