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6<br />

Industry view<br />

Business Technology November 2011 an independent report from lyonsdown, distributed with the daily telegraph<br />

Meeting expectations<br />

Virtual conferencing is becoming ever more popular thanks to<br />

sophisticated technology designed to overcome any hurdle<br />

With videoconferencing becoming<br />

increasingly prevalent in business,<br />

organisations have begun to realise the<br />

potential of more immersive telepresence<br />

systems. In particular, demand for Polycom’s<br />

Architected Telepresence Experience<br />

(ATX) meeting solution is growing because<br />

of the many benefits it offers to users and<br />

businesses.<br />

It is well documented how telepresence<br />

helps improve collaboration, speeds up<br />

decision-making and yields vast cost<br />

reductions across a business. However,<br />

successfully generating these results needs<br />

careful consideration – realistic usage<br />

expectations with solid capital investment<br />

is imperative. Also, selecting an audiovisual<br />

(AV) specialist who is experienced in<br />

addressing these needs is crucial.<br />

From initial consultation through to<br />

design and installation, AVSolution works<br />

with businesses to guarantee solid return<br />

on investment and minimal disruption.<br />

Through its strong partnership with<br />

Polycom, it can overcome restrictive room<br />

dimensions, limited budgets, inferior network<br />

performance and existing legacy equipment.<br />

This is due to the flexibility of Polycom<br />

ATX, the stunning telepresence system<br />

that offers lifelike meetings through high<br />

definition (HD) video and audio. AVSolution’s<br />

network of knowledgeable project managers<br />

and installation engineers has over 20<br />

years’ experience in creating bespoke video<br />

installations.<br />

This year, AVSolution opened a purposebuilt<br />

London showroom to demonstrate<br />

the superior quality of the Polycom ATX<br />

solution as well as show that fully immersive<br />

telepresence is now an affordable solution.<br />

Polycom ATX can be branded to represent<br />

the business and AVSolution’s smart room<br />

design ensures the environment is adapted<br />

for visually appealing aesthetics, perfect<br />

acoustics and immersive calls. It can provide<br />

custom-built furniture or work within any<br />

constraints that already exist.<br />

For control, AVSolution utilises simple,<br />

customisable touchscreen systems for a<br />

room’s lighting, sound levels and temperature.<br />

This prevents users interrupting a meeting’s<br />

flow. Combined with unobtrusive in-table<br />

screens for information sharing, Polycom<br />

ATX is also ideal for presentations as well as<br />

standard collaboration.<br />

AVSolution understands the need for<br />

flawless network performance when videocalling.<br />

It partners with Masergy, a provider<br />

of secure virtualised network services, to<br />

implement a network that has been built with<br />

telepresence requirements in its DNA. This<br />

infrastructure is protected by the strongest<br />

Adaptable: AVSolution technology can be used with current videoconferencing<br />

global SLAs (service level agreements) in the<br />

telecommunications industry and ensures a<br />

stable, immersive telepresence experience.<br />

Completely personalised, AVSolution’s<br />

telepresence installations run on industryleading<br />

technology powered by Polycom’s<br />

unique HD video codecs, Sharp’s ultra thin<br />

bezel model screens and Crestron’s awardwinning<br />

control panels. If an organisation<br />

already has videoconferencing in place,<br />

AVSolution can incorporate the technology to<br />

avoid wasted investment and the telepresence<br />

offering is entirely customisable according to<br />

customer demand.<br />

The Polycom ATX solution is available in<br />

two, three or four video displays, as well as<br />

trolley-based options, delivering flexibility<br />

and scalability to satisfy a wide range of<br />

customer environments.<br />

Finally, following implementation,<br />

AVSolution offers excellent after-sales care,<br />

long-term maintenance and market-leading<br />

customer support. It conducts regular<br />

visits to prevent the installation failing at a<br />

critical point. AVSolution is renowned for its<br />

support levels and protects an organisation’s<br />

investment long after its competitors would.<br />

020 8549 5347<br />

www.avsolutionuk.com

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