Business Management - Jaico Publishing House

Business Management
Business Environment 102 Management Control Systems 83
Business Etiquette 83 Management Information Systems 102
Communication 83 Marketing 96
Co-operative Management 98 Brand Management 97
Corporate Governance 104 Customer Relationship Management 97
Cost & Accounting 93 Customer Service 97
Creativity 104 Environmental Marketing 99
Economics 93 Marketing Management 96
Kautilya’s Arthashastra 78 Marketing Research 96
Encyclopedias 105 Marketing Strategy 96
Energy Management/Studies 102 Product Development 97
Entrepreneurship 104 Retail Marketing 97
Environmental Management 102 Rural Marketing 98
Ethics 104 Mass Media 99
Family Business 104 Outsourcing & Offshoring 104
Finance 93 Production & Operations Management 103
General Management 81 Project Management 103
Dhaval Bathia 79 PR & Advertising 99
Ken Blanchard 75 Quality Management 102
Peter Drucker 81 Risk Management 95
Robert Kiyosaki 72 Sales 96
John C. Maxwell 76 Zig Ziglar 74
Pujan Roka 90 Services Management 103
Brian Tracy 73 Statistics/Mathematics 105
Human Resource Management 86 Strategy & Planning 99
Coaching 91 Stephen Haines 99
Employee Relations 88 Supply Chain Management 102
Leadership & Motivation 89 Time Management 105
John Adair 89
NLP 93
Organizational Behaviour 88
People Management 88
Performance Management 92
Recruitment & Retention 88
Teamwork 91
Training 92
International Business 102
Learning 104
Library Science 105
Management Skills 82

72 Business/Self-Help
Robert Kiyosaki
Be Rich & Happy
Develop New Life-Changing Habits
for Financial & Emotional Success
Your years in school did little
to prepare you for the
challenges of the real world.
They are more likely to have
planted seeds of financial and
emotional failure in your life.
These seeds sprout later,
sabotaging our most sincere
attempts to get ahead and
create happy, prosperous lives
for ourselves and our families.
This book reverses the
damage. It shows you how to
identify and reverse the
harmful programming you
unconsciously received in the
classroom, and learn new
habits that will set you up for
financial and emotional
success right now.
Robert Kiyosaki is the
co-founder of an
internationally successful
business, the
Excellerated Learning
Institute.
Kiyosaki is best known
for his Rich Dad, Poor Dad
series of motivational
books and other
material. He has written
more than 26 books
which have combined
sales of over 27 million
copies.
J-1986 ISBN 978-81-8495-067-0
Forthcoming
“Robert Kiyosaki’s work is powerful, profound and life-changing. I salute his efforts and recommend him highly.”
—Anthony Robbins, author of bestsellers Unlimited Power and Awaken the Giant Within

Brian Tracy
Something for Nothing
Why We Do the Things We Do
Motivation
73
In his characteristic, nononsense
style Brian Tracy
explains how the something for
nothing mentality corrupts the
political system, and
undermines personal and
corporate success.
In this influential book, Tracy
reminds us that our greatness
is based on honesty, integrity
and fair dealing. Tracy helps
us set a personal and culturewide
agenda for change.
Brian Tracy is an
international bestselling
selling author of 45
books. He is Chairman
and CEO of Brian Tracy
International, a company
specializing in the
training and
development of
individuals and
organizations.
J-1975 Rs.250 264p
ISBN 978-81-8495-056-4
Mastering Your
Time
1
J-930 Rs.125 80p
ISBN 81-7224-708-7
2 Universal Laws
of Success
J-931 Rs.125 124p
ISBN 81-7224-709-5
3
A L S O AVA I L A B L E
Successful Selling
J-932 Rs.125 104p
ISBN 81-7224-710-9
Personal
Achievement
4
J-933 Rs.125 84p
ISBN 81-7224-711-7
The Gift of Self-
Confidence
5
J-934 Rs.125 88p
ISBN 81-7224-712-5
6
Effective Leadership
J-935 Rs.125 76p
ISBN 81-7224-713-3
The Peak
Performance Woman
7
J-936 Rs.125 84p
ISBN 81-7224-714-1
8 Change Your
Thinking Change
Your Life
Rs.295 288p
ISBN 978-0-471-73538-0
Published by Wiley-India and
Exclusively Distributed by
Jaico Publishing House

