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PGDABM<br />

<strong>First</strong> <strong>Step</strong><br />

towards success<br />

C C S National Institute of Agricultural Marketing, Jaipur


From the PGP Chairman's Desk<br />

The globalization process together with the fast developments in information and<br />

technology sectors has brought about revolution in income levels, mobility of people,<br />

cultural interactions and business practices. The GDP growth rate of 5-10 per cent per<br />

annum in several developing countries, never heard of in the past, has become common<br />

now. Likewise, high absolute income growth of the developed countries is generating<br />

opportunities for the less developed countries to participate in the growth process. The<br />

quality of life and the way the business is done is changing fast due to increase in income,<br />

and access to information and goods and services. Today's consumer is informative,<br />

environment and health conscious and expects more precise value in product and<br />

services. These changes are affecting the nature and speed of change in demand that<br />

need quick adjustments in supply and delivery system in a manner to be able to compete<br />

efficiently and effectively.<br />

Thus, the above changes in the nature of demand, information, and technology are not<br />

only making the agri-business and food and fiber marketing complex but are throwing<br />

several challenges to the profession of marketing in general, and agricultural marketing<br />

in particular. Areas that will have high value in this changing marketing paradigm are<br />

marketing research to find out exacting needs of the consumers of different segments,<br />

innovation and entrepreneurship in product development, understanding competitors' strategy, marketing intelligence, R&D,<br />

logistics, finance and risks in trade and planning and implementation strategies in several of these areas. Communications with<br />

various stake holders and project management are other areas.<br />

The curriculum at <strong>NIAM</strong> for PGDABM is designed to provide students the opportunities of learning the intricate skills and<br />

techniques, the knowledge and the aptitude to deal with above complex and challenging marketing issues of the future<br />

marketing. While putting the responsibility of disciplined learning on the students, the Institute has generated a very helpful<br />

environment for learning by using several pedagogical methods (conceptualization, case method, simulation, workshops,<br />

industry interaction, and management projects) and by providing a supporting physical and academic environment in a holistic<br />

manner with all advanced technology. Thus the PGP student from the <strong>NIAM</strong> is a highly specialized professional having learned<br />

agriculture science, management, and agribusiness and marketing. Therefore, such a professional is fully equipped with the<br />

expertise needed in dealing with the shifting marketing paradigm in different agribusiness and marketing systems in not only in<br />

India but around the globe and to provide exacting requirements of the market efficiently and effectively. Thus, <strong>NIAM</strong> has geared<br />

itself for providing a well nurtured agri-business and marketing management graduate to take challenges of the agri-business of<br />

the country with a global perspective.<br />

Prof. S.L. Bapna<br />

Chairman, PGP


Message from The Director General<br />

The Agri-business juggernaut has started moving only recently but it<br />

is now inexorably gathering speed and momentum. this movement<br />

holds the potential for transforming India's Economy.<br />

The agriculture sector involves more than 60% of the population of<br />

the country and the expansion of agri-business is creating a huge<br />

demand for high quality managers at all levels. The education<br />

imparted in the Post Graduate Agri-Business Management Diploma at<br />

the National Institute of Agricultural Marketing (<strong>NIAM</strong>), Jaipur is one<br />

of the best in the country. Though the programme is still young, our<br />

graduates are making a name for themselves and are eagerly sought<br />

at the time of our campus placements. Last year's record placement<br />

levels have only stirred up greater interest and excitement in the<br />

placement process. We at <strong>NIAM</strong> aim to provide managers fully<br />

equipped to lead organizations in this complex sector and we try to<br />

inculcate a balanced perspective among the students in respect of the<br />

realities of rural centered businesses.<br />

I am happy to announce the introduction of the new AICTE approved<br />

PGDABM programme with increased 60 seats. I am also glad to write<br />

that in our efforts to strengthen our programme and achieve our<br />

mission of excellence, Prof. S.L. Bapna, Former Professor at IIM,<br />

Ahmedabad has joined the Institute as PGP chairman. He brings in his<br />

expertise in agricultural marketing management and academic<br />

administration.<br />

Our graduates continue to represent a well developed, polished,<br />

finely honed instrument for the needs of the agri-business industry.<br />

Anurag Bhatnagar<br />

Director General


The Institute<br />

GENESIS<br />

The National Institute of Agricultural Marketing (<strong>NIAM</strong>) is a premier national level institution setup<br />

by the Government of India on 8th August 1988 to offer specialized Training, Research and<br />

