EXHIBITOR PROSPECTUS - Illinois Library Association
EXHIBITOR PROSPECTUS - Illinois Library Association
EXHIBITOR PROSPECTUS - Illinois Library Association
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Libraries Out Loud<br />
<strong>EXHIBITOR</strong> <strong>PROSPECTUS</strong><br />
<strong>Illinois</strong> <strong>Library</strong> <strong>Association</strong> 2010 Annual Conference<br />
September 29–30, 2010 Navy Pier, Chicago, <strong>Illinois</strong>
<strong>Illinois</strong> has one of the most extensive systems of libraries — public, academic,<br />
school, and special — in the country. A total of 3,802 libraries — public, college<br />
and university, school media centers, and special libraries (corporate, medical,<br />
law, religious, etc.) — are located in the state.<br />
The <strong>Illinois</strong> <strong>Library</strong> <strong>Association</strong> (ILA) Annual Conference is the third-largest state<br />
library exposition in the nation. We represent librarians from the state’s public,<br />
academic, school, and special libraries. The ILA Annual Conference offers you an<br />
unparalleled opportunity to reach decision makers from across the state.<br />
The ILA Annual Conference offers opportunities in addition to exhibits —<br />
advertising, sponsorship, membership, program participation, and much more.<br />
For more information on ILA, visit our Web site at www.ila.org.<br />
Librarians Out Loud<br />
Lead Out Loud<br />
WHO ATTENDS<br />
Literate Out Loud<br />
The ILA conference is attended by<br />
librarians, trustees, library assistants,<br />
educators, and others interested in<br />
libraries. <strong>Illinois</strong> librarians spend<br />
more than $425 million on library<br />
and library-related materials and<br />
supplies each year.<br />
43% of ILA Conference Attendees<br />
are planning or considering<br />
a renovation or construction<br />
project.<br />
76% of ILA Conference Attendees<br />
are planning or considering<br />
technology upgrades.<br />
78% of ILA Conference Attendees<br />
are authorized to purchase<br />
goods and services for their<br />
libraries.<br />
93% of ILA Conference Attendees<br />
influence buying decisions at<br />
their libraries.<br />
94% of ILA Conference Attendees<br />
report that they visit the<br />
exhibits floor; 79% visit more<br />
than once.<br />
92% of ILA Conference Attendees<br />
said that they found new<br />
products while visiting the<br />
exhibits; 87% found new<br />
companies.<br />
ALL CONFERENCE<br />
PROGRAMS HELD<br />
AT NAVY PIER<br />
Our exhibitors are the center of our<br />
conference with the sessions in close<br />
proximity to the exhibits. Several<br />
no-conflict, exhibits-only times have<br />
been scheduled for attendees to visit<br />
the exhibits.<br />
EXHIBIT RENTAL FEE<br />
Exhibit space rental is $1,000 per<br />
single 10’x10’ booth. Open corners<br />
are an additional $50. A completed<br />
and signed application, along with<br />
payment, is required before booth<br />
assignments are made. ILA members<br />
receive a 10 percent discount off the<br />
total exhibit rental fee.<br />
SPACE ASSIGNMENT<br />
Exhibit space assignments will be<br />
made, whenever possible, in keeping<br />
with the preferences requested by<br />
the exhibitor, and based on the<br />
availability of a particular exhibit<br />
space. Final determination in all<br />
space assignments will be made<br />
by show management in the best<br />
interest of the exposition.<br />
2 <strong>Illinois</strong> <strong>Library</strong> <strong>Association</strong> 2010 Annual Conference Exhibitor Prospectus
EXHIBIT SPACE<br />
As an exhibitor, each company<br />
will receive:<br />
– One six-foot table<br />
– Two side chairs<br />
– Company ID sign<br />
– One wastebasket<br />
– A complete conference<br />
program listing<br />
– Company listing on the ILA<br />
Web site<br />
– The opportunity to purchase<br />
attendee mailing labels<br />
