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Planning and Managing an Exhibition Programme

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v'<br />

f<br />

t<br />

:<br />

others being<br />

hat museum<br />

ribitions.<br />

o<br />

c<br />

display collection: objects collected <strong><strong>an</strong>d</strong> preserved indefinitely, primarily for<br />

purposes of display - although of course they also reward study<br />

study collection: objects collected <strong><strong>an</strong>d</strong> preserved indefinitely, primarily for<br />

purposes of identification, study, research, <strong>an</strong>alysis or comparison with others;<br />

some of these may also be suitable for display, <strong><strong>an</strong>d</strong> may in fact be included in<br />

perm<strong>an</strong>ent collection displays, but the primary reason for collecting them is their<br />

value for study<br />

. reserue collection: objects to which the museum may not have made a commitment<br />

rf the public<br />

attest to the<br />

'ily fulfilled.<br />

even widely<br />

rtively small<br />

.ts often cite<br />

ion's merits,<br />

een as their<br />

r cent of its<br />

rin at its old<br />

dern in the<br />

the funds to<br />

:o <strong>an</strong>nounce<br />

nternational<br />

to display a<br />

nasterworks<br />

i <strong><strong>an</strong>d</strong> 15 per<br />

.s sometimes<br />

rssing social<br />

e associated<br />

, since m<strong>an</strong>y<br />

:ion display<br />

: are usually<br />

for indefinite preservation, either by reason of their condition, duplication of other<br />

items in the collection, intended use for h<strong><strong>an</strong>d</strong>s-on education purposes, their present<br />

isolation from other objects in the collection (which may or may not be remedied<br />

in time), or other factors. Items in the reserve collection may be tr<strong>an</strong>sferred to either<br />

of the other two categories when their condition is restored to be appropriate for<br />

display or studS or when other items are collected to make them a me<strong>an</strong>ingful<br />

group; others, such as those used in the h<strong><strong>an</strong>d</strong>s-on education programme' may<br />

eventually be de-accessioned.<br />

Once the display collection has been identified, the next step in pl<strong>an</strong>ning a perm<strong>an</strong>ent<br />

collection display programme is to project its growth. M<strong>an</strong>y curators initially despair<br />

of such projections, pointing to the unpredictable nature of <strong>an</strong> acquisition programme<br />

that may be heavily or even entirely dependent on donations. However, a study of the<br />

past fluctuations <strong><strong>an</strong>d</strong> averages is always instructive, <strong><strong>an</strong>d</strong> usually c<strong>an</strong> justify a reasonable<br />

projection, especially if the museum professionals making it are keenly aware of the<br />

sources of donations, <strong><strong>an</strong>d</strong> the probability or imminence of such signific<strong>an</strong>t events as a<br />

new building or renovated galleries that are likely to attract more donations when they<br />

are <strong>an</strong>nounced.<br />

Contrary to the <strong>an</strong>xieties of some curators, projecting a growth rate does not limit<br />

a museum's flexibiliry, but enh<strong>an</strong>ces it. Knowing the <strong>an</strong>ticipated growth rate facilitates<br />

a regular check against projections, so that adjustments c<strong>an</strong> be made, <strong><strong>an</strong>d</strong> adv<strong>an</strong>tage<br />

may be taken of opportunities in a responsible way that acknowledges the space or<br />

scheduling challenges that new acquisitions present. Case study 8.2 presents <strong>an</strong><br />

example of collection growth resulting from a temporary exhibition, in turn affecting<br />

the'Walters Art Gallery's perm<strong>an</strong>ent collection display pl<strong>an</strong>s'<br />

Only when the display collection has been identified <strong><strong>an</strong>d</strong> its growth projected as<br />

reasonably as possible, should the present <strong><strong>an</strong>d</strong> preferred display/storage ratio be<br />

considered. The ideal is not necessarily the maximum:<br />

PLANNING AND MANAGING AN EXHIBITION PROGMMME 263

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