FIBA STYLE FILE-DEF2.indd - FIBA Identity

FIBA 

SECONDARY 

BRAND ELEMENTS

OUR BRAND 

• CONTENTS 

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FIBA GENERIC 

Introduction 

Icon Introduction 

Icon Colour Palettes 

Icon Usage 

Women’s Palette 

Corporate Palette 

Patterns & Backgrounds 

Patterns & Backgrounds Usage 

Photographic Treatments 

Application Examples 

Fonts 

FIBA Events 

Introduction 

Icon Colour Adaptation 


FIBA ZONES 

Introduction 

Icon Usage 

Introduction Maps 

Africa Graphics 

Americas Graphics 

Asia Graphics 

Europe Graphics 

Oceana Graphics 


INFORMATION 

Contact Details 

FIBA SECONDARY IDENTITY 

vers.1.0 © FIBA 2009 

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SECONDARY BRAND elements 

• INTRODUCTION 

This style guide is designed to be used in conjunction with the FIBA Corporate Identity guidelines. 

The Corporate Identity guidelines and rules must be respected at all times. The secondary 

branding elements are designed to complement and enhance the primary brand, adding 

movement and excitement to all branded materials. 

The FIBA Secondary Branding System introduces 5 new dynamic Icons that represent the key 

elements of the sport: 

These elements are ‘CHALLENGE’, TEAM SPIRIT’, ‘STRENGTH’, ‘EXCITEMENT’ & ‘RESPECT’ 

The Icons can be applied in a varied colour palette with complementing backgrounds to create 

a dynamic overall look. The backgrounds and Icons can be used across all media (eg, print, 

broadcast, web) for all FIBA Events and across all FIBA Zones. 

The toolkit for this secondary brand identity has been created with maximum creativity in mind, 

allowing greater flexibility in design for any medium, whilst maintaining a unique and 

distinguishable brand. 

All of the toolkit elements are supplied in vector (.eps) format to achieve correct scaling with 

the exception of any photographic elements and treatments. Rasterizing (converting from vector 

to pixels) must only be applied once the scale and design is achieved. 300dpi or 120ppc is 

recommended to maintain the quality and integrity of the designs. 

The following guide will introduce the key Icons, colour palettes and backgrounds and show how 

to compose any given design using these elements. 



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ICON 


The FIVE key Icons: ‘CHALLENGE’, TEAM SPIRIT’, ‘STRENGTH’, ‘EXCITEMENT’ & ‘RESPECT’ 

can be used in all 8 colour palettes in 3D full colour (CMYK) 1 or flat colour versions (SPOT) 2 . 

The Icons can be scaled up to fulfill any size requirement, but must not be scaled smaller than 

the smallest version supplied within the toolkit. This is approximately 51mm in height for the 3D 

version and 21mm for the flat (Spot colour) version. Size of Icons incorporated within patterns 

(see page 11 patterns and backgrounds) do not need to adhere to this rule. 

For anything below the 51mm size, there is only a flat (Spot colour) version 3 available. 

The Icons can be positioned in any part of a design as long as all of the ‘action figure’ element 

is visible. 

No text or other design elements should touch or obscure the Icons in any way. 

The key Icons can be used for any FIBA Event, Zone or Corporate requirement and in any of the 

supplied palettes. 

The Icons must be scaled vertically and horizontally in equal proportion. No distortions, effects or 

strong filters are to be applied to any of the Icons. The scaling must be done at vector base and 

only rasterized when scaling is complete. 

COLOUR ICONS 1 

The Icons must not be rotated, although crops can be applied as long as the ‘action figure’ is still 

recognisable. 

Minimum size allowed for full colour version 

51mm approx 

Outer frame 

Character 

(action figure) 

Textured inner 

oval 

STRENGTH EXCITEMENT CHALLENGE TEAM SPIRIT RESPECT 



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ICON 


Each The flat icon (Spot can colour) be used Icons in any are of available the colour in palette all permitted below. colour Icons palettes at 21mm and height can (minimum be scaled size) up to 

are any available size. in flat versions only. 

