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Impact FALL 2007 - Yale-New Haven Hospital

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<strong>FALL</strong> <strong>2007</strong><br />

impact<br />

Making an<br />

SUPPORTING THE MISSION OF<br />

YALE-NEW HAVEN HOSPITAL<br />

Blessed to<br />

be Alive<br />

While his parents prayed, John Fiorita<br />

survived two open heart surgeries, a<br />

stomach surgery and treatment for a<br />

collapsed lung at <strong>Yale</strong>-<strong>New</strong> <strong>Haven</strong><br />

Children’s <strong>Hospital</strong>. He was just a year<br />

old. Now, two years later, he runs<br />

circles around his parents.


impact<br />

Making an<br />

<strong>FALL</strong> <strong>2007</strong><br />

Editor<br />

Jeannette Young<br />

Associate Editors<br />

Jessica Scheps<br />

Carol Cheney<br />

Writer<br />

Ross Grant<br />

4<br />

FEATURES<br />

COVER STORY<br />

Blessed to be Alive<br />

After being treated by almost every specialist at the children’s<br />

hospital, John Fiorita is now just a normal 3-year-old boy<br />

Principal Photographer<br />

Robert Lisak<br />

Additional Photographers<br />

Janice Baker<br />

Toni Fracasso<br />

Park Place Photographers, Inc.<br />

Ray Paige Photography<br />

Jessica Scheps<br />

8<br />

ON THE GROUND<br />

Giving Heart<br />

At 17, Frank Barbiero has mapped out his life,<br />

and volunteering is the first step<br />

Design and Production<br />

Cheney & Company<br />

Printing<br />

Harty Integrated Solutions<br />

<strong>Yale</strong>-<strong>New</strong> <strong>Haven</strong> <strong>Hospital</strong><br />

Office of Development<br />

PO Box 1849<br />

<strong>New</strong> <strong>Haven</strong>, CT 06508-1849<br />

(203) 688-9644<br />

www.ynhh.org/develop<br />

<strong>Impact</strong> is a quarterly publication<br />

of the <strong>Yale</strong>-<strong>New</strong> <strong>Haven</strong> <strong>Hospital</strong><br />

Office of Development for donors,<br />

volunteers and friends of the<br />

hospital.<br />

Copyright © <strong>2007</strong> <strong>Yale</strong>-<strong>New</strong> <strong>Haven</strong><br />

<strong>Hospital</strong>. All rights reserved. No<br />

part of this publication may be<br />

reproduced or transmitted by any<br />

means or in any form without<br />

written permission from YNHH.<br />

An EEO/AAP employer.<br />

10<br />

CANCER HOSPITAL CAMPAIGN<br />

Building Hope<br />

Architecture alone will save lives at the cancer hospital<br />

PROFILES<br />

12 John M. Letizia: Why I Gave<br />

15 Fred M. Bering: Giving with a Plan<br />

NEWS FROM YALE-NEW HAVEN HOSPITAL<br />

3 Top <strong>Hospital</strong> & By the Numbers<br />

6 Head & Heart<br />

7 Hats & Hogs, Silent Auction, Art and Baker Win<br />

9 Auxiliary Supports Gift to Women’s Health<br />

12 Thank You<br />

14 A Gift that Gives Back<br />

14 Letter from Marna Borgstrom<br />

16 Tax Credits


Top <strong>Hospital</strong><br />

YALE-NEW HAVEN HOSPITAL<br />

BY THE NUMBERS<br />

Two reports rank YNHH among the best<br />

Two recent reports by national publications<br />

showcase the growing reputation of<br />

<strong>Yale</strong>-<strong>New</strong> <strong>Haven</strong> <strong>Hospital</strong> as one of the<br />

country’s best hospitals.<br />

In July, U.S. <strong>New</strong>s & World Report<br />

named YNHH the 15th best hospital in<br />

the United States. It was the first time<br />

the hospital was listed in the publication’s<br />

elite Honor Roll of 18 top hospitals.<br />

The report also listed YNHH as one<br />

of the best in the nation in 10 of the 16<br />

medical specialties evaluated: cancer;<br />

digestive disorders; ear, nose and throat;<br />

endocrinology; geriatrics; gynecology;<br />

heart and heart surgery; kidney disease;<br />

psychiatry; and respiratory disorders.<br />

And in May, USA Today began its<br />

cover story by suggesting that residents<br />

living near YNHH are among the luckiest<br />

in the country, because of the hospital’s<br />

premier care.<br />

YNHH “has one of the nation’s lowest<br />

heart attack death rates, according to<br />

confidential data obtained by USA Today<br />

from a Medicare analysis of death rates at<br />

more than 4,000 hospitals,” the article<br />

reads.<br />

The hospital also ranks higher than<br />

the national and state averages in other<br />

critical categories: heart failure, pneumonia,<br />

surgical care and infection prevention.<br />

The government data—which has<br />

long been kept secret—was recently<br />

released to the public by the U.S. Department<br />

of Health and Human Services.<br />

It can be viewed at:<br />

www.hospitalcompare.hhs.gov<br />

U.S. <strong>New</strong>s & World Report reviewed 5,462<br />

hospitals nationwide for its <strong>2007</strong> list of<br />

America’s Best <strong>Hospital</strong>s. Of those, 173<br />

made the top rankings. And only 18 showed<br />

the “marked breadth of expertise” to be<br />

named to the honor roll. <strong>Yale</strong>-<strong>New</strong> <strong>Haven</strong><br />

