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mexico - ProMéxico

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Negocios ProMéxico 33<br />

The Mexico First initiative streams part of this talent toward<br />

certification by Microsoft, Oracle, Cisco, SAP and other such companies,<br />

helping them get their foot on the first rung of the corporate<br />

ladder in ICT-related jobs that can range from consulting to<br />

software architecture.<br />

Another factor that has contributed to the consolidation of<br />

Mexico’s it industry is that this is a versatile, highly diversified<br />

sector whose benefits extend to practically all other productive<br />

sectors of the economy. “It’s a horizontal cross-industry that improves<br />

the productivity and competitiveness of other sectors,”<br />

says Garza Garza.<br />

Behind the modernization of the public sector, it is hard at work<br />

connecting civil society and government via the Internet; digitalizing<br />

birth and death certificates and systematizing the services of<br />

public health institutions. The challenge now is to encourage more<br />

small and medium companies to adopt the technology.<br />

“The idea of the modern company is to focus efforts on core<br />

business, whether it’s making beer or shoes, and let an expert take<br />

care of the it side,” says Allard.<br />

AMITI and CANIETI –two of the main advocates of the socalled<br />

National Digital Agenda– are both confident that competitiveness<br />

will increase to the extent that small and medium<br />

companies –which make up 90% of the country’s productive<br />

plant– decide to join the race, in accordance with their needs and<br />

possibilities.<br />

Meanwhile, the storage and other possibilities opened up by<br />

cloud computing –the latest fashion in the computer industry– is<br />

Mexico is Ranked the<br />

fourth-largest global<br />

exporter of ICT services<br />

and widely considered<br />

the region’s number one<br />

competitor<br />

making reliable databases accessible to small enterprises eager to<br />

systematize their administrative, productive and staffing processes.<br />

When trying to convince small and medium companies to come<br />

on board, experts argue that these tools save time and money, not<br />

to mention making it possible for a local company to reach out to<br />

the global marketplace in real time.<br />

Other tools at the disposal of small and medium companies<br />

include IP telephony, which offers better rates on long distance<br />

and international calls made over the Internet, Customer Relationship<br />

Management (CRM) software for the storage of detailed<br />

customer profiles, remote working systems and e-commerce<br />

mechanisms.<br />

In a sector that is garnering ever greater support, business opportunities<br />

abound both in the development of it solutions and<br />

services and their sale on a domestic market that looks set to continue<br />

expanding in the short to medium term. n

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