74
Sales
Zig Ziglar
Better Than Good
Creating a Life You Can’t Wait to Live
He has spent his life helping
other people to realize their
dreams and experience
maximum success. Now comes
Zig Ziglar’s high-impact work
that calls you to the passion,
purpose, and practical tools that
can ignite the peak performance
you long for.
In the real-life stories Zig
shares you’ll discover how
others have risen above fear and
failure to embrace the quality of
life they were meant to have.
Zig Ziglar is an
international bestselling
author and motivational
speaker.
He is chairperson of
the Zig Ziglar
Corporation and author
of 25 books including
10 bestsellers such as
See You at the Top, Raising
Positive Kids in a Negative
World and Secrets of
Closing the Sale.
J-1978 Rs.250 260p
ISBN 978-81-8495-059-5
1
A L S O AVA I L A B L E
Ziglar on Selling
J-1556 Rs. 250 368p
ISBN 81-7992-587-0
Great Quotes
to Rise to the Top
2
J-1650 Rs.125 92p
ISBN 978-81-7992-702-1

Ken Blanchard
The Heart of a Leader
Insights on the Art of Influence
Leadership
75
Ken Blanchard helps you
understand and experience the
art of influence by revealing
the greatest life and leadership
lessons.
Powerfully challenging and
deeply inspiring, The Heart of a
Leader will enable you to
develop the courageous heart
of a true leader, to master key
attitudes and actions needed
to impact lives around you.
A New York Times
bestselling author,
speaker, and business
consultant, Ken
Blanchard is the founder
and Chief Spiritual
Officer of Ten Ken
Blanchard Companies.
He is co-author of the
book The One Minute
®
Manager that has sold
more than 13 million
copies in 37 languages.
J-1980 Rs.195 192p
ISBN 978-81-8495-061-8
A L S O AVA I L A B L E
Smart Leadership
J-1730 Rs.175 140p
ISBN 978-81-7992-790-8

76
John C. Maxwell
Be A People Person
Effective Leadership through Effective Relationships
Being a leader means working
with people, and that’s not
always easy! Whether in your
office or elsewhere, your
interpersonal relationships can
make or break you as a leader.
That’s why it’s so important to
be a “people person”.
In this book, leadership expert
John C. Maxwell helps you to
discover and develop the
qualities of an effective people
person. Loaded with lifeenriching,
life-changing
principles for relating positively
and powerfully with your family,
friends, colleagues, and clients.
“When special people
touch our lives then
suddenly we see how
beautiful and
wonderful our world
can really be. They
show us that our
special hopes and
dreams can take us far
by helping us look
inward and believe in
who we are.”
J-1977 Rs.225 192p
ISBN 978-81-8495-058-8
John C. Maxwell is an internationally recognized leadership expert, speaker, and author who
has sold over 13 million books. His organizations have trained more than 2 million leaders
worldwide. Dr. Maxwell is the founder of EQUIP and INJOY Stewardship Services.
A New York Times, Wall Street Journal, and Business Week bestselling author, his books,
The 21 Irrefutable Laws of Leadership, Developing the Leader Within You, and The 21 Indispensable
Qualities of a Leader have each sold over a million copies.

Leadership 77
Put Your Dream to the Test
10 Questions that will Help You See It & Seize It
Whether you’ve lost sight of
an old dream or you are
searching for a new one within
you, Put Your Dream to the Test
provides a step-by-step action
plan that you can start using
today to see, own, and reach
your dream. Maxwell helps you
to create the right answers,
giving you principles and tips
so you can make good
decisions and maximize every
moment to achieve your
dream.
“If you’re willing to
put your dream to the
test – and do what’s
needed to answer yes
to the ten dream
questions – then your
odds are very good for
seeing your dream
become reality.”
J-1976 Rs.250 260p
ISBN 978-81-8495-057-1
A L S O AVA I L A B L E
1
Be All You Can Be
J-1728 Rs.195 192p
ISBN 978-81-7992-788-5
2 The 21
Indispensable
Qualities of a Leader
Rs.299 176p
ISBN 978-81-317-1973-2
3 Talent is Never
Enough
Rs.450 490p
ISBN 978-81-317-1975-6
4
The 360° Leader
Rs.450 326p
ISBN 978-81-317-0430-1
Titles 2, 3 & 4 are published
by Pearson & exclusively
distributed by Jaico

