print & online marketing packages - International Builders' Show
print & online marketing packages - International Builders' Show
print & online marketing packages - International Builders' Show
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Marketing<br />
Packages<br />
NAHB has put together <strong>marketing</strong> <strong>packages</strong> that you<br />
can utilize to maximize your <strong>marketing</strong> efforts and save<br />
money at the same time. Please see the quick list below<br />
for a listing of our <strong>packages</strong> and then the more detailed<br />
explanation that follows.<br />
2008 IBS<br />
Marketing Packages<br />
● Print & Online Packages<br />
● Pre-<strong>Show</strong> “Push Promotion” Package<br />
● The $3K-$6K-$11K Packages<br />
● Featured Product Package<br />
● Customized Packages Available Upon Request<br />
Print & Online<br />
Marketing Packages<br />
By participating in a Print & Online Marketing package,<br />
your company will be marketed pre-show, at show-site<br />
and post-show. These <strong>packages</strong> offer a great return for<br />
your <strong>marketing</strong> budget.<br />
Full-Page Package<br />
● Full-page, four-color advertisement in the<br />
Official Exhibit Guide<br />
● Full-page, four-color advertisement in the<br />
Pre-<strong>Show</strong> Planner<br />
● www.Builders<strong>Show</strong>.com Exclusive Online<br />
Product Category Sponsorship<br />
Promotional Investment<br />
$10,000 ($10,900 if purchased separately)<br />
Half-Page Package<br />
● Half-page, four-color advertisement in the<br />
Official Exhibit Guide<br />
● Half-page, four-color advertisement in the<br />
Pre-<strong>Show</strong> Planner<br />
● www.Builders<strong>Show</strong>.com Exclusive Online<br />
Product Category Sponsorship<br />
Promotional Investment<br />
$7,600 ($8,050 if purchased separately)<br />
Quarter-Page Package<br />
● Quarter-page, four-color advertisement in the<br />
Official Exhibit Guide<br />
● Quarter-page, four-color advertisement in the<br />
Pre-<strong>Show</strong> Planner<br />
● www.Builders<strong>Show</strong>.com Exclusive Online<br />
Product Category Sponsorship<br />
Promotional Investment<br />
$5,850 ($6,200 if purchased separately)<br />
F o r m o r e i n f o r m at i o n , co n ta c t b r a d r e d d i n g b y e - m a i l at b r e d d i n g @ n a h b . co m o r p h o n e ( 2 0 2 ) 2 6 6 - 8 3 4 1 w w w. B u i l d e r s S h o w. co m<br />
1 3
Official<br />
Preliminary Program<br />
& Pre-<strong>Show</strong> Planner<br />
2007 INTERNATIONAL BUILDERS SHOW ®<br />
February 7-10, 2007<br />
Wednesday-Saturday<br />
Orange County Convention Center<br />
Orlando, Florida<br />
www.Builders<strong>Show</strong>.com<br />
The $3K-$6K-$11K<br />
Marketing Packages<br />
The $3,000 Marketing Package<br />
Choose from the groups listed below:<br />
$3K Group 1 (choose two)<br />
● www.Builders<strong>Show</strong>.com Graphics Package<br />
& Featured Product Listing . . . . . . . . . . . . . . . . . . . . . .$750<br />
● Pre-Registered Mail List - 5,000 Names . . . . . . . . . .$875<br />
● Pre-<strong>Show</strong> Planner Featured Product Listing . . . . .$750<br />
$3K Group 2 (choose one)<br />
● 1/4 Page, Four-Color Advertisement<br />
in the Exhibit Guide . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,750<br />
● Three E-Mail New Product Announcements . . . $3,000<br />
● One Freestanding Sign . . . . . . . . . . . . . . . . . . . . . . . $3,000<br />
m a r k e t i n g pa c k a g e s<br />
your ad here<br />
your ad here<br />
Pre-<strong>Show</strong> “Push<br />
Promotion” Package<br />
The “Push Promotion” package delivers your message to<br />
pre-registered attendees five times before they get to<br />
the <strong>Show</strong>. As you know, frequency of impressions gets<br />
your message noticed.essage noticed.<br />
The Pre-<strong>Show</strong> “Push” Promotion Package Includes:<br />
● Pre-Registration Credential Mailer in the Official IBS<br />
Exhibitor Coupon Book<br />
● Full-Page, Four-Color Advertisement in the Official<br />
Preliminary Program & Pre-<strong>Show</strong> Planner<br />
● 2008 IBS E-Mail Newsletter will be sent three times<br />
to all pre-registered attendees (estimated that more<br />
than 85K e-mails will be sent)<br />
Promotional Investment<br />
$15,250 ($16,350 reserved separately)<br />
The $6,000 Marketing Package<br />
Choose from the groups listed below:<br />
$6K Group 1 (choose two)<br />
● www.Builders<strong>Show</strong>.com Graphics Package<br />
& Featured Product Listing . . . . . . . . . . . . . . . . . . . . . .$750<br />
● Pre-<strong>Show</strong> Mail List (5,000 names) . . . . . . . . . . . . . . .$875<br />
● Pre-<strong>Show</strong> Planner Featured Product Listing . . . . .$750<br />
$6K Group 2 (choose one)<br />
● Product Category Logo in the<br />
Official Exhibit Guide . . . . . . . . . . . . . . . . . . . . . . . . . $2,200<br />
● 1/4 Page, Four-Color advertisement in the<br />
Exhibit Guide . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,750<br />
● 1/2 Page, Four-Color advertisement in the<br />
Pre-<strong>Show</strong> Planner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,300<br />
$6K Group 3 (choose one)<br />
● Freestanding Sign<br />
(381⁄8" wide × 84" high, 2 sided) . . . . . . . . . . . . . . . . $3,000<br />
● “You Are Here” Sign . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,500<br />
The $11,000 Marketing Package<br />
Supplement the $6K Marketing Package by choosing<br />
one item listed below:<br />
$6K Supplemental Group (choose one)<br />
● Shuttle Bus Pick-Up and Drop-Off<br />
Area Banner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5,500<br />
(these banners are 12' wide × 4' high, production is<br />
included in the price)<br />
● Full-Page, Four-Color advertisement in the<br />
Exhibit Guide . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6,000<br />
● Column Flag in the C Lobby Area . . . . . . . . . . . . . . $6,000<br />
● 15-second Shuttle Bus Video, 50 buses . . . . . . . . . $6,750<br />
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w w w. B u i l d e r s S h o w. co m F o r m o r e i n f o r m at i o n , co n ta c t ly n n m a r g i o t ta b y e - m a i l at l m a r g i o t ta @ n a h b . co m o r p h o n e ( 2 0 2 ) 2 6 6 - 8 6 8 5