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Last Name 2 topic to topic, such as from attitude to hairstyle, with ease. It also gave me freedom to comment on each topic in the way I saw fit; I was not constrained to a consistent layout or ratio of text to art. In order to appeal to high school students and help get my message across, I used a catchy color scheme, sloppy fonts, and simple art. I selected a bright and eye-catching color scheme that I felt would contrast nicely with the images of cool people within the book—making them look dull by contrast. I also felt the colors were overly cheery and added to the guide’s enthusiasm, which teenagers could relate to the overly-optimistic inspirational posters popular at elementary and high schools. Though my guide may be similar to these posters by sharing the theme of “be yourself,” high school posters preach this topic by stressing the benefits of expressing yourself. However, I aim to persuade the reader to be an individual by poking fun at those who aren’t. I do this by sarcastically advising the reader on how to be a stereotypical cool person. This contrast between the cheerful optimism of an inspirational poster and directions on how to be stereotypical, mundane, and smug adds to the guide’s comedy and appeals to teenagers because it also mocks the inspirational advice they’ve grown up with and likely roll their eyes at. For much of the text in my guide I chose a hand drawn look. The title is in hand drawn lettering, much like the movies “Juno,” “Scott Pilgrim vs. the World,” and “Nick and Norah’s Infinite Playlist” which are aimed towards teen audiences and had similar lettering. The text within the guide is a hand drawn style as well. I felt that a standard font would be associated with textbooks and academic writing, so to avoid this relation I chose a casual, sloppier font. This will appeal to my audience because it sends the message that this guide is meant for casual entertainment, which most teenagers will prefer to a text that appears educational or that appears to take a high degree of focus to read and understand. My art is also simple, with limited shading
Last Name 3 and details. High school students can associate this with internet comics or other simple, easy to understand formats. In “How to Be Cool” I utilize dual personas to expose faults within a cool person’s attitude. Throughout the guide, my persona has a very instructive and knowledgeable tone and gives advice on how to be cool, yet at times I have inserted my own comments, which are much more direct attacks on the attitude of a cool person than the persona’s instructions. This is similar to Jonathan Swift’s technique within “A Modest Proposal.” Though most of the proposal was written in the voice of Swift’s persona, there are times at which Swift intrudes to make more cutting attacks. My persona advocates being cool, yet my own comments expose the attitude’s hypocrisy or faults. On the page entitled “People You Dislike,” for example, my persona is providing information about what groups of people to dislike and why. Yet after the listing of “the openly gay” I have inserted my own comment, “They are much too comfortable with themselves, a luxury you can’t enjoy.” This comment is a direct stab at the cool attitude, suggesting that cool people dislike groups which express themselves freely because cool people are jealous that they don’t have a similar level of comfort. In another example, on the page “Expert Advice,” my persona provides a quote from an imaginary character, Joe, who complains about the inconvenience of heavy textbooks. He then complains that rolling backpacks are “dorky” and advices, “If you’re cool, you will demonstrate your disapproval* of this ‘convenience’ [rolling backpacks].” Joe feels that heavy textbooks required for class are inconvenient, but later in an illustration kicks a rolling backpack because it is dorky. However, rolling backpacks are a realistic solution to the very thing he is complaining about—the inconvenience of heavy textbooks. So, within Joe’s quote I added an asterisk after “disapproval” which led to my own commentary: “possible jealousy of convenience.” My comment makes a
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