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Sustainability Indicators - Fonterra

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Community<br />

2009 KEY FIGURES<br />

· 300 New Zealand decile 1-4 schools participating in KickStart Breakfast programme, nourishing<br />

over 12,000 children<br />

· 90 New Zealand communities visited by the <strong>Fonterra</strong> Science Roadshow, inspiring 45,000 children to<br />

take an interest in science<br />

· 20 of our New Zealand sites participated in Keep New Zealand Beautiful week<br />

· Support for more than 100 New Zealand community-based projects, including education,<br />

environment and local emergency response services<br />

Our grass roots and connection with our rural communities has always meant a close relationship between farmers,<br />

factories and the wider community. This relationship is vitally important to <strong>Fonterra</strong> and one we want to maintain and<br />

grow. We support our local communities through a number of initiatives, including:<br />

12<br />

KickStart Breakfast<br />

<strong>Fonterra</strong> is committed to helping people become stronger,<br />

healthier and more active through promoting balanced<br />

health and nutrition with the goodness of dairy. An<br />

example of this is our KickStart Breakfast programme, a<br />

partnership with Sanitarium, schools and communities<br />

around New Zealand.<br />

Studies have found around one in five New Zealand<br />

families are living in poverty and more than 10 per cent of<br />

school children are starting the day on an empty stomach.<br />

Our partnership with Sanitarium is helping 12,000 children<br />

at more than 300 schools across New Zealand kick start<br />

their day with free Weet-Bix and Anchor Mega Milk. That’s<br />

over 24,000 breakfasts a week!<br />

The KickStart Breakfast programme provides breakfast to<br />

breakfast clubs for one or two days a week. The intention<br />

is to educate children about the difference eating breakfast<br />

makes to concentration and energy levels and for kids to<br />

share this learning with their families.<br />

Anchor Mega Milk and Weet-Bix are the perfect<br />

combination for breakfast, being high in protein, calcium,<br />

vitamin D, B vitamins, iron and wholegrains to provide both<br />

strength and energy for maximum learning.<br />

K<br />

breakfast

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