– Early sign up for ILA 2011!<br />
(October 19-20 at the Donald<br />
E. Stephens Convention Center<br />
in Rosemont.)<br />
– Complimentary beverages in<br />
our Exhibitors’ Lounge<br />
<strong>EXHIBITOR</strong> SERVICE<br />
MANUAL<br />
Approximately ninety days prior<br />
to the show, all exhibitors will<br />
receive an Exhibitor Service Manual<br />
via email. It includes valuable<br />
information such as show rules,<br />
complete exhibit installation<br />
and removal information, a list<br />
of contractors, and order forms<br />
for various add-on services.<br />
CONFERENCE HOTELS<br />
Doubletree Hotel Chicago<br />
Magnificent Mile<br />
300 E. Ohio St.<br />
Chicago, IL 60611<br />
Phone: (312) 787-6100<br />
www.doubletreemagmile.com<br />
Single/Double: $209<br />
Please inform the hotel that you are<br />
with the <strong>Illinois</strong> <strong>Library</strong> <strong>Association</strong><br />
(ILA) 2010 Annual Conference;<br />
reservations must be made by<br />
September 5.<br />
Courtyard by Marriott<br />
Downtown Chicago<br />
30 E. Hubbard St.<br />
Chicago, IL 60611<br />
Phone: (312) 329-2500<br />
Toll Free: (800) 321-2211<br />
www.courtyardchicagodowntown.com<br />
Single/Double: $196<br />
Please inform the hotel that you are<br />
with the <strong>Illinois</strong> <strong>Library</strong> <strong>Association</strong><br />
(ILA) 2010 Annual Conference;<br />
reservations must be made by<br />
September 6.<br />
FOR MORE EXHIBIT<br />
INFORMATION<br />
Meagan Reichstein, Exhibits Manager<br />
Corcoran Expositions<br />
100 West Monroe, 10th Floor<br />
Chicago, IL 60603<br />
Phone: (312) 541-0567<br />
Fax: (312) 541-0573<br />
E-mail: meagan@corcexpo.com<br />
Liberty Out Loud<br />
Lend Out Loud<br />
Legislate Out Loud<br />
3 <strong>Illinois</strong> <strong>Library</strong> <strong>Association</strong> 2010 Annual Conference Exhibitor Prospectus
MARK YOUR<br />
CALENDAR<br />
NOW!<br />
Learn Out Loud<br />
Legacies Out Loud<br />
INSTALLATION HOURS:<br />
Tuesday, September 28<br />
9:00 a.m. – 5:00 p.m.<br />
Wednesday, September 29<br />
8:00 a.m. – 11:00 a.m.<br />
EXPOSITION HOURS:<br />
Wednesday, September 29<br />
12:30 – 7:00 p.m.<br />
12:30 – 2:00 p.m. Exhibits opening reception with<br />
complimentary light lunch<br />
3:30 – 4:00 p.m. Cookie Break<br />
5:00 – 7:00 p.m. Cocktail Reception<br />
Thursday, September 30<br />
10:00 a.m. – 2:00 p.m.<br />
10:00 – 11:30 a.m. Complimentary coffee will be served<br />
in the exhibit hall<br />
11:30 a.m. – 12:30 p.m. Trustee Focus – spend an hour with<br />
library trustees<br />
12:30 – 2:00 p.m. Exhibits closing reception with<br />
complimentary light lunch<br />
DISMANTLING:<br />
Thursday, September 30<br />
2:00 – 10:00 p.m.<br />
Literature Out Loud<br />
4 <strong>Illinois</strong> <strong>Library</strong> <strong>Association</strong> 2010 Annual Conference Exhibitor Prospectus
MAXIMIZE YOUR INVESTMENT.<br />
INCREASE YOUR VISIBILITY.<br />
As an exhibitor at the <strong>Illinois</strong> <strong>Library</strong> <strong>Association</strong> (ILA) 2010 Annual<br />
Conference in Chicago, you will make direct contact with more than 1,000<br />
librarians, trustees, and administrators – and so will 160 other exhibitors.<br />
What can you do to make your company stand out from the others<br />
SPONSORSHIP OPPORTUNITIES<br />
Platinum Partner ($1,000 and up)<br />
– Sponsor recognition in the ILA Reporter prior to the conference<br />
– Logo exposure on event marketing materials<br />
– Logo exposure on event signage<br />
– Verbal thanks from ILA President at Opening General Session<br />
– Logo hotlink on ILA Web site<br />
– Sponsor recognition in conference program<br />
– Sponsor recognition for your exhibit booth<br />
– Recognition of your representative at the sponsored event<br />
– Recognition in the ILA Reporter following the conference<br />
Platinum Partnership<br />
Opportunities:<br />
Conference Lanyards<br />
