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Connecting you with<br />

IT’S FOUR WEEKS BEFORE THE<br />

project launch. Despite their hastily<br />

assembled office quarters, digital<br />

librarians are working with the<br />

precision and speed of an Indy 500 pit<br />

crew, steadily tagging, coding and<br />

adding information to “the database.”<br />

Web and design experts have been<br />

laboring for weeks over how to<br />

organize “the database’s” massive<br />

amounts of information into a website<br />

that is easy to navigate. A crosscountry<br />

communications team<br />

has been strategizing<br />

promotion of this new project,<br />

including the biggest national<br />

press conference they’ve<br />

ever worked on. And one<br />

soft-spoken, red-headed<br />

leader is orchestrating every<br />

strategic move.<br />

This is a behind-the-scenes<br />

look at what it took to launch<br />

the Health Workforce Information<br />

Center – the nation’s first online<br />

clearinghouse for information and<br />

resources related to health<br />

workforce professions and<br />

industry.<br />

Seeing the need<br />

This story actually begins seven<br />

months earlier in June 2008, when<br />

Kristine Sande, MBA, a project director<br />

at the University of <strong>North</strong> <strong>Dakota</strong><br />

medical school’s Center for Rural<br />

Health, Grand Forks, was browsing<br />

grants.gov for funding opportunities.<br />

“I ran across a posting from the<br />

federal Health Resources and Services<br />

Administration (HRSA), looking for<br />

someone to produce a digital library<br />

on health workforce information,<br />

and knew we were the right team<br />

for the job,” said Sande. “We<br />

created a similar online resource six<br />

years ago – the Rural Assistance<br />

Center – that has received over three<br />

million Web visits and has a strong<br />

10 NORTH DAKOTA MEDICINE Spring 2009

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