First Step - NIAM
First Step - NIAM
First Step - NIAM
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PGDABM<br />
<strong>First</strong> <strong>Step</strong><br />
towards success<br />
C C S National Institute of Agricultural Marketing, Jaipur
From the PGP Chairman's Desk<br />
The globalization process together with the fast developments in information and<br />
technology sectors has brought about revolution in income levels, mobility of people,<br />
cultural interactions and business practices. The GDP growth rate of 5-10 per cent per<br />
annum in several developing countries, never heard of in the past, has become common<br />
now. Likewise, high absolute income growth of the developed countries is generating<br />
opportunities for the less developed countries to participate in the growth process. The<br />
quality of life and the way the business is done is changing fast due to increase in income,<br />
and access to information and goods and services. Today's consumer is informative,<br />
environment and health conscious and expects more precise value in product and<br />
services. These changes are affecting the nature and speed of change in demand that<br />
need quick adjustments in supply and delivery system in a manner to be able to compete<br />
efficiently and effectively.<br />
Thus, the above changes in the nature of demand, information, and technology are not<br />
only making the agri-business and food and fiber marketing complex but are throwing<br />
several challenges to the profession of marketing in general, and agricultural marketing<br />
in particular. Areas that will have high value in this changing marketing paradigm are<br />
marketing research to find out exacting needs of the consumers of different segments,<br />
innovation and entrepreneurship in product development, understanding competitors' strategy, marketing intelligence, R&D,<br />
logistics, finance and risks in trade and planning and implementation strategies in several of these areas. Communications with<br />
various stake holders and project management are other areas.<br />
The curriculum at <strong>NIAM</strong> for PGDABM is designed to provide students the opportunities of learning the intricate skills and<br />
techniques, the knowledge and the aptitude to deal with above complex and challenging marketing issues of the future<br />
marketing. While putting the responsibility of disciplined learning on the students, the Institute has generated a very helpful<br />
environment for learning by using several pedagogical methods (conceptualization, case method, simulation, workshops,<br />
industry interaction, and management projects) and by providing a supporting physical and academic environment in a holistic<br />
manner with all advanced technology. Thus the PGP student from the <strong>NIAM</strong> is a highly specialized professional having learned<br />
agriculture science, management, and agribusiness and marketing. Therefore, such a professional is fully equipped with the<br />
expertise needed in dealing with the shifting marketing paradigm in different agribusiness and marketing systems in not only in<br />
India but around the globe and to provide exacting requirements of the market efficiently and effectively. Thus, <strong>NIAM</strong> has geared<br />
itself for providing a well nurtured agri-business and marketing management graduate to take challenges of the agri-business of<br />
the country with a global perspective.<br />
Prof. S.L. Bapna<br />
Chairman, PGP
Message from The Director General<br />
The Agri-business juggernaut has started moving only recently but it<br />
is now inexorably gathering speed and momentum. this movement<br />
holds the potential for transforming India's Economy.<br />
The agriculture sector involves more than 60% of the population of<br />
the country and the expansion of agri-business is creating a huge<br />
demand for high quality managers at all levels. The education<br />
imparted in the Post Graduate Agri-Business Management Diploma at<br />
the National Institute of Agricultural Marketing (<strong>NIAM</strong>), Jaipur is one<br />
of the best in the country. Though the programme is still young, our<br />
graduates are making a name for themselves and are eagerly sought<br />
at the time of our campus placements. Last year's record placement<br />
levels have only stirred up greater interest and excitement in the<br />
placement process. We at <strong>NIAM</strong> aim to provide managers fully<br />
equipped to lead organizations in this complex sector and we try to<br />
inculcate a balanced perspective among the students in respect of the<br />
realities of rural centered businesses.<br />
I am happy to announce the introduction of the new AICTE approved<br />
PGDABM programme with increased 60 seats. I am also glad to write<br />
that in our efforts to strengthen our programme and achieve our<br />
mission of excellence, Prof. S.L. Bapna, Former Professor at IIM,<br />
Ahmedabad has joined the Institute as PGP chairman. He brings in his<br />
expertise in agricultural marketing management and academic<br />
administration.<br />
Our graduates continue to represent a well developed, polished,<br />
finely honed instrument for the needs of the agri-business industry.<br />
Anurag Bhatnagar<br />
Director General
The Institute<br />
GENESIS<br />
The National Institute of Agricultural Marketing (<strong>NIAM</strong>) is a premier national level institution setup<br />
by the Government of India on 8th August 1988 to offer specialized Training, Research and<br />
Consultancy in Agricultural Marketing in India and South East Asian Countries. <strong>NIAM</strong> is an<br />
Autonomous body under Ministry of Agriculture, Government of India.<br />
Agricultural Marketing occupies an<br />
important place, particularly in the<br />
context of the new liberalization<br />
and value addition requirements of<br />
the agricultural sector. The main<br />
objectives of the Institute are to<br />
impart training to various levels of<br />
functionaries to conduct research ,<br />
to offer consultancy services and<br />
education to develop promising<br />
human resources in order to meet<br />
the new emerging challenges in the<br />
field of Agricultural Marketing.<br />
MANDATE<br />
Training<br />
The Institute imparts training to various level functionaries in the thrust areas identified in the field<br />
of agricultural marketing for client organizations. The training is imparted to senior and middle<br />
level executives of Agricultural & Horticultural departments, Agro-Industrial Corporation, apex<br />
level cooperatives, Commodity boards and Commercial banks. Besides these target clients, the<br />
institute also has a mandate to reach out to farmer to impart training on marketing.