78 Economics
Kautilya’s Arthashastra
The Way of Financial Management and Economic Governance
How Kautilya’s Arthashastra,
written about 2,400 years ago,
can solve many of India’s
current economic and other
problems.
Kautilya, also known as
Chanakya, is India’s most
illustrious political economist
of all time. He regarded
economic activity as the
driving force behind the
functioning of any political
dispensation.
Published in
association with
Priyadarshni Academy
J-1955 Rs.250 216p
ISBN 978-81-8495-029-8
World Rights Available
“The relevance of Arthashastra to contemporary India remains unimpaired because, inter alia, it is a secular text that
deals with the governance safeguard without presenting any overt philosophy or religion.”
—Shri Srichand P. Hinduja, Chairman, Hinduja Foundation

Dhaval Bathia
He Swam with Sharks for an Ice-cream
A Story about Fulfilling Your Dreams and Achieving Success
Motivation
79
In an ancient village, a retired
billionaire possesses a secret
diary. On its pages are the
secrets to fame, wealth and
success.
He is aware that whoever reads
his diary will acquire the
power to fulfill their dreams
and discover their destiny.
However, he knows that this
priceless wisdom is not for
everybody; it is for a chosen
few! Are you one of them
Dhaval Bathia, a
mathematical genius and
teacher of mind power
sciences, is also an orator
and bestselling author.
His presentations have
appeared in a number of
newspapers, television
shows and radio
channels.
J-1985 Rs.195 328p
ISBN 978-81-8495-066-3
A L S O AVA I L A B L E
1 Vedic Mathematics
Made Easy
J-1392 Rs.125 256p
ISBN 81-7992-407-6
2 How to Top Exams
& Enjoy Studies
J-1215 Rs.95 148p
ISBN 81-7992-133-6
Also translated into Spanish &
Korean
3
The Best of Sudoku
J-1533 Rs.75 116p
ISBN 81-7992-563-3
World Rights Available
on all titles

80 Business Management
R.N. Misra
Indian Railways Turnaround
A Study in Management and the Lalu Effect
It is a dramatic situation:
a U-turn for the Indian
Railways – a loss-ridden
organisation suddenly gets
converted into a profit-earning
establishment.
In this book, the author
analyses the growth pattern of
the Railways – its ups and
downs; its managerial form
and structure; its commercial
framework, the new challenges
it is facing, and the progress
from doom to boom. It also
gives a profile of the leader of
this movement and his style of
working.
Prof. (Dr.) R.N. Misra is
retired Dean, faculty of
Arts, Kanpur University.
Presently, he is Professor
and Dean, GNIT-MBA
Institute, Greater Noida.
He served as a visiting
Assistant Professor at
I.I.T. Kanpur and taught
M.Tech and B.Tech
students a special course
in Economics.
J-1973 Rs.295 320p
ISBN 978-81-7992-971-1
World Rights Available
“The Indian Railway is not just a transport system, it is a culture, a force, and an integral expression of national
solidarity. When it moves, the nation moves. When it stops, the nation comes to a halt.”