(Cost of Lanyards)<br />
Your logo will be printed on more<br />
than 2,000 lanyards.<br />
Conference Tote Bags<br />
(Cost of Tote Bags)<br />
As the official sponsor of the conference<br />
attendee bag, your logo will be printed<br />
on more than 2,000 bags.<br />
Conference Note Pads TAKEN!<br />
More than 2,000 attendees will<br />
receive notepads with your logo<br />
in their conference bags.<br />
Wi-Fi Access<br />
($1,200)<br />
Wi-fi access is provided<br />
in the registration area.<br />
Opening General Session TAKEN!<br />
Youth Services Author Breakfast<br />
($1,000)<br />
One of the conference’s most<br />
popular events, attended by<br />
youth services librarians.<br />
Exhibits Cookie Break<br />
($1,000)<br />
Held in the exhibit hall on<br />
Wednesday, September 29,<br />
this event always draws a crowd.<br />
<strong>Library</strong> Pub Crawl<br />
($1,000)<br />
This social event will be held on<br />
Wednesday, September 29. A sponsor<br />
is sought to underwrite the cost<br />
of trolleys for the event.<br />
Exhibits Opening Reception<br />
($1,000)<br />
Exhibits Closing Reception<br />
($1,000)<br />
Conference attendees gather for the<br />
opening and closing of the exhibits<br />
with a buffet-style light lunch. Each<br />
event is available for individual<br />
sponsorship. It’s a well-established<br />
fact that the way to a librarian’s heart<br />
is through her or his stomach!<br />
<strong>Illinois</strong> Authors’ Dinner<br />
($1,000)<br />
Peter Sagal, host of “Wait, Wait …<br />
Don’t Tell Me” and author of The Book<br />
of Vice: How and Why Other People are<br />
Having More Fun Than You will be the<br />
featured speaker at this event.<br />
5 <strong>Illinois</strong> <strong>Library</strong> <strong>Association</strong> 2010 Annual Conference Exhibitor Prospectus
Silver Partner ($500 to $999)<br />
– Logo exposure on event marketing materials<br />
– Logo exposure on event signage<br />
– Verbal thanks from ILA President at Opening General Session<br />
– Logo hotlink on ILA Web site<br />
– Sponsor recognition in conference program<br />
– Sponsor recognition for your exhibit booth<br />
– Recognition of your representative at the sponsored event<br />
– Recognition of your representative at the sponsored event<br />
– Recognition in the ILA Reporter following the conference<br />
Lunch Out Loud<br />
Lyrics Out Loud<br />
Silver Partnership Opportunities:<br />
Public <strong>Library</strong> Forum Reception<br />
TAKEN!<br />
Gather with <strong>Illinois</strong>’s public librarians<br />
to kick off the conference!<br />
Public <strong>Library</strong> Forum Luncheon<br />
TAKEN!<br />
A significant gathering of public<br />
library leaders and decision makers.<br />
Stories & Spirits Reception<br />
TAKEN!<br />
Support young adult and youth<br />
services librarians — some of the<br />
most active librarians in the state —<br />
at this popular conference event!<br />
Trustee Continental Breakfast<br />
TAKEN!<br />
Trustee Focus Coffee Break<br />
TAKEN!<br />
A special hour in the exhibits has<br />
been designated for library trustees.<br />
<strong>Library</strong> Trustee Forum Luncheon<br />
TAKEN!<br />
Tap into public library decision-makers<br />
at this well-attended luncheon.<br />
IACRL Luncheon<br />
($600)<br />
Develop connections with academic<br />
and research librarians from around<br />
the state.<br />
Young Adult Services Reception<br />
($600)<br />
A gathering of young adult services<br />
librarians from around the state.<br />
Reference Services Forum<br />
Luncheon<br />
($600)<br />
Reference services librarians from<br />
public and academic libraries attend<br />
this event.<br />
Resources and Technical Services<br />
Forum Luncheon<br />
($600)<br />
Reach a technology-driven audience<br />
at this event.<br />
Individual Program Sponsorship<br />
($500)<br />
If you don’t see an event that meets<br />
your needs, ILA will work with you<br />