Research and Consultancy<br />
Agricultural Marketing Research is one of the important areas which needs substantial<br />
documentation strength to develop strategic policies in order to achieve a paradigm shift in<br />
agriculture towards commercialization<br />
The Institute conducts long-term and short-term research on the various issues of Agricultural<br />
Marketing and allied discipline. The Institutions/corporations dealing with agricultural marketing.<br />
Recently, the institute has prepared detailed project report (DPR) for Modern Terminal Markets at<br />
six places with concept of organizing growers at the backend and creating a transparent and<br />
efficient price discovery mechanism and interface with strong forward linkages through state of art<br />
infrastructure & managerial competence.<br />
The Institute is also handling a project on the development of agricultural marketing system for<br />
Royal Government of Bhutan. The institute is providing consultancy to World Bank assisted project<br />
in Assam on infrastructure & marketing.<br />
The Institute has prepared Integrated Master Plans and Online Marketing Information System for<br />
various sates. Controlled Atmospheric Storage (CA), Ripening Chambers, Cold Storages, Multiutility<br />
PACK HOUSES, Perishable cargo handling system etc.<br />
Education<br />
<strong>NIAM</strong> offers a two-year Post Graduate Diploma Programme in Agri-Business Management<br />
(PGDABM) for students with Graduation / Post Graduation in Agriculture and allied Sciences. The<br />
Post Graduate Diploma Programme in Agri-Business Management combines the best of MBA with<br />
the unique skills required for a career in Agri-Business. It develops professionals to cater to the<br />
needs of various sectors of Agri-Business and Marketing sectors like Food retailing, Exports,<br />
Commodity training, Microfinance, Banking, Agri-Business, Consultancy etc.<br />
Campus and Infrastructure<br />
The campus of the National Institute of<br />
Agricultural Marketing is situtated on a 30<br />
acre plot of land on the outskirts of Jaipur<br />
City. The campus is on main National<br />
Highway No.12 connecting Jaipur with<br />
Kota. The campus is about 5 Kms from the<br />
Jaipur Airport and about 15 Kms from the<br />
main city.<br />
The Building Complex consists of the<br />
Administrative Block with Library,<br />
Administrative Office , Management<br />
Development Centre, Conference Rooms,<br />
Seminar Hall and the Computer Centre. A well designed air conditioned students hostel and<br />
residential complex and other important facilities besides one additional hostel complex is under<br />
implementation with superior specifications. Modern facilities are the characteristics of the<br />
campus.