Consultancy in Agricultural Marketing in India and South East Asian Countries. <strong>NIAM</strong> is an<br />

Autonomous body under Ministry of Agriculture, Government of India.<br />

Agricultural Marketing occupies an<br />

important place, particularly in the<br />

context of the new liberalization<br />

and value addition requirements of<br />

the agricultural sector. The main<br />

objectives of the Institute are to<br />

impart training to various levels of<br />

functionaries to conduct research ,<br />

to offer consultancy services and<br />

education to develop promising<br />

human resources in order to meet<br />

the new emerging challenges in the<br />

field of Agricultural Marketing.<br />

MANDATE<br />

Training<br />

The Institute imparts training to various level functionaries in the thrust areas identified in the field<br />

of agricultural marketing for client organizations. The training is imparted to senior and middle<br />

level executives of Agricultural & Horticultural departments, Agro-Industrial Corporation, apex<br />

level cooperatives, Commodity boards and Commercial banks. Besides these target clients, the<br />

institute also has a mandate to reach out to farmer to impart training on marketing.


Research and Consultancy<br />

Agricultural Marketing Research is one of the important areas which needs substantial<br />

documentation strength to develop strategic policies in order to achieve a paradigm shift in<br />

agriculture towards commercialization<br />

The Institute conducts long-term and short-term research on the various issues of Agricultural<br />

Marketing and allied discipline. The Institutions/corporations dealing with agricultural marketing.<br />

Recently, the institute has prepared detailed project report (DPR) for Modern Terminal Markets at<br />

six places with concept of organizing growers at the backend and creating a transparent and<br />

efficient price discovery mechanism and interface with strong forward linkages through state of art<br />

infrastructure & managerial competence.<br />

The Institute is also handling a project on the development of agricultural marketing system for<br />

Royal Government of Bhutan. The institute is providing consultancy to World Bank assisted project<br />

in Assam on infrastructure & marketing.<br />

The Institute has prepared Integrated Master Plans and Online Marketing Information System for<br />

various sates. Controlled Atmospheric Storage (CA), Ripening Chambers, Cold Storages, Multiutility<br />

PACK HOUSES, Perishable cargo handling system etc.<br />

Education<br />

<strong>NIAM</strong> offers a two-year Post Graduate Diploma Programme in Agri-Business Management<br />

(PGDABM) for students with Graduation / Post Graduation in Agriculture and allied Sciences. The<br />

Post Graduate Diploma Programme in Agri-Business Management combines the best of MBA with<br />

the unique skills required for a career in Agri-Business. It develops professionals to cater to the<br />

needs of various sectors of Agri-Business and Marketing sectors like Food retailing, Exports,<br />

Commodity training, Microfinance, Banking, Agri-Business, Consultancy etc.<br />

Campus and Infrastructure<br />

The campus of the National Institute of<br />

Agricultural Marketing is situtated on a 30<br />

acre plot of land on the outskirts of Jaipur<br />

City. The campus is on main National<br />

Highway No.12 connecting Jaipur with<br />

Kota. The campus is about 5 Kms from the<br />

Jaipur Airport and about 15 Kms from the<br />

main city.<br />

The Building Complex consists of the<br />

Administrative Block with Library,<br />

Administrative Office , Management<br />

Development Centre, Conference Rooms,<br />

Seminar Hall and the Computer Centre. A well designed air conditioned students hostel and<br />

residential complex and other important facilities besides one additional hostel complex is under<br />

implementation with superior specifications. Modern facilities are the characteristics of the<br />

campus.


Publications<br />

Vista: A newsletter, issued solely by the students. It contains articles by the students on various<br />

managerial subjects.<br />

World Agro Trade Scanner (WATS) : WATS is a Bi-monthly magazine which focuses on trade,<br />

commodities and international business.<br />

PGDABM at <strong>NIAM</strong> (2009-11) – A degree of distinction<br />

<strong>NIAM</strong>'s two –year Post Graduate Diploma Programme in Agri-Business Management (PGDABM)<br />

combines the best of an MBA with unique skills<br />

of Agri-Business. It builds business managers<br />

with critical competencies for agri-business<br />

sectors like food retailing, exports, commodity<br />

trading, microfinance, banking, agri-business<br />

consultancy etc.<br />

Two year Fully residential Programme<br />

Recognized by All India Council for Technical<br />

Education (AICTE)<br />

21 months intensive study trimesters<br />

10 weeks summer Training<br />

PGDABM is a two-year fully residential programme for students with graduation/post graduation<br />

in agricultural and allied sciences.<br />

The PGDABM being offered by <strong>NIAM</strong> is distinctive in several ways:<br />