Other Icon designs are available within the toolkit, including CMYK versions (with 3D effect) and 

outline versions. 

FLAT ICONS 2 

Minimum size allowed for flat colour version 

51mm approx 

STRENGTH 

EXCITEMENT 

CHALLENGE 

TEAM SPIRIT 

RESPECT 

SMALL ICONS 3 

The smallest Icons have reduced detail ensuring they will not ‘fill-in’ at reprographic or print 

stage. The ‘action figures’ are still recognisable. 

These small Icons are only to be used for sizes below 51mm approximately and can go no smaller 

than approximately 21mm (the smallest supplied in the toolkit). 

The small Icons are available in all colours and styles (except 3D versions). 

Minimum size allowed for small Icons 

21mm approx 

Character 

(action figure) 

STRENGTH 

EXCITEMENT 

CHALLENGE 

TEAM SPIRIT 

RESPECT 



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ICON 

• COLOUR PALETTES 

Each Icon can be used in any of the colours shown in the palettes below. These Pantone colour 

palettes may be used throughout the FIBA branding range, for use in backgrounds, Icons, colour 

gradients and styles. 

FULL PALETTE 

PMS 

4515 

PMS 

424 

PMS 

192 

PMS 

717 

PMS 

137 

PMS 

3005 

PMS 

241 

PMS 

355 

PMS 

GREY 2 

PMS 

1777 

PMS 

1345 

PMS 

278 

PMS 

346 

NEG 

WHITE 

PMS 

426 

WOMEN’S PALETTE 

PMS 

1345 

PMS 

241 278 

PMS 

346 

PMS 

GREY 2 

PMS 

1777 

CORPORATE PALETTE 

PMS 

PMS 4515 

241 

MAIN PALETTE 

PMS 

7535 

COMPLIMENTARY 

LIGHT 

PMS 

455 

COMPLIMENTARY 

LIGHT 

The toolkit includes a comprehensive set of colour artwork for all Icons. The above palette is for 

colour reference to compliment backgrounds and patterns. 



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ICON 

• COLOUR PALETTES 

CMYK values for print usage. 

FULL PALETTE 

C: 13 

M: 19 

Y: 61 

K: 30 

C: 0 

M: 0 

Y: 0 

K: 50 

C: 0 

M: 100 

Y: 100 

K: 0 

C: 0 

M: 70 

Y: 100 

K: 0 

C: 0 

M: 30 

Y: 100 

K: 0 

C: 100 

M: 30 

Y: 0 

K: 0 

C: 30 

M: 100 

Y: 0 

K: 0 

C: 100 

M: 0 

Y: 100 

K: 0 

C: 0 

M: 0 

Y: 0 

K: 10 

C: 0 

M: 60 

Y: 30 

K: 0 

C: 0 

M: 20 

Y: 50 

K: 0 

C: 50 

M: 10 

Y: 0 

K: 0 

C: 50 

M: 0 

Y: 50 

K: 0 

C: 0 

M: 0 

Y: 0 

K: 0 

C: 40 

M: 0 

Y: 0 

K: 100 

WOMEN’S PALETTE 

C: 0 

M: 20 

Y: 50 

K: 0 

C: 50 

PMS M: 10 

Y: 241 0 

K: 0 

C: 50 

M: 0 

Y: 50 

K: 0 

C: 0 

M: 0 

Y: 0 

K: 10 

C: 0 

M: 60 

Y: 30 

K: 0 

CORPORATE PALETTE 

C: 13 

PMS M: 19 

Y: 241 61 

K: 30 

C: 10 

M: 11 

Y: 21 

K: 19 

C: 23 

M: 42 

Y: 89 

K: 75 



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ICON 

• USAGE 

THINGS TO AVOID 

A few basic usage restrictions must be observed. 

