MKT 3300 TEAA - the Sorrell College of Business at Troy University

TROY UNIVERSITY
SORRELL COLLEGE OF BUSINESS
COURSE SYLLABUS
MKT 3300 TEAA
Principles of Marketing
Fall Semester 2013
Class Meeting Days: Monday/Wednesday/Friday
Class Meeting Time: 11:00 a.m. - 11:50 a.m.
Classroom Location: Patterson Hall, 101
Final Exam:
December 10, 8:00 – 10:00 a.m.
Instructor:
Office:
Office Hours:
Office Phone: (334) 670-3801
E-Mail Address: wfthompson@troy.edu
Frank Thompson, lecturer
Bibb Graves, Office 238C
Monday through Friday.: 8:30 – 9:30 a.m.
Monday and Wednesday: 1:00 p.m. – 3:00 p.m.
Tuesday: 2:15 – 3:15 p.m.
Course Catalog
Description:
Sorrell College of
Business Vision
Statement:
Sorrell College of
Business Mission
Statement:
A managerial focus on the external environments and decision
elements of marketing (promotion, price, product, distribution) faced
by marketing management at the corporate and entrepreneurial levels
of business.
The Sorrell College of Business will be a recognized and respected
leader for quality and flexibility in the delivery of business education
that prepares graduates to succeed in the global business
environment.
The Sorrell College of Business supports the Troy University mission
by preparing our diverse student body to become ethical professionals
equipped to compete in the global business environment. To achieve
this, our faculty, staff, and administration will:
1) provide quality education in global business through our
undergraduate and graduate programs, delivered around the
world through face-to-face and online environments, to traditional,
non-traditional, military, and international students;
2) contribute to the development and application of knowledge
focused on applied business, learning, and pedagogical research;
3) provide service to the University, business and professional
organizations, and our communities through individual
involvement, business outreach, and our centers for research.
MKT 3300 TEAA, Fall 2013 - Page 1 of 9

Course Purposes:
Course objectives:
Required Textbook:
Course
Requirements:
Course Grading
Methods:
To provide a broad foundation of marketing principles. Marketing
majors can use this foundation when studying in advanced marketing
courses. Non-marketing majors will need knowledge of these
principles to coordinate properly other areas of business with the
marketing function. Core requirement for all undergraduate business
programs.
On completion of the course, the student should be able to
1. List and describe how the components of marketing help firms
provide value in the marketplace.
2. Explain the role of marketing in society and its functions within
individual businesses.
3. Discuss the role of marketing, its components, and its functions in
terms of macro- and microeconomics.
4. Describe the marketing process, considering the different
perspectives of the firm, competitors, and society in marketing
decision-making processes.
Lamb, C. W., Hair, J. F., and McDaniel, C. (2013). MKTG-7 th Edition.
South-Western Publishing Co.
The student is expected to attend scheduled class meetings,
complete reading assignments prior to class, and to submit completed
assignments on time. Late work will not be accepted. Written
exams will be given.
Letter Grade Percentage Points
A 90-100% 1080-1200
B 80-89% 960-1079
C 70-79% 840-959
D 60-69% 720-839
F 0-59% 0-719
Course
Evaluation:
Student performance will be evaluated as follows:
Percent
of Grade
Points
Item
(All items are based on 100 points)
15% 210 Vocabulary & pop tests (10 points per test; 21 tests)
15% 210 Six Assignments (35 points each)
60% 840 Six Unit tests (140 points each)
Unit 1 – Chapters 1, 2, 3
Unit 2 – Chapters 4, 5, 6
Unit 3 – Chapters 7, 8, 9, 10
Unit 4 – Chapters 11, 12, 13, 14
Unit 5 – Chapters 15, 16, 17
Unit 6 – Chapters 18, 19, 20
10% 140 Final Exam – Comprehensive
1200 Total Possible Points
MKT 3300 TEAA, Fall 2013 - Page 2 of 9