A typical curriculum drawn up by some of the best minds in management education<br />

Eminent faculty from top business schools across the country with high level of corporate<br />

involvement<br />

The programme is chaired by an eminent<br />

professor from the top business school in<br />

the country<br />

A U n i q u e e m p h a s i s o n p e rs o n a l<br />

development<br />

State-of-the-art infrastructure including<br />

24–hours internet, Library and Video<br />

Conferencing facilities supplemented by air<br />

conditioned class rooms and hostel rooms<br />

A global outreach, being an arm of Ministry<br />

of Agriculture, Govt. of India and its collaboration with international institutions like USDA,<br />

USAID, UNDP, FAO, Asian Development Bank etc.<br />

The programme combines agricultural knowledge with managerial skills to face the real challenge<br />

of the market-centric world. A positive response from the leading multinationals & Indian<br />

agribusiness companies during placement is an indication of students significant contribution in<br />

meeting the company expectations.


<strong>NIAM</strong>'s Learning Model<br />

Learning model for PGDABM has faculty drawn from top business school (IIM-A, IIM-I, XLRI, CORD-<br />

M, ASCI, IIFT, QCFI etc..) across the country complemented by industry captains from agri-business<br />

sector. The programme features lectures and seminars by the corporate leaders, to help students<br />

to blend theoretical understanding with practical applications.<br />

Teaching and learning approaches include project reports, live assignments, team projects,<br />

presentations, rural field visits, executive guest lectures , and simulations as essential inputs to the<br />

programme. Students are not confined to the academics alone. Regular interaction with a variety<br />

of participants including farmers, agricultural marketing and extension officers and policy makers<br />

of various state and national level bodies, undergoing training at the Institute, helps them in<br />

understanding the grass root realities. This framework ensure that students receive exposure to<br />

the latest developments and global trends. The underlying strength of the programme lies in the<br />

rich experiences of the faculty<br />

Selection Procedure<br />

Eligibility: The minimum qualification for admission into the programme is a 4 years Bachelors<br />

degree in Agriculture or allied Sciences / Veterinary Sciences from any agricultural university or<br />

institution as recognized by the ICAR/UGC. The minimum eligibility for applicant is a second<br />

division or equivalent OGPA as per the concerned university rules.<br />

A multi-stage, selection procedure will be followed for admitting candidates, as described below:<br />

All applicants fulfilling the eligibility criteria for application will be invited to appear for <strong>NIAM</strong><br />

ADMISSION TEST (<strong>NIAM</strong>AT)<br />

Based on the rank obtained, short-listed candidates will be called to appear for final selection. The<br />

final selection events include, inter-alia:<br />

Assessment of communication ability<br />

Group discussions<br />

Personal interview<br />

The final merit rank will be based on the weighted summation of points earned in all the<br />

assessment items as mentioned above.


About <strong>NIAM</strong> Admission Test: <strong>NIAM</strong>AT: The entrance exam will include<br />

questions in following areas.<br />

Quantitative, numerical, logical ability<br />

Communication and English comprehension<br />

Agriculture<br />

Managerial ability<br />

General knowledge<br />

Schedule of the events<br />

Date of opening online registration: 5th January 2009, 13.00 hrs<br />

Date of closing online registration: 22nd January 2009<br />

Last date of receipt of the filled forms along with Demand Draft: 27th January 2009<br />

Written Entrance Examination: 22nd February 2009<br />

Group discussion/ personal interviews of short listed candidates: March/April, 2009<br />

The students who are going to complete their degree by July-August 2009 are also eligible to apply,<br />

provided they produce warranty letter from the concerned institute.<br />

NEW EDGE<br />

The course is a meticulously planned curriculum that blends business management with<br />

agriculture; designed with the objective of widening the horizon, inflaming the intellect and<br />

encouraging out-of-the-box thinking.<br />

A Diversified Pedagogy<br />

The PGDABM course is composed of a mix of core courses, electives, seminars and industry<br />

interaction. The curriculum will cover different functional areas of management such as<br />

production and operations management, economics, finance & accounting, marketing,<br />

organizational behaviour, human resource management, computer & information systems and<br />

strategic management with focus on application in rural agriculture food and allied sectors of the<br />

economy. The elective courses are offered from fifth trimester onwards to enable each participant<br />

to build and personalize his or her own curriculum. To enrich the programme and enhance crossfertilization,<br />

some electives are organized jointly with other academics.<br />

General Management<br />

A number of core courses focus on subjects relating to management in general such as Marketing<br />

