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Meet 40 exhibitors! Platinum partners 14 – 18 February 2005, Sandton Convention Centre, Johannesburg, South Africa SatCom Africa 2005 – the satellite industry’s meeting place This conference features insights and expert opinions from some of the world’s most knowledgeable satellite communication authorities. Engr. Ernest Ndukwe , Executive Vice Chairman, Nigerian Communication Commission will be discussing the deregulation in Nigeria and Dr Ekwow Spio- Garbrah, Chief Executive Officer of the Commonwealth Telecommunications Organisation, will discuss the critical trends and technologies in the global industry. You will also benefit from leading African case studies from Côte d’Ivoire, Kenya, Namibia, Nigeria, South Africa, Uganda and Zambia. Gold partners Silver partners Bronze partners Benefits of attending • Learn how satellite technology can extend your business opportunities • Meet the world’s finest minds in the international satellite communications industry • Develop ground breaking strategies by using the invaluable information from African case studies from around the continent • Improve the profitability and operational efficiencies of your enterprise by adopting VSAT technology • Utilise the knowledge gained from our exclusive conference and make comparative, informed decisions Who should attend • Presidents and Vice-Presidents • Directors • Communications Executives • CxOs (CEO, CTO, COO, CFO, CIO) • General Managers • Engineers • Telecommunication Executives • IT Executives From the following industries … • Satellite operators • Satellite suppliers • Satellite broadcasters • Internet Service Providers • Government • VSAT solution providers • Telecommunication companies • System integrators • Finance and Banking • Petroleum • Mining & Construction • Education • Healthcare • Retail • Defence • All other major satellite / VSAT end users Visit the exhibition and win! The three day exhibition is a great opportunity to discuss satellite solutions with the world’s leading suppliers and view their latest products. You will meet the who’s who of the entire satellite industry – satellite operators, service providers, hardware and software suppliers, builders, telecoms providers and more. Plus! PanAmSat are giving away a trip for two to the 2006 Winter Olympic Games in Torino, Italy! Other exciting mystery prizes will be given away daily. To enter the draws, all you need to do is visit the exhibition stands. Pre Register to visit the show and stand a chance to win one of three Platinum Conference Delegate Passes! This will allow you access to all three days of the conference and both masterclasses, plus the cocktail function, networking lunches and more! Each pass is valued at US$ 3,414! Hear all the important issues, meet all the right people at SatCom Africa 2005. Register today! Call Maggie Pienaar on +27 (0)11 463 6001 to secure your seat at the conference or pre-register to visit the exhibition. Luncheon partner Endorsed by Media partner Organised by REPLY FORM FAX BACK +27 (0)11 463-6903 YES! I am interested in SatCom Africa 2005 I would like to know more about promoting my company at this event – please contact me I would like to attend the conference – please send me more information I would like to pre-register for the exhibition – please send me more information Mr / Mrs / Miss First name: Surname: Job title: Company: Postal address: Tel: Mobile: Fax: Email: Postcode: CATGRAPHICS 5142/1/E www.satcomafrica.com
Mobile Data Mobile data adoption and over-the-air device management by Olivier Graëff, co-founder and co-CEO of Swapcom Mobile operators in developing countries are attempting to popularise data services. SMS, multimedia, games and such play a major role familiarising users with mobile data. Once accustomed to data, users are more likely to use more serious, useful applications. Nevertheless, the complexities and costs of serving these relatively unsophisticated users challenge operators. Device recognition software permits over-the-air troubleshooting, bug patching, service updates and service installation, reduce the costs, make usage simpler for the customer and promote usage of advanced services. Olivier Graff is a co-founder and co-CEO of Swapcom. After studying sociology and applied computer science in Lyon, Olivier gained experience in the IT sector working as New Technologies Project Manager for Prosodie, French IT and Telecoms facilitator. Mr Graff subsequently worked in the development and sales departments of Mediaprogrs, an IT company specialised in online Videotext services. Mr Graff was recently invited by French President Jacques Chirac to take part in an official delegation of French businesses on a presidential tour of Vietnam. When not at work, Olivier is actively involved in the electronic music scene and enjoys composing music. Mr Graff holds a bachelors degree in Sociology and Applied Computer Sciences. In the telecoms industry, new technologies are emerging all the time and so are marketing opportunities, along with the hitches, the bugs and the costcutting guidelines. When designing end-to-end mobile solutions, one must cast a wide net and draw on experience to gain an accurate vision not only of emerging opportunities, but also of emerging headaches within the mobile technology sphere. That means listening attentively to operator needs, weighing the constraints and opportunities linked to size and demography, then trying to respond in the most effective and efficient way. The challenges facing multimedia take-up in areas of low literacy, for instance, are certainly far from those facing operators in the western world where converging technologies are calling for more profiling, more remote CRM (Customer Relationship Management) and more transmission tools to ensure seamless data delivery. From the poorest regions in the world, to the most hi-tech, delivering mobile multimedia services in the most appropriate way is an important concern. The majority of mobile networks in developing countries are attempting to make their first GSM data services popular. In these regions, SMS is playing a major role in familiarising users with mobile data. In many areas of sub-Saharan Africa, Asia and the Pacific, the poor understanding of technology and the low level of literacy are major drawbacks in promoting data applications. However, strong interest in mobile phone culture is encouraging young subscribers to read and use digital information. Local mobile content providers are well aware of the constraints of cultural awareness. They are often astute in defining trends and starting fashion crazes. Even simple mobile messaging content, such as ringtones, is an exciting way for young people in regions new to mobile telephonywho have never had even landline telephones to communicate with each other. It is a means of drawing youth towards information technology. Music festivals and roadshows are a way of drawing young people to see demonstrations of mobile services. In Kenya for instance, young music fans have been enticed to use SMS services by the opportunity to download a preview of a music clip by a popular rap artist. These are the youths who will become the prescribers of mobile culture and who will teach peers and family how to use them. Another means of raising data awareness among these communities is by running SMS voting in connection with with television programmes. Unaccustomed viewers learn how to follow a logical sequence of commands from instructions displayed on the TV screen. By selecting the keys one, two, or three and scrolling to vote, they gain confidence in their ability to use modern IT tools. What SMS is actually doing is taking the fear of technology away by making it fun to use. Mobile entertainment is a first step towards modernising daily life. Some countries exploring mobile multimedia content development are choosing to provide more useful daily services over the mobile. A mobile information portal implemeted on a network can 53
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