MKT 3300 TEAA - the Sorrell College of Business at Troy University

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COURSE CALENDAR This list is subject to change. Please watch Announcements (Blackboard) for change notices. Aug 14 FIRST DAY OF CLASS; Syllabus review Aug 16 Chapter 1 – An Overview of Marketing Aug 19 Chapter 1 – An Overview of Marketing Aug 21 Chapter 2 – Strategic Planning for Competitive Advantage Aug 23 Chapter 2 – Strategic Planning for Competitive Advantage Aug 26 Chapter 3 – Ethics and Social Responsibility Aug 28 Test 1 Aug 30 Chapter 4 – The Marketing Environment Sept 2 Labor Day Holiday Sept 4 Chapter 5 – Developing a Global Vision Sept 6 Chapter 6 – Consumer Decision making Sept 9 Chapter 6 – Consumer Decision making Sept 11 Test 2 Sept 13 Chapter 7 – Business Marketing Sept 16 Chapter 8 – Segmenting and Targeting Markets Sept 18 Chapter 8 & 9 Sept 20 Chapter 9 – Marketing Research Sept 23 Chapter 10 – Product Concepts Sept 25 Test 3 Sept 27 Chapter 11 – Developing and Managing Products Sept 30 Chapter 12 – Services and Nonprofit Organizations Marketing Oct 2 Chapter 12 & 13 – Supply Chain Management Oct 4 Chapter 13 – Supply Chain Management Oct 7 Chapter 14 – Marketing Channels and Retailing Oct 9 Guest speaker Oct 11 Review Oct 14 Test 4 Oct 16 Chapter 15 – Marketing Communications Oct 18 Chapter 15 & 16 Oct 21 Chapter 16 – Advertising, Public Relations, and Sales Promotion Oct 23 Chapter 16 – Advertising, Public Relations, and Sales Promotion Oct 25 Chapter 17 – Personal Selling and Sales Management Oct 28 Review Oct 30 Test 5 Nov 1 Guest speaker Nov 4 Chapter 18 – Social Media and Marketing Nov 6 Chapter 18 & 19 – Pricing Concepts Nov 8 Chapter 19 – Pricing Concepts Nov 11 Veterans Day holiday Nov 13 Chapter 20 – Setting the Right Price Nov 15 Chapter 20 – Setting the Right Price Nov 18 Review Nov 20 Test 6 Nov 22 Exam review Nov 25-29 Fall break & Thanksgiving holidays Dec 2 Exam review Dec 4 Dead Day Dec 10 Final Exam: 8:00 – 10:00 a.m. MKT 3300 TEAA, Fall 2013 - Page 8 of 9
SYLLABUS ACKNOWLEDGEMENT Marketing 3300 TEAA Principles of Marketing By signing below I, the student, acknowledge that I have received the syllabus for the course indicated above and fully understand the contents of the syllabus. Specifically, I understand the objectives for the course and how my performance will be evaluated. I understand the policies associated with class resources, grade distribution across assignments, determination of the final letter grade, exam formats, exam dates and times, pop quizzes, class attendance and participation, and academic integrity. I understand that I should contact the instructor as soon as possible with any questions or issues regarding course contents or procedures. 1. ____ Late work is a. Not accepted b. Encouraged c. Considered a part of class d. Is not addressed in the syllabus 2. ____ Use of electronic devices by students in the instructional environment is: a. Encouraged b. Prohibited unless explicitly approved on a case-by-case basis by instructor c. Considered a part of class d. Is not addressed in the syllabus 3. ____ Attendance is a. Mandatory b. Excused only under specified circumstances c. Makes successful completion of this course less difficult d. All the above 4. ____ Cheating or the attempt to cheat are a. Violations of the Standard of Conduct at Troy University and is not allowed b. Encouraged c. Considered a part of normal class activity d. Is not addressed in the syllabus Student’s name (printed) Student’s signature Date: Detach this form from your syllabus, sign it once you agree with all statements and have correctly answered the four questions. To receive 2 bonus points added to your total class points, correctly answer the 4 following questions and submit this to the instructor, Frank Thompson, no later than class on August 23. MKT 3300 TEAA, Fall 2013 - Page 9 of 9
Page 1 and 2: TROY UNIVERSITY SORRELL COLLEGE OF
Page 3 and 4: Homework Assignments: Assignment
Page 5 and 6: c. Absence is of the following type
Page 7: Office hours Office meetings will

MKT 3300 TEAA - the Sorrell College of Business at Troy University

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