Management, Organizational Management, Financial Management, Information System and<br />

Technology Management, Human resource management<br />

Agri-Business management<br />

Some of the courses relate to subjects concerning management of business organizations, such as<br />

Agri-inputs Marketing, Agri-export Marketing, Financial Management, sales and Distribution<br />

Management etc.<br />

Techno-Economic Dimensions of Agriculture<br />

This cluster of course include subjects relating to agricultural economics, policy issues, ERP, CRM<br />

and elective courses on selected technology areas for specialization in chosen sectors of<br />

agribusiness, in tune with one's career aspirants.


Electives Summer Placement<br />

The elective segment of the course consists of options offered to the student in choosing three<br />

sectoral courses, three functional courses and one project related to the elective area of<br />

specialization. The summer project will be carried out during the fourth trimester for 8-10 weeks.<br />

The summer projects consist of important assignments given by different agribusiness companies<br />

and the project reports are used in formulating the future strategies by companies.<br />

Value added Modules :<br />

Retail Marketing<br />

Commodity Futures, Private Public Partnership, Rural Marketing &<br />

PROGRAMME STRUCTURE<br />

Introduction<br />

Post Graduate Diploma Programme in Agri-Business Management at <strong>NIAM</strong> aims at providing well<br />

educated agri-business and agri-marketing managers for dealing with future management and<br />

policy issues.<br />

Objectives<br />

The specific objectives of the programme are:<br />

To develop adequate conceptual base in different subject areas of relevance<br />

To acquire sufficient operating skills in using modern management tools and techniques in<br />

different functional areas.<br />

To develop skills for application of management tools and techniques appropriate in the unique<br />

context of agri-business and marketing<br />

To develop a holistic perspective in the field of agri-business and marketing its dynamics,<br />

complexities, challenges and opportunities in the emerging global context.<br />

Course Structure<br />

The courses designed for the PGDABM will provide a progressive learning sequence step by step<br />

from concepts. Tools and techniques to their application in the context of agri-business sector. The<br />

details of courses are mentioned in Trimester Plan. The organization of courses can be broadly<br />

grouped under the following themes:<br />

General Management<br />

A number of core courses focus on subjects relating to management in general such as managerial<br />

economics, organizational management, financial management, information systems and<br />

technology management and statistics and quantitative methods etc.<br />

Agri-Business and Marketing Management<br />

Courses in agri-business and marketing management includes areas such as consumer behaviour,<br />

procurement, agri-inputs marketing, agri-export marketing, financial management, sales and<br />

distribution management, marketing research and communications.<br />

Electives Summer Placement<br />

The elective segment of the course consists of options offered to the students in choosing three<br />

sectoral courses, three functional courses and one project related to the elective area of<br />

specialization. Electives Summer Placement will be carried out during the fourth trimester for 8-<br />

10 weeks. The summer projects consist of important assignments given by different agri-business<br />

companies and the project reports are used in formulating the future strategies by companies.


REGISTRATION<br />

<strong>First</strong> Year<br />

the students needs to register on the first day on each term unless permitted by the competent authority to<br />

register at a later date. For the late registration student are required to pay late registration fee at Rs. 500/-.<br />

Second year<br />

eThe Second Year student is required to fill up course registration cards one day before the beginning of<br />

classes. Thos students who could not complete all the requirement of last academic year, shall have to<br />

obtain special permission from competent authority. Late fee would be charged @Rs.500/- for late<br />

registration fee.<br />

CURRICULUM DESIGN<br />

Duration<br />

The PGDABM Course is a two-year residential programme. Each academic year begins in July and ends by<br />

April and has three terms. In addition students are required to complete the Summer Assignment after<br />

completion of first year and before commencement of the second academic year.<br />

