PEOPLE IN NEED ANNUAL REPORT 2007

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SEKCE DEVELOPMENT HUMANITÁRNÍ AWARENESS A ROZVOJOVÉ – ROZVOJOVKA POMOCI
Since 2003, PIN has worked to create a better understanding
among Czechs of the acute situation in developing
countries. PIN continues to highlight the significance of
the Czech Republic’s development cooperation, committed
to long-term solutions for global problems.
DEVELOPMENT COOPERATION AWARENESS
Through the awareness projects the Czech people are
gaining a better understanding of the main problems in
developing countries. PIN’s emphasis is on giving examples
of development cooperation and on breaking down deeplyrooted
stereotypes through knowledge and understanding.
Cooperation with the media is key to this kind of public
awareness raising. In 2007 the Development Awareness team
prepared a number of seminars and study trips for journalists
to enrich their personal understanding of the daily problems
in developing countries. After providing them with regular
opportunities for continued learning, a group of competent
external correspondents was established. Thematic supplements
for major Czech dailies were also prepared. Cooperation with
the media resulted in a total of 141 articles and reports.
The general public can visit www.rozvojovka.cz, one of the
main sources of information on development cooperation in
Czech. In 2007, the portal was reorganized into sections for
individual target groups and redesigned with a new look.
A Development Cooperation Bulletin continued to be
published for decision makers, civil servants and experts.
PIN organized a pilot course introducing the main themes
of development cooperation for journalism students at
Charles University. The seminar gave rise to a manual for
reporting on development issues.
INTERNATIONAL CAMPAIGNS
The international campaign Virus Free Generation informs
young people regarding the HIV & AIDS threat in Sub-
Saharan Africa. In March 2007, an international artistic
and creative competition culminated in an exhibition
of artwork, events surrounding summer festivals, and an
interactive computer game.
The campaign Stop child labor – School is the best place to
work informs the general public about the role of education
and the problem of child labor as it relates to worldwide
poverty. The campaign aims to motivate public officials and
representatives of the non-profit and corporate sectors to
take action. The campaign also included fun awareness raising
events for school children.
ACTIVITIES IN 2007: 6 107 000 CZK
Financed by: Czech Ministry of Foreign Affairs, European Union, Austrian
Development Agency
TARGET GROUP
MEDIA
PUBLIC
SPECIALISTS
OUTPUTS
• 141 articles and reports focusing on development presented in national and regional media
• 5 study trips for journalists into global South countries
• 2 seminars for journalists (theme: HIV/AIDS, gender)
• Training and closer cooperation with external correspondents
• Web pages www.rozvojovka.cz – 108 new articles and reports, invitations and news, and analyses
• 4 thematic supplements in national and regional press
• Outdoor public awareness event on the occassion of the World Day against Child Labor
• International final of the creative competition with theme HIV/AIDS (200 registered artworks)
• Video clips on HIV/AIDS (1 million viewers) and child labor (124 000 viewers) in Czech cinemas
• Bulletin on Development Cooperation (3 volumes)
Q Photo: © P. Weissová, Prague, Czech Republic 2007 / International final of the Virus Free Generation
creative competition. 200 schools took part in the competition in the Czech Republic alone.
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