Publications<br />
Vista: A newsletter, issued solely by the students. It contains articles by the students on various<br />
managerial subjects.<br />
World Agro Trade Scanner (WATS) : WATS is a Bi-monthly magazine which focuses on trade,<br />
commodities and international business.<br />
PGDABM at <strong>NIAM</strong> (2009-11) – A degree of distinction<br />
<strong>NIAM</strong>'s two –year Post Graduate Diploma Programme in Agri-Business Management (PGDABM)<br />
combines the best of an MBA with unique skills<br />
of Agri-Business. It builds business managers<br />
with critical competencies for agri-business<br />
sectors like food retailing, exports, commodity<br />
trading, microfinance, banking, agri-business<br />
consultancy etc.<br />
Two year Fully residential Programme<br />
Recognized by All India Council for Technical<br />
Education (AICTE)<br />
21 months intensive study trimesters<br />
10 weeks summer Training<br />
PGDABM is a two-year fully residential programme for students with graduation/post graduation<br />
in agricultural and allied sciences.<br />
The PGDABM being offered by <strong>NIAM</strong> is distinctive in several ways:<br />
A typical curriculum drawn up by some of the best minds in management education<br />
Eminent faculty from top business schools across the country with high level of corporate<br />
involvement<br />
The programme is chaired by an eminent<br />
professor from the top business school in<br />
the country<br />
A U n i q u e e m p h a s i s o n p e rs o n a l<br />
development<br />
State-of-the-art infrastructure including<br />
24–hours internet, Library and Video<br />
Conferencing facilities supplemented by air<br />
conditioned class rooms and hostel rooms<br />
A global outreach, being an arm of Ministry<br />
of Agriculture, Govt. of India and its collaboration with international institutions like USDA,<br />
USAID, UNDP, FAO, Asian Development Bank etc.<br />
The programme combines agricultural knowledge with managerial skills to face the real challenge<br />
of the market-centric world. A positive response from the leading multinationals & Indian<br />
agribusiness companies during placement is an indication of students significant contribution in<br />
meeting the company expectations.
<strong>NIAM</strong>'s Learning Model<br />
Learning model for PGDABM has faculty drawn from top business school (IIM-A, IIM-I, XLRI, CORD-<br />
M, ASCI, IIFT, QCFI etc..) across the country complemented by industry captains from agri-business<br />
sector. The programme features lectures and seminars by the corporate leaders, to help students<br />
to blend theoretical understanding with practical applications.<br />
Teaching and learning approaches include project reports, live assignments, team projects,<br />
presentations, rural field visits, executive guest lectures , and simulations as essential inputs to the<br />
programme. Students are not confined to the academics alone. Regular interaction with a variety<br />
of participants including farmers, agricultural marketing and extension officers and policy makers<br />
of various state and national level bodies, undergoing training at the Institute, helps them in<br />
understanding the grass root realities. This framework ensure that students receive exposure to<br />
the latest developments and global trends. The underlying strength of the programme lies in the<br />
rich experiences of the faculty<br />
Selection Procedure<br />
Eligibility: The minimum qualification for admission into the programme is a 4 years Bachelors<br />
degree in Agriculture or allied Sciences / Veterinary Sciences from any agricultural university or<br />
institution as recognized by the ICAR/UGC. The minimum eligibility for applicant is a second<br />
division or equivalent OGPA as per the concerned university rules.<br />
A multi-stage, selection procedure will be followed for admitting candidates, as described below:<br />
All applicants fulfilling the eligibility criteria for application will be invited to appear for <strong>NIAM</strong><br />
ADMISSION TEST (<strong>NIAM</strong>AT)<br />
Based on the rank obtained, short-listed candidates will be called to appear for final selection. The<br />
final selection events include, inter-alia:<br />
Assessment of communication ability<br />
Group discussions<br />
Personal interview<br />
The final merit rank will be based on the weighted summation of points earned in all the<br />
assessment items as mentioned above.
About <strong>NIAM</strong> Admission Test: <strong>NIAM</strong>AT: The entrance exam will include<br />
questions in following areas.<br />
Quantitative, numerical, logical ability<br />
Communication and English comprehension<br />
Agriculture<br />
Managerial ability<br />
General knowledge<br />
Schedule of the events<br />
Date of opening online registration: 5th January 2009, 13.00 hrs<br />
Date of closing online registration: 22nd January 2009<br />
Last date of receipt of the filled forms along with Demand Draft: 27th January 2009<br />
Written Entrance Examination: 22nd February 2009<br />
Group discussion/ personal interviews of short listed candidates: March/April, 2009<br />
The students who are going to complete their degree by July-August 2009 are also eligible to apply,<br />
provided they produce warranty letter from the concerned institute.<br />
NEW EDGE<br />
The course is a meticulously planned curriculum that blends business management with<br />
agriculture; designed with the objective of widening the horizon, inflaming the intellect and<br />
encouraging out-of-the-box thinking.<br />
A Diversified Pedagogy<br />
The PGDABM course is composed of a mix of core courses, electives, seminars and industry<br />
interaction. The curriculum will cover different functional areas of management such as<br />
production and operations management, economics, finance & accounting, marketing,<br />
organizational behaviour, human resource management, computer & information systems and<br />
strategic management with focus on application in rural agriculture food and allied sectors of the<br />
economy. The elective courses are offered from fifth trimester onwards to enable each participant<br />
to build and personalize his or her own curriculum. To enrich the programme and enhance crossfertilization,<br />
some electives are organized jointly with other academics.<br />
General Management<br />
A number of core courses focus on subjects relating to management in general such as Marketing<br />
Management, Organizational Management, Financial Management, Information System and<br />
Technology Management, Human resource management<br />
Agri-Business management<br />
Some of the courses relate to subjects concerning management of business organizations, such as<br />
Agri-inputs Marketing, Agri-export Marketing, Financial Management, sales and Distribution<br />
Management etc.<br />
Techno-Economic Dimensions of Agriculture<br />
This cluster of course include subjects relating to agricultural economics, policy issues, ERP, CRM<br />
and elective courses on selected technology areas for specialization in chosen sectors of<br />
agribusiness, in tune with one's career aspirants.
