print & online marketing packages - International Builders' Show

Official
Preliminary Program
& Pre-Show Planner
2007 INTERNATIONAL BUILDERS SHOW ®
February 7-10, 2007
Wednesday-Saturday
Orange County Convention Center
Orlando, Florida
www.BuildersShow.com
The $3K-$6K-$11K
Marketing Packages
The $3,000 Marketing Package
Choose from the groups listed below:
$3K Group 1 (choose two)
● www.BuildersShow.com Graphics Package
& Featured Product Listing . . . . . . . . . . . . . . . . . . . . . .$750
● Pre-Registered Mail List - 5,000 Names . . . . . . . . . .$875
● Pre-Show Planner Featured Product Listing . . . . .$750
$3K Group 2 (choose one)
● 1/4 Page, Four-Color Advertisement
in the Exhibit Guide . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,750
● Three E-Mail New Product Announcements . . . $3,000
● One Freestanding Sign . . . . . . . . . . . . . . . . . . . . . . . $3,000
m a r k e t i n g pa c k a g e s
your ad here
your ad here
Pre-Show “Push
Promotion” Package
The “Push Promotion” package delivers your message to
pre-registered attendees five times before they get to
the Show. As you know, frequency of impressions gets
your message noticed.essage noticed.
The Pre-Show “Push” Promotion Package Includes:
● Pre-Registration Credential Mailer in the Official IBS
Exhibitor Coupon Book
● Full-Page, Four-Color Advertisement in the Official
Preliminary Program & Pre-Show Planner
● 2008 IBS E-Mail Newsletter will be sent three times
to all pre-registered attendees (estimated that more
than 85K e-mails will be sent)
Promotional Investment
$15,250 ($16,350 reserved separately)
The $6,000 Marketing Package
Choose from the groups listed below:
$6K Group 1 (choose two)
● www.BuildersShow.com Graphics Package
& Featured Product Listing . . . . . . . . . . . . . . . . . . . . . .$750
● Pre-Show Mail List (5,000 names) . . . . . . . . . . . . . . .$875
● Pre-Show Planner Featured Product Listing . . . . .$750
$6K Group 2 (choose one)
● Product Category Logo in the
Official Exhibit Guide . . . . . . . . . . . . . . . . . . . . . . . . . $2,200
● 1/4 Page, Four-Color advertisement in the
Exhibit Guide . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,750
● 1/2 Page, Four-Color advertisement in the
Pre-Show Planner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,300
$6K Group 3 (choose one)
● Freestanding Sign
(381⁄8" wide × 84" high, 2 sided) . . . . . . . . . . . . . . . . $3,000
● “You Are Here” Sign . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,500
The $11,000 Marketing Package
Supplement the $6K Marketing Package by choosing
one item listed below:
$6K Supplemental Group (choose one)
● Shuttle Bus Pick-Up and Drop-Off
Area Banner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5,500
(these banners are 12' wide × 4' high, production is
included in the price)
● Full-Page, Four-Color advertisement in the
Exhibit Guide . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6,000
● Column Flag in the C Lobby Area . . . . . . . . . . . . . . $6,000
● 15-second Shuttle Bus Video, 50 buses . . . . . . . . . $6,750
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