FEES AND PAYMENT SCHEDULES<br />

The fee stated herein is provisional and subject to upward revision.<br />

1st Year (2009-10)<br />

<strong>First</strong> Trimester ( July-September 2009)<br />

S.No Details Amount in Rs.<br />

01 Tuition Fee 1,25,000/-<br />

02 Boarding and Lodging Fee 25000/-<br />

03 Computer Lab fee 15,000/-<br />

04 Library Fee 10,000/-<br />

05 Library caution Money (Refundable) 2000/-<br />

06 Hostel caution Money (Refundable) 2000/-<br />

Second Trimester ( October -December 2009)<br />

01 Boarding and Lodging Fee 25000/-<br />

Third Trimester ( January -March 2010)<br />

01 Boarding and Lodging Fee 25000/-<br />

Fourth Trimester – Summer Project ( March - May 2010)<br />

01 Summer project No fee<br />

Total Fee for 1 st year 2,29,000/-<br />

2nd Year (2010-11)<br />

Fifth Trimester ( July-September 2010)<br />

S.No Details Amount in Rs.<br />

01 Tuition Fee 1,25,000/-<br />

02 Boarding and Lodging Fee 25000/-<br />

03 Computer Lab fee 15,000/-<br />

04 Library Fee 10,000/-<br />

Sixth Trimester (October – December 2010)<br />

01 Boarding and Lodging Fee 25000/-<br />

Seventh Trimester (January – March 2011)<br />

01 Boarding and Lodging Fee 25000/-<br />

Total Fee for 2 nd Year 2,25,000/<br />

During summer project, if any student stays in the hostel, he / she will have to pay separately towards<br />

boarding and lodging , as per the usual rates of the institute.<br />

A laptop with latest configuration is required for PGDABM course. Therefore the students are advised to<br />

purchase the same by making request to the financing authority if any.


INFRASTRUCTURE<br />

Class Room<br />

The heart of <strong>NIAM</strong> community is academic Centre<br />

(BRAHMAPUTRA). Students' in-class learning is facilitated<br />

with wired and wireless classroom conferencing, highspeed<br />

data communication network. The classrooms are<br />

air-conditioned and equipped with multi-media and audiovisual<br />

facilities to provide effective learning. Each<br />

classroom is equipped with internet and intranet facilities.<br />

Library<br />

Round-the-clock opened library with comprehensive<br />

collection of literature predominantly related to<br />

management and allied subjects provide a platform for<br />

students to recreate and update them. It provides lending,<br />

reprographic and bibliographic services to students, faculty<br />

and other scholars. It includes about 8,169 books, 4,500<br />

periodicals, 15 newspapers, CMIE video-cassettes, videotapes,<br />

CDs and DVDs, 500 bound volumes and important<br />

electronic databases.<br />

Computer Centre and Video-Conferencing<br />

Fully air-conditioned Two Computer Centres have 80<br />

desktops with 24 hours internet support that are seamlessly<br />

connected over a campus-wide switched LAN with highspeed<br />

optical fiber backbone and Internet access with highspeed<br />

through 2 mbps leased lines with necessary backups.<br />

Besides, wi-fi connectivity is extended to entire campus area<br />

includes administrative block, convention centre, guest<br />

house and hostel etc. A Video-Conferencing facility<br />

established at <strong>NIAM</strong> which enables effective communication with corporate leaders, eminent<br />

professors and institutions.<br />

Convention Centre<br />

It includes state-of-the-art Conference Hall, Auditorium and<br />

Executive suites. This facilitates organizing National and<br />

International Seminars, Conferences, MDPs and Cultural<br />

activities etc.<br />

Hostel Accommodation<br />

PGDABM is fully residential programme with students<br />

residing at Krishna Hostel, Godavari and Jhelum quarters.<br />

The rooms are well furnished with telephone, air-coolers / AC and attached washrooms. The<br />

hostel is provided with newspapers and weekly, fortnightly and monthly publications.<br />

Recreation Centre<br />

Besides academics, students are provided with whole range of sporting facilities. This includes<br />

volleyball, badminton, snooker, table tennis, caroms, lawn tennis and gymnasium. Special coaching<br />

for Lawn Tennis, Volleyball, Snooker & Yoga is being provided by Institute. Yoga is compulsory for al l<br />

students.


