13.01.2015 Views

Vol 10, No 4 - Financial Planning Association of Malaysia

Vol 10, No 4 - Financial Planning Association of Malaysia

Vol 10, No 4 - Financial Planning Association of Malaysia

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

<strong>No</strong>rmal Living & Life<br />

opportunity to bypass the outdated<br />

medical model <strong>of</strong> care and go straight to a<br />

more contemporary social model (picture<br />

6) with a focus on the residents and their<br />

social well-being, a care model like the<br />

“Eden Alternative.” The financial cost to<br />

implement such care model is negligible<br />

as it is more the need <strong>of</strong> a paradigm shift<br />

in the management mindset.<br />

The Eden Alternative Care<br />

Model<br />

The core concept <strong>of</strong> the Eden Alternative<br />

is strikingly simple. It is about where<br />

the residents live – it must be a habitat<br />

for human beings, not a sterile medical<br />

institution. This concept shows how<br />

companionships, the opportunity to give<br />

meaningful care to other living beings,<br />

and the variety and spontaneity that mark<br />

an enlivened environment can succeed<br />

where pills and therapies <strong>of</strong>ten fail.<br />

The Eden Alternative is about changing the<br />

culture <strong>of</strong> long-term care organisations.<br />

The departmentalised, task-orientation<br />

<strong>of</strong> the current medical model <strong>of</strong> care has<br />

created a culture that is characterised<br />

by pessimism, cynicism and stinginess.<br />

By moving away from the top-down<br />

bureaucratic approach to management<br />

and moving decision-making closer to the<br />

residents, they can have a meaningful life.<br />

Studies have shown that implementation<br />

<strong>of</strong> the Eden Alternative is a powerful tool<br />

for improving quality <strong>of</strong> life and quality<br />

<strong>of</strong> care for those living in nursing homes.<br />

Also, in homes that have adopted this<br />

principle, there is <strong>of</strong>ten improved staff<br />

satisfaction and retention and significant<br />

decreases in the overuse <strong>of</strong> medications<br />

and restraints. And most importantly, the<br />

residents enjoy themselves and have a<br />

“life worth living for.”<br />

Successfully undertaking an<br />

“Ageing-in-Place’ development<br />

For a retirement village with aged care<br />

(nursing home) facility development to<br />

be successful as a commercial venture,<br />

the following critical factors must be fully<br />

considered and understood:<br />

• Understanding the ageing process,<br />

psychology <strong>of</strong> colours and the<br />

physiological and psychological<br />

changes to the abilities, behaviour<br />

and social attitudes <strong>of</strong> its residents<br />

(Example: When the author<br />

undertook the project in Australia,<br />

anthropometric information was<br />

gathered on the reach and height <strong>of</strong><br />

its target market. Consequently, the<br />

Physical Care<br />

Spiritual Care<br />

Encouraging<br />

Humour, Joy<br />

Smiles<br />

Supporting<br />

Psychological/<br />

Emotional<br />

Welfare<br />

Home<br />

Valuing &<br />

Respecting<br />

Diversity<br />

Giving<br />

Compassion,<br />

Empathy,<br />

Love<br />

Valuing<br />

Commitment<br />

Family Members<br />

Clients<br />

Harmony<br />

with the<br />

Environment<br />

Asian Communities<br />

INDIVIDUAL<br />

Staff<br />

Maintaining<br />

Dignity<br />

Ensuring<br />

Comforting<br />

& Security<br />

Communicating<br />

Respect<br />

& Trust<br />

Model <strong>of</strong> Care<br />

Encouraging<br />

Individuality<br />

Taking Pride<br />

and Satisfaction<br />

in Work<br />

Providing<br />

Visitors<br />

<strong>Vol</strong>unteers<br />

Residents<br />

kitchen bench height was reduced<br />

to meet the functional needs <strong>of</strong> its<br />

elderly residents.)<br />

• Understanding the lifestyle needs <strong>of</strong><br />

the residents – the “pull” and “push”<br />

factors that draw <strong>Malaysia</strong>n retirees to<br />

such lifestyle development. (Example:<br />

A retired <strong>Malaysia</strong>n nurse migrated to<br />

Australia recently. She did not want<br />

to stay with her children for lifestyle<br />

reasons, but was worried about<br />

living alone. When the idea <strong>of</strong> living<br />

in a retirement village was sounded<br />

to her, she was very sceptical until<br />