<strong>Hospital</strong> was listed as the 15th best.<br />

SPECIALTY RANKINGS<br />

Geriatrics #7<br />

Psychiatry #9<br />

Gynecology #11<br />

Digestive Disorders #16<br />

Endocrinology #17<br />

Kidney Disease #19<br />

Respiratory Disorders #19<br />

851 million<br />

Total operating expenses,<br />

in dollars, in 2006<br />

122 million<br />

Free and uncompensated care,<br />

in dollars, given in 2006<br />

503,656<br />

Outpatient visits in 2006<br />

113,921<br />

Emergency room visits<br />

in 2006<br />

7,220<br />

Employees<br />

4,814<br />

Babies born at the <strong>Yale</strong>-<strong>New</strong><br />

<strong>Haven</strong> Children’s <strong>Hospital</strong> in<br />

2006<br />

5.2<br />

Average length of hospital<br />

stay, in days<br />

1Connecticut hospital listed on<br />

the U.S. <strong>New</strong>s & World Report<br />

Honor Roll of America’s 18 best<br />

hospitals in <strong>2007</strong><br />

<strong>FALL</strong> <strong>2007</strong> 3


COVER STORY<br />

John, center, with<br />

his older siblings,<br />

Matthew and Emma,<br />

at their home in<br />

Darien. After John<br />

survived his final<br />

surgery, his brother<br />

and sister were so<br />

grateful they now<br />

donate their birthday<br />

gifts to the toy closet<br />

at the <strong>Yale</strong>-<strong>New</strong> <strong>Haven</strong><br />

Children’s <strong>Hospital</strong>.<br />

MAKING AN IMPACT AT YALE-NEW HAVEN


Paul Fiorita and son John<br />

Blessed to be Alive<br />

Each evening during that trying month, as Paul Fiorita walked into the pediatric<br />

intensive care unit, a nurse would hand him a stethoscope.<br />

It became a ritual, a calming end to his<br />

mad dash after work up I-95 to the <strong>Yale</strong>-<br />

<strong>New</strong> <strong>Haven</strong> Children’s <strong>Hospital</strong>. He had<br />

no medical training, but with help from<br />

staff, Paul learned how to decode the subtle<br />

sounds in the stethoscope.<br />

He would kiss his wife and then sit<br />

next to his son’s hospital bed. Before<br />

hearing the official medical report, he<br />

would listen to the six-month-old’s heartbeat<br />

and strained breathing to make his<br />

own assessment.<br />

“I’d check if he was having a good or<br />

bad day,” Paul recalls.<br />

John Fiorita, breathing with the help<br />

of machines, was a warrior. He had<br />

already undergone one open-heart surgery<br />

(a second would come six months<br />

later) and dozens of tests and procedures.<br />

Now his lungs were collapsed, partially<br />

filled with fatty bile from his stomach.<br />

Doctors were working to determine the<br />

mysterious cause.<br />

Missy Fiorita, Paul’s wife, followed her<br />

own ritual during that month of waiting<br />

and watching. She slept in a cot next to<br />

John’s bed, waking up throughout the<br />

night as nurses and doctors made their<br />

rounds. In the morning, wearing pajamas,<br />

she joined the medical team as they studied<br />

John’s condition.<br />

The only time Missy left the hospital<br />

was to get a cup of coffee in the late<br />

morning. For meals, she joined the nurses<br />

in ordering out.<br />

“I wasn’t going to leave,” she says, two<br />

years later. “It was my job to be with<br />

John.”<br />

The job was much less difficult<br />

because they were part of the process,<br />

Paul and Missy say. Doctors at the children’s<br />

hospital make it a policy to include<br />

parents in medical decisions. As the medical<br />

team visits their child, parents are<br />

invited to participate. They can read the<br />

charts, if they wish, or use a stethoscope.<br />

“It isn’t just about making the family<br />

feel connected; it also improves care. No<br />

one knows a child like his parents,” says<br />

Dr. Michael Apkon, one of the many<br />

physicians who treated John, who now<br />

leads the children’s hospital.<br />

So while the team of doctors did sleep<br />

studies and bronchoscopies or consulted<br />

with specialists around the country, Paul<br />

and Missy also monitored John’s fluctuating<br />

condition. Eventually, the team<br />

decided to perform a difficult surgery that<br />

would prevent bile from entering his<br />

lungs. And as with his other surgeries—<br />

the first occurring when John was 12 days<br />

old—it was a success. Two years later, he’s<br />

as healthy as any other three-year-old.<br />

To thank <strong>Yale</strong>-<strong>New</strong> <strong>Haven</strong>, the two<br />

older Fiorita children, Matthew and<br />

Emma, decided to give their birthday<br />

gifts to the toy closet. And the family<br />

chose to help financially support the hospital’s<br />

family-centered programs, which<br />

depend on donor giving.<br />

“We’re blessed he’s still alive, and we<br />

never want to take that for granted,”<br />

Missy says. “The hospital walls became a<br />

safe haven for us during some very difficult<br />

trials for our family. All I have to do<br />

now is to put my three-year-old in the<br />

bathtub and I’m reminded of <strong>Yale</strong>-<strong>New</strong><br />

<strong>Haven</strong> and the miracles this hospital<br />

performs each and every day. How could<br />

one not want to remain part of that”<br />

Of course, being a normal kid also<br />

means John gets into his fair share of<br />

trouble. “We went from praying for him<br />

to disciplining him. It’s quite a change,<br />

but it’s a good change,” Paul says. =<br />

<strong>FALL</strong> <strong>2007</strong> 5


Dr. Michael Apkon was appointed vice<br />

president and executive director of the<br />

<strong>Yale</strong>-<strong>New</strong> <strong>Haven</strong> Children’s <strong>Hospital</strong><br />

