Lex Van Meurs - Research-live.com
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GfK Media Engagement of TV viewers and campaign effectiveness – <strong>Lex</strong> van <strong>Meurs</strong> 16 May 2011<br />
Measuring audience engagement: the NPO Appreciation Panel<br />
7<br />
• Audience engagement: appreciation and attention of the programme<br />
before the <strong>com</strong>mercial break<br />
• The NPO Appreciation Panel (n=8,000), similar to Appreciation Panels in<br />
UK, Ireland and Germany
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