click - The King of Shaves Company Ltd

21theknowledge“ Company of the Year ”

Chairman’sstatement2008 was one of the very best years KMI has had in its 15 year history!The King of Shaves Azor was launched and the acquisition of Floraromahas been successfully bedded in.In the UK the Azor has already garnered over 8%market share for system razors. The product hasbeen met with wide consumer acceptance andgained a number of awards for its design andperformance.The Floraroma acquisition has bedded in and deliveredexcellent sales and profits to KMI – well in excess ofwhat we had originally planned.KMI has been awarded the prestigious prize of“Company of the Year” in the CBI Growing Businessawards for 2008. A true compliment to all the hardworking colleagues in our company.However, 2008 is over and we need to achieve anothergreat year in 2009. It will not be easy. Everyone can seethat there is a very severe economic contraction in manyareas of our economy and that many of our consumerswill be unemployed or facing financial difficulties. Ouronly reaction has to be to continue making excellentand affordable products, come up with new andinnovative ideas and embark on marketing programmeswhich differentiate us from our old, and sometimesweary, competitors.To do this we will continue to sign up new andinteresting licence opportunities with exciting brands.We will probably also make one or two acquisitions in2009, we will expand into new territories and we willcontinue to develop the brands we currently own. Allin all it is business as usual for us at KMI although wewill have to be very aware of the difficult economicconditions for us and also for our consumers.Many of our customers, suppliers and business partnerstalk very highly of our company and products and theyoften do a lot to promote us wherever they can. Weare hugely grateful to them for this support and wewill also do all we can to ensure continued growth andcontinued success in 2009 and beyond.Have a great 2009!KING’SCOMMENTSThe country was in recession with double digitinterest rates and a decimated manufacturingbase. Sixteen years on, and after a periodof unprecedented ‘supergrowth’ we’re nowentering what looks like being a long period of‘superslowth’. You don’t need meto point out what’s happeningout there, Robert Peston doesthis almost every night on theBBC News. But what you doneed to hear from me is thereassurance that KMI is going tothrive, as opposed to survive inthese glooming times.And it will! Hiten has expressedhis thinking about 2008, the triplesuccesses of launching the Azor,bedding in the Floraroma businessand winning the prestigious‘Company of the Year’ award. Onthis page, I am looking to the future,with a business that has hundredsof thousands of essential productsbought each and every week, fromstrong and solid UK retailers, byconsumers who want to buy the best ata fair price.Groundhog Day but 16 years on. Back in late 1992 when I startedthinking about founding a company to sell the King of Shaves ShavingOil, the UK was a recession hit, dark, gloomy place.So, today, KMI is as strong as it was back in 1993,apart from then it had sales of just £300 and lossesof £30,000, and this year, we’ll sell around £23mof products and net a decent profit too, despiteabsorbing the Azor UK market launchcosts. It’s worth noting that it took fiveyears for King of Shaves to sell £1mof product from scratch, it took fivemonths for the Azor to sell nearly £2mof product from scratch...Looking to 2009, it’s a time for greatopportunity realisation and strong,sustainable growth. To achieve this,we need to get more people awareof our great brands, and more greatbrands to the people. It’s going tobe an exciting year.Onwards, upwards... when thegoing gets tough, the tough getgrowing.CHAIRMAN & FOUNDER STATEMENTSHiten Dayal | Chairman | hiten.dayal@kingofshaves.comI founded KMI as a ‘defensivegrowth’ company, a business that would get intothe FMCG sector with a balanced product portfolioof brands featuring high quality, performanceproducts sold at an affordable price. I’m proudmany of these products are made local, sold globaltoo – but that’s another story.Will King | Founder and CEO | will.king@kingofshaves.com

Floraroma newsSince 2001, the dedicated team at Floraroma have been busy developingbrands that are affordable but offer women a little bit of pamperingand luxury... Plus add a touch of style to their bathrooms!FLORAROMAThe company now has a successful portfolioof more than 150 products across 11 differentbrands which are represented in most of theUK’s major retailers.The latest addition to the Floraroma stable of brandsis Good Works, a range of beautiful and high qualityaromatherapy products.“Look good, feel good and do good”Launched in late 2008, the range of desirable aromatherapyproducts is a collaboration between KathyPhillips International Beauty Director for Conde Nastmagazines, Boots and Floraroma.Beautifully fragrant essential oils such as geranium,palmarosa, ylang ylang, patchouli and orange helppromote health and well-being by working on physicalas well as emotional levels. What’s more, as well ashelping consumers to look and feel good, Good Worksalso helps to “do good” by donating £2 from everybottle of Good Karma Shower Gel sold to The KidsCompany who support vulnerable children in the UK.Growing from just five body butterssold through Tesco in 2006 theBeautifully Delicious range nowencompasses 27 products includingwashing and bathing, foot care,hand care and lip care sold in Tesco,Sainsbury’s, Boots and Morrisons.As a testament to the brand’s growthits first advertising campaign hitwomen’s titles in summer 2008including OK!, Heat and Hellomagazines with a hard hittingmessage, perfect for the currenteconomic climate.2008 saw hair care range Phil Smith launch its Heat Protection range. The blow drycream boasts cutting edge Mirustyle technology to protect hair up to 220ºC and looksstriking on shelf in its bright red livery. 2008 also proved to be a year of recognition forthe brand as industry experts loved the style and performance of Phil Smith productsand recent plaudits include:ALL GOOD: Left; a selection from theBeautifully Delicious range. Right; the soonto-belaunched Phil Smith Xtreme Style range.Reveal Hot Hair Awards 2008 – Best Shampoo and Conditioner for Normal Hair.Hair Magazine Awards 2008 – Best High Street Blonde Shampoo and Conditioner.Your Hair Product Awards 2008 – Best New High Street Product.2009 promises to be another big year for the range with the new Xtreme Style rangelaunching early in the year!