Electives Summer Placement<br />
The elective segment of the course consists of options offered to the student in choosing three<br />
sectoral courses, three functional courses and one project related to the elective area of<br />
specialization. The summer project will be carried out during the fourth trimester for 8-10 weeks.<br />
The summer projects consist of important assignments given by different agribusiness companies<br />
and the project reports are used in formulating the future strategies by companies.<br />
Value added Modules :<br />
Retail Marketing<br />
Commodity Futures, Private Public Partnership, Rural Marketing &<br />
PROGRAMME STRUCTURE<br />
Introduction<br />
Post Graduate Diploma Programme in Agri-Business Management at <strong>NIAM</strong> aims at providing well<br />
educated agri-business and agri-marketing managers for dealing with future management and<br />
policy issues.<br />
Objectives<br />
The specific objectives of the programme are:<br />
To develop adequate conceptual base in different subject areas of relevance<br />
To acquire sufficient operating skills in using modern management tools and techniques in<br />
different functional areas.<br />
To develop skills for application of management tools and techniques appropriate in the unique<br />
context of agri-business and marketing<br />
To develop a holistic perspective in the field of agri-business and marketing its dynamics,<br />
complexities, challenges and opportunities in the emerging global context.<br />
Course Structure<br />
The courses designed for the PGDABM will provide a progressive learning sequence step by step<br />
from concepts. Tools and techniques to their application in the context of agri-business sector. The<br />
details of courses are mentioned in Trimester Plan. The organization of courses can be broadly<br />
grouped under the following themes:<br />
General Management<br />
A number of core courses focus on subjects relating to management in general such as managerial<br />
economics, organizational management, financial management, information systems and<br />
technology management and statistics and quantitative methods etc.<br />
Agri-Business and Marketing Management<br />
Courses in agri-business and marketing management includes areas such as consumer behaviour,<br />
procurement, agri-inputs marketing, agri-export marketing, financial management, sales and<br />
distribution management, marketing research and communications.<br />
Electives Summer Placement<br />
The elective segment of the course consists of options offered to the students in choosing three<br />
sectoral courses, three functional courses and one project related to the elective area of<br />
specialization. Electives Summer Placement will be carried out during the fourth trimester for 8-<br />
10 weeks. The summer projects consist of important assignments given by different agri-business<br />
companies and the project reports are used in formulating the future strategies by companies.
