Designing an Effective Landing Page - Network for Good Learning ...

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• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • Network for Good Designing an Effective Landing Page 5
Landing Page Two The Good (These items will help increase completion rates.) There is no global navigation. The only pathway off of the form is through the Audubon logo. Cardinals are charismatic birds and their images on the form are compelling. Audubon builds trust by including the Verisign graphic right next to the donate button. The donate button cannot be missed. It is big and red. There is a mailing address on the form. They include the minimum amount of fields needed for the transaction. The Bad (These items should be tested.) One-column form is long and requires scrolling. There is no phone number on the form. The Ugly (This item should be changed immediately.) The intro copy is not formatting across the top of the form. Forms that don’t look professionally laid out can raise concern about security and trust. • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • Network for Good Designing an Effective Landing Page 6
Page 1 and 2: Designing an Effective Landing Page
Page 3 and 4: What Is a Landing Page and Why Shou
Page 5: Landing Page One The Good (These it
Page 9 and 10: Step Two: Choose Your Image A well-
Page 11 and 12: Small changes can make a big differ
Page 13 and 14: When to Test The best time to test
Page 15: Conclusion Landing pages - especial

Designing an Effective Landing Page - Network for Good Learning ...

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