to identify a conference program that<br />
presents the perfect opportunity<br />
for your partnership.<br />
Live Out Loud<br />
6 <strong>Illinois</strong> <strong>Library</strong> <strong>Association</strong> 2010 Annual Conference Exhibitor Prospectus
Bronze Partner (Less than $500)<br />
– Logo exposure on event signage<br />
– Verbal thanks from ILA President<br />
at Opening General Session<br />
– Logo hotlink on ILA Web site<br />
– Sponsor recognition in conference<br />
program<br />
– Sponsor recognition for your<br />
exhibit booth<br />
– Recognition of your representative<br />
at the sponsored event<br />
– Recognition in the ILA Reporter<br />
following the conference<br />
Bronze Partnership<br />
Opportunities:<br />
Thursday <strong>Library</strong> Consultant<br />
Coffee Break<br />
($300 per partnership)<br />
<strong>Library</strong> consultants from around<br />
the state come together each year to<br />
sponsor Thursday morning’s exhibits<br />
coffee break. There is no limit to the<br />
number of partnerships accepted.<br />
Talk Table Sponsorship<br />
($250)<br />
and<br />
Poster Session Sponsorship<br />
($250)<br />
Sponsorship of either of these areas,<br />
which are located on the exhibit floor,<br />
presents a perfect partnership<br />
opportunity for companies and<br />
organizations that are unable to<br />
exhibit at the conferences.<br />
Please contact ILA Conference<br />
Manager Cynthia Robinson at<br />
(312) 644-1896 or robinson@ila.org<br />
for more information.<br />
Laugh Out Loud<br />
Literacy Out Loud<br />
Lively Out Loud<br />
7 <strong>Illinois</strong> <strong>Library</strong> <strong>Association</strong> 2010 Annual Conference Exhibitor Prospectus
OTHER MARKETING OPPORTUNITIES<br />
Attendee Labels<br />
Promote your products and participation in the ILA conference by purchasing<br />
the mailing labels of advance conference registrants. Through an advance<br />
mailing, you can invite conference attendees to your booth, provide them with<br />
important product information in advance, and get a jump on sales. Labels are<br />
11 cents each for ILA associate members and 13 cents each for nonmembers.<br />
Call ILA to discuss your target market and to develop a list of labels that meets<br />
your needs.<br />
Passport to Prizes<br />
ILA is offering the booth traffic building promotion called Passport to Prizes.<br />
This is a fun way to attract and keep attendees on the exhibit floor. Each attendee<br />
will receive a passport with their registration credentials. The attendee must stop by<br />
each participating exhibitor to receive a stamp on his or her passport. The attendee<br />
must complete the entire Passport in order to be eligible for the Prize Drawing that<br />
will be held on the final day of exhibits. Attendees must be present at the Prize<br />
Drawing to win. The Passport to Prize fee is $300.<br />
For more information on the Passport to Prizes, contact Meagan Reichstein<br />
at (312) 541-0567 or meagan@corcexpo.com.<br />
Advertising<br />
Please submit the following contract to reserve your space in the 2010 Conference<br />
Program and the Preliminary Conference Program. The Conference Program is<br />
distributed to more than 1,500 conference attendees and referred to multiple times<br />
daily during the conference week, for information regarding programs, the map of<br />
the convention center, local food options, and more. The Preliminary Conference<br />
Program is distributed to 6,000 librarians, trustees, library assistants, educators,<br />
and others interested in libraries throughout <strong>Illinois</strong>. The Preliminary Conference<br />
Program seeks to create awareness and excitement for the Annual Conference,<br />
in addition to informing thousands of people across the state about the<br />
upcoming event.<br />
8 <strong>Illinois</strong> <strong>Library</strong> <strong>Association</strong> 2010 Annual Conference Exhibitor Prospectus
PROGRAM ADVERTISING CONTRACT<br />