in 2006. He was previously the vice<br />

president for performance management<br />

at <strong>Yale</strong> <strong>New</strong> <strong>Haven</strong> Health System, overseeing<br />

clinical and operational improvements<br />

across a three-hospital system.<br />

Head&Heart<br />

Balancing the two sides of quality child medicine<br />

In 1946, a group of pediatric doctors at<br />

<strong>Yale</strong>-<strong>New</strong> <strong>Haven</strong> <strong>Hospital</strong> suggested a<br />

novel approach. Allowing mothers to<br />

share a room with their newborns, they<br />

reasoned, would make the hospital visit<br />

less painful for both.<br />

The hospital was the first to offer<br />

rooming-in to mothers, and thus became<br />

a national leader in the movement to<br />

care for the emotional needs of hospitalized<br />

children. Other programs followed:<br />

art, music, drama, sibling activities,<br />

involving parents in morning rounds, and<br />

most of all, play.<br />

“One of the most natural things for<br />

children is play. Getting them out of<br />

bed—giving them a reason to get out of<br />

bed—is part of the healing process,” says<br />

Dr. Michael Apkon, vice president and<br />

executive director of the <strong>Yale</strong>-<strong>New</strong> <strong>Haven</strong><br />

Children’s <strong>Hospital</strong>.<br />

Child medicine is a unique challenge<br />

for hospital staff. Because of birth<br />

defects and the many changes children<br />

undergo during the early years of life,<br />

the variety of conditions is greater than<br />

in adult hospitals. Doctors often<br />

encounter rare illnesses with little medical<br />

precedent. As a result, the amount of<br />

specialization and staffing required to<br />

run a comprehensive maternity and pediatric<br />

hospital is very high.<br />

Families also need social services and<br />

facilities that support the medicine. Yet<br />

family-centered care is rarely covered<br />

through medical billings. “It usually<br />

only happens through philanthropy,”<br />

Apkon says.<br />

These two factors—specialization and<br />

family-centered care—increase the cost<br />

of care at YNHH by $5 to $10 million a<br />

year. If it isn’t funded through donations,<br />

the children’s hospital would not be able<br />

to offer the level of care that allows children<br />

like John Fiorita to survive. (John is<br />

pictured above with his mother, Missy.)<br />

<strong>Yale</strong>-<strong>New</strong> <strong>Haven</strong> Children’s <strong>Hospital</strong> is<br />

Connecticut’s only accredited level 1<br />

trauma unit. Some of its other unique<br />

services include: mechanical heart and<br />

lung support for critically ill infants and<br />

children, and bone marrow and liver<br />

transplants. But they come at a price.<br />

“It’s an incredible experience to be<br />

involved in some of the most significant<br />

moments for a parent and child, both<br />

good and bad,” Apkon says. “It carries<br />

with it a lot of responsibility.”<br />

6<br />

MAKING AN IMPACT AT YALE-NEW HAVEN


Hats&Hogs<br />

A pack of bikers makes kids happy<br />

“ SERVE LOVE” FUNDRAISER<br />

More than 70 people attended the<br />

fifth annual Serve Love silent auction,<br />

held at the <strong>2007</strong> Pilot Pen tennis<br />

tournament. Guests attended a buffet<br />

brunch and then bid on more than<br />

40 items, including stuffed animals,<br />

tickets to the Jon Stewart show and a<br />

weekend at a rental home in Vermont.<br />

Afterward, participants attended<br />

opening day tennis matches.<br />

Serve Love raised approximately<br />

$15,000. The event was started by<br />

Jane Farrington, shown above with<br />

her spouse, Michael Schaefer, their<br />

son, James, and Vin Petrini, YNHH<br />

senior vice president of public affairs.<br />

It was a calm summer Sunday, except<br />

for the rumble. More than 300 motorcyclists<br />

in leather and denim rode through<br />

<strong>New</strong> <strong>Haven</strong> June 10 on their way to<br />

<strong>Yale</strong>-<strong>New</strong> <strong>Haven</strong> Children’s <strong>Hospital</strong>. As<br />

a part of the third annual Don’s Hat<br />

Rack Ride, the bikers visited a dozen<br />

young patients to give them treats and let<br />

them sit on their hogs.<br />

But mostly, they came to replenish the<br />

hat rack, located in the infusion room at<br />

the pediatric specialty clinic. While children<br />

receive treatment, they can see the<br />

hats and decide which one they want to<br />

keep.<br />

“All motorcyclists brought hats,” said<br />

Jessica B. Scheps, manager of special<br />

events at YNHH. “The hats could be silly,<br />

practical, cool or sporty. The purpose is<br />

for children going through chemotherapy<br />

to be able to make a choice of their own.”<br />

Don’s Hat Rack was originally started<br />

in memory of Donald Perrotti, a patient<br />

at the children’s hospital, who lost his<br />

six-year battle with Ewing’s Sarcoma<br />

in 1998.<br />

“We get to see the kids’ faces. We<br />

bring the gifts to them and to see their<br />

smiles is amazing,” Toni Fracasso, whose<br />

family started the charity, told <strong>New</strong>s<br />

Channel 8.<br />

And after wowing the children with<br />

their motorcycles, the group rode off to a<br />

charity barbecue in West <strong>Haven</strong>, where<br />

organizers collected $11,000 in donations<br />

to the children’s hospital.<br />

Pablo Rosa, a patient at <strong>Yale</strong>-<strong>New</strong> <strong>Haven</strong><br />

