The Knowledge Issue 13 v1 - The King of Shaves Company Ltd

NEW AT KING OF SHAVES
Over the last six months King of Shaves has successfully re-launched
its skincare range and extended its shaving franchise to include the
following exciting and innovative launches:
INTRODUCING THE NEXT GENERATION OF SHAVING SOFTWARE
Magnagel MME (micro-magnetically enhanced) was launched at The Lamborghini
Showroom in South Kensington on Thursday 2nd September. Over 60 beauty editors,
journalists and key industry figures attended the launch. The design and high performance
synergies of the venue were apparent. Will King gave a brief presentation wherein he explained
the rationale and key benefits of MagnaGel MME. MagnaGel’s simplicity and innovation was
quickly understood, with the consensus being that King of Shaves had another smash hit on
their hands.
The new MagnaGel MME heralds a substantial shift in shaving software performance.
It contains micro-magnetically enhanced particles which ‘stick’ to the blade throughout the
shave, delivering an unsurpassed level of lubrication and protection. As well as the revolutionary
micro-magnetic particles, it also contains an advanced version of the King of Shaves’ DDS TM
(dual delivery system), which works at a micro-pore level: Vitamin E and grapeseed oil are
contained in tiny capsules which break when massaged on the skin, delivering a skinperfecting
burst of ingredients to heal and lubricate more quickly and effectively than ever before.
KING OF SHAVES MAGNAGEL MME SHAVING GEL: 175ML, RRP £4.99
THE PERFECT CHRISTMAS ‘PRESENCE’
Everything you need for under-the-mistletoe pulling power, this travel/gym kit (which has plenty
of waterproof storage pockets making it ideal for weekend breaks) includes 50ml versions of
K-1ST Facial Primer and K-XF Facial Scrub to prep the skin before shaving and a
AlphaGel DDS Shaving Gel Natural Unmentholated for the smoothest of shaves.
Follow these with the K-24|8 Daily Use SPF8 Moisturiser (also included) and Christmas
kisses are guaranteed!
KING OF SHAVES TRAVEL SET: RRP £9.99/$14.99
HAVING A SPOT OF BOTHER WITH SHAVING
New King of Shaves Proshave ASC 2 has a unique high tech, Active Skin Cleansing
/Anti-Spot Control, silicone-enhanced formula that provides excellent lubrication to
ensure smooth glide every time you shave. It also creates a protective barrier between
the razor and your face, significantly reducing skin irritation and razor burn.
Whilst you shave, high performance spot-busting ingredients such as Aloe and Vitamin E
actively cleanse and protect your skin, helping to control spotty break-outs and ease acne.
At the same time, Tea Tree Oil, a highly effective natural antibacterial agent, inhibits the
growth of bacteria and prevents the spread of germs, which will reduce the risk of unsightly
infections. So if you have sensitive, problem or acne-prone skin, look no further.
KING OF SHAVES ASC 2 PROSHAVE SHAVING GEL: 175ML, RRP £2.99
SHAVE GREAT, LOOK GREAT!
Between July and October, King of Shaves partnered with Wilkinson
Sword by banding all of its AlphaGels with the Xtreme 3 and Xtreme
3 Beauty disposables. Consumers were able to benefit from a free
disposable three bladed razor with any AlphaGel, which was a
perfect combination for summer breaks.
From September, King of Shaves combined its AlphaGel Shaving
Gel Natural Unmentholated, XCD Defender Facial Moisturiser and
Primer Pre Shave Face Wash with the Wilkinson Sword Quattro
in the UK (exclusive to Boots) and Schick Quattro in the USA
(exclusive to CVS/pharmacy) to give you “The Shave Great,
Look Great” Set.
THE SHAVE GREAT, LOOK GREAT SET: RRP £7.49/$9.99
FURTHER INFORMATION | QUENTIN@SHAVE.COM | WWW.SHAVE.COM
GOING FOR GOLD
In June at the Jubilee Hall in Covent Garden, London, King of
Shaves extended its Young Blades initiative to include a further
seven talented and deserving athletes. Colin Jackson was
delighted to present each participant and winner with a
cheque for £1000 to assist them in achieving their sporting
goals and help them onto Gold in the 2012 Olympics.
THE YOUNG BLADES RECRUITS
We are delighted that Andrew Kennaugh, aged 16 (Tennis),
Gavinder Sidhu, 16, and Prit Sidhu, 14, (both Tae Kwando),
Christopher Hall, 14 (Trampolining), Wade Bennett-Jackson,
16 (Athletics), Jason Smith, 16 and Lauren Baverstock, 14 (both
Judo) have joined our original Young Blade Paul Dazeley.
FURTHER INFORMATION | WWW.SHAVE.COM/YOUNGBLADES
FISH IS FLYING
Fish has enjoyed a significant increase over the past six months in Boots
distribution and now each line can be found in over 800 stores. Not surprisingly
EPOS sales are growing at over 200%+ YOY. Fish’s success can be
attributed to high performance products, a good value proposition, excellent
in-store presence and a brand proposition that means any guy who uses Fish
is getting a little slice of the intangible Soho vibe.
BAD HAIR OR JUST A DODGY BARNET
Fish has designed the perfect solution to help tackle both! The Barnet Box with
limited edition Beanie, packed with all your hair care essentials, Jellyfish Firm Hold
Styling Gel, Fishfingers Moulding Wax and Sportfish Hair and Body Wash. But
if that sounds too much like hard work, simply don the Fish Beanie for instant
Soho style! The Fish Barnet Box is available from Boots stores nationwide and
will make a perfect Christmas gift for any style conscious man.
FISH BARNET BOX FOR MEN: RRP £14.99
FURTHER INFORMATION | QUENTIN@SHAVE.COM | WWW.SHAVE.COM/FISH