REGISTRATION<br />
<strong>First</strong> Year<br />
the students needs to register on the first day on each term unless permitted by the competent authority to<br />
register at a later date. For the late registration student are required to pay late registration fee at Rs. 500/-.<br />
Second year<br />
eThe Second Year student is required to fill up course registration cards one day before the beginning of<br />
classes. Thos students who could not complete all the requirement of last academic year, shall have to<br />
obtain special permission from competent authority. Late fee would be charged @Rs.500/- for late<br />
registration fee.<br />
CURRICULUM DESIGN<br />
Duration<br />
The PGDABM Course is a two-year residential programme. Each academic year begins in July and ends by<br />
April and has three terms. In addition students are required to complete the Summer Assignment after<br />
completion of first year and before commencement of the second academic year.<br />
FEES AND PAYMENT SCHEDULES<br />
The fee stated herein is provisional and subject to upward revision.<br />
1st Year (2009-10)<br />
<strong>First</strong> Trimester ( July-September 2009)<br />
S.No Details Amount in Rs.<br />
01 Tuition Fee 1,25,000/-<br />
02 Boarding and Lodging Fee 25000/-<br />
03 Computer Lab fee 15,000/-<br />
04 Library Fee 10,000/-<br />
05 Library caution Money (Refundable) 2000/-<br />
06 Hostel caution Money (Refundable) 2000/-<br />
Second Trimester ( October -December 2009)<br />
01 Boarding and Lodging Fee 25000/-<br />
Third Trimester ( January -March 2010)<br />
01 Boarding and Lodging Fee 25000/-<br />
Fourth Trimester – Summer Project ( March - May 2010)<br />
01 Summer project No fee<br />
Total Fee for 1 st year 2,29,000/-<br />
2nd Year (2010-11)<br />
Fifth Trimester ( July-September 2010)<br />
S.No Details Amount in Rs.<br />
01 Tuition Fee 1,25,000/-<br />
02 Boarding and Lodging Fee 25000/-<br />
03 Computer Lab fee 15,000/-<br />
04 Library Fee 10,000/-<br />
Sixth Trimester (October – December 2010)<br />
01 Boarding and Lodging Fee 25000/-<br />
Seventh Trimester (January – March 2011)<br />
01 Boarding and Lodging Fee 25000/-<br />
Total Fee for 2 nd Year 2,25,000/<br />
During summer project, if any student stays in the hostel, he / she will have to pay separately towards<br />
boarding and lodging , as per the usual rates of the institute.<br />
A laptop with latest configuration is required for PGDABM course. Therefore the students are advised to<br />
purchase the same by making request to the financing authority if any.
INFRASTRUCTURE<br />
Class Room<br />
The heart of <strong>NIAM</strong> community is academic Centre<br />
(BRAHMAPUTRA). Students' in-class learning is facilitated<br />
with wired and wireless classroom conferencing, highspeed<br />
data communication network. The classrooms are<br />
air-conditioned and equipped with multi-media and audiovisual<br />
facilities to provide effective learning. Each<br />
classroom is equipped with internet and intranet facilities.<br />
Library<br />
Round-the-clock opened library with comprehensive<br />
collection of literature predominantly related to<br />
management and allied subjects provide a platform for<br />
students to recreate and update them. It provides lending,<br />
reprographic and bibliographic services to students, faculty<br />
and other scholars. It includes about 8,169 books, 4,500<br />
periodicals, 15 newspapers, CMIE video-cassettes, videotapes,<br />
CDs and DVDs, 500 bound volumes and important<br />
electronic databases.<br />
Computer Centre and Video-Conferencing<br />
Fully air-conditioned Two Computer Centres have 80<br />
desktops with 24 hours internet support that are seamlessly<br />
connected over a campus-wide switched LAN with highspeed<br />
optical fiber backbone and Internet access with highspeed<br />
through 2 mbps leased lines with necessary backups.<br />
Besides, wi-fi connectivity is extended to entire campus area<br />
includes administrative block, convention centre, guest<br />
house and hostel etc. A Video-Conferencing facility<br />
established at <strong>NIAM</strong> which enables effective communication with corporate leaders, eminent<br />
professors and institutions.<br />
Convention Centre<br />
It includes state-of-the-art Conference Hall, Auditorium and<br />
Executive suites. This facilitates organizing National and<br />
International Seminars, Conferences, MDPs and Cultural<br />
activities etc.<br />
Hostel Accommodation<br />
PGDABM is fully residential programme with students<br />
residing at Krishna Hostel, Godavari and Jhelum quarters.<br />
The rooms are well furnished with telephone, air-coolers / AC and attached washrooms. The<br />
hostel is provided with newspapers and weekly, fortnightly and monthly publications.<br />
Recreation Centre<br />
Besides academics, students are provided with whole range of sporting facilities. This includes<br />
volleyball, badminton, snooker, table tennis, caroms, lawn tennis and gymnasium. Special coaching<br />
for Lawn Tennis, Volleyball, Snooker & Yoga is being provided by Institute. Yoga is compulsory for al l<br />
students.