Homework
Assignments:
Assignments will be submitted for a grade.
To be considered “on time” they must be submitted by Blackboard
to the instructor by established deadline.
Group project grades will include a portion based on participation
Testing: Tests will be based on material covered in class as well as
reading assignments.
Important: There is more material in the textbook than can
possibly be covered and developed in detail during class periods.
Tests will include material covered in class for which the student
will be responsible, but not covered in the textbooks.
Pay close attention to terms and concepts in each chapter.
Tests will consist of multiple-choice, fill-in-the-blank, and/or
(sometimes) short essay
Student IDs will be checked prior to the handing out of the tests.
Vocabulary Tests:
Make-up Policy:
Classroom
Instruction and
Administration:
General support:
Americans with
Disabilities Act:
When a chapter is completed, a vocabulary test will be given at the
beginning of the next class meeting. For students who arrive late or
are absent, see Make-up Policy below.
Make-up tests will be given ONLY for DOCUMENTED (on
letterhead), APPROVED absences. See ATTENDANCE POLICY.
Make-up tests are administered only to students who have received
approval from the professor prior to the test date. The make-up test
must be taken within one week of the student’s return to class.
Make-up tests are different from tests given in class. A grade of zero
will be assigned for any tests missed due to an unexcused absence.
Students are expected to:
1. Punctually attend all scheduled classes. Students who arrive at
class after roll call will be counted absent.
2. Be responsible for all instructions and assignments given in class
as well as for the supporting textbook content.
3. Read the textbook material before the lecture covering that
material. This leads to a better understanding of the lecture as
well as the opportunity to ask questions about material(s) in the
text that were unclear or that the student did not understand.
4. Hand in assignments on the assigned due date and time. See
homework policy.
5. Completed tests will be temporarily available for review in the
instructor’s office during scheduled office hours.
The computer labs in 237 Bibb Graves and 239 Bibb Graves are
available for student use. No food, tobacco products, nor drinks are
allowed in the computer labs
Troy University supports Section 504 of the Rehabilitation Act of 1973
and the Americans with Disabilities Act of 1990, which insure that
postsecondary students with disabilities have equal access to all
academic programs, physical access to all buildings, facilities and
MKT 3300 TEAA, Fall 2013 - Page 3 of 9

