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Woman

Last year, at the dawn of 2014, I was apprehensive about what the new year would bring. Things were changing in Austin and the magazine business, and for the first time in a long time, I was having a hard time seeing the path laid out before us. So we did the only thing we were absolutely sure of: We put one foot in front of the other, one issue after the next and made a commitment to really listen to our readers and advertisers about what they were looking for from us. And we got our answer, loud and clear. Do more of what we do best: inspiration, real and authentic connections with women in Austin, information about this great city we inhabit and, yes, more beauty, fashion and glam. Throughout the year, we have been adding, changing and tweaking, but with this January 2015 issue, we present to you a re-packaged, re-defined commitment to all things women and all things Austin. I am so thankful for our amazing team, who work tirelessly and filled with passion on Austin Woman. The creative and design team—Deb, Niki, Molly, Jen—did an amazing job diving deep and coming up with creative editorial plans and a beautiful new design to house them. Cynthia, Kelly and Maggie brought great ideas from the field so we can make sure to follow the pulse of our readers and supporters. We present this newly designed issue— and all the future issues to come—with love and appreciation for you, our readers and this great city full of extraordinary women.

Last year, at the dawn of 2014, I was
apprehensive about what the new year
would bring. Things were changing in Austin and
the magazine business, and for the first time in a long
time, I was having a hard time seeing the path laid out
before us. So we did the only thing we were absolutely
sure of: We put one foot in front of the other, one issue
after the next and made a commitment to really listen
to our readers and advertisers about what they were
looking for from us. And we got our answer, loud and
clear. Do more of what we do best: inspiration, real
and authentic connections with women in Austin,
information about this great city we inhabit and,
yes, more beauty, fashion and glam.
Throughout the year, we have been adding,
changing and tweaking, but with this January 2015
issue, we present to you a re-packaged, re-defined
commitment to all things women and all things
Austin. I am so thankful for our amazing team, who
work tirelessly and filled with passion on Austin
Woman. The creative and design team—Deb, Niki,
Molly, Jen—did an amazing job diving deep and
coming up with creative editorial plans and a beautiful
new design to house them. Cynthia, Kelly and
Maggie brought great ideas from the field so we can
make sure to follow the pulse of our readers and
supporters. We present this newly designed issue—
and all the future issues to come—with love and
appreciation for you, our readers and this great city
full of extraordinary women.

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On Style<br />

My style changes all of the time, depending on where I am and what<br />

I am doing. Before I had kids, I wanted to be sexier, and after I had kids<br />

and got married, I still wanted to be sexy but also respectful of what I<br />

carry behind me.<br />

I like to have fun with style and also like things that are timeless<br />

and ageless. I like a mix of vintage and designer clothing, and jewelry<br />

things that are very beautiful and tasteful. I mix and match a lot. I get<br />

my $9 earrings or clothes from Target, and I mix with very fancy pieces.<br />

Most of my expensive jewelry has been given to me as a gift. I love collecting<br />