<strong>NIAM</strong> Faculty<br />
1. Sh. Anurag Bhatnagar, IAS, Director General, MBA,B.E (Mech)<br />
2. Prof. S.L. Bapna, Chairman PG Programme, Ph.D. (Economics)<br />
3. Dr. Kamal Mathur, Director (Training), Ph.D, M.B.A.(Marketing)<br />
4. Dr. M.S.Jairath, Director (Reearch), Ph.D, M.Phil., M.A.(Econ)<br />
5. Dr. Ramesh Mittal , Dy. Director, Ph.D, M.B.A, M.Com<br />
6. Dr. B.K.Paty , Dy. Director, Ph.D.MBA, M.Com<br />
7. Dr. Hema Yadav, Dy. Director, Ph.D, M.A.(Geog.), EMIB (Intl. Business)<br />
8. Sh N.S.Ranawat, Dy. Director, M.Sc (Food Tech)<br />
9. Dr. Purushottam Sharma, Asst. Director, Ph.D, M.Sc.(Ag.Eco)<br />
10. Dr. K.C.Gummagolmath, Asst. Director, Ph.D, M.Sc.(Ag.Eco)<br />
11. Dr. Sattram Singh , Asst. Director, Ph.D (Ag. Extension), M.Sc.(Ag.)<br />
12. Dr Shuchi Mathur, Research Officer, Ph.D, M.Sc. (Geog.)<br />
13. Dr Neetu Bhagat, Research Officer, Ph.D (Ag.), M.Sc<br />
14. Dr. Saswati Bose, Research Officer, Ph.D (Plant Pathology) M.Sc. (Ag.)<br />
15. Dr. N.Rangasamy , Research Officer, Ph.D & M.Sc. (Dairy Economics)<br />
16. Sh. Arun Samyal, Research Officer, M.Sc. Agri. Entomology<br />
Staff<br />
1.<br />
2.<br />
Sh. M. S. Bhatnagar, Resident Doctor, MBBS, MD<br />
Sh. Rajesh Purohit, Accounts Officer, M.Com, C.A.<br />
3. Sh. Vivek Chaturvedi, Administrative officer, M.A. LLB, PGD in Personnel Mgt. & PGD Journalism<br />
4. Sh. Vijaypal, Section Officer, M.A. PGD Marketing & Sales Management<br />
5. Smt. Stella Pal, P.S., M.A., MBA, PGD in Public Relation<br />
6. Sh. P. Mallikharjuna Charyulu, Ps to DG, M.A. (Pub. Admn), Diploma in Public Relations<br />
7. Sh. Aditya Kumar, Placement Co-coordinator, PG-HRM,PG Diploma in Journalism & Mass Commun.<br />
8. Sh. NVS Prasad, IT Facilitator, GNIIT, M.Sc (Comps.)<br />
9. Ms. Richa Dixit, Administrative Associate, B.com, PGDBM (Marketing & Finance)<br />
Visiting Faculty<br />
Prof. Gurdev Singh, IIM-A<br />
Prof. Arindam Banerjee, IIM-A<br />
Prof. Sanjay Verma, IIM-A<br />
Prof. (Retd ) C.Gopal Krishnan, IIM-A<br />
Prof. (Retd) Sriniwas Gowda, U.A.S., Bangalore<br />
Prof. Gaurav Vallabh, XLRI<br />
Col. (Retd) Vishu Sikka, Delhi<br />
Sh. Nagaraj Meda, CEO, Hyderabad<br />
Prof. (Rtd) V.D Singh, CIEFL, Hyderabad<br />
Dr. S.C Bardia, University of Rajasthan, Jaipur<br />
Dr. R.S Khandelwal, University of Rajasthan, Jaipur<br />
Dr. Joya Chakravarty, University of Rajasthan, Jaipur<br />
Prof. Abraham Koshy, IIM-A<br />
Prof. Vinod Ahuja, IIM-A<br />
Prof. Shailesh Gandhi, IIM-A<br />
Dr. Prasad Ranade, Mumbai<br />
Prof. I.S.F. Raj, XLRI<br />
Lt. Gen. (Retd) D.V. Kalra<br />
Prof. Raveendra Saradhi, IIFT, New Delhi<br />
Sh. B.R Virmani, Chairman, CORD-M, Hyderabad<br />
Prof. S.L Intodia, Sukhadia University, Udaipur<br />
Dr. A.K Sharma, University of Rajasthan, Jaipur<br />
Dr. S.P Gupta, University of Rajasthan, Jaipur<br />
Permanent Placement:<br />
This is executed by the Placement Committee and Placement Coordinator in the favour of the qualified<br />
students of final year by bringing them in touch with the prospective employers of good standing such as<br />
business corporation and institutions. The institute facilitates permanent placement interviews on and off<br />
campus.
