YOU - Jamis Bicycles

FULL SUSPENSION. BUILT FOR WHERE YOU RIDE.
The trail is not someplace you go. It’s where to be.
It’s where you write your own rules, where you define
what’s possible, what’s rideable.
Of course, what’s rideable means different things to
different people. For vert and dirt-jumping phenoms Jordie
Lunn and George Ryan, what’s rideable is almost certain
death for most mortals. But if they believe in Jamis enough
to ride it, thrash and tune new designs to help grow the
sport and help give us an edge, well, we must be onto
something.
That something is a lineup of full-suspension wonder bikes
that’s our best crop yet. Every 2009 Jamis has been retuned,
reworked or redesigned, from our serious trail haulers like
the XCT and race-ready Dakar XCR to thrill machines like
the downhilling Dakar BAM and all-mountain Dakar XAM,
and big-air bikes like Parker.
We’ve been at the full-suspension game as long as anybody
and one of the things we’ve learned is that it takes more
than a great suspension design--it takes superior execution.
And nobody does that better than us. That’s why every
Jamis dualie starts with some version of our proven multilink
design, with a near-vertical axle path, and why we work
to reduce the leverage ratio in every one of our designs
to give you the smoothest-possible action and improved
shock longevity.
It’s why almost every bike uses 10mm shock-mounting
hardware, for that extra little bit of lateral stiffness and
longer life. It’s why we agonize over fork selection, so the
bike works as a whole--much more than the mere sum of
its hyper-engineered parts.
Of course, we didn’t happen on any of this by accident.
We got here with a lot of help. “We,” in this case, is a
product development team that’s much more than some
supremely talented engineer-designers. It’s our Covert
team of product tester/thrashers, our sponsored Team
Jamis pros, and enthusiasts like you, who are as obsessive
about the ride as we are.
And we got here by riding as much as possible, whenever
possible. Which is why we’re thrilled to have Jamis be the
official bike of Diablo Mountain Bike Park--free passes for us,
plus an excuse for weekday “product testing”--yahoo!
But what matters most is how our bikes perform, in real
woods, on real trails. It’s the singing buzz through the
handlebar, that thrilling surge when you totally lay into the
pedals, the satisfying smush when the suspension soaks up
a really big hit.
It’s about making a difference in how you ride. Because
that’s the only ride that matters.
Jordie 6Lunn - Parksville, British Columbia
7
Photo: ©2008 Harookz.com