the estee lauder companies breast cancer awareness campaign

empowers us all to be courageous in the face of this terrible disease, persevere
in the fight against it – and believe in a future free of it.”
Fabrizio Freda, President and CEO, the Estée Lauder Companies adds, “Evelyn
Lauder‟s determination and commitment to the BCA Campaign lives on in our
employees, consumers, retail partners and corporate stakeholders who
continuously demonstrate Evelyn‟s high-touch dedication and passion to take
action against this disease. The BCA Campaign is devoted to defeating breast
cancer through education and medical research, and this year‟s call to action for
„courage‟ universally resonates with audiences across generations, cultures and
communities. On the 20th anniversary of the BCA Campaign, I am proud that our
Company remains steadfast providing the latest information in breast health
education and raising critical funds for medical research, so we can end breast
cancer in our lifetime.”
DURING OCTOBER 2012, THE BCA CAMPAIGN WILL:
� Reach countless people worldwide. In 2011 alone, The BCA Campaign
touched millions through its press outreach with its lifesaving awareness
message.
� Distribute millions of the iconic BCA Pink Ribbons at the counters of the
Estée Lauder Companies‟ brands worldwide, adding to the 115 million Pink
Ribbons distributed to date.
� Spread the word about early detection and breast health globally, adding to
the millions of educational bookmarks and brochures distributed to date.
� Offer Pink Ribbon products through many of the Estée Lauder Companies‟
sought-after beauty brands to raise funds for medical research.
� Illuminate numerous buildings, monuments and landmarks all over the world
in glowing pink lights, focusing attention on the importance of breast health
and that early detection saves lives. In 2010, the BCA Campaign proudly
established a first-ever Guinness World Record for “Most Landmarks
Illuminated for a Cause in 24 Hours.”
� Activate high-profile influencers worldwide as Ambassadors for The
Campaign‟s World Pink Ribbon Ambassador (WPRA) Initiative.
BREAST CANCER AWARENESS CAMPAIGN IN MALAYSIA
In Malaysia, the Estée Lauder Companies Malaysia has been advocating this
campaign since 1996. In the past 16 years, the Company has distributed more
than a million Breast Self Examination instructional cards and pink ribbons, and
has donated RM2.75 million to this cause to beneficiaries.