print & online marketing packages - International Builders' Show

Marketing
Packages
NAHB has put together marketing packages that you
can utilize to maximize your marketing efforts and save
money at the same time. Please see the quick list below
for a listing of our packages and then the more detailed
explanation that follows.
2008 IBS
Marketing Packages
● Print & Online Packages
● Pre-Show “Push Promotion” Package
● The $3K-$6K-$11K Packages
● Featured Product Package
● Customized Packages Available Upon Request
Print & Online
Marketing Packages
By participating in a Print & Online Marketing package,
your company will be marketed pre-show, at show-site
and post-show. These packages offer a great return for
your marketing budget.
Full-Page Package
● Full-page, four-color advertisement in the
Official Exhibit Guide
● Full-page, four-color advertisement in the
Pre-Show Planner
● www.BuildersShow.com Exclusive Online
Product Category Sponsorship
Promotional Investment
$10,000 ($10,900 if purchased separately)
Half-Page Package
● Half-page, four-color advertisement in the
Official Exhibit Guide
● Half-page, four-color advertisement in the
Pre-Show Planner
● www.BuildersShow.com Exclusive Online
Product Category Sponsorship
Promotional Investment
$7,600 ($8,050 if purchased separately)
Quarter-Page Package
● Quarter-page, four-color advertisement in the
Official Exhibit Guide
● Quarter-page, four-color advertisement in the
Pre-Show Planner
● www.BuildersShow.com Exclusive Online
Product Category Sponsorship
Promotional Investment
$5,850 ($6,200 if purchased separately)
F o r m o r e i n f o r m at i o n , co n ta c t b r a d r e d d i n g b y e - m a i l at b r e d d i n g @ n a h b . co m o r p h o n e ( 2 0 2 ) 2 6 6 - 8 3 4 1 w w w. B u i l d e r s S h o w. co m
1 3

Official
Preliminary Program
& Pre-Show Planner
2007 INTERNATIONAL BUILDERS SHOW ®
February 7-10, 2007
Wednesday-Saturday
Orange County Convention Center
Orlando, Florida
www.BuildersShow.com
The $3K-$6K-$11K
Marketing Packages
The $3,000 Marketing Package
Choose from the groups listed below:
$3K Group 1 (choose two)
● www.BuildersShow.com Graphics Package
& Featured Product Listing . . . . . . . . . . . . . . . . . . . . . .$750
● Pre-Registered Mail List - 5,000 Names . . . . . . . . . .$875
● Pre-Show Planner Featured Product Listing . . . . .$750
$3K Group 2 (choose one)
● 1/4 Page, Four-Color Advertisement
in the Exhibit Guide . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,750
● Three E-Mail New Product Announcements . . . $3,000
● One Freestanding Sign . . . . . . . . . . . . . . . . . . . . . . . $3,000
m a r k e t i n g pa c k a g e s
your ad here
your ad here
Pre-Show “Push
Promotion” Package
The “Push Promotion” package delivers your message to
pre-registered attendees five times before they get to
the Show. As you know, frequency of impressions gets
your message noticed.essage noticed.
The Pre-Show “Push” Promotion Package Includes:
● Pre-Registration Credential Mailer in the Official IBS
Exhibitor Coupon Book
● Full-Page, Four-Color Advertisement in the Official
Preliminary Program & Pre-Show Planner
● 2008 IBS E-Mail Newsletter will be sent three times
to all pre-registered attendees (estimated that more
than 85K e-mails will be sent)
Promotional Investment
$15,250 ($16,350 reserved separately)
The $6,000 Marketing Package
Choose from the groups listed below:
$6K Group 1 (choose two)
● www.BuildersShow.com Graphics Package
& Featured Product Listing . . . . . . . . . . . . . . . . . . . . . .$750
● Pre-Show Mail List (5,000 names) . . . . . . . . . . . . . . .$875
● Pre-Show Planner Featured Product Listing . . . . .$750
$6K Group 2 (choose one)
● Product Category Logo in the
Official Exhibit Guide . . . . . . . . . . . . . . . . . . . . . . . . . $2,200
● 1/4 Page, Four-Color advertisement in the
Exhibit Guide . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,750
● 1/2 Page, Four-Color advertisement in the
Pre-Show Planner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,300
$6K Group 3 (choose one)
● Freestanding Sign
(381⁄8" wide × 84" high, 2 sided) . . . . . . . . . . . . . . . . $3,000
● “You Are Here” Sign . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,500
The $11,000 Marketing Package
Supplement the $6K Marketing Package by choosing
one item listed below:
$6K Supplemental Group (choose one)
● Shuttle Bus Pick-Up and Drop-Off
Area Banner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5,500
(these banners are 12' wide × 4' high, production is
included in the price)
● Full-Page, Four-Color advertisement in the
Exhibit Guide . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6,000
● Column Flag in the C Lobby Area . . . . . . . . . . . . . . $6,000
● 15-second Shuttle Bus Video, 50 buses . . . . . . . . . $6,750
1 4
w w w. B u i l d e r s S h o w. co m F o r m o r e i n f o r m at i o n , co n ta c t ly n n m a r g i o t ta b y e - m a i l at l m a r g i o t ta @ n a h b . co m o r p h o n e ( 2 0 2 ) 2 6 6 - 8 6 8 5