events, and are not discriminated against on the basis of
disability. Eligible students, with appropriate documentation, will be
provided equal opportunity to demonstrate their academic skills and
potential through the provision of academic adaptations and
reasonable accommodations. Further information, including
appropriate contact information, can be found at the link for Troy
University’s Office of Human Resources at
http://www.troy.edu/humanresources/index.html.
Cell Phone Policy:
Use of any electronic devise by students in the instructional
environment is prohibited unless explicitly approved on a case-bycase
basis by the instructor of record or by the Office of Disability
Services in collaboration with the instructor. Cellular phones, pagers,
and other communication devices may be used for emergencies,
however, but sending or receiving non-emergency messages is
forbidden by the University. Particularly, use of a communication
device to violate the Troy University “Standards of Conduct” will result
in appropriate disciplinary action (See pp. 42-52 of the Oracle.
In order to receive emergency messages from the University or family
members, the call receipt indicator of devices must be in the vibration
mode or other unobtrusive mode of indication. Students receiving
calls that they believe to be emergency calls must answer quietly
without disturbing the teaching environment. If the call is an
emergency, they must move unobtrusively and quietly from the
instructional area and notify the instructor as soon as reasonably
possible. Students who are expecting an emergency call should
inform the instructor before the start of the instructional period.
Attendance Policy:
1. Class Roll: Class roll may be taken at the beginning of the class
session. Students who arrive after roll is taken will be marked
absent.
2. Attendance is mandatory. If a student misses a class or
homework assignment it is his/her responsibility to obtain all
information and materials presented (including materials covered,
handouts, skills learned, and homework assignments) during
his/her absence.
Instructor does not repeat lectures nor perform the tutoring
function for students who are absent. Each absence will make the
successful completion of this course more difficult, since courses
are cumulative in nature and days missed from class are lost
knowledge. Exams will include not only the material from the
assigned chapters in the text, but also from any other materials
covered in class lectures.
3. Excused absences: Excused absences have the following
characteristics:
a. Professor was informed prior to the absence.
b. Professor determines that the absence is excused.
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c. Absence is of the following type:
1. Participation in a documented official university function
that does not permit the student’s class attendance (e.g.,
participation in athletic events, field trips, etc.)
2. Severe illness (this does not include scheduled medical
appointments nor driving someone else to doctor), a
hospital stay, or a doctor's excuse saying that it is
impossible for student to attend class(es)
3. Death of immediate family member (grandparent, parent,
sibling, or child)
4. Appearance in court
5. Personal situations that are approved by the professor in
advance of the time the student is to be absent.
d. Written documentation (on letterhead) must be provided.
Incomplete Grade
Policy:
An incomplete grade indicates that the student has not completed all
of the assigned class work or has not taken all class
examinations. Only the instructor can determine whether an
incomplete grade is justified. It will not be automatically assigned,
but rather must be requested by the student by submitting to the
instructor the Petition for and Work to Remove an Incomplete Grade
form. A grade of incomplete may not be removed by repeating the
course.
It is the student's responsibility to contact the instructor regarding the
deadline for completing all course requirements. Any student who
receives a grade of “Incomplete” must adhere to the work completion
deadline set by the instructor, not to exceed the end of the following
term. This deadline applies whether or not the student re-enrolls for
the semester following the assignment of the incomplete
grade(s). Failure to clear the incomplete within the specified time
period will result in the assignment of a grade of F for the course.
Cheating policy:
The commission of or the attempt to commit any cheating and/or
plagiarism are in violation of the Standard of Conduct at Troy
University, and may be disciplined up to and including suspension
and expulsion. If you as a student are caught cheating, you will get a
course grade of "F". See “ORACLE: Student Handbook, 2012-13"
pp. 53-54.
Plagiarism is the act of stealing and passing off (the ideas or words of
another) as one’s own or to commit literary theft: present as new and
original an idea or product derived from an existing source (Webster’s
New Collegiate Dictionary). Plagiarism may result from poor
technique of citation or more serious cases as: copying the work of
another person; submitting the work of another person; or closely
paraphrasing a piece of work without due acknowledgement.
Depending on the circumstances, the penalty imposed for plagiarism
may include warning, resubmission, loss of points, failure on a
particular assignment or course, or a charge of misconduct to be dealt
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with by Troy University. Plagiarism will cause a student to get a
course grade of “F”. According to the TU ORACLE: Student
Handbook, 2012-13, pp. 46, one definition of misconduct is:
“Dishonesty, such as cheating, plagiarism...”.
The ORACLE states on pp. 55 under the Academic Code subheading
that: “A student is subject to disciplinary action: #3. Where
the work affects or might affect a student’s grade, credit, or status in
the university, a student represents to be his or her own any work
which is not the product of his or her own study and efforts”. The
penalty for such misconduct may be (pp. 55) “A student’s grade in the
course or on the examination affected by the misconduct may be
reduced to any extent, including a reduction to failure.” A student may
be suspended from the University for a specific or an indefinite period.
p. 53-54.
TEACH Act Copyright
Notice:
Outside links:
Contacting the
instructor:
The materials in this course are only for the use of students enrolled
in this course for purposes associated with this course and may not
be retained or further disseminated to other students, friends, family,
or other persons.
Materials accessed in chat rooms, bulletin boards, or through
unofficial web links and pages are not officially sponsored by Troy
University. The United States Constitution rights of free speech apply
to all members of our community regardless to the medium used. We
disclaim all liability for data, information, or opinions expressed in
unofficial web links and pages, as well as chat rooms and discussion
forums (bulletin boards).
Best and preferred method is Troy email
Emails to the instructor should include full name, class, and
section in the subject line
Students who do not identify themselves in the above manner
should not expect a response from the instructor
Instructor will return messages within 24 hours Monday to
Thursday; within 48 hours Friday through Sunday
If student has not received a response from the instructor within
the timeframes above, student should assume the message was
not received and should resend it
Student should check their own email account daily for responses
and communication from the instructor
Office telephone
Not recommended as the most timely method to reach the
instructor
Leaving a phone message does not qualify as “contacting the
instructor”
MKT 3300 TEAA, Fall 2013 - Page 6 of 9

Office hours
Office meetings will be limited to 10 minutes sessions to
accommodate more students
Walk-in appointments are available on a first-come, first-serve
basis
Appointments can be made by email; allow time for email
response from the instructor. Student is not to assume that by
sending an email the appointment is automatic.
Office meetings outside the posted office hours are possible by
appointment only.
Other: Instructor reserves the right to make changes in the syllabus
during the course. Students will be notified of changes by
Blackboard.
The textbook is the final authority on test questions.
Troy University policy is the final authority on class questions.
The instructor is fair and but firm on deadlines.
MKT 3300 TEAA, Fall 2013 - Page 7 of 9

