JSB Market Research: MVNO Business Plan (2014 Edition)

MVNO Business Plan (2014 Edition) 

On 9 th January 2015 

Overview: 

This is a full business plan based on the launch of an illustrative Mobile Virtual Network 

Operator (MVNO) known as Contendus. The plan covers all aspects of the company launch plan 

including market assessment, funding requirements, financial analysis, market segmentation 

and product differentiation. Also included is go-to-market plan, distribution and replenishment 

plans, comparison of MVNOs and more. The major benefit of this report is to assist in the 

development of an MVNO launch and to help validate existing plans. 

You can buy this Report @ http://www.jsbmarketresearch.com/technology/rmvno-business-plan-154192 

Launching a MVNO involves a lot of careful planning and an understanding of the competitive 

threats and opportunities. Understanding the competitive issues and what type of MVNO to 

launch is key to success. A critical aspect to the success of any MVNO is its wholesale 

negotiations with the host mobile network operator (MNO). Accordingly, the MVNO Business 

Plan includes Modelling and Negotiation Strategies for Contracting with Host Mobile Network 

Operators. This includes rate structures of the retail minus and cost plus models, the pros and 

cons of each, and how to implement them. 

The MVNO Business Plan also includes evaluation of wholesale incentives, the reconciliation 

process and also what macro and micro environmental aspects to consider when defining your 

Email ID- contact@jsbmarketresearch.com 

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negotiation strategy. Also includes is an example Service Level Agreement (SLA), modeled from 

real life operational MVNO SLAs, which can be customized and built upon to meet the needs of 

their service management requirements. 

When planning an MVNO, successful MVNO companies will learn to think like a MNO and 

develop their strategies accordingly. Purchasers of this report will also receive the following 

reports for support in business plan and strategy development: 

• Network Operator Monetization Strategies Leveraging New Sources of Revenue 

• Next Generation Business Models for MNOs in LTE, M2M, and OTT Environment 

Purchasers at the Team License and Company-wide License level will also receive at no 

additional cost: 

• LTE Advanced 2014: State of the Market and Future Prospects 

Purchasers at the Company-wide Level will also receive at no additional cost: 

• End-to-End M2M, 7th Edition 

All purchases of Mind Commerce reports includes time with an expert analyst who will help you 

link key findings in the report to the business issues youre addressing. This needs to be used 

within three months of purchasing the report. 

Target Audience: 

• MVNO start-ups 

• Mobile network operators 

• MVNE/MVNO service providers 

• Investors and analysts in the mobile space 

• Suppliers of MVNO equipment and software 

• Consultants and systems integration companies 


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Other industries we cover: 

 

 

 

 

 

 

 

 

 

Advertising and Media 

Automotive and Parts 

Consumer Goods 

Healthcare and Medical 

Finance and Banking 

Food and Beverages 

Travel and Tourism 

Textiles and Clothing 

SWOT Analysis 

Table of Content 

Mobile Virtual Network Operator (MVNO) Business Plan 

1. EXECUTIVE SUMMARY 4 

A. THE BUSINESS 4 

B. THE STRATEGY 4 

C. THE MARKET 5 

D. THE MANAGEMENT 6 

E. THE FINANCIALS 6 

F. THE COMPANY MISSION 7 

G. THE CRITERIA OF MVNO 7 

H. EXCEPTIONS 8 

2. THE BUSINESS 8 

A. REQUIREMENT ANALYSIS 8 

B. DESCRIPTION OF SERVICES 9 

C. TARGET MARKET 9 

D. SERVICES OFFERED - PRIMARY REVENUE DRIVERS 11 

E. POTENTIAL FUTURE SERVICES - ALTERNATIVE REVENUE SOURCES 12 

F. DISTRIBUTION, PURCHASING AND REFILLS 13 

G. STARTER PACKAGE 15 

H. HANDSETS AND HARDWARE 15 

I. GSM SYSTEM AND THE SIM-CARD 16 

J. THE WEB-SITE AND CUSTOMER INTERFACE 17 

K. SCOPE FOR ENHANCEMENTS AND FUTURE TECHNOLOGY 4G/LTE 17 


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L. BACK-OFFICE AND CUSTOMER CARE 18 

M. THE NETWORK OPERATOR 18 

N. REGULATORY 19 

O. CHURN 19 

3. THE OPPORTUNITY 21 

A. OPPORTUNITY 21 

B. STRATEGY 21 

C. PROVISIONING AND MANAGEMENT 24 

D. INFRASTRUCTURE 24 

E. MULTI-IMSI APPROACH. 26 

F. MULTI-NETWORK VPN 26 

G. SECURITY AND CONTROL 27 

H. FORECAST 28 

4. THE MARKET 29 

A. US WIRELESS MARKET 29 

B. PREPAID MARKETS 29 

C. WHOLESALE 29 

D. NEGOTIATION VECTORS 30 

E. ANALYSIS ON SETUP COST 31 

F. TERMINAL USAGE AND CONTROL 34 

G. NETWORK USAGE AND CONTROL 34 

5. MARKETING PLAN 36 

A. GENERAL OVERVIEW 36 

B. MARKETING IDEAS 37 

C. INITIAL MARKET SEGMENTS AND STRATEGIC CONSIDERATIONS 39 

D. PARTNERING AND CO-BRANDING 42 

E. LOYALTY PROGRAM 42 

F. MIGRATION STRATEGY 43 

6. FINANCIAL OVERVIEW 44 

A. REVENUE STREAMS & COST CONSIDERATIONS 44 

B. REVENUE GROWTH 44 

C. FINANCIAL PROJECTIONS 45 

D. FUNDING 46 

E. EXIT STRATEGY 47 

7. EXTENSIONS AND UPGRADES 48 

A. SELECTION CRITERIA 49 

B. TECHNICAL REQUIREMENTS 50 

C. OTHER FACTORS 51 

8. POTENTIAL MARKET SEGMENTS (AD. 1) 52 


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9. THE MANAGEMENT TEAM AND PARTNERS (AD. 2) 57 