T I T L E S AVA I L A B L E
Peter Drucker
1 Managing in a Time
Born in Vienna, Peter F. Drucker (1909-2005) was the world’s
foremost pioneer of management theory. He influenced or created
nearly every facet of its application, including decentralization,
privatization, and understanding of “the knowledge worker.”
of Great Change
Rs.395 328p
ISBN 978-81-312-1580-7
2 The Effective
Executive
Rs.295 200p
ISBN 978-81-8147-378-3
3 Managing for
Results
Rs.295 240p
ISBN 978-81-8147-380-6
4 The Practice of
Management
Rs.395 368p
ISBN 978-81-8147-384-4
5 Managing for the
Future
Rs.295 300p
ISBN 978-81-8147-381-3
All titles are published by Elsevier & exclusively distributed by Jaico
81
General Management
NEW
NEW
Gandhian Management
Ram Pratap
J-1892 Rs.195 152p
ISBN 978-81-7992-959-9
World Rights Available
23 Reasons Why Businesses
Fail and what you can do
about it
Barry Thomsen
J-2005 Rs.295 288p
ISBN 978-81-8495-087-8
What Smart People Do
When Dumb Things
Happen at Work
Charles E. Watson
J-1090 Rs.250 256p
ISBN 81-7224-947-0
Message for Managers
K. Nagarajan
J-1547 Rs.175 128p
ISBN 81-7992-578-1
World Rights Available
How to Work for an Idiot
John Hoover
J-1586 Rs.295 252p
ISBN 81-7992-637-0
Monkey Business
Willam Oncken, III
J-1612 Rs.225 164p
ISBN 81-7992-649-4
Was your Boss
Raised By Wolves
Gerald M. Groe, Ph.D.
J-1622 Rs.175 224p
ISBN 81-7992-659-1
Power and Protocol
for Getting to the Top
Jeffrey P. Davidson
J-1644 Rs.295 256p
ISBN 978-81-7992-692-5
Top Class Management
Graham & Singer
JH-160 HB Rs.395 284p
J-1044 PB Rs.225 284p
ISBN 81-7224-387-1
Business Management:
The Gita way
Swami Someswarananda
J-1131 Rs.195 152p
ISBN 81-7224-997-7
World Rights Available

82
General Management
B U S I N E S S E S S E N T I A L S S E R I E S
Canakya on Management
Ashok R. Garde
J-1530 Rs.275 264p
ISBN 81-7992-408-4
World Rights Available
Your Inner CEO
Allan Cox
J-1781 Rs.295 240p
ISBN 978-81-7992-845-5
Is your Boss Mad
Jill Walker
J-1849 Rs.295 236p
ISBN 978-81-7992-916-2
Management Skills
Successful Negotiating
Ginny Pearson Barnes
J-1245 Rs.175 128p
ISBN 81-7992-201-4
A New Attitude
Marian Thomas
J-1246 Rs.125 128p
ISBN 81-7992-202-2
The 60 Second Self-Starter
J-1801 Rs.275 160p
ISBN 978-81-7992-868-4
The 60 Second Organizer
J-1802 Rs.275 176p
ISBN 978-81-7992-869-1
The New Managerial Grid
Robert R. Blake &
Jane S. Mouton
J-718 Rs.350 384p
ISBN 81-7224-270-0
Peak Performers
Board of Editors –
National Press
J-1247 Rs.175 128p
ISBN 81-7992-203-0
The Power of
Innovative Thinking
Jim Wheeler
J-1248 Rs.150 128p
ISBN 81-7992-204-9
People Skills
TEXTBOOK
50 Essential
Management Techniques
Michael Ward
J-1027 Rs.275 234p
ISBN 81-7992-239-1
8 Core Values of the
Japanese Businessman
Yasutaka Sai
J-1055 Rs.275 178p
ISBN 81-7224-905-5
The Complete Guide
to Modern Management
Editor - Robert Heller
J-1204 Rs.225 422p
ISBN 81-7992-102-6
Fundamentals of Business:
Principles & Practice
S.K. Mandal
J-1557 Rs.325 464p
ISBN 81-7992-588-9
World Rights Available
Managing People
Jane Weightman
Forthcoming
How to Delegate
Herbert Engel
J-749 Rs.195 264p
ISBN 81-7224-371-5
Superboss
David Freemantle
J-1647 Rs.295 288p
ISBN 978-81-7992-699-4
9 Most Powerful Ways to
Improve Your People Skills
George W. Fotis
J-860 Rs.150 116p
ISBN 81-7224-604-8
How to Deal with People
Problems & Problem People
Ken Lloyd
J-1260 Rs.350 256p
ISBN 81-7992-215-4
Who’s that Sitting
at My Desk
Jan Yager
J-1624 Rs.195 256p
ISBN 81-7992-661-3