COURSE CALENDAR
This list is subject to change. Please watch Announcements (Blackboard) for change notices.
Aug 14 FIRST DAY OF CLASS; Syllabus review
Aug 16 Chapter 1 – An Overview of Marketing
Aug 19 Chapter 1 – An Overview of Marketing
Aug 21 Chapter 2 – Strategic Planning for Competitive Advantage
Aug 23 Chapter 2 – Strategic Planning for Competitive Advantage
Aug 26 Chapter 3 – Ethics and Social Responsibility
Aug 28 Test 1
Aug 30 Chapter 4 – The Marketing Environment
Sept 2 Labor Day Holiday
Sept 4 Chapter 5 – Developing a Global Vision
Sept 6 Chapter 6 – Consumer Decision making
Sept 9 Chapter 6 – Consumer Decision making
Sept 11 Test 2
Sept 13 Chapter 7 – Business Marketing
Sept 16 Chapter 8 – Segmenting and Targeting Markets
Sept 18 Chapter 8 & 9
Sept 20 Chapter 9 – Marketing Research
Sept 23 Chapter 10 – Product Concepts
Sept 25 Test 3
Sept 27 Chapter 11 – Developing and Managing Products
Sept 30 Chapter 12 – Services and Nonprofit Organizations Marketing
Oct 2 Chapter 12 & 13 – Supply Chain Management
Oct 4 Chapter 13 – Supply Chain Management
Oct 7 Chapter 14 – Marketing Channels and Retailing
Oct 9 Guest speaker
Oct 11 Review
Oct 14 Test 4
Oct 16 Chapter 15 – Marketing Communications
Oct 18 Chapter 15 & 16
Oct 21 Chapter 16 – Advertising, Public Relations, and Sales Promotion
Oct 23 Chapter 16 – Advertising, Public Relations, and Sales Promotion
Oct 25 Chapter 17 – Personal Selling and Sales Management
Oct 28 Review
Oct 30 Test 5
Nov 1 Guest speaker
Nov 4 Chapter 18 – Social Media and Marketing
Nov 6 Chapter 18 & 19 – Pricing Concepts
Nov 8 Chapter 19 – Pricing Concepts
Nov 11 Veterans Day holiday
Nov 13 Chapter 20 – Setting the Right Price
Nov 15 Chapter 20 – Setting the Right Price
Nov 18 Review
Nov 20 Test 6
Nov 22 Exam review
Nov 25-29 Fall break & Thanksgiving holidays
Dec 2 Exam review
Dec 4 Dead Day
Dec 10 Final Exam: 8:00 – 10:00 a.m.
MKT 3300 TEAA, Fall 2013 - Page 8 of 9

SYLLABUS ACKNOWLEDGEMENT
Marketing 3300 TEAA
Principles of Marketing
By signing below I, the student, acknowledge that I have received the syllabus for the course indicated
above and fully understand the contents of the syllabus. Specifically, I understand the objectives for the
course and how my performance will be evaluated.
I understand the policies associated with class resources, grade distribution across assignments,
determination of the final letter grade, exam formats, exam dates and times, pop quizzes, class
attendance and participation, and academic integrity.
I understand that I should contact the instructor as soon as possible with any questions or issues
regarding course contents or procedures.
1. ____ Late work is
a. Not accepted
b. Encouraged
c. Considered a part of class
d. Is not addressed in the syllabus
2. ____ Use of electronic devices by students in the instructional environment is:
a. Encouraged
b. Prohibited unless explicitly approved on a case-by-case basis by instructor
c. Considered a part of class
d. Is not addressed in the syllabus
3. ____ Attendance is
a. Mandatory
b. Excused only under specified circumstances
c. Makes successful completion of this course less difficult
d. All the above
4. ____ Cheating or the attempt to cheat are
a. Violations of the Standard of Conduct at Troy University and is not allowed
b. Encouraged
c. Considered a part of normal class activity
d. Is not addressed in the syllabus
Student’s name (printed)
Student’s signature
Date:
Detach this form from your syllabus, sign it once you agree with all statements and have correctly
answered the four questions. To receive 2 bonus points added to your total class points, correctly answer
the 4 following questions and submit this to the instructor, Frank Thompson, no later than class on August
23.
MKT 3300 TEAA, Fall 2013 - Page 9 of 9