The Barbie Case - The Arthur Page Society
The Barbie Case - The Arthur Page Society
The Barbie Case - The Arthur Page Society
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contents<br />
2 introduction<br />
case study competition in<br />
corporate communications 2006<br />
arthur w. page society<br />
founded 1983<br />
4 grand prize<br />
liesbeth de smedt<br />
annenberg school for communication, university of southern california<br />
<strong>The</strong> <strong>Barbie</strong> © <strong>Case</strong><br />
winning entries – business schools<br />
16 first place<br />
daniel j. pozen, tuck school of business, dartmouth college<br />
Managing a Crisis in Financial Services: Putnam Investments 2003–2004<br />
29 second place<br />
quinn bailey, benjamin gilfillan,<br />
mendoza college of business, university of notre dame<br />
ChoicePoint: Personal Data and a Loss of Privacy<br />
35 third place<br />
david lee, julie ratliff,<br />
mendoza college of business, university of notre dame<br />
Citigroup: Restoring Ethics and Image Before Growth<br />
winning entries – communications ⁄ journalism schools<br />
41 first place<br />
yuliya melnyk, moushumi anand,<br />
university of missouri - columbia<br />
How the Russian Company Pallet Trucks Used Public Relations Strategies to<br />
Protect its Business and the German Brand Pfaff-silberblau in Russia in 2001<br />
54 second place<br />
anna strahs, school of mass communications,<br />
virginia commonwealth university<br />
Court of Public Opinion Points Finger at Wendy’s<br />
To view the case study submissions,<br />
teaching notes and slides, go to<br />
www.awpagesociety.com<br />
(<strong>Case</strong> studies can be found under Resources)
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