<strong>NIAM</strong> Faculty<br />

1. Sh. Anurag Bhatnagar, IAS, Director General, MBA,B.E (Mech)<br />

2. Prof. S.L. Bapna, Chairman PG Programme, Ph.D. (Economics)<br />

3. Dr. Kamal Mathur, Director (Training), Ph.D, M.B.A.(Marketing)<br />

4. Dr. M.S.Jairath, Director (Reearch), Ph.D, M.Phil., M.A.(Econ)<br />

5. Dr. Ramesh Mittal , Dy. Director, Ph.D, M.B.A, M.Com<br />

6. Dr. B.K.Paty , Dy. Director, Ph.D.MBA, M.Com<br />

7. Dr. Hema Yadav, Dy. Director, Ph.D, M.A.(Geog.), EMIB (Intl. Business)<br />

8. Sh N.S.Ranawat, Dy. Director, M.Sc (Food Tech)<br />

9. Dr. Purushottam Sharma, Asst. Director, Ph.D, M.Sc.(Ag.Eco)<br />

10. Dr. K.C.Gummagolmath, Asst. Director, Ph.D, M.Sc.(Ag.Eco)<br />

11. Dr. Sattram Singh , Asst. Director, Ph.D (Ag. Extension), M.Sc.(Ag.)<br />

12. Dr Shuchi Mathur, Research Officer, Ph.D, M.Sc. (Geog.)<br />

13. Dr Neetu Bhagat, Research Officer, Ph.D (Ag.), M.Sc<br />

14. Dr. Saswati Bose, Research Officer, Ph.D (Plant Pathology) M.Sc. (Ag.)<br />

15. Dr. N.Rangasamy , Research Officer, Ph.D & M.Sc. (Dairy Economics)<br />

16. Sh. Arun Samyal, Research Officer, M.Sc. Agri. Entomology<br />

Staff<br />

1.<br />

2.<br />

Sh. M. S. Bhatnagar, Resident Doctor, MBBS, MD<br />

Sh. Rajesh Purohit, Accounts Officer, M.Com, C.A.<br />

3. Sh. Vivek Chaturvedi, Administrative officer, M.A. LLB, PGD in Personnel Mgt. & PGD Journalism<br />

4. Sh. Vijaypal, Section Officer, M.A. PGD Marketing & Sales Management<br />

5. Smt. Stella Pal, P.S., M.A., MBA, PGD in Public Relation<br />

6. Sh. P. Mallikharjuna Charyulu, Ps to DG, M.A. (Pub. Admn), Diploma in Public Relations<br />

7. Sh. Aditya Kumar, Placement Co-coordinator, PG-HRM,PG Diploma in Journalism & Mass Commun.<br />

8. Sh. NVS Prasad, IT Facilitator, GNIIT, M.Sc (Comps.)<br />

9. Ms. Richa Dixit, Administrative Associate, B.com, PGDBM (Marketing & Finance)<br />

Visiting Faculty<br />

Prof. Gurdev Singh, IIM-A<br />

Prof. Arindam Banerjee, IIM-A<br />

Prof. Sanjay Verma, IIM-A<br />

Prof. (Retd ) C.Gopal Krishnan, IIM-A<br />

Prof. (Retd) Sriniwas Gowda, U.A.S., Bangalore<br />

Prof. Gaurav Vallabh, XLRI<br />

Col. (Retd) Vishu Sikka, Delhi<br />

Sh. Nagaraj Meda, CEO, Hyderabad<br />

Prof. (Rtd) V.D Singh, CIEFL, Hyderabad<br />

Dr. S.C Bardia, University of Rajasthan, Jaipur<br />

Dr. R.S Khandelwal, University of Rajasthan, Jaipur<br />

Dr. Joya Chakravarty, University of Rajasthan, Jaipur<br />

Prof. Abraham Koshy, IIM-A<br />

Prof. Vinod Ahuja, IIM-A<br />

Prof. Shailesh Gandhi, IIM-A<br />

Dr. Prasad Ranade, Mumbai<br />

Prof. I.S.F. Raj, XLRI<br />

Lt. Gen. (Retd) D.V. Kalra<br />

Prof. Raveendra Saradhi, IIFT, New Delhi<br />

Sh. B.R Virmani, Chairman, CORD-M, Hyderabad<br />

Prof. S.L Intodia, Sukhadia University, Udaipur<br />

Dr. A.K Sharma, University of Rajasthan, Jaipur<br />

Dr. S.P Gupta, University of Rajasthan, Jaipur<br />

Permanent Placement:<br />

This is executed by the Placement Committee and Placement Coordinator in the favour of the qualified<br />

students of final year by bringing them in touch with the prospective employers of good standing such as<br />

business corporation and institutions. The institute facilitates permanent placement interviews on and off<br />

campus.