A. MANAGEMENT 57 

B. BOARD OF ADVISORS AND PARTNERS 57 

A. PARTNERS 59 

10. COMPETITION (AD. 3) 61 


B. PREPAID PLAYERS 62 

B. SWOT ANALYSIS 63 

C. PREPAID COMPETITION ANALYSIS 65 

EUROPE VS. UNITED STATES (AD. 4) 65 

C. GENERAL OVERVIEW 65 

11. THE MOBILE VIRTUAL NETWORK OPERATOR MARKET & GROWTH OVERVIEW (AD. 5) 70 


B. GLOBAL OVERVIEW AND FORECAST 73 

C. MVNO DRIVE IN EUROPE 74 

D. MVNO DRIVE IN AMERICA 77 

E. MVNO DRIVE IN MIDDLE EAST 78 

F. MVNO DRIVE IN ASIA PACIFIC 79 

12. CASE STUDIES (AD. 6) 80 

13. CONCLUSIONS 97 

14. APPENDIX 97 

A. CELLULAR OPERATOR ORGANIZATION STRUCTURE 97 

B. INITIATING CONTACT WITH MNOS 103 

C. ESTABLISHING A STRATEGY 104 

MVNO Operational Cost Planning: Modelling and Negotiation Strategies for Contracting with 

Host Mobile Network Operators 

INTRODUCTION 5 

1.1. The MVNO Landscape 5 

1.2. MVNO Background 5 

1.3. MVNO Technology Options 7 

2. WHOLESALE MODELS 10 

2.1. Cost Plus Model 10 

2.1.1. Cost Plus Rate Sheet 12 

2.2. Retail Minus Model 15 

2.2.1. Straight Retail Minus 16 

2.2.2. Benchmark Retail Minus 17 

2.2.3. Retail Minus Rate Sheet 19 


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2.3. Interconnect 20 

2.4. Wholesale Incentives 22 

3. INVOICING AND RECONCILIATION 24 

3.1. Invoice Dispute Process 25 

3.1.1. Sample Invoice 27 

4. ENVIRONMENTAL CONSIDERATIONS 29 

4.1. Macro Environmental Analysis 29 

4.2. Micro Environment Analysis 30 

5. RECOMMENDATIONS 31 

5.1.1. Knowledge and Expertise 31 

5.1.2. Technology Solution 31 

5.1.3. HNO MVNO Rate Structure 31 

5.1.4. HNO Services List 32 

6. NEGOTIATION TACTICS 33 

6.1.1. Tell them What they Want to Hear 33 

6.1.2. Start High 33 

6.1.3. Contract Clauses 34 

7. CONCLUSIONS 35 

FIGURES 

Figure 1- MVNO Technology Options 8 

Figure 2 - Wholesale Charges for Network Activity using the Cost Plus Model 11 

Figure 3- Segments Diagram 13 

Figure 4- Wholesale Charges for Network Activity using the Retail Minus Model 15 

Figure 5 - Calculating the straight Retail Minus 16 

Figure 6 - Calculating the Benchmark Retail Rate 17 

Figure 7- Calculation for Wholesale Rate 18 

Figure 8- Interconnect Charging 21 

Figure 9 - Wholesale Rate Variance Calculation with Interconnect Consideration 21 

Figure 10 - Example MNO MVNO Commercial Relationship 24 

Figure 11- Sample Wholesale Invoice Page One 27 

Figure 12 - Sample Wholesale Invoice Page Two 28 

MVNO, MVNE and MNO Service Level Agreement (SLA) 

INTRODUCTION 4 

WHAT IS A SERVICE LEVEL AGREEMENT (SLA) 4 

WHY IS IT IMPORTANT TO HAVE AN SLA 6 


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SLAS IN THE MVNO WORLD 9 

SAMPLE SERVICE LEVEL AGREEMENT (SLA) 9 

MVNO Billing through Wholesale Line Rental 13 

1. Review 14 

2. Dispute Resolution 14 

3. Metrics 14 

4. Definitions 14 

4.5. Unconfirmed Clear 14 

4.7. Confirmed Clear Permanent 15 

4.8. Parked Time 15 

4.9. Establishment of Contact Points 15 

4.10. Reoccurring faults 15 

4.11. Fault escalation 15 

5. Fault Escalation Process 16 

6. SLA Schedule 17 

Appendix 1- Exclusions 25 

Appendix 2- Guidelines for Payment of Penalty Credits 26 

Appendix 3 - Parked Time 27 

Appendix 4 - General Dispute Process 28 

Appendix 5 - Wholesale Usage Invoicing & dispute process 29 

Report Price: 

Licence Type 

Price 

PDF $ 1495 

Five User Licence $ 3995 

Enterprise Wide Licence $ 4495 


Tel No- 91 2241236650 


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with providing in-depth analysis though reports, JSB market research also provides regular 

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Tel No- 91 2241236650

JSB Market Research: MVNO Business Plan (2014 Edition)

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