Children’s <strong>Hospital</strong>, had a chance to fulfill<br />

his dream of sitting atop a Harley.<br />

ART AND BAKER WIN<br />

IN HEALING KIDS<br />

Janice Baker, coordinator of the child<br />

life arts and enrichment program at<br />

YNHCH, recently received the <strong>2007</strong> Art<br />

Achievement in healthcare award by<br />

the Guilford Art Center.<br />

Baker promotes art as a therapeutic<br />

tool for helping pediatric patients<br />

cope with hospitalization and illness<br />

through poetry, music, daily art activities,<br />

performance programs and digital<br />

storytelling. She helped produce a<br />

book of patient poems and songs<br />

called “I Am,” which is distributed to<br />

pediatric patients at YNHCH.<br />

“The presence of the arts in the<br />

hospital helps to create a safe, caring,<br />

healing environment for children and<br />

families,” said Baker.<br />

<strong>FALL</strong> <strong>2007</strong> 7


on the ground<br />

Giving Heart<br />

Frank Barbiero is part<br />

of an army of volunteers<br />

at the hospital, who<br />

together logged 72,982<br />

hours in 2006<br />

With a swift and practiced hand, Frank<br />

Barbiero loads the tray. Chips. Sandwich.<br />

Cookies and condiments. He runs to the<br />

fridge for a container of juice. Then he<br />

studies the meal with a stern gaze, and<br />

finally delivers it.<br />

He’s rosy cheeked and not yet 17. A<br />

baseball player and aspiring surgeon. And<br />

today Frank, a volunteer, is serving lunch<br />

to cancer patients.<br />

Quickly he marches to an older<br />

woman in the corner. He takes her order<br />

and rushes back to the lunch cart. Carefully<br />

he prepares her tray with a few brisk<br />

motions. Head down, focused.<br />

“First time I’ve seen him work all<br />

week,” a nurse jokes as she passes by.<br />

Finally Frank cracks a smile. And as if<br />

the clouds parted, it’s suddenly clear how<br />

this young man’s understated enthusiasm<br />

brightens the room.<br />

Around him in the YNHH medical<br />

oncology treatment center, 20 patients of<br />

various ages sit in hospital recliners. Each<br />

is attached to an IV infusion pump. Some<br />

read magazines or real estate listings.<br />

Others work sudoku puzzles, watch TV<br />

or type on laptops. They’re all trying to<br />

go about life as usual. But in moments,<br />

the air of the room seems filled with a<br />

heavy spirit.<br />

Frank and the others at the lunch cart<br />

provide a spark. He moves from patient<br />

to patient as Sheryl Sobolewski heats<br />

8<br />

MAKING AN IMPACT AT YALE-NEW HAVEN


AUXILIARY SUPPORTS GIFT TO WOMEN’S HEALTH<br />

Twenty years ago, the <strong>Yale</strong>-<strong>New</strong> <strong>Haven</strong><br />

<strong>Hospital</strong> mobile mammography program<br />

began with a converted RV, which traveled<br />

throughout Southern Connecticut to<br />

offer screenings outside grocery stores<br />

and senior centers. The purpose of the<br />

program hasn’t changed since then, but<br />

it now uses a new 40-foot-long digital<br />

mammography van, the only one of its<br />

kind in <strong>New</strong> England.<br />

The YNHH Auxiliary donated $100,000<br />

toward the vehicle, which replaces one<br />

purchased in 1996. Outfitted with stateof-the-art<br />

equipment and certified mammography<br />

technicians, the mobile unit<br />

represents a collaboration between the<br />

hospital, the <strong>Yale</strong> Cancer Center and the<br />

Hill Health Center.<br />

“The idea is to bring mammography<br />

screening to the community. This new<br />

van will help us better accomplish that<br />

mission,” said Shirley Pinette, manager of<br />

the YNHH Breast Center, who has<br />

worked at the hospital for 28 years.<br />

The 1,000-member Auxiliary helped<br />

purchase the older van, and was committed<br />

to replace it when it recently began<br />

having mechanical problems. The group<br />

raises money through fundraising events<br />

and hospital gift shop sales. Every year,<br />

members choose several programs to<br />

support, which might not be funded<br />

otherwise.<br />

“Our one goal is to raise money for<br />

the hospital,” said Kathrine Neville, president<br />

of the Auxiliary. “We do myriad<br />

things with the help of donations from<br />

our membership. We have always been<br />

adamant about the mammography van.<br />

It’s for women who would have difficulty<br />

getting a screening if the van didn’t<br />

come to them.”<br />

Digital mammography has a number<br />

of advantages over film: the program can<br />

do more screenings per hour, technicians<br />

can download images quickly for physician<br />

analysis, and it has been proven<br />

more effective in screening women 50<br />

years old and younger.<br />

The new digital mammography van travels<br />

throughout Southern Connecticut.<br />

“The auxiliary has been extremely<br />

generous to us,” Pinette said. “Like us,<br />

they want to make certain that women<br />

are obtaining their screening annually,<br />

and that they get whatever care they<br />

may need.”<br />

The digital mobile mammography<br />

service is offered Monday through Saturday<br />

from 7:30 a.m. to 4 p.m. To schedule<br />

the van for a location or to make an<br />

appointment, contact the Breast Center<br />

at (203) 688-6800.<br />

Becoming a member of the <strong>Yale</strong>-<strong>New</strong><br />

<strong>Haven</strong> <strong>Hospital</strong> Auxiliary costs just $25<br />

a year. To join, contact the Auxiliary<br />

office at (203) 688-5717.<br />

Sheryl Sobolewski, right, has worked for<br />

<strong>Yale</strong>-<strong>New</strong> <strong>Haven</strong> <strong>Hospital</strong> for 20 years. In<br />

