Sustainability Indicators - Fonterra
Sustainability Indicators - Fonterra
Sustainability Indicators - Fonterra
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Community<br />
2009 KEY FIGURES<br />
· 300 New Zealand decile 1-4 schools participating in KickStart Breakfast programme, nourishing<br />
over 12,000 children<br />
· 90 New Zealand communities visited by the <strong>Fonterra</strong> Science Roadshow, inspiring 45,000 children to<br />
take an interest in science<br />
· 20 of our New Zealand sites participated in Keep New Zealand Beautiful week<br />
· Support for more than 100 New Zealand community-based projects, including education,<br />
environment and local emergency response services<br />
Our grass roots and connection with our rural communities has always meant a close relationship between farmers,<br />
factories and the wider community. This relationship is vitally important to <strong>Fonterra</strong> and one we want to maintain and<br />
grow. We support our local communities through a number of initiatives, including:<br />
12<br />
KickStart Breakfast<br />
<strong>Fonterra</strong> is committed to helping people become stronger,<br />
healthier and more active through promoting balanced<br />
health and nutrition with the goodness of dairy. An<br />
example of this is our KickStart Breakfast programme, a<br />
partnership with Sanitarium, schools and communities<br />
around New Zealand.<br />
Studies have found around one in five New Zealand<br />
families are living in poverty and more than 10 per cent of<br />
school children are starting the day on an empty stomach.<br />
Our partnership with Sanitarium is helping 12,000 children<br />
at more than 300 schools across New Zealand kick start<br />
their day with free Weet-Bix and Anchor Mega Milk. That’s<br />
over 24,000 breakfasts a week!<br />
The KickStart Breakfast programme provides breakfast to<br />
breakfast clubs for one or two days a week. The intention<br />
is to educate children about the difference eating breakfast<br />
makes to concentration and energy levels and for kids to<br />
share this learning with their families.<br />
Anchor Mega Milk and Weet-Bix are the perfect<br />
combination for breakfast, being high in protein, calcium,<br />
vitamin D, B vitamins, iron and wholegrains to provide both<br />
strength and energy for maximum learning.<br />
K<br />
breakfast