14th Asia Insurance Industry Awards 14th Asia Insurance Industry ...

Life Insurance Company of the Year
China Pacific Life Insurance Co
One of the pioneers of China’s life insurance industry, CPIC Life has responded
to market demands with products covering all seasons of life, and using
technology to reach out to customers.
With almost 20 years in the life insurance industry,
Shanghai-headquartered China Pacific Life
Insurance (CPIC Life) is one of the pioneers of China’s
life insurance industry. It is the country’s third largest
life insurer and the second largest private pensions
provider, as well as one of only five companies chosen
to pilot the pension system in China.
CPIC Life responded ahead of the market when
it saw the opportunity to serve customers’ lifetime
needs. Consequently, it adjusted its product mix from
low-value, investment-oriented, single premium and
short-term products to higher-value, long-term savings
and protection products. As a result, new business
formed 98% of long-term savings and protection, more
than double the amount in 2007 and 15% above the
industry average. Even the regulator – CIRC – gave
its stamp of approval by encouraging the industry to
follow CPIC Life’s example.
As part of its move from product-led sales to
sales based on customer needs, CPIC Life launched
four series of products covering savings, protection,
annuities and health, under the theme of “Four seasons
of life – fully protected – true happiness”.
And to better serve its rural customers, CPIC Life
introduced mobile debit card machines to collect
premiums. It was among the first life insurers in China
to standardise operations and call centres in three
locations, forming a highly secure and stable national
service network, and upgrading customer service. As
a result, the company was ranked highest in terms of
quality by the China Association for Quality Promotion.
CPIC Life’s innovation has also been exemplified
through its electronic point of sale e-issuance system,
using GPRS. It is said to be the first such system in
China, providing individually identifiable travel,
accident and other short term policies at any point
of sale, 24/7. Individual records are made accessible
through the internet, providing clear proof of coverage
on any particular vehicle and enabling rapid claims
settlement.
CPIC Life has also outperformed its competitors
financially. In 2009, its net profits grew by 35% and
value of new business increased by 37%. Premium
income rose 30% year-on-year to US$9.1 billion, the
highest growth rate among Chinese listed insurance
companies. CPIC Life has also maintained solvency
levels of over 200% of the regulatory minimum, even
during the global financial crisis.
China’s new insurance law in 2009 did not take
CPIC Life by surprise, as the insurer fully complied
with the law even before it took effect. Its effort was
publicly recognised by CIRC themselves.
Sponsor’s profile
®
Reinsurance Group of America, Incorporated (RGA) is a leader
in the global life reinsurance industry with more than $2
trillion of life reinsurance in force. From its world headquarters
in St. Louis, Missouri, U.S.A. and operations in 23 countries,
RGA provides clients with life reinsurance, facultative
underwriting, risk management, product development and
financially-motivated reinsurance services.
In 2009, a study of life insurers in the Asia Pacific region,
conducted by NMG Consulting, ranked RGA first in new
business cessions and first in overall business quality. RGA is
also recognized as a leading provider of financially-motivated
reinsurance.
RGA was named “Reinsurance Company of the Year” by the
2010 Australia and New Zealand Insurance Industry Awards,
the second consecutive year RGA has received the award.
RGA was also named “Life Reinsurance Company of the
Year” by the 2009 Worldwide Reinsurance Awards, the third
time in six years RGA has received this award. In addition,
RGA Reinsurance Company was named “Best Overall Life
Reinsurer” for the third consecutive time by North American
life insurers in the 2009 Flaspöhler Cedant Survey (Life – North
America).
In Asia Pacific, RGA has subsidiary companies or offices
in Australia, China, Hong Kong, India, Japan, Malaysia,
New Zealand, South Korea and Taiwan. RGA also provides
reinsurance services to clients throughout the Americas, Asia,
Europe, Africa and the Middle East.
www.rgare.com
Asia Insurance Industry Awards 2010
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