the last four years she has mentored more<br />

than 30 volunteers at YNHH’s two oncology<br />

treatment centers.<br />

soup in the microwave. The two work<br />

around each other, reaching for bananas<br />

or Jello as they assemble trays. And then,<br />

a minor disaster.<br />

“We ran out of egg salad,” Sobolewski<br />

says over her shoulder.<br />

They confer about alternatives and<br />

Frank goes to speak with the patient.<br />

Sobolewski watches the exchange before<br />

pulling out a new tray. She supervises and<br />

mentors a dozen volunteers at YNHH’s<br />

two oncology treatment centers, usually<br />

working with them side by side.<br />

“It gets crazy around lunch,” she says,<br />

“but Frank is a good volunteer. I was<br />

impressed with him the first time I saw<br />

him.”<br />

Frank, serving in a summer youth volunteer<br />

program, comes to the treatment<br />

center three days a week to dish up lunch<br />

and hand out blankets. He’s part of an<br />

army of volunteers at the hospital, who<br />

together logged 72,982 hours in 2006.<br />

And with Frank, there’s an added<br />

bonus. He doesn’t mind teasing. The<br />

nurses and doctors can’t help but joke<br />

with him. The patients seem immediately<br />

taken by his kind, affectionate manner.<br />

“I’m the new guy,” he says, smiling.<br />

“They know I can take it. I’m part of the<br />

team now.” =<br />

VOLUNTEERING AT YNHH<br />

Each year, the hospital depends on more<br />

than 1,500 volunteers of all ages. They help<br />

by reading to children and elders, working<br />

in the gift shop or at information desks,<br />

talking to new patients about what to<br />

expect during their visit, giving tours of the<br />

hospital, and even sometimes serving<br />

lunch.<br />

For more information, call: (203) 688-2297<br />

or online: www.ynhh.org/general/vol.html<br />

<strong>FALL</strong> <strong>2007</strong> 9


CANCER HOSPITAL CAMPAIGN<br />

Building<br />

hope Healing<br />

architecture isn’t only<br />

academic. Studies show design<br />

can reduce hospital stays, pain,<br />

stress and staff fatigue<br />

Architectural renderings courtesy of Shepley, Bulfinch, Richardson & Abbott of Boston<br />

The <strong>Yale</strong>-<strong>New</strong> <strong>Haven</strong> Cancer <strong>Hospital</strong> may one day play a role in finding<br />

the cure for cancer. But in the meantime, the design of the building<br />

alone will likely save hundreds of lives.<br />

Key design features of the cancer<br />

hospital have been linked to improved<br />

patient and family stress and healing, staff<br />

morale and effectiveness, and the overall<br />

quality and cost of healthcare, according<br />

to a landmark 2004 study which compiles<br />

the results of 600 other studies.<br />

By one essential yardstick—the length<br />

of hospital stays—patients in welldesigned<br />

hospitals are released an average<br />

of two to three days earlier than in poorly<br />

designed hospitals.<br />

“Not only is there a very large body<br />

of evidence to guide hospital design, but<br />

a very strong one. A growing scientific<br />

literature is confirming that the conventional<br />

ways hospitals are designed<br />

contribute to stress and danger,” says the


Inside the lobby<br />

(left), natural light<br />

and warm building<br />

materials such as<br />

bamboo and maple<br />

will create a calm,<br />

inviting atmosphere.<br />

The healing garden<br />

outside (right), will<br />

be visible from many<br />

patient rooms in the<br />

14-story cancer<br />

hospital. Exposure to<br />

nature has been<br />

shown to improve<br />

healing and shorten<br />

hospital stays.<br />

study, funded by the California-based<br />

Center for Health Design.<br />

This evidence is addressed in every<br />

facet of the cancer hospital’s architecture:<br />

natural lighting, green space, improved<br />

ventilation, and single-patient rooms.<br />

“We know the environment of a<br />

hospital helps in the healing process. We<br />

considered this from the start,” says<br />

Norman G. Roth, YNHH’s senior vice<br />

president of administration.<br />

Once finished in 2009, the $497<br />

million cancer hospital won’t even look<br />

like a medical center.<br />

“It will be warm and inviting. The<br />

rooftop garden will give it the feeling of a<br />

city park. It won’t feel like you’re going<br />

into a hospital, but it’s a place that will<br />

emphasize healing,” says Angela E.<br />

Watson, principal designer with Boston<br />

architects Shepley, Bulfinch, Richardson<br />

& Abbott.<br />

To determine the best design, planners<br />

held focus groups, in which patients and<br />

family members toured existing hospitals<br />

to suggest changes. Their input led to<br />

larger patient rooms, overnight rooms for<br />

visitors, and the garden, visible from<br />

many of the hospital rooms.<br />

“We want to be able to say legitimately<br />

that families and patients helped us<br />

<strong>Yale</strong>-<strong>New</strong> <strong>Haven</strong> <strong>Hospital</strong> is now building<br />

the foundation of the capital campaign for<br />

the new cancer hospital. Read more about<br />

it in the next issue of <strong>Impact</strong>.<br />

design and equip the hospital. This building<br />

should reflect what they see as their<br />

needs, not just what we think they need,”<br />

Roth says.<br />

And computers did their part. Digital<br />

models showed how natural light would<br />

enter hospital rooms at different times of<br />

day and different seasons of the year.<br />

The link to nature is essential. Patients<br />

exposed to natural light sleep better,<br />

recover faster, perceive less pain and<br />

require less pain medication. By “simply<br />

viewing nature” patients experience less<br />

stress and depression, and find a positive<br />

distraction from pain, the study says.<br />

“Daylight is so important for human<br />

health. Not just for patients, but also<br />

caregivers. People will want to work in<br />

this hospital, and people will be healed<br />

here,” Watson says. =<br />

Source: The Role of the Physical Environment in the <strong>Hospital</strong><br />