<strong>Illinois</strong> <strong>Library</strong> <strong>Association</strong>/2010<br />
Annual Conference<br />
Navy Pier<br />
September 29–30, 2010<br />
Questions: Call ILA at<br />
(312) 644-1896 or<br />
e-mail kristy@ila.org<br />
Reserving Space<br />
Please reserve advertising space as<br />
indicated below: (Please indicate your<br />
preference with a checkmark.)<br />
Advertise in both the preliminary<br />
program and conference program<br />
and save 10 percent!<br />
Page Measurements Full Cost ILA Member Rate<br />
Inside Covers 7" W x 10" H mPreliminary: $700 $650<br />
mfront (TAKEN) mConference: $700 $650<br />
or mback. mBoth: $1,260 $1,170<br />
Full Page 7" W x 10" H mPreliminary: $600 $550<br />
mConference: $600 $550<br />
mBoth: $1,080 $990<br />
½ Page Horizontal 7" W x 5" H mPreliminary: $500 $450<br />
mConference: $500 $450<br />
mBoth: $900 $810<br />
½ Page Vertical 4" W x 10" H mPreliminary: 500 $450<br />
mConference: $500 $450<br />
mBoth: $900 $810<br />
¼ Page Horizontal 7" W x 2" H mPreliminary: $300 $275<br />
mConference: $300 $275<br />
mBoth: $540 $495<br />
¼ Page Vertical 3" W x 5" H mPreliminary: $300 $275<br />
mConference: $300 $275<br />
mBoth: $540 $495<br />
Business card size 3.5" W x 2" H mPreliminary: $150 $135<br />
mConference: $150 $135<br />
mBoth: $270 $243<br />
CLOSING DATES:<br />
Preliminary Program —<br />
Reservations: April 13, 2010 Cameraready<br />
art: April 20, 2010<br />
Conference Program —<br />
Reservations: July 13, 2010. Cameraready<br />
art: July 20, 2010.<br />
All reservations must be accompanied<br />
by full payment.<br />
Deadlines for cancellations with<br />
refund are April 9 and July 9, 2010.<br />
(A $50 administrative fee will be<br />
charged on all cancellations.)<br />
Payment by: (Check one.)<br />
mCheck (payable to ILA)<br />
mVisa mMasterCard mAmEx mDiscover<br />
Card#:<br />
Cardholder’s Signature:<br />
Submitted by: (Please Type or Print)<br />
Name:<br />
Title:<br />
Company Name:<br />
Address:<br />
Exp. Date:<br />
City: State: Zip:<br />
Phone:<br />
Fax:<br />
E-mail:<br />
9 <strong>Illinois</strong> <strong>Library</strong> <strong>Association</strong> 2010 Annual Conference Exhibitor Prospectus
<strong>EXHIBITOR</strong>: PLEASE COPY FOR YOUR FILES.<br />
Acceptable art formats include:<br />
• Camera-ready: B/W High resolution hard copy, 1200 dpi or higher preferred<br />
• Film: Negative, RRED, 150 lpi. Analog proof (dylux or cromalin/Pressmatch type) required<br />
• Digital files: Files may be submitted from either Mac or Windows platform. (Please be aware that files submitted from<br />
Windows platform may require font substitution when imported to Macintosh QuarkXPress files. Every effort will be<br />
made to match fonts specified.)<br />
Submit files on the following media: data CD or DVD; or e-mail (5MB or less).<br />
Files will be placed in QuarkXPress. Files received in PageMaker, InDesign or other layout programs may need to be<br />
recreated in QuarkXPress and may incur additional cost. All graphic files (i.e., Illustrator, Photoshop, Freehand) must be<br />
either vector art or 300 dpi .eps or .tif files. Please do not send Illustrator or Freehand files with Photoshop files embedded.<br />
All PDF files must be high resolution press optimized with fonts embedded. Use spot color, not process (CMYK)<br />
color or RGB. (Since spot color changes every January, please contact the ILA for specific Pantone color.) Include all fonts<br />
necessary for the output of your file. Postscript fonts preferred. Laser or color printout required with all submissions. If<br />
black and white laser proof supplied, please note color breaks.<br />
Submit files on the following media: Greyscale or color file, .jpg, .tif, or .eps: 300 ppi (pixels per inch). Bitmap image:<br />
600 ppi. No .gif files.<br />
10 <strong>Illinois</strong> <strong>Library</strong> <strong>Association</strong> 2010 Annual Conference Exhibitor Prospectus