vintage pins and jewelry.<br />

I always mix high and low. I have a really hard time paying a lot of<br />

money. I come from a simple background and I love a bargain. In my life,<br />

I always had to make things look better than what they cost.<br />

The biggest mistake women make is when they try to look like<br />

someone else. The beauty of fashion is that every single woman can<br />

look different; they can put their own flavor on an outfit. When I need to<br />

get inspired, I watch the everyday woman.<br />

On Her Priorities<br />

My No. 1 priority is my family. I love them the most. After I had my<br />

third child, my time became more limited and my husband was working<br />

a lot, project after project. And time is a limited thing, so I started to<br />

think about the things I really enjoy doing and decided that is how I am<br />

going to spend my time, do the things that I love: cooking, decorating,<br />

entertaining and my kids’ activities. I enjoy anything that is related to<br />

creating a beautiful lifestyle.<br />

If I wanted to be present in my kids’ lives, I had to shift my priorities,<br />

and that was very important to me. I stepped back from my<br />

handbag-design business that I created with my mother. I realized how<br />

hard it is to be a woman and juggle everything. Deep down, I think all<br />

women want their home to be beautiful, they want to look their best and<br />

they want to cook for family and friends. I am passionate about sharing<br />

those things, and anything I can do to encourage and help other women<br />

makes me happy. I like to touch people on a deeper level, bring a smile to<br />

their faces and share the things I love to do.<br />

I always try to be in a good place in life. I can’t stand false drama.<br />

Life is going to bring real drama naturally, so save ourselves for when<br />

that happens. Right now, I’m just enjoying my life. I am my husband’s<br />

biggest supporter. I want to see him doing the best that he can. That<br />

makes me extremely happy. I believe that everything falls into place<br />

when it is supposed to.<br />

On Business<br />

I have to work. I have worked my entire life. Otherwise, I would go crazy.<br />

In my mind, I have always been a businesswoman. I love marketing<br />

ideas and developing products. I love to hear stories of how businesses<br />

got started and how they grew, how they operate and connect.<br />

When you are creating a business, it is a big commitment. The<br />

first question I ask myself is, “Do I love it” You can never succeed in<br />

something you aren’t passionate about. I am very excited by my new<br />

partnership with Target, which will allow me to share tips and advice<br />

for other moms about all of the things I am passionate about, from decorating<br />

and entertaining to beauty and cooking.<br />

On Philanthropy<br />

I have always done charity work, ever since I was a kid. Growing up<br />

in Brazil, it is almost impossible to ignore the need. We started JKL [Just<br />

Keep Living Foundation] when Levi was born. We sold his baby pictures<br />

to fund the foundation, and people questioned that, but we wanted to<br />

control those first photos and gave 100 percent to fund the foundation,<br />

and it has become more successful than we could have imagined. In six<br />

years, we are in 24 schools across the country, in L.A., Austin, Dallas and<br />

New Orleans.<br />

I call the work of the foundation the science of happiness. Happiness<br />

is the result when it all comes together, and we have proof of our<br />

success, from the grades to the graduation rates to the jobs our kids are<br />

getting when they participate in the program. It has four pillars: fitness,<br />

wellness, service and nutrition. It started as an after-school fitness program<br />

for teenagers during their most vulnerable years. We wanted to<br />

give the kids a safe place to go. We included all kids: those with special<br />

needs, the athletes and those with low self-esteem and weight problems.<br />

We talked about the problem of bullying in school, taught them about<br />

nutrition on a budget and took them outside of their neighborhoods to<br />

see that there is a big world around them. They are learning how to be a<br />

productive and active part of their community. It is amazing to see how<br />

it has changed them.<br />

On Austin<br />

Matthew has a long history with Austin. He made most of his good<br />

friends here when he went to UT. He genuinely loves this town and we<br />

really wanted to raise our children here.<br />

The thing that I love most about Austin is the way the people are,<br />

who they are and they own it, not trying to act like something else<br />

and not trying to look like something they are not; they are who<br />

they are. People here don’t expect you to be like anyone else. They are<br />

not overly impressed with celebrity. They are very accepting, proud<br />

but not trying to prove anything. Austin people just smile when they<br />

see us in a grocery store and give us a high five like they are happy we<br />

are here.<br />

People who live in Austin are happy to live in Austin and they are<br />

happy with what they are doing. My children’s teachers are happy to<br />

be teachers, content with their life. People here think outside the box<br />

and there are a lot of talented people here. Everyone wants everyone else<br />

to do well and succeed. People want to share their happiness. There are a<br />

lot of smart people here and people believe in each other.<br />

We go to church every Sunday when we are here. Our kids are learning<br />

to be part of the community. We can share traditions, family and<br />

sports. Austin is a liberal city in a conservative state and we like that<br />

balance. It is a good place to raise our kids.<br />

Watching the transformation<br />

from everyday Camila to supermodel bewitches everyone in the studio.<br />

As she steps in front of the camera for the first shot, she is completely<br />

on. The camera loves her and she loves the camera. Never pretentious<br />

but always confident in her look and what will look right for her,<br />

Alves works with the team on all aspects of the shoot, from wardrobe to<br />

hair to makeup.<br />

She is a total pro and, before I know it, she is back in her street clothes<br />

and we are sharing a Chinese chicken salad during the interview like<br />

old friends. The interview goes longer than expected and ends when her<br />

phone notifies her of a prior engagement with her No. 1 priority. She hurriedly<br />

says her goodbyes as she rushes out the door to spend time with<br />

her children. She is perfectly backlit as she opens the door of the dark<br />

studio, a woman whose many facets are shining brilliantly.<br />

70 | Austin <strong>Woman</strong> | JanuarY 2015

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