Trimester Plan<br />

TRIMESTER -I<br />

1. Communication and Presentation Skills<br />

2. Basic Computer Skills<br />

3. Marketing Management-I<br />

4. General Management<br />

5. Self Management (Organizational Behavior-1)<br />

6. Business Mathematics<br />

7. Basic Financial Accounting<br />

8. Managerial Economics-I (Micro)<br />

TRIMESTER II<br />

1. Business Statistics<br />

2. Marketing Strategies and Techniques<br />

3. Managerial Economics II (Macro)<br />

4. Organizational Behaviour II<br />

5. Cost and Control Systems<br />

6. Management Information System (MIS)<br />

7. Marketing Management-II<br />

8. Written Analysis Communication (WAC)<br />

TRIMESTER - III<br />

1. Human Resource Management<br />

2. Operational Research<br />

3. Financial Management (Corporate Finance)<br />

4. Quantitative Aids for Agri -Business<br />

5. Project Planning and Management<br />

6. Marketing Research<br />

7. Procurement Management<br />

8. Agri-Input Marketing<br />

Sector Electives<br />

Students are required to take two electives from the following<br />

1. Marketing of forest products<br />

2. Marketing of seeds<br />

3. Contract Farming<br />

4. Cold Chain Management<br />

5. Integrated Food Laws<br />

6. Food Safety & Quality<br />

Calendar of the Events (2009-11)<br />

TRIMESTER IV<br />

Summer Project<br />

TRIMESTER V<br />

1. Farm Production Management<br />

2. Sales and Distribution Management<br />

3. Commodity, Trading, Future and Options<br />

4. Participatory Extension Management<br />

5. ERP<br />

6. Strategic Management<br />

7. Agricultural Finance<br />

8. Agricultural output Marketing<br />

TRIMESTER - VI<br />

1. Rural Marketing<br />

2. Supply Chain Management<br />

3. Customer Relations Management<br />

4. Agriculture Export Management & International Trade<br />

5. Electives (2)<br />

6. Live project<br />

TRIMESTER -VII<br />

1. Advertising and Communication<br />

2. Business Law and Ethics<br />

3. Risk Management in Agri business<br />

4. Total Quality Management<br />

5. Electives (2)<br />

6. Individual project for each student<br />

The programme will consist of 7 trimesters. The calendar of events is given below :<br />

Events<br />

Dates<br />

Trimester I<br />

July - Sept., 2009<br />

Trimester II<br />

Oct. - Dec., 2009<br />

Trimester III<br />

Jan. - April, 2010<br />

Trimester IV (Summer Project)<br />

April - May, 2010<br />

Trimester Vacation<br />

June, 2010<br />

Trimester V<br />

July - Sept., 2010<br />

Trimester VI<br />

Oct. - Dec., 2010<br />

Trimester VII<br />

Jan. - April, 2011


Past Recruiters<br />

Aditya Birla group<br />

Adani Agrifresh<br />

Advanta<br />

Allanasons<br />

B&K Securitis<br />

BASF<br />

Basix<br />

Bayer<br />

Bunge<br />

CFCL<br />

CONCOR<br />

Coromandal Fertilizer Ltd.<br />

Dabur<br />

Dow Agroscience<br />

DSCL<br />

DuPont<br />

EID Parry<br />

Excel<br />

Field Fresh<br />

Godrej Agrovet<br />

HDFC Bank<br />

HLL<br />

ICICI Bank<br />

ICICI Lombard<br />

ICICI Prudential<br />

IDBI<br />

HDFC<br />

IL&FS<br />

Indian Bank<br />

indian Immunological Ltd<br />

ITC (Foods)<br />

ITC (IBD)<br />

ITC (ILTD)<br />

JK Seeds<br />

Kemin<br />

Kotak Mahindra<br />

Louis dryfeus<br />

Mahyco<br />

Mangalore Chemicals & Fertilizers Ltd.<br />

Marico<br />

MCX<br />

Monsanto<br />

NAFED<br />

NCDEX<br />

NFCL<br />

Nobel Grain India<br />

Ogilvy & Outreach<br />

Olam International<br />

Pantaloon Food Bazar<br />

Pepsico Fritolay<br />

Premium Farm fresh<br />

Pyramid<br />

Rabo Bank<br />

Ranbaxy<br />

Reliance Industries<br />

Reliance Money<br />

RK Food Land<br />

Sudarshan Chemicals<br />

Syngenta<br />

Tata Chemicals


Jaipur - The Pink City<br />

Jaipur is the pristine jewel in the desert sands of Rajasthan. It is located 260 km from national capital<br />

