Designing an Effective Landing Page - Network for Good Learning ...
Designing an Effective Landing Page - Network for Good Learning ...
Designing an Effective Landing Page - Network for Good Learning ...
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Interpreting Results<br />
1. After a period of time, run your results through the signific<strong>an</strong>ce calculator. If<br />
you have statistically signific<strong>an</strong>t results, you c<strong>an</strong> call the winner the winner <strong>an</strong>d<br />
move on to <strong>an</strong>other test.<br />
2. If you don’t have a statistically signific<strong>an</strong>t winner, keep the test live <strong>for</strong> <strong>an</strong>other<br />
few weeks to collect more data.<br />
3. If you still don’t have a statistically signific<strong>an</strong>t winner (<strong>an</strong>d this sometimes<br />
happens), try testing a different variable.<br />
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •<br />
• • • • • • • • • • • • • • • • • • • •<br />
<strong>Network</strong> <strong>for</strong> <strong>Good</strong><br />
<strong>Designing</strong> <strong>an</strong> <strong>Effective</strong> L<strong>an</strong>ding <strong>Page</strong> 13
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