of the 21st Century: A Once-in-a-Lifetime Opportunity,<br />

Report to The Center for Health Design for the Designing<br />

the 21st Century <strong>Hospital</strong> Project, September, 2004<br />

Number of studies showing health<br />

benefits of design improvements<br />

IMPROVED VENTILATION<br />

Reduced risk of healthcare workers<br />

contracting infectious diseases 4<br />

Reduced airborne infectious 11<br />

SINGLE-PATIENT ROOMS<br />

Lower infection rates 16<br />

Easier to decontaminate 1<br />

Reduced noise, which:<br />

Improves sleep 5<br />

Lowers blood pressure and stress 4<br />

Decreases medication errors 3<br />

BRIGHT NATURAL LIGHTING<br />

Less depression 7<br />

Shorter hospital stays 6<br />

Improved sleep and<br />

circadian rhythms 1<br />

Less need for pain medication 1<br />

Reduced medication errors 2<br />

CENTRALIZED GARDEN<br />

Quicker recovery from stress 4<br />

Less pain perceived 4<br />

Less need for pain medication 2<br />

Lower blood pressure 2<br />

Opportunities for positive escape<br />

for staff and patients 3<br />

Heightened patient and family<br />

satisfaction with care 7<br />

<strong>FALL</strong> <strong>2007</strong> 11


THANK YOU<br />

Stuart Robinson, Marna Borgstrom<br />

In Gratitude<br />

PROFILE<br />

“I had just started law school when my best friend passed away. To cheer myself up, I went<br />

Why I Gave<br />

I was 22 when my best friend died of<br />

cancer. For two years he fought it. Week<br />

after week he went to Manhattan for<br />

treatment, taking the bus from Staten<br />

Island. And many of those weeks I traveled<br />

with him.<br />

The doctors put him in the children’s<br />

ward. It was the most devastating place<br />

I’d ever been—so many sick children. But<br />

I appreciated what a true cancer hospital<br />

could do. They cared for the families<br />

along with the patients.<br />

Recently, I pledged $10,000 to support<br />

the new <strong>Yale</strong>-<strong>New</strong> <strong>Haven</strong> Cancer <strong>Hospital</strong>.<br />

Then I learned about the hospital’s<br />

family-centered design—the meditation<br />

garden and rooms for families and visitors.<br />

The designers were clearly thinking<br />

John M. Letizia, Esq.<br />

to see Woman of the Year, starring Katharine Hepburn. It was just what I needed. So I wrote<br />

Katharine a grateful letter, and she wrote back: “That was such a really nice letter—made<br />

me happy—thank you. … Good luck.” Her note was so inspiring, it helped me get through<br />

this. I still look at it for inspiration.”<br />

about everyone who comes into a hospital,<br />

not just the patients. I was so impressed I<br />

increased my gift to $25,000. I do not<br />

want the hospital to have to cut corners.<br />

My wife and I are younger than most<br />

donors, but decided the time was right to<br />

give. We feel strongly that you should<br />

donate whenever you can, not just when<br />

you’re older, and when your donation can<br />

really make a difference.<br />

Just a year after my best friend died,<br />

my father also died of cancer. It was so<br />

hard on us. It took years for my family<br />

to recover. That’s why this cancer hospital<br />

is so important to us all. It will be a<br />

hospital that welcomes families, that<br />

offers healing to everyone.<br />

On a lovely mid-June evening, <strong>Yale</strong>-<br />

<strong>New</strong> <strong>Haven</strong> <strong>Hospital</strong> held its fifth<br />

annual “In Gratitude” reception<br />

to thank its largest donors (those<br />

giving more than $10,000). A few<br />

hundred individual, foundation<br />

and corporate donors attended the<br />

event, held at the <strong>New</strong> <strong>Haven</strong><br />

Country Club.<br />

Marna Borgstrom, YNHH<br />

president and chief executive<br />

officer, said the evening was an<br />

opportunity to celebrate the<br />

accomplishments donor support<br />

has made possible. Joseph<br />

Crespo, chairman of the Board<br />

of Trustees, said <strong>Yale</strong>-<strong>New</strong> <strong>Haven</strong><br />

<strong>Hospital</strong> continues to be the hospital<br />

of choice for the communities it<br />

serves. He also said the hospital<br />

had a productive year and had<br />

more than 50,000 inpatient admissions<br />

and over 500,000 visits to the<br />

various clinics. Marvin Lender,<br />

chairman of the Development<br />

Committee, introduced the<br />

evening’s featured speaker, Jim<br />

Zielinski, a U.S. Army veteran and<br />

financial adviser, who described<br />

how grateful he was for the<br />

hospital’s caring medical staff.<br />

12<br />

MAKING AN IMPACT AT YALE-NEW HAVEN


(L–R) Marna Borgstrom, John Fenn, MD,<br />

Natalie Fenn, Myrna Baskin, Peter Herbert, MD,<br />

Maureen Herbert<br />

(L–R) Alyssa Blume, Helaine Lender, Richard<br />

Edelson, MD, Peter Blume, MD<br />

(L–R) Sperie Perakos, Marna Borgstrom,<br />

Gerry Lees, Nancy Brown<br />

Cancer <strong>Hospital</strong> Discussion<br />

At the <strong>New</strong> <strong>Haven</strong> Lawn Club, 60 guests<br />

joined hospital staff for a May luncheon<br />

and discussion about the <strong>Yale</strong>-<strong>New</strong> <strong>Haven</strong><br />