REMEMBER: all scaling should be 

done at vector stage 

No distortion of any 

factor is to be applied 

No rotation or flip 

techniques are allowed 

Icons must never 

touch each other 

Do not mix colours 

sample text 

No text/imagery is 

permitted to obscure 

the Icons 

If cropping, the figures 

action must be still recognisable 







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ICON 

• USAGE and sizes 

The Icons can be used at any size. The smallest Icon is supplied in a flat version at 21mm and 

must not be used below this size. This Icon may be scaled to a maximum of 51mm in height. 

There is a choice of icon styles available in the toolkit for usage above 51mm, these are full 

colour, flat colour and outline, all of which can be scaled in pro to any given size. 

The Icons are very flexible and may be used in a wide variety of ways – to deliver the maximum 

creative freedom possible. 

IMPLEMENTATION 

Scaling applied equally 

(horizontally & vertically) 

Permitted Icon crop 

(NOTE: action figure is 

still recognisable) 

If the size of any Icon needs to go below 51mm in 

height, then the relevant small icon version should be 

used instead. These have been specifically designed 

to maintain clarity of line and detail. 



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Fiba women’s 

• PALETTE 

A Women’s Events palette has been specifically designed to be used as part of a generic look for 

Women’s competitions. These colours can be utilised exclusively or used with colours relevant to 

the event or the location (see page 20 for further information on colour adaptation). 

The colour palette can be applied to any aspect of the secondary branding elements. 

The Partner strip can be 

changed if needed depending 

on the marketing structure for 

different situations/Events 

FIBA will be supplying it in 

every case 

Colours taken directly from the 

Women’s palette 

Colours influenced by the Event 

Composite Logo 

PMS 

1345 

PMS 

278 

PMS 

346 

PMS 

GREY 2 

PMS 

1777 



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Fiba CORPORATE 

• PALETTE 

For literature and other materials which are not Zone specific or part of a competition or event 

inventory, a generic corporate palette (GOLD) has been designed which can be applied to 

production materials such as stationery or FIBA Corporate PR or other generic elements. 

The corporate colours may be used as generic backdrops and in other production items for 

FIBA Events or in FIBA corporate materials. 

Cropped Icon 

(action still recognisable) 

No text or imagery blocking icon 

Corporate colour palette 

(gradient layer) 

Outline Icon as print watermark 

(see toolkit) 

PMS PMS 

4515 241 

MAIN 

PALETTE 

PMS 

7535 

COMPLIMENTARY 

LIGHT 

PMS 

455 

COMPLIMENTARY 

LIGHT 



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PATTERNS & BACKGROUNDS 


The main background is a gradient tint that can be used in any of the main colour palettes. 

Flat Icons, line-art Icons or ‘watermark’ Icons can be overlaid on this background using either 

the multiply, transparency or screen filters to achieve a wide range of creative results. 

A ‘matrix’ pattern of the flat Icons in both vertical and horizontal formats have been created. 

These exist with either linear repeat (even) edges or ‘pushed’ (irregular) edges. 

The supplied pattern can then be applied around imagery using ‘FLAG’ warps at any given angle, 

bend or percentage to achieve an aesthetic flowing ‘movement’ or style. The precise warps 

and bends should be carefully chosen to work with the implied action in the image, to echo the 

movement of the player, arms, legs or the ball. 

These overlaid patterns can be scaled to any size to best suit the specific design. 

PATTERNS & WARPS 

VERTICAL PATTERN 

Straight uniform edge 

VERTICAL PATTERN 

Non-uniform edge 

WARP VERTICAL PATTERN 

Flag warp 100% bend 

100% vertical 



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• USAGE 

Below is the process used to create the correct graduated background. 

Radial Gradient 

Gradient Layer 1 

Firstly a radial gradient is made with 

colour changes at the appropriate 

positions. 

Gradient Layer 2 

This is then duplicated and flipped 

vertically. 

Finished Background 

On the transparency palette the option 

of screen is then selected on the second 

version, and the two are placed over the 

top of one another. 



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• USAGE 

The supplied backgrounds and patterns allow maximum creativity whilst retaining a signature 

style. These flowing, graduated backgrounds are the foundation of the designs to link Icons, 

imagery and text together. 