Delhi due to which it has developed into a business centre with all the trapping of modern metropolis<br />

but yet flavoured strongly with an age-old charm that never falls to surprise a traveller. Jaipur was the<br />

first planned city in India. Jaipur is as remarkable for its marvellous architecture and town planning as it<br />

is for the lively spirit of the people who inhabit it. The city presents a unique synthesis of culture that<br />

has to be experienced in order to be appreciated. <strong>NIAM</strong> is 16 km from Bus Station, 17 km from Railway<br />

Station and 5 km away from Airport.<br />

TO SIKAR<br />

TO AJMER<br />

JAIPUR<br />

RAILWAY<br />

STATION<br />

KHASA KOTHI<br />

CIRCLE<br />

COLLEGE<br />

CIRCLE<br />

ROADWAYS<br />

BUS STAND<br />

VANASTHALI<br />

MARG<br />

S.C. ROAD<br />

CHANDPOLE<br />

BAZAAR<br />

M.I. ROAD<br />

FROM : AIRPORT<br />

: RAILWAY STATION<br />

: BUS STAND<br />

AJMER GATE<br />

GOVT.<br />

HOSPITAL<br />

MAHARANI<br />

COLLEGE<br />

RAMNIVAS GARDEN<br />

MAHARAJA COLLEGE<br />

SMS HOSPITAL<br />

RAMBAGH<br />

CIRCLE<br />

RESERVE<br />

BANK<br />

KOTA ROAD<br />

RAILWAY STATION<br />

GANDHI NAGAR<br />

APPROX. DISTANCE (KM)<br />

RAILWAY STATION-19<br />

BUS STAND-17<br />

AJMERI GATE-15<br />

AIRPORT-5<br />

DURGAPUR<br />

JAIPUR<br />

AIRPORT<br />

DURGAPURA<br />

RAILWAY<br />

STATION<br />

PRATAP<br />

PLAZA<br />

SANGANER<br />

CIRCLE<br />

UTI BANK<br />

BSNL OFFICE<br />

TO DELHI<br />

<strong>NIAM</strong><br />

TO SAWAI MADHOPUR<br />

BAMBALA<br />

KOTA ROAD


Contact<br />

Shri Anurag Bhatnagar, IAS<br />

Director General, <strong>NIAM</strong><br />

Phone : 0141-2770027, 2795104<br />

e-mail : dgniam.pgpabm200810@gmail.com<br />

Prof. S.L. Bapna<br />

Chairman, PG Programme<br />

Phone : 0141-2795112<br />

e-mail : slbapna@rediffmail.com<br />

Dr. Hema Yadav<br />

Dy. Director, PGDABM,<br />

Phone : 0141-2795116<br />

Mobile : 0-9829210019<br />

e-mail : yadav.hema@gmail.com, y.hema@mailcity.com<br />

Mr. Arun Samyal<br />

Research Officer, PGDABM<br />

Phone : 0141-2795142<br />

Mobile : 0-9982985032<br />

e-mail : a_samyal@rediffmail.com<br />

Mr. Aditya Kumar<br />

Placement Coordinator, PGDABM<br />

Phone : 0141-2795142<br />

Mobile : 0-9829744319<br />

e-mail : kumadit@yahoo.com<br />

Shri N.V.S. Prasad<br />

IT-Facilitator, PGDABM<br />

Phone : 0141-2795143<br />

e-mail : prasadnvs@gmail.com<br />

Ms. Richa Dixit<br />

Administrative Associate, PGDABM<br />

Phone : 0141-2795141<br />

Mobile : 0-9314533921<br />

e-mail : richadixit3@gmail.com<br />

C C S National Institute of Agricultural Marketing, Jaipur<br />

Kota Road, Bambala, Jaipur, Rajasthan 302 033, India<br />

Phone : +91-141-2795112, 2795104, 2795116 (Office)<br />

Fax :<br />

e-mail :<br />

Web :<br />

+91-141-2770051, 2771938<br />

dgniam.pgpabm200810@gmail.com<br />

www.ccsniam.gov.in<br />

Price Rs 50/- only

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