Growing your business through franchising - Ulster Bank

Key advantages
1 Reduced Capital Risk
Increased potential to expand as your business can use the capital of your franchisee’s
so your own financial commitment is reduced.
2 Ability to Expand Rapidly
Since the franchisee’s will deliver and manage their own individual operations.
Your franchisee recruitment programme should maintain your growth schedule with less
capital outlay from you.
3 Access to local marketing knowledge and contacts
Which is part of what your investment franchisees bring.
4 Removes the need for additional staff and property locations
You will need fewer staff at head office and in the field than a conventional business
because the franchisees are self-motivating.
5 Possibility for international expansion
The franchise system lends itself particularly well to international expansion. The benefits of
opening in a foreign country through a master franchisee are similar to those of appointing
franchisees in your own domestic market but of course, on a much larger scale.
Key criteria for success
■ Clear identity
■ Proven track record
■ Established gap in the market for your product and key customer targets
■ Experienced and efficient management support systems
■ Defined operational methods
■ Healthy Profit Margins
■ Strong marketing and branding programmes
■ Established Business System
■ Easily and quickly transferable knowledge