People Skills
Emotional Intelligence
Business Etiquette
83
NEW
Dealing with
Difficult People
Roberta Cava
J-1853 Rs.295 304p
ISBN 978-81-7992-920-9
Increase Your Emotional
Intelligence
Geetu Bharwaney
J-1736 Rs.275 216p
ISBN 978-81-7992-797-7
Emotional Intelligence
Emily A. Sterrett
J-1194 Rs.125 208p
ISBN 81-7992-092-5
Communicate with
Emotional Intelligence
John Eaton & Roy Johnson
J-1674 Rs.195 140p
ISBN 978-81-7992-726-7
Indian Business Etiquette
Raghu Palat
J-1871 Rs.295 288p
ISBN 978-81-7992-938-4
World Rights Available
Communication
How to Communicate
Under Pressure
Marian K. Woodall
J-859 Rs.175 110p
ISBN 81-7224-603-X
Handbook of Practical
Communication Skills
Editor - Chrissie Wright
J-976 Rs.225 288p
ISBN 81-7224-777-X
The Art of Conversation
Godfrey Harris
J-1101 Rs.150 96p
ISBN 81-7224-962-4
Getting Heard
David Hill
J-1505 Rs.295 212p
ISBN 81-7992-530-7
Communication Excellence
Ian R. McLaren
J-1845 Rs.295 240p
ISBN 978-81-7992-910-0
Public Speaking
TEXTBOOK
1001 Ways to Improve Your
Conversation & Speeches
Herbert V. Prochnow
J-192 Rs.250 402p
ISBN 81-7224-330-8
The Right Way to
Speak in Public
A.G. Mears
J-783 Rs.150 128p
ISBN 81-7224-461-4
How to Give a
Damn Good Speech
Philip Theibert
J-942 Rs.250 240p
ISBN 81-7224-720-6
Master Public Speaking
Anne Nicholls
J-1080 Rs.175 160p
ISBN 81-7224-937-3
Public Speaking
Nelson & Pearson
J-1150 Rs.350 376p
ISBN 81-7992-031-3
Presentations
NEW
An Introduction to
Public Speaking
Brent C. Oberg
J-1350 Rs.150 168p
ISBN 81-7992-319-3
Power Quotes
Daniel B. Baker
J-1354 Rs.295 408p
ISBN 81-7992-323-1
Effective Communication
& Public Speaking
S.K. Mandal
J-1506 Rs.195 244p
ISBN 81-7992-531-5
World Rights Available
Mastering Public Speaking
Dorothy Lynn & Jessica Selasky
J-1568 Rs.195 192p
ISBN 81-7992-599-4
How to Make
Winning Presentations
Paul R. Timm
J-1068 Rs.175 94p
ISBN 81-7224-925-X

