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the estee lauder companies breast cancer awareness campaign

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Tying up with <strong>the</strong> Estée Lauder Companies Malaysia, jewellery brand Selberan<br />

has specially designed a Selberan Pink Ribbon pendant and pin in lush pink<br />

enamel, priced at RM380, and a luxurious Selberan ribbon made ei<strong>the</strong>r in 18K<br />

white gold for RM1,650 or 18K yellow gold for RM1,550 sold exclusively at<br />

Selberan boutiques from August to October 2012. Ten per cent of sale proceeds<br />

from this range will be donated to <strong>the</strong> Breast Cancer Welfare Association<br />

(BCWA).<br />

Last but not least is BCBGMAXAZRIA‟s generous support whereby part of <strong>the</strong>ir<br />

sales for <strong>the</strong> month of October will be donated to <strong>the</strong> Estée Lauder Companies<br />

Breast Cancer Awareness fund. And as an added incentive to support <strong>the</strong> cause,<br />

nett purchases of RM1,000 and above will receive a limited edition<br />

BCBGMAXAZRIA „Courage‟ sunglasses which is specially designed again this<br />

year in lieu of <strong>the</strong> fight against <strong>breast</strong> <strong>cancer</strong>.<br />

Funds raised from <strong>the</strong> Pink Ribbon Charity Golf as well as o<strong>the</strong>r charitable<br />

activities during <strong>the</strong> Breast Cancer Awareness (BCA) Campaign will go towards<br />

this year‟s beneficiaries, which are The Breast Cancer Welfare Association, The<br />

Cancer Research Initiatives Foundation, The College of Radiology Malaysia and<br />

The National Cancer Society Malaysia. Each of <strong>the</strong>se non-government, non-profit<br />

organisations contribute towards fighting <strong>breast</strong> <strong>cancer</strong> through medical research,<br />

support for survivors, patients and family members, free or subsidised treatments<br />

and more.<br />

The Estée Lauder Companies Inc. is one of <strong>the</strong> world‟s leading manufacturers<br />

and marketers of quality skin care, make-up, fragrance and hair care products. In<br />

Malaysia, <strong>the</strong> Company‟s products include Estée Lauder, Aramis, Clinique, Lab<br />

Series Skincare for Men, Origins, M-A-C, Bobbi Brown, GoodSkin Labs, La Mer,<br />

DKNY Fragrances, Sean John Fragrances and Tommy Hilfiger Fragrances.<br />

“Courage. Believe in a world without <strong>breast</strong> <strong>cancer</strong>. Know we’re here until it’s<br />

true.”

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