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We can take this concept even further. In addition to breaking<br />

up our data into segments, we should also break it into individual<br />

people.<br />

6<br />

CUSTOMER ANALYTICS • KISSMETRICS.COM

We can take this concept even further. In addition to breaking up our data into segments, we should also break it into individual people. 6 CUSTOMER ANALYTICS • KISSMETRICS.COM

Looking at Specific People We know how powerful segmentation is. And looking at specific people gives us even better data. Here’s a customer: 7 CUSTOMER ANALYTICS • KISSMETRICS.COM

Page 1 and 2: Customer Analytics HOW ANALYZING RE
Page 3 and 4: Start with Segmenting When we only
Page 5: We’re tracking the number of peop
Page 9 and 10: When data on individual people is a
Page 11 and 12: Second, the KISSmetrics funnel is t
Page 13 and 14: People Reports We’ve already cove

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