84
Interviews
Conduct Effective
Interviews
Ann Dobson
J-914 Rs.150 128p
ISBN 81-7224-691-9
Organizational Communication
Last Minute Interview Tips
Brandon Toropov
J-941 Rs.150 128p
ISBN 81-7224-719-2
TEXTBOOK
Interview Tips
Raghu Palat
J-1212 Rs.175 170p
ISBN 81-7992-130-1
World Rights Available
TEXTBOOK
How to Succeed in
Group Discussions &
Personal Interviews
S.K. Mandal
J-1356 Rs.175 188p
ISBN 81-7992-325-8
World Rights Available
Handling Tough Job
Interviews
Julie-Ann Amos
J-1368 Rs.150 128p
ISBN 81-7992-337-1
Communication in
Organizations
Dalmar Fischer
J-980 Rs.325 566p
ISBN 81-7224-781-8
Negotiation
Business Communication
Randolph H. Hudson
& Bernard J. Selzler
J-1603 Rs.350 264p
ISBN 81-7992-468-8
Case Studies for
Organizational
Communication
Editors – Keyton & Zalabak
J-1686 Rs.525 416p
ISBN 978-81-7992-740-3
Handbook of
Public Communication
Wolvin, Berko & Wolvin
J-1708 Rs.395 348p
ISBN 978-81-7992-767-0
Writing Skills
Organisational
Communication
Paul Turner
J-1852 Rs.350 200p
ISBN 978-81-7992-919-3
NEW
You Can Negotiate
Anything
Herb Cohen
J-533 Rs.195 256p
ISBN 81-7224-061-9
Dynamics of Successful
International Business
Negotiations
R.T. Moran & W.G. Stripp
J-1301 Rs.325 264p
ISBN 81-7992-258-8
How to Negotiate
Better Deals
Jeremy G. Thorn
J-1302 Rs.195 216p
ISBN 81-7992-259-6
Writing for the Web
(With CD)
Crawford Kilian
J-1850 CD Rs.295 224p
ISBN 978-81-7992-917-9
C O M M U N I C A T I O N S K I L L S S E R I E S
Essay Writing Made Easy
Brendan Hennessy
J-1711 Rs.150 92p
ISBN 978-81-7992-770-0
The Skills of Interviewing
Leslie Rae
J-797 Rs.195 224p
ISBN 81-7224-479-7
The Skills of Communicating
Bill Scott
J-798 Rs.195 200p
ISBN 81-7224-480-0
The Skills of Negotiating
Bill Scott
J-799 Rs.195 244p
ISBN 81-7224-481-9
How to Win any Negotiation
Robert Mayer
J-1720 Rs.295 288p
ISBN 978-81-7992-779-3
How to Win any Argument
Robert Mayer
J-1721 Rs.295 224p
ISBN 978-81-7992-780-9

Writing Skills
Letter Writing
85
NEW
Write With Confidence
Angela Burt
J-1355 Rs.150 204p
ISBN 81-7992-324-X
Persuasive Business Writing
Patrick Forsyth
J-1369 Rs.150 128p
ISBN 81-7992-338-X
Improve Your
Written English
Marion Field
J-1413 Rs.150 192p
ISBN 81-7992-379-7
Writing Your Life Story
Michael Oke
J-1520 Rs.150 144p
ISBN 81-7992-551-X
Business Letters
for Busy People
Jim Dugger
J-939 Rs.225 260p
ISBN 81-7224-717-6
Cover Letters & Resumes
Write Business Letters
Ann Dobson
J-916 Rs.150 128p
ISBN 81-7224-693-5
Techniques of Writing
Business Letters,
Memos & Reports
Courtland L. Bovee
J-1442 Rs.135 96p
ISBN 81-7992-436-X
Letter Writing
Made Easy
Margaret McCarthy
J-1135 Rs.175 114p
ISBN 81-7224-976-4
Grammar & Vocabulary
Letter Writing Made Simple
Margaret McCarthy
J-1136 Rs.195 216p
ISBN 81-7224-977-2
Cover Letters!
Richard Fein
J-992 Rs.250 190p
ISBN 81-7224-808-3
101 Great Resumes
Career Press
J-1092 Rs.295 216p
ISBN 81-7224-949-7
English Language
& Composition
Maureen Lindner
J-1550 Rs.195 352p
ISBN 81-7992-581-1
Resumes for Professionals
Marshall A. Brown &
Annabelle Reitman
J-1511 Rs.295 240p
ISBN 81-7992-542-0
Boost Your Vocabulary
J.G. Barton
J-776 Rs.95 128p
ISBN 81-7224-454-1
The Right Way to
Improve your English
J.E. Metcalfe
J-786 Rs.150 188p
ISBN 81-7224-464-9
B E T T E R G R A M M A R S E R I E S
1
Better Vocabulary
Edie Schwager
J-926 Rs.195 192p
ISBN 81-7224-751-6
2
Better Spelling
Crosby & Emery
J-927 Rs.195 186p
ISBN 81-7224-752-4
Better Sentence
3
Writing
Dianna Campbell
J-928 Rs.195 224p
ISBN 81-7224-753-2
Improve Your Grammar
and Punctuation — Field
J-1440 Rs.175 176p
ISBN 81-7992-434-3
Management
Control Systems
TEXTBOOK
Management Control Systems
R.S. Aurora & S.R. Kale
J-1558 Rs.175 172p
ISBN 81-7992-589-7
World Rights Available