Trimester Plan<br />
TRIMESTER -I<br />
1. Communication and Presentation Skills<br />
2. Basic Computer Skills<br />
3. Marketing Management-I<br />
4. General Management<br />
5. Self Management (Organizational Behavior-1)<br />
6. Business Mathematics<br />
7. Basic Financial Accounting<br />
8. Managerial Economics-I (Micro)<br />
TRIMESTER II<br />
1. Business Statistics<br />
2. Marketing Strategies and Techniques<br />
3. Managerial Economics II (Macro)<br />
4. Organizational Behaviour II<br />
5. Cost and Control Systems<br />
6. Management Information System (MIS)<br />
7. Marketing Management-II<br />
8. Written Analysis Communication (WAC)<br />
TRIMESTER - III<br />
1. Human Resource Management<br />
2. Operational Research<br />
3. Financial Management (Corporate Finance)<br />
4. Quantitative Aids for Agri -Business<br />
5. Project Planning and Management<br />
6. Marketing Research<br />
7. Procurement Management<br />
8. Agri-Input Marketing<br />
Sector Electives<br />
Students are required to take two electives from the following<br />
1. Marketing of forest products<br />
2. Marketing of seeds<br />
3. Contract Farming<br />
4. Cold Chain Management<br />
5. Integrated Food Laws<br />
6. Food Safety & Quality<br />
Calendar of the Events (2009-11)<br />
TRIMESTER IV<br />
Summer Project<br />
TRIMESTER V<br />
1. Farm Production Management<br />
2. Sales and Distribution Management<br />
3. Commodity, Trading, Future and Options<br />
4. Participatory Extension Management<br />
5. ERP<br />
6. Strategic Management<br />
7. Agricultural Finance<br />
8. Agricultural output Marketing<br />
TRIMESTER - VI<br />
1. Rural Marketing<br />
2. Supply Chain Management<br />
3. Customer Relations Management<br />
4. Agriculture Export Management & International Trade<br />
5. Electives (2)<br />
6. Live project<br />
TRIMESTER -VII<br />
1. Advertising and Communication<br />
2. Business Law and Ethics<br />
3. Risk Management in Agri business<br />
4. Total Quality Management<br />
5. Electives (2)<br />
6. Individual project for each student<br />
The programme will consist of 7 trimesters. The calendar of events is given below :<br />
Events<br />
Dates<br />
Trimester I<br />
July - Sept., 2009<br />
Trimester II<br />
Oct. - Dec., 2009<br />
Trimester III<br />
Jan. - April, 2010<br />
Trimester IV (Summer Project)<br />
April - May, 2010<br />
Trimester Vacation<br />
June, 2010<br />
Trimester V<br />
July - Sept., 2010<br />
Trimester VI<br />
Oct. - Dec., 2010<br />
Trimester VII<br />
Jan. - April, 2011
Past Recruiters<br />
Aditya Birla group<br />
Adani Agrifresh<br />
Advanta<br />
Allanasons<br />
B&K Securitis<br />
BASF<br />
Basix<br />
Bayer<br />
Bunge<br />
CFCL<br />
CONCOR<br />
Coromandal Fertilizer Ltd.<br />
Dabur<br />
Dow Agroscience<br />
DSCL<br />
DuPont<br />
EID Parry<br />
Excel<br />
Field Fresh<br />
Godrej Agrovet<br />
HDFC Bank<br />
HLL<br />
ICICI Bank<br />
ICICI Lombard<br />
ICICI Prudential<br />
IDBI<br />
HDFC<br />
IL&FS<br />
Indian Bank<br />
indian Immunological Ltd<br />
ITC (Foods)<br />
ITC (IBD)<br />
ITC (ILTD)<br />
JK Seeds<br />
Kemin<br />
Kotak Mahindra<br />
Louis dryfeus<br />
Mahyco<br />
Mangalore Chemicals & Fertilizers Ltd.<br />
Marico<br />
MCX<br />
Monsanto<br />
NAFED<br />
NCDEX<br />
NFCL<br />