Ted baker beautyOCTOBER SAW TED BAKER MOVE INTO THE WOMEN’S BEAUTY MARKET WITHTHE LAUNCH OF THE fabulous new TED BAKER BEAUTY MAKE UP RANGETED BAKER BEAUTYEach product is packed full of gorgeousness to perfectlycomplement the seasonal fashion collections offering themust-have shades of the moment. Exclusively available atBoots, Ted Baker Beauty launched with four handbag-sizedkits in various colourways. The kits will be refreshed to coincidewith the launch of the Ted Baker Womenswear Spring/Summer 2009 collection.Adding an uniqueness to the category the range sits on a typicallyquirky display unit helping to differentiate in store. The strikingrange includes:HAUTE TED COMPLETE BEAUTIFYING KITBeauty-full. Haute Ted has three eye-shadows, double endedapplicators, lip colour and gloss, brush, mini mascara, eye penciland face powder all in this season’s must-have shades, along witha blush/highlighter. Everything a face needs!MASTER’IZE COMPLETE EYE KITWith a delightful eye shadow, eye pencil and mascara sets, eyescan look more gorgeous than ever with this complete eye kit. Itincludes an internal mirror, double ended applicator and eyebrow/lash grooming brush.iii EYE SHADOW KITBeauty is in the eye of the holder with these delightful eye shadowsets. This set offers a trio of eye shadows, complete with a doubleendedapplicator and mirror. In this season’s must-have shades,they’re sure to set eyelashes, and hearts, a-flutter across the land!LIPPY LIP COLOUR KITEach Lippy kit includes four seasonal must-have shades, gloss,mirror and double-ended applicator to keep lips looking their beston every occasion!The range has been met with a universal tick of approval fromindustry experts and consumers alike and will continue to evolvethroughout 2009.FURTHER INFORMATION: WWW.tedcares.comBEAUTY-FULL:Major Boots stores will displaythe self-select cosmetics on animpressive new custom dressedfixture later this year.

NEW FACES & PARTNER FOCUSnew startersTHE LATEST ADDITIONS TO THE UK HQ TEAMDavid Ounsworth joins as Systemsand Process Analyst. Previouslywith PIPEX Communications, he has20 years of experience and will behelping update the operations team’sbusiness systems and improve performancethroughout the company.Jackie Twitchett joins as OfficeManager, responsible for the day-todaysmooth running of KMI. Jackiebrings with her six years of PA andOffice Manager experience within aMarketing and PR Agency in Marlow.Amandeep Lehal spent four yearsworking for the civil service followinga spell with Ernst and Young. He joinsus as a Senior Accounts Assistant,looking after KMI’s cash and banking.Check OUT our new website, visit:WWW.KMICORPORATE.COMThe site contains overviews on all our brands,including Floraroma’s portfolio plus news,details on our sponsorship programmes anda download area for product images.PARTNER FOCUSKempt are a digital marketing/productionagency based just outside London inMonopoly’s new Mayfair: St Albans. Kemptspecialise in the conception, production and promotionof branded viral games or Advergames. Everyday hundreds ofthousands of people engage with one of Kempt’s games andthey are now one of the top agencies in the world specialisingin this engaging form of advertising.The most recent partnership between KMI and Kempt; Kingof Air Guitar has attracted nearly one million plays since itslaunch in October as well as helping propel King of Shavesband Beanius onto a world-wide stage.King of Air Guitar isthe latest in a longline of successfulcollaborationsbetween Kempt and KMI the last of which King ofDefenders, featuring John Terry, has attracted 49.5 millionglobal players so far and has consistently been rankednumber one in various online gaming charts.Other games Kempt has produced for KMI includeKing of Skeleton featuring Shelly Rudman, King ofPower with James Sheppard’s P1 King of ShavesPowerboat and the cheeky Fish for Girls.more info: www.killerviral.comPlay the games: www.kingofgames.co.ukQuick WEB DIRECTORYDOWNLOAD THE KNOWLEDGE: www.KMICORPORATE.COMRead our blogs: www.shave.com/blogs/Buy our products: www.kMIshop.comSee our images: www.flickr.com/photos/knowledgepics/sets/Play our games: www.kingofgames.co.ukDiscuss: www.shaveforum.comUK HEAD OFFICE:KNOWLEDGE AND MERCHANDISING INC LTD17-19 CHILTERN COURT, ASHERIDGE ROAD,CHESHAM, BUCKINGHAMSHIRE HP5 2PXT 01494 783066 | F 01494 783088E INFO@SHAVE.COM | W WWW.SHAVE.COMUSA HEAD OFFICE:KNOWLEDGE AND MERCHANDISING INC LTD304 PARK AVENUE SOUTH, 11TH FLOOR,NEW YORK, NY 10010T (212) 590 2471 | F (212) 590 2472W WWW.SHAVE.COM/USA© KMI 1999-2009. ® and TM denote trademarks.ALL RIGHTS RESERVED. Printed on 50% recycled paperand is FSC Certificated. KMI REF: K2540. E&OE