the estee lauder companies breast cancer awareness campaign

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empowers us all to be courageous in the face of this terrible disease, persevere in the fight against it – and believe in a future free of it.” Fabrizio Freda, President and CEO, the Estée Lauder Companies adds, “Evelyn Lauder‟s determination and commitment to the BCA Campaign lives on in our employees, consumers, retail partners and corporate stakeholders who continuously demonstrate Evelyn‟s high-touch dedication and passion to take action against this disease. The BCA Campaign is devoted to defeating breast cancer through education and medical research, and this year‟s call to action for „courage‟ universally resonates with audiences across generations, cultures and communities. On the 20th anniversary of the BCA Campaign, I am proud that our Company remains steadfast providing the latest information in breast health education and raising critical funds for medical research, so we can end breast cancer in our lifetime.” DURING OCTOBER 2012, THE BCA CAMPAIGN WILL: � Reach countless people worldwide. In 2011 alone, The BCA Campaign touched millions through its press outreach with its lifesaving awareness message. � Distribute millions of the iconic BCA Pink Ribbons at the counters of the Estée Lauder Companies‟ brands worldwide, adding to the 115 million Pink Ribbons distributed to date. � Spread the word about early detection and breast health globally, adding to the millions of educational bookmarks and brochures distributed to date. � Offer Pink Ribbon products through many of the Estée Lauder Companies‟ sought-after beauty brands to raise funds for medical research. � Illuminate numerous buildings, monuments and landmarks all over the world in glowing pink lights, focusing attention on the importance of breast health and that early detection saves lives. In 2010, the BCA Campaign proudly established a first-ever Guinness World Record for “Most Landmarks Illuminated for a Cause in 24 Hours.” � Activate high-profile influencers worldwide as Ambassadors for The Campaign‟s World Pink Ribbon Ambassador (WPRA) Initiative. BREAST CANCER AWARENESS CAMPAIGN IN MALAYSIA In Malaysia, the Estée Lauder Companies Malaysia has been advocating this campaign since 1996. In the past 16 years, the Company has distributed more than a million Breast Self Examination instructional cards and pink ribbons, and has donated RM2.75 million to this cause to beneficiaries.
This year, the Estée Lauder Companies Malaysia has put together a series of fundraising activities as well as awareness programmes for the 20 year anniversary Breast Cancer Awareness (BCA) Campaign. These include: � PINK RIBBON CHARITY WALK AND LANDMARK ILLUMINATION Happening at the National Science Museum from 4pm to 8pm, on Saturday, 29th September 2012, a total of 2,000 participants are expected to take part in this 3.5km charity walk. For just a fee of RM50 per entry, which will be donated to charity, participants will not only be able to be part of this fun activity but will also get a chance to show their support for the Estée Lauder Companies Malaysia‟s Breast Cancer Awareness (BCA) Campaign. To celebrate the start of the campaign, the National Science Museum will be illuminated in pink as part of the campaign‟s landmark illumination activity each year. � PINK RIBBON CHARITY GOLF An annual fundraising event for the past 12 years in the history of the Breast Cancer Awareness (BCA) Campaign, the Pink Ribbon Charity Golf event will see 120 avid golfers come together for a purpose – to tee off in the name of charity. Happening Wednesday, 17th October 2012 at the East Course of the Kuala Lumpur Golf & Country Club, golfers need only pay RM900 per person or RM3,600 per flight, which will be donated to charity. Each golfer will also take home a goody bag as well as stand a chance to win attractive lucky draw prizes. � PINK RIBBON CHARITY BALL This black-tie event – happening Wednesday, 31st October 2012 in Shangri-La Hotel, Kuala Lumpur – promises a night of fun, memories and most importantly, purpose. Tables are priced at RM20,000, RM10,000 and RM5,000, of which proceeds will be donated to charity. Guests will have plenty to look forward to at the Pink Ribbon Charity Ball. The highlight of the night is an exclusive showcase by Ramin Karimloo, the Iranian-born Canadian actor and singer, who will treat guests to a world-class performance where he will perform a showcase dubbed West End Musical from Andrew Lloyd Webber featuring show tunes from Phantom of the Opera, Miss Saigon, Sunset Boulevard and Les Miserables. Jaclyn Victor will join Karimloo as a guest singer. Also happening during the Pink Ribbon Charity Ball is an auction where guests can bid for amazing items including a Maurice Lacroix Pontos Décentrique Phases de Lune timepiece worth RM17,200 and an exclusive Selberan bracelet specially
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the estee lauder companies breast cancer awareness campaign

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