Gradients can be made from any of the key palettes, with patterns at different sizes and using 

applied effects and transparencies. 



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PHOTOGRAPHIC 

• TREATMENTS 

Photographic imagery can only be used for non-commercial purposes within a secondary 

branding context and FIBA must approve any photographic application. 

Photographs must be from FIBA Events and FIBA approved. ‘Action’ images are the preferred 

type of photograph. Once an image has been selected, various effects are applied within 

Photoshop©. The desired result should be ‘dynamic’ in presentation, representing one or more of 

the 5 FIBA keywords – ‘CHALLENGE’, TEAM SPIRIT’, ‘STRENGTH’, ‘EXCITEMENT’ & ‘RESPECT’. 

Harshly lit, saturated on court photographs need to be toned down and graded using 

the following criteria. This will slightly desaturate the colour and heighten the contrast. 

Movement is emphasised by the shadow. This is just a guide and different photographs 

might need varying adjustments. 

Warped icon patterns are then applied around the photograph to emphasise movement, 

excitement and action. The patterns need to enhance and compliment the photographic shape. 

Original CMYK photograph 

CMYK photograph 

with mono 70% lighten layer 

CMYK & mono composite 

drop shadow 

FIBA might require the presence 

of a Partner strip which will be 

defined case by case 



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APPLICATION 

• EXAMPLES 

The following two pages highlight examples of the correct use of all secondary brand elements 

within an applied design. 

FIBA logo 

Approved photographic images 

with specified movement 

shadows and colour treatments 

Gradient layer backgrounds 

created from approved 

colour palette 

Patterns warped to echo the 

movement in the photograph, 

using approved colour palette 

and gradients 

FIBA approved typeface 

Dot patterns, selectively applied 

to add visual interest 






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APPLICATION 

• EXAMPLES 

FIBA logo 

3D Icon as main focus of design 

(can be used in any colour) 

Patterns warped specifically to 

draw interest towards Icon 

Gradient layer background 

used to best effect in 

highlighting the Icon 

Partner strip and 

official designation 






every case 



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TYPEFACES 

• EXAMPLES 

Two exclusive typefaces are to be used within any FIBA designs. 

FIBA TYPEFACE 

Custom-drawn font primarily 

used for headlines 

Sub heading in 

smaller font size 

UNIVERS CONDENSED 

The dominant size is for any 

tag lines etc. 

A globally available font 

used for bodycopy 

MAIN HEADING 

subheading 

TAG LINES 

body copy body copy 

body copy body copy 

Type can be of any size to compliment the design and relay any given information. 

Colours must be from an approved colour palette and must be chosen for both 

design aesthetic and readability. 

No extreme effects or warps are to be applied to the typefaces. 



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FIBA EVENTS 


FIBA hosts Events throughout the world at a variety of locations, covering different seasons and 

competitions. Therefore the style palette must be applied with relevance to each specific Event, 

not location. 

For example, a country hosting an event can choose to use a different colour palette than that 

determined by its Zone palette (see Zone pages 18-26). This ensures that the location is seen as 

secondary to the event. 

However, where the location is the dominant factor, then the Zone palette must be applied. 

Sponsors and partners can be ‘contained’ within an appropriate shape derived from the styles, 

ie the oval of the icon could be used as the shape to hold the partner logos. 

New colours may be introduced with the styles for the appropriate event, but the new styles must 

be consistent throughout the event. 



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• ICON COLOUR ADAPTATION 

The style palette should be applied appropriately, to compliment each specific Event composite 

logo. It is not mandatory to use only the FIBA Zone or the Event/Location colours, but the colour 

choice must have some relevance to the Event or the Location. This might involve use of flag 

colours, or colours from nature, something that is undeniably Event or Location specific. 

Example, the Turkey World Championship. The Turkey Composite Logo design consists of mainly 

red, meaning that the use of a red background and red Icons would be ineffective in making the 

logo stand out. So the cyan element of the logo could be utilised and applied to the styling of all 

secondary elements. 

