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Mergers and Performance of Conglomerates Companies in Nigeria

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Journal <strong>of</strong> Emerg<strong>in</strong>g Trends <strong>in</strong> Economics <strong>and</strong> Management Sciences (JETEMS) 3(4):393-397 (ISSN:2141-7024)<br />

determ<strong>in</strong><strong>in</strong>g the performance <strong>of</strong> such operations.<br />

Exist<strong>in</strong>g studies only cover the short-term impacts<br />

which this study notes as is shortcom<strong>in</strong>g. M&As are<br />

very complex operations <strong>and</strong> their impact on<br />

acquir<strong>in</strong>g firms will depend on a comb<strong>in</strong>ation <strong>of</strong><br />

factors which are very difficult to assess at the time<br />

<strong>of</strong> announcement this context, f<strong>in</strong>ancial markets are<br />

only partially efficient.<br />

Studies by Micheli <strong>and</strong> Stafford (2000) on evaluation<br />

<strong>of</strong> M&As are aimed at evaluat<strong>in</strong>g the extent to which<br />

the short-term losses or ga<strong>in</strong>s reported by f<strong>in</strong>ancial<br />

markets when the M&A is announced are later<br />

ma<strong>in</strong>ta<strong>in</strong>ed. In theory, the market value <strong>of</strong> these firms<br />

should not be seen to fluctuate abnormally<br />

consider<strong>in</strong>g their respective risk or compared to<br />

similar firms that have not carried out an M&A.<br />

Several studies by Loderer <strong>and</strong> Mart<strong>in</strong> (1992) have<br />

exam<strong>in</strong>ed on evaluation <strong>of</strong> acquir<strong>in</strong>g firms engaged<br />

<strong>in</strong> M&As. The returns are estimated with stock<br />

market data cover<strong>in</strong>g the three to five years after the<br />

M&A's announcement. The results obta<strong>in</strong>ed are<br />

contradictory. They tend to demonstrate that<br />

efficiency <strong>and</strong> synergistic ga<strong>in</strong>s are not always full<br />

realized. Agrawal, Jaffe <strong>and</strong> M<strong>and</strong>elker (1992)<br />

suggest that acquir<strong>in</strong>g firms susta<strong>in</strong> losses, while<br />

Loderer <strong>and</strong> Mart<strong>in</strong> (1992), Lough ran <strong>and</strong> Vijh<br />

(1997) <strong>and</strong> Mitchell <strong>and</strong> Stafford (2000) obta<strong>in</strong><br />

virtually no abnormal returns. Furthermore, Franks,<br />

Harris <strong>and</strong> Titman (1991) <strong>and</strong> Rau <strong>and</strong> Vermaelen<br />

(1998) obta<strong>in</strong> different results depend<strong>in</strong>g on the<br />

methodologies used or the subsets considered.<br />

In <strong>Nigeria</strong>, many quoted firms have implemented<br />

M&A transactions or plan to engage <strong>in</strong> such<br />

transactions because this method is known to be<br />

cheaper <strong>and</strong> quicker than others such as <strong>in</strong>ternal<br />

development or strategic alliance for achiev<strong>in</strong>g<br />

growth. However, empirical research f<strong>in</strong>d<strong>in</strong>gs drawn<br />

from other fields other than quoted firms’ research do<br />

not provide solid guidance whether quoted firms<br />

should seek M&A transaction that is some studies<br />

have reported that M&A transactions weakened the<br />

position <strong>of</strong> a firm <strong>in</strong> the competitive market, while<br />

others have <strong>in</strong>dicated that M&A generated significant<br />

economic returns (Olowe, 1998)<br />

Further, <strong>in</strong> a more narrow perspective, no consensus<br />

has been reached regard<strong>in</strong>g whether firms should<br />

acquire related or unrelated bus<strong>in</strong>esses. The<br />

transactions <strong>of</strong> mergers <strong>and</strong> acquisitions <strong>in</strong> the quoted<br />