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2009 Trek Mountain Bikes - Trek Bicycle

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We Believe<br />

in Singletrack.<br />

To some, it’s a simple dirt path leading out to nowhere.<br />

But to mountain bikers, it’s singletrack. It all starts with one ride:<br />

a couple miles, a few hills, some bumps here and there. And<br />

after the day is done, there just has to be more. A weekend turns<br />

into a road trip, and, soon enough, trails became a part of life.<br />

It’s that way for us here at <strong>Trek</strong>.<br />

We have a core belief—that a trail ride improves every day, and that every ride can be improved. And it’s<br />

that single-minded focus that drives us to bring better bikes and better trails to the world around you.<br />

While we ride the world over, there really is no place like home, and we’ve made every effort to make<br />

sure our home is as rugged and challenging as the world at large. Jim’s Trails, our home trails, are a<br />

handbuilt network of manicured perfection that replicates the berms and drops, benchcuts and<br />

switchbacks that made us all get started in the first place. Jim’s Trails is where we go to remind us why<br />

we do what we do—to improve every day and every ride.<br />

WE MADONE BELIEVE3<br />

3

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