Whilst new colours may be introduced the overall style must remain recognisable as FIBA 

secondary branding. Any of the toolkit elements may be adapted in this way to suit a given Event. 

If an approved font is used for an Event, this may also be introduced into the design. 

Adaptation of an Icon’s colour reflecting an element from within the logo. 



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• APPLICATION EXAMPLES 

The image below shows an example of an Event where new colours have been applied to 

highlight the composite logo. 

The Event composite logo must always be present, with a copyright notice applied and SRP 

(partner strip) where required. 

This is just one example of how the secondary branding elements might be applied. 

A colour palette is developed from 

the cyan element within the logo 

Gradients and patterns are then 

adapted from this palette 

Warp and effect blends are 

applied to enhance the 

photographic imagery 

Photographic treatments are 

applied as per guidelines 




FIBA might require the presence of a Partners strip which will be defined case by case 

All photographic imagery must reflect fully the nature of the given event. 



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FIBA is divided up into 5 separate world Zones. Each of these Zones has a designated colour by 

which it is identified (as shown below). 

The secondary brand elements incorporate a number of components designed to further enable 

differentiation between these Zones. 

A set of Icons are available that reflect the colourway allocated to each Zone. These can be used 

whenever it is important to emphasise a particular Zone rather than location or Event. 

ZONE COLOURS 

PMS 

424 

PMS 

241 192 

PMS 

137 

PMS 

3005 

PMS 

355 

C:0 

M: 0 

Y: 0 

K: 50 

C:0 

M: 100 

Y: 100 

K: 0 

C:0 

M: 30 

Y: 100 

K: 0 

C:100 

M: 30 

Y: 0 

K: 0 

C:100 

M: 0 

Y: 100 

K: 0 

This colour palette is not interchangeable. 

For example, Americas must always appear in the red palette. 



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• ICON usage 

The full range of Icons are available in the colour of each Zone. Below are the 5 flat coloured 

Icons in the five Zone colours. 

AFRICA 


AMERICAS 


ASIA 


EUROPE 


OCEANIA 




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• maps 

A set of maps are available, each one made up from a complete set of FIBA Icons and 

unmistakably representing each of the five Zones. These have been designed to be used 

EXCLUSIVELY by each specific Zone as required. 

The maps are only compatible with their specific Zone and colour and should be used 

accordingly. 

They have been designed mainly for use as backdrops and as such can be utilised to suit the 

individual design. The map shape should remain recognisable. 



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• AFRICA 

Africa colour Zone and map. 



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• AMERICAS 

Americas colour Zone and map. 



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• ASIA 

Asia colour Zone and map. 



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• EUROPE 

Europe colour Zone and map. 



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• OCEANIA 

Oceania colour Zone and map. 



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Below is a poster example for Africa, using corporate colours to compliment the African imagery. 

REMEMBER: Photographic imagery can only be used for non-commercial purposes within 

a secondary branding context and FIBA must approve any photographic application. 

FONT 

Univers condensed 

Oval icon background 

Africa map & palette 

Photographic images of players 

from Africa 

FIBA Africa logo 

FIBA might require the 

presence of a Partner strip 

which will be defined case 

by case 



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Below is a poster backdrop for Americas. 

REMEMBER: Photographic imagery can only be used for non-commercial purposes within 

a secondary branding context and FIBA must approve any photographic application. 

FIBA Americas logo 

Gradient background in 

Americas colours 

Americas map & palette 

Photographic images of players 

from the Americas 






every case 



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Further examples illustrating the use of maps to designate FIBA Zones. 






every case 



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CONTACT 

• INFORMATION 

For all queries, information and approvals regarding this style file and branding, 

please contact the following: 

Marketing & Licensing 

FIBA - International Basketball Federation 

51 - 53, Avenue Louis Casai 

CH - 1216 Cointrin / Geneva Switzerland 

Telephone: +41 22 545 00 17 

Fax: +41 22 545 00 99 

Email: marketing@fiba.com 



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FIBA STYLE FILE-DEF2.indd - FIBA Identity

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