Nobel Grain India<br />
Ogilvy & Outreach<br />
Olam International<br />
Pantaloon Food Bazar<br />
Pepsico Fritolay<br />
Premium Farm fresh<br />
Pyramid<br />
Rabo Bank<br />
Ranbaxy<br />
Reliance Industries<br />
Reliance Money<br />
RK Food Land<br />
Sudarshan Chemicals<br />
Syngenta<br />
Tata Chemicals
Jaipur - The Pink City<br />
Jaipur is the pristine jewel in the desert sands of Rajasthan. It is located 260 km from national capital<br />
Delhi due to which it has developed into a business centre with all the trapping of modern metropolis<br />
but yet flavoured strongly with an age-old charm that never falls to surprise a traveller. Jaipur was the<br />
first planned city in India. Jaipur is as remarkable for its marvellous architecture and town planning as it<br />
is for the lively spirit of the people who inhabit it. The city presents a unique synthesis of culture that<br />
has to be experienced in order to be appreciated. <strong>NIAM</strong> is 16 km from Bus Station, 17 km from Railway<br />
Station and 5 km away from Airport.<br />
TO SIKAR<br />
TO AJMER<br />
JAIPUR<br />
RAILWAY<br />
STATION<br />
KHASA KOTHI<br />
CIRCLE<br />
COLLEGE<br />
CIRCLE<br />
ROADWAYS<br />
BUS STAND<br />
VANASTHALI<br />
MARG<br />
S.C. ROAD<br />
CHANDPOLE<br />
BAZAAR<br />
M.I. ROAD<br />
FROM : AIRPORT<br />
: RAILWAY STATION<br />
: BUS STAND<br />
AJMER GATE<br />
GOVT.<br />
HOSPITAL<br />
MAHARANI<br />
COLLEGE<br />
RAMNIVAS GARDEN<br />
MAHARAJA COLLEGE<br />
SMS HOSPITAL<br />
RAMBAGH<br />
CIRCLE<br />
RESERVE<br />
BANK<br />
KOTA ROAD<br />
RAILWAY STATION<br />
GANDHI NAGAR<br />
APPROX. DISTANCE (KM)<br />
RAILWAY STATION-19<br />
BUS STAND-17<br />
AJMERI GATE-15<br />
AIRPORT-5<br />
DURGAPUR<br />
JAIPUR<br />
AIRPORT<br />
DURGAPURA<br />
RAILWAY<br />
STATION<br />
PRATAP<br />
PLAZA<br />
SANGANER<br />
CIRCLE<br />
UTI BANK<br />
BSNL OFFICE<br />
TO DELHI<br />
<strong>NIAM</strong><br />
TO SAWAI MADHOPUR<br />
BAMBALA<br />
KOTA ROAD
Contact<br />
Shri Anurag Bhatnagar, IAS<br />
Director General, <strong>NIAM</strong><br />
Phone : 0141-2770027, 2795104<br />
e-mail : dgniam.pgpabm200810@gmail.com<br />
Prof. S.L. Bapna<br />
Chairman, PG Programme<br />
Phone : 0141-2795112<br />
e-mail : slbapna@rediffmail.com<br />
Dr. Hema Yadav<br />
Dy. Director, PGDABM,<br />
Phone : 0141-2795116<br />
Mobile : 0-9829210019<br />
e-mail : yadav.hema@gmail.com, y.hema@mailcity.com<br />
Mr. Arun Samyal<br />
Research Officer, PGDABM<br />
Phone : 0141-2795142<br />
Mobile : 0-9982985032<br />
e-mail : a_samyal@rediffmail.com<br />
Mr. Aditya Kumar<br />
Placement Coordinator, PGDABM<br />
Phone : 0141-2795142<br />
Mobile : 0-9829744319<br />
e-mail : kumadit@yahoo.com<br />
Shri N.V.S. Prasad<br />
IT-Facilitator, PGDABM<br />
Phone : 0141-2795143<br />
e-mail : prasadnvs@gmail.com<br />
Ms. Richa Dixit<br />
Administrative Associate, PGDABM<br />
Phone : 0141-2795141<br />
Mobile : 0-9314533921<br />
e-mail : richadixit3@gmail.com<br />
C C S National Institute of Agricultural Marketing, Jaipur<br />
Kota Road, Bambala, Jaipur, Rajasthan 302 033, India<br />
Phone : +91-141-2795112, 2795104, 2795116 (Office)<br />
Fax :<br />
e-mail :<br />
Web :<br />
+91-141-2770051, 2771938<br />
dgniam.pgpabm200810@gmail.com<br />
www.ccsniam.gov.in<br />
Price Rs 50/- only