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Lex Van Meurs - Research-live.com

Lex Van Meurs - Research-live.com

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GfK Media Engagement of TV viewers and campaign effectiveness – <strong>Lex</strong> van <strong>Meurs</strong> 16 May 2011<br />

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Introduction<br />

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GfK Media Engagement of TV viewers and campaign effectiveness – <strong>Lex</strong> van <strong>Meurs</strong> 16 May 2011 8 Introduction question

GfK Media Engagement of TV viewers and campaign effectiveness – <strong>Lex</strong> van <strong>Meurs</strong> 16 May 2011 9 Programme selection screen

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Page 15 and 16: Increase in buying intention Increa
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