she visited one. She bought into the<br />

retirement village concept instantly as<br />

the retirement village “pull” and “push”<br />

factors answered all her needs and<br />

addressed all her concerns and fears.)<br />

• Appreciating that it is a long-term<br />

“lifestyle play” underpin by the<br />

property element. (The author’s<br />

project in Australia – the retirement<br />

villa units’ prices were 25 percent<br />

more than similar size residential<br />

villa units in comparable locations.<br />

Initially, the project encountered<br />

resistance from Asian buyers until<br />

a change <strong>of</strong> sales strategy which<br />

focused on selling solutions to the<br />

buyers’ ageing needs and problems.<br />

The higher price factor then became<br />

secondary.)<br />

• It is a long-term commitment with<br />

a strong social overtone. (Whilst<br />

the developer makes the initial<br />

development margin, managing<br />

the development effectively will<br />

deliver attractive on-going pr<strong>of</strong>it.<br />

The developer has the responsibility<br />

to create a lifestyle that meets the<br />

expectations <strong>of</strong> its residents. As<br />

reported in the Australian newspaper<br />

The Age on October 20, 2007 ...<br />

“Retirement villages, it seems have<br />

become the new frontier in property<br />

Time<br />

& Other<br />

Resources<br />

Advocating for<br />

Those Who<br />

Cannot<br />

Expressing<br />

Spirituality<br />

Psychological / Emotional Care<br />

Palliative Care<br />

Providing<br />

Education<br />

- Internal<br />

& External<br />

Fostering<br />

Relationships<br />

Between<br />

People<br />

Promoting<br />

A Sense <strong>of</strong><br />

Belonging<br />

Spatial<br />

Bereavement Care<br />

Quality <strong>of</strong> Care – consider<br />

individual needs and a host <strong>of</strong><br />

complex and inter-related<br />

relationships and the<br />

environment.<br />

Individual - Focus<br />

Rights<br />

Dignity<br />

Quality <strong>of</strong> Life<br />

Lifestyle<br />

Independence<br />

Social Opportunities<br />

development ... but for the majority<br />

property developers moving into<br />

the sector, its correct calculation<br />

promises unfathomable riches”.)<br />

• Evolve a business model that is<br />

relevant to the market and equitable<br />

both to the developers and residents<br />

alike. (The author’s project in Australia<br />

– when a resident leaves the village, the<br />

developer charges up to 27 percent<br />

<strong>of</strong> that resident’s unit selling price as<br />

DMF (Deferred Management Fee) and<br />

then takes another 50 percent share<br />

<strong>of</strong> any capital gain. Consequently for<br />

every one transacted sale, there was<br />

a loss <strong>of</strong> three to four potential sales.<br />

Two bites <strong>of</strong> the cherry pie – a lesson<br />

learnt.)<br />

A nursing care standard that<br />

embraces international best practices<br />

and a model <strong>of</strong> care that focuses on<br />

the resident’s social well-being. (The<br />

author has experiences with friend’s<br />

parents in <strong>Malaysia</strong> and Singapore<br />

– they checked themselves out <strong>of</strong><br />

nursing homes after a short period<br />

<strong>of</strong> stay, complaining to their children<br />

that they would continue staying if<br />

the standards were similar to what<br />

they saw in Australia.<br />

There was an instance in Singapore<br />

where two elderly residents fell in<br />

love. Instead <strong>of</strong> celebrating such<br />

joyous occasion, the nursing home<br />

warned the couple that they could<br />

not fall in love and they need to<br />

move out if they continued their<br />

courtship.)<br />

Richard Lim has over 12 years <strong>of</strong> experience in<br />

the retirement and aged care industry. He was<br />

one <strong>of</strong> the founding directors <strong>of</strong> Australia’s first<br />

Asian specific “Ageing-in-Place” development<br />

based on Asian values and philosophies<br />

(www.jetagardens.com). He is also a founding<br />

director <strong>of</strong> Skylight Lifestyles Group with<br />

<strong>of</strong>fices in Australia and Kuala Lumpur. The<br />

group specialises in wellness, retirement and<br />

aged care advisory services and telecare and<br />

assistive technologies sourcing. He can be<br />

reached at: richardlim.47@gmail.com<br />

The 4E Journal 23

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!