KORA - aprc-research

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KOREA…

• Geography: Korea, South

• Language: Korean

• Population: 50 Mil.

• GDP Per Capita: 32,100 USD (2011 est.)

• People: Passionate & Warm-hearted

2002 World Cup 2012 GangNam Style by Psy

Understanding Australia's population - aprc-research

Australasian Journal of Market & Social Research - aprc-research

KOREA… • Geography: Korea, South • Language: Korean • Population: 50 Mil. • GDP Per Capita: 32,100 USD (2011 est.) • People: Passionate & Warm-hearted 2002 World Cup 2012 GangNam Style by Psy 1

MR Industry Trend in Korea Market Research Value & Growth Rates* 450 400 350 300 250 200 150 100 50 392 314 295 360 411 25% 20% 15% 10% 5% 0% -5% -10% -15% -20% Market Research Value (Mil. USD) Growth Rates (%) 0 2007 2008 2009 2010 2011 -25% * Source: GLOBAL MARKET RESEARCH 2012, ESOMAR 2

Page 1: 2012 APRC Conference Seoul, Korea K
Page 5 and 6: MR Industry Quick View in 2012 Spen
Page 7 and 8: About KORA KORA (Korea Research Ass
Page 9 and 10: KORA Activities in 2011-2012 Jul. 6
Page 11: Thank you

KORA - aprc-research

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