Cancer <strong>Hospital</strong>. Marvin Lender,<br />

chairman of the YNHH Development<br />

Committee, pointed out that the cancer<br />

hospital will be the largest building ever<br />

to be built in <strong>New</strong> <strong>Haven</strong>. Jonathan<br />

Bush, co-chair of the Cancer <strong>Hospital</strong><br />

Campaign Committee, emphasized that<br />

the cancer hospital will allow not only<br />

cutting-edge care, but also research.<br />

Marna Borgstrom, president and chief<br />

executive officer, said the cancer hospital<br />

will be the newest in a long history of<br />

major advancements during the hospital’s<br />

181 years.<br />

Norman Roth, senior vice president<br />

of administration, described how the<br />

cancer hospital was designed to incorporate<br />

a more natural healing process with<br />

innovations in sustainability and energy<br />

consumption. And Dr. Peter Herbert,<br />

chief of staff and senior vice president of<br />

medical affairs, told guests about the<br />

existing cancer expertise at the hospital,<br />

which treats 4,000 cancer patients a year.<br />

Norman Roth<br />

Peter Herbert, MD<br />

(L–R) Marvin Lender,<br />

F. Patrick McFadden<br />

(L–R) Janette Parker, Henry Parker,<br />

Gloria Schoolfield<br />

<strong>FALL</strong> <strong>2007</strong> 13


DEVELOPMENT STAFF<br />

Dear Friends,<br />

Welcome to the first issue of <strong>Impact</strong>. This publication, as the name suggests,<br />

will highlight the impact made by <strong>Yale</strong>-<strong>New</strong> <strong>Haven</strong>’s many supporters. We<br />

have endeavored to record a few of their stories, and we truly hope you find<br />

them interesting, and an inspiration as well.<br />

What amazes me most about these stories and the faces in the photos is<br />

that despite their differences, each person has been touched by experiences<br />

at our hospital. And in response, they have chosen to give of themselves.<br />

We have all, in some way, experienced the impact of <strong>Yale</strong>-<strong>New</strong> <strong>Haven</strong><br />

<strong>Hospital</strong>. All of us who work to support the mission of <strong>Yale</strong>-<strong>New</strong> <strong>Haven</strong><br />

<strong>Hospital</strong> share a goal of enhancing the positive impact our <strong>Hospital</strong> can<br />

have on our patients, their families, and on the larger community. And we<br />

are especially proud that our work together has continued to advance the<br />

<strong>Hospital</strong>’s national recognition as demonstrated by our inclusion on the<br />

U.S. <strong>New</strong>s & World Report Honor Roll of best hospitals this year.<br />

Thank you for taking a moment to look through this issue. I hope it<br />

reinforces your own decision to be part of the <strong>Yale</strong>-<strong>New</strong> <strong>Haven</strong> family.<br />

