Designing an Effective Landing Page - Network for Good Learning ...
Designing an Effective Landing Page - Network for Good Learning ...
Designing an Effective Landing Page - Network for Good Learning ...
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L<strong>an</strong>ding <strong>Page</strong>s: The <strong>Good</strong>, The Bad <strong>an</strong>d The Ugly<br />
In general, l<strong>an</strong>ding pages should be:<br />
Cle<strong>an</strong> <strong>an</strong>d uncluttered<br />
Focused on one call to action only<br />
User-tested<br />
Trustworthy<br />
Easy to complete<br />
Free from extr<strong>an</strong>eous pathways off of the <strong>for</strong>m<br />
Here we review two l<strong>an</strong>ding pages <strong>an</strong>d explain the good, the bad <strong>an</strong>d the ugly about<br />
each.<br />
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •<br />
• • • • • • • • • • • • • • • • • • • •<br />
<strong>Network</strong> <strong>for</strong> <strong>Good</strong><br />
<strong>Designing</strong> <strong>an</strong> <strong>Effective</strong> L<strong>an</strong>ding <strong>Page</strong> 3
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