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Ontario’s Childcare Industry<br />

Feature Story<br />

Recognition Programs Benefit Both<br />

Employees and Employers<br />

By: Julia Selby, CHRP<br />

W<br />

hen an employee leaves<br />

your workplace in favour<br />

<strong>of</strong> other employment, she’ll<br />

usually cite career change, stress and/<br />

or pay as the reason for leaving. It’s<br />

unusual for employees to say, “I’m<br />

leaving, because I don’t feel important<br />

or valued,” yet that is <strong>of</strong>ten much<br />

closer to the truth. In examining<br />

surveys <strong>of</strong> motivating factors for<br />

employees, “compensation” rarely<br />

makes it to the top five. A far more<br />

common answer is “recognition,”<br />

which is usually the first or second.<br />

Recognition doesn’t have to<br />

cost a lot. Why then, do so many<br />

employers overlook it as a strategy for<br />

strengthening morale and employee<br />

retention in their workplaces When<br />

you’re extremely busy, it’s easy to<br />

overlook positives in the workplace.<br />

However, as employers, it’s important<br />

to remember how motivating it is for<br />

your staff, when they’re recognized<br />

for their contributions and their hard<br />

work. It affects the culture <strong>of</strong> your<br />

workplace in a pr<strong>of</strong>ound way.<br />

Formal recognition programs<br />

are relatively easy to define. You<br />

may choose to celebrate your centre’s<br />

birthday and use that as a basis for<br />

recognizing the good work your<br />

staff does as a team. You may also<br />

wish to celebrate individual career<br />

milestones, such as five, ten or fifteen<br />

years <strong>of</strong> an employee’s service. Some<br />

employers use recognition programs<br />

aimed at encouraging behaviours<br />

and attitudes that are productive<br />

and helpful in the workplace. <strong>The</strong>se<br />

programs can be fun and also create<br />

a buzz among employees, especially<br />

when peer-to-peer recognition is<br />

possible. Peer-to-peer recognition<br />

maximizes the number <strong>of</strong> eyes that<br />

can see and recognize the behaviours<br />

and attitudes you are looking for.<br />

So what makes for a good<br />

employee recognition program<br />

Creativity Great prizes Big budget<br />

Definitely creativity helps, but<br />

recognition is not necessarily a big<br />

budget item. In fact, recognition can<br />

be free, such as a “thank you,” a pat<br />

on the back, or a certificate. You may<br />

also choose to provide rewards to<br />

support the recognition. <strong>The</strong>re are lots<br />

<strong>of</strong> rewards that are reasonable in cost,<br />

but still meaningful to staff. Whether<br />

you opt for a formal recognition<br />

program, or you simply want to<br />

adopt an “attitude <strong>of</strong> gratitude” in<br />

your day-to-day dealings with staff,<br />

there are a few guidelines that can<br />

help make your staff appreciation<br />

strategy a success.<br />

Be Specific<br />

Instead <strong>of</strong> saying “we appreciate<br />

all your hard work”, being specific<br />

means clearly outlining why the staff<br />

is important and valued by you. Give<br />

an example <strong>of</strong> the person’s behaviour<br />

that you particularly admired: “I was<br />

very impressed how you handled the<br />

situation with Mrs. Smith, you didn’t<br />

get flustered, instead you listened,<br />

and were able to address all her<br />

concerns very calmly. Thank you!”<br />

Make It Timely<br />

Recognition on-the-spot or inthe-moment<br />

goes a long way, as it is<br />

most relevant to the staff and to you<br />

at that particular time. For example,<br />

celebrating birthdays on the actual<br />

day <strong>of</strong> the birthday is more meaningful<br />

than celebrating a week late, when<br />

it may appear to be an afterthought.<br />

Sometimes late recognition is perceived<br />

as not as important, which defeats<br />

the real intention <strong>of</strong> recognizing the<br />

individual.<br />

Be Genuine<br />

People can tell whether<br />

recognition is genuine or not. If the<br />

staff perceives that the words said are<br />

not genuine, it can be de-motivating<br />

or perceived as false. A word <strong>of</strong> praise<br />

doesn’t have to be perfectly worded,<br />

as long as it is sincere and heartfelt.<br />

Make It Personal<br />

Each employee is different. <strong>The</strong>y<br />

all have their own aspirations, goals,<br />

interests and tastes. <strong>The</strong> more you<br />

know about your employees, the easier<br />

it is to make recognition personal. For<br />

example, some employees love to be<br />

recognized in front <strong>of</strong> others, while<br />

others find this embarrassing and<br />

would prefer a private conversation.<br />

Knowing a staff’s favourite chocolate<br />

bar, flower, sport, restaurant, c<strong>of</strong>fee or<br />

tea, can go a long way as rewards that<br />

are specific to their needs and interests.<br />

<strong>The</strong>se types <strong>of</strong> rewards tend to show<br />

that you are listening and want to<br />

give to the employee something they<br />

would really enjoy. Cash, as a reward,<br />

can be easily forgotten, but a token or<br />

gift that is relevant and specific to an<br />

employee’s needs or interests can be<br />

memorable and personal.<br />

Making recognition a fun and<br />

positive thing in your centre takes a<br />

little bit <strong>of</strong> time, focus and effort. When<br />

done well, it makes employees feel valued,<br />

which is extremely motivating<br />

and leads to further staff engagement.<br />

Julia Selby is the Director <strong>of</strong> Sentient<br />

HR Services, and is a Certified Human<br />

Resource Pr<strong>of</strong>essional (CHRP). Sentient<br />

HR Services has a team <strong>of</strong> over 130<br />

Supply Staff that work at Child <strong>Care</strong><br />

Centres across the GTA. Sentient<br />

recognizes their Supply Staff through its<br />

GEMS Program (Growing and Educating<br />

Minds through Supply Staffing). Every<br />

quarter, up to three Supply Staff are<br />

recognized for their outstanding work at<br />

child care centres. Each recipient <strong>of</strong> the<br />

GEMS Award receives a Wall Certificate<br />

and can choose a $50.00 Gift Certificate<br />

they would like--options include TTC<br />

tokens, restaurants, grocery store or<br />

movie cards.<br />

WINTER 2008/2009 • ChildcareTODAY 15

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