Thank you for your ongoing support of all that we do.<br />

Warmest regards,<br />

Susan St. Onge<br />

Chief Development Officer<br />

(203) 688-8724<br />

susan.stonge@ynhh.org<br />

Myrna Ceccorulli<br />

Coordinator, Gift Support Services<br />

(203) 688-8723<br />

myrna.ceccorulli@ynhh.org<br />

John Dixon<br />

Director, Planned Giving<br />

(203) 688-5902<br />

john.dixon@ynhh.org<br />

Christine Franquemont<br />

Director, Institutional Giving<br />

(203) 688-5956<br />

christine.franquemont@ynhh.org<br />

Melody Harrison<br />

Coordinator, Gift Support Services<br />

(203) 688-8730<br />

melody.harrison@ynhh.org<br />

Jessica Scheps<br />

Manager, Special Events<br />

(203) 688-8727<br />

jessica.scheps@ynhh.org<br />

Michael Seeley<br />

Director, Major Gifts<br />

(203) 688-3582<br />

michael.seeley@ynhh.org<br />

Alison Smith-Marcinek<br />

Development Officer, Major Gifts<br />

(203) 688-4394<br />

alison.marcinek@ynhh.org<br />

Virginia Sorrentino<br />

Development Assistant<br />

(203) 688-8720<br />

virginia.sorrentino@ynhh.org<br />

Jamy Stenger<br />

Development Assistant<br />

(203) 688-1031<br />

jamy.stenger@ynhh.org<br />

Qaya Thompson<br />

Gift Support Services Assistant<br />

(203) 688-7061<br />

qaya.thompson@ynhh.org<br />

Lisa VanDerMaelen<br />

Executive Assistant<br />

(203) 688-8722<br />

lisa.vandermaelen@ynhh.org<br />

Scotti Williams<br />

Development Officer, Major Gifts<br />

(203) 688-9571<br />

scotti.williams@ynhh.org<br />

Rebecca Yao<br />

Director, Development<br />

Operations<br />

(203) 688-8731<br />

rebecca.yao@ynhh.org<br />

Jeannette Young<br />

Director, Communications<br />

and Annual Fund<br />

(203) 688-8728<br />

jeannette.young@ynhh.org<br />

Marna P. Borgstrom<br />

President and Chief Executive Officer<br />

PLANNED GIVING<br />

A GIFT THAT GIVES BACK<br />

The concept of the charitable gift annuity<br />

in America dates back to 1843, when a<br />

Boston merchant donated money to the<br />

American Bible Society in exchange for a<br />

flow of payments. Today, the concept<br />

includes tax benefits for donors.<br />

“Gift annuities are some of the most<br />

popular gifts in recent years,” says John<br />

W. Dixon, YNHH’s director of planned giving,<br />

who joined the development department<br />

this year after 30 years in trust management.<br />

“If you have money in a CD you’re<br />

lucky if you get 5 percent return, but with<br />

this type of planned gift, you get considerably<br />

more. You can also designate your<br />

gift be used for a specific purpose that is<br />

most meaningful to you,” Dixon says.<br />

Donors receive tax deductions of about<br />

half the size of the gift. The interest rate<br />

depends on the donor’s age. Once a<br />

contract is signed, that rate is guaranteed<br />

for life.<br />

Deferring payment increases the annuity.<br />

For example, if you donated at age 60,<br />

but waited to receive payments until you<br />

were 65, the annuity rate increases from<br />

5.7 to 7.7 percent. If you waited until you<br />

were 70 the rate jumps to 10.7 percent.<br />

APPROXIMATE DEDUCTION<br />

AS PERCENT OF ORIGINAL GIFT<br />

Age Rate of Return Deduction<br />

50 5.3 32%<br />

60 5.7 38%<br />

70 6.5 44%<br />

80 8.0 52%<br />

90+ 11.3 59%<br />

For the hospital, the gifts help develop<br />

a strong bond between the institution<br />

and the benefactor.<br />

“We’re building a relationship with<br />

these donors for life,” Dixon says.<br />

14<br />

MAKING AN IMPACT AT YALE-NEW HAVEN


PROFILE<br />

The letter, which has guided Fred M.<br />

Bering’s life, was written on plain white<br />

paper. His father’s flowing German script<br />

described what was expected of young<br />

Frederick as he began his fifteenth year.<br />

It was 1936. Stuttgart. Two years later,<br />

Bering fled Germany for America, carrying<br />

$9 and his father’s letter.<br />

“My parents knew they couldn’t leave,”<br />

he recalls. “A lot of the Jewish parents<br />

were sending their children away. They<br />

Fred M. Bering<br />

Giving with a Plan<br />

had to. My mother still got out in ’41<br />

with a handbag and nothing else. My<br />

father didn’t make it.”<br />

Bering found a job as stock boy in a<br />

corset factory in Queens. In 1948, he met<br />

his wife, Irmi Ann, and they eventually<br />

moved to Connecticut. It wasn’t until two<br />

years ago, after Irmi Ann passed away,<br />

that he again found the letter from his<br />

father.<br />

If you should find yourself in a position<br />

where you have more than you need for<br />

yourself, think of those who are less fortunate,<br />

the letter read.<br />

“When you’re 15 years old, you don’t<br />

pay much attention to what your father<br />

tells you. You think you know more. Yet<br />

basically he predicted the life I would<br />

live,” Bering says.<br />

In 1997, Bering had a triple bypass<br />

heart surgery performed by Dr. John A.<br />

Elefteriades at YNHH. During the surgery,<br />

he developed a connection to the<br />

staff. So when Bering sold his house last<br />

year, he decided to give some of the money<br />

to support the work of Elefteriades, who<br />

now runs the Center for Aortic<br />

Aneurysms at the hospital. But he also<br />

needed to set aside funds for living<br />

expenses. A charitable gift annuity proved<br />

the ideal choice.<br />

“It’s really a win-win,” says John W.<br />

Dixon, director of planned giving for<br />

YNHH. “The donor can make a charitable<br />

contribution to the hospital in<br />

exchange for an income stream for life,<br />

and an income tax deduction the year<br />

that the gift is made.”<br />

The benefits are dramatic. Bering<br />

gave $300,000, and last year received a<br />

$163,000 tax deduction. Because he is 86,<br />

he will receive a 9.9 percent payout on<br />

the gift for the rest of his life. He receives<br />

$29,700 a year from YNHH, a good portion<br />

of which is tax free.<br />

Although the rate is higher for older<br />

donors, the rates are favorable even for<br />

donors aged 50 and over (see page 14).<br />

And the annuity increases significantly<br />

when donors defer payments, making<br />

such gifts an ideal way to supplement<br />

retirement income. And they also have<br />

long-term value to the hospital.<br />

“It’s a very good way to help others<br />

and to help yourself,” Bering says. “To<br />

me, it’s a very obvious thing to do.”<br />

<strong>FALL</strong> <strong>2007</strong><br />

15


Little-known Tax<br />

Credit Yields Big<br />

Although few corporations know about it,<br />

a state program allows them to take a 60<br />

percent tax credit on any gift they make to<br />

<strong>Yale</strong>-<strong>New</strong> <strong>Haven</strong> <strong>Hospital</strong>.<br />

“This is a great program the state created<br />

to encourage philanthropy. We want to<br />

make sure our corporate donors know about<br />

it, because it’s to their advantage and ours,”<br />

says Christine Franquemont, director of<br />

institutional giving for YNHH.<br />

Considering the benefit to corporate<br />

donors—60 cents on every dollar they<br />

donate—the one-page application for the<br />

Neighborhood Assistance Act is well<br />

worth filling out. For more information, or<br />

to receive an application form, contact<br />

Christine Franquemont at (203) 688-5956.<br />

Address Service Requested<br />

Nonprofit Org.<br />

U.S. Postage<br />

PAID<br />

<strong>New</strong> <strong>Haven</strong>, CT<br />

Permit No. 271<br />

<strong>Yale</strong>-<strong>New</strong> <strong>Haven</strong> <strong>Hospital</strong><br />

Office of Development<br />

PO Box 1849<br />

<strong>New</strong> <strong>Haven</strong>, CT 06508-1849

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