KORA - aprc-research
KORA - aprc-research
KORA - aprc-research
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MR Industry Quick View in 2012<br />
Source of Research Turnover*<br />
- Domestic vs International clients<br />
Spend by Client Type*<br />
International clients<br />
5%<br />
Domestic clients<br />
95%<br />
Manufacturing<br />
Public sector<br />
Financial services<br />
Telecommunications<br />
Business to business<br />
Media<br />
Wholesale and retail<br />
Advertising agencies<br />
Research institutes<br />
Utilities<br />
Other<br />
6<br />
5<br />
4<br />
4<br />
3<br />
3<br />
2<br />
1<br />
2<br />
15<br />
%<br />
55<br />
* Source: GLOBAL MARKET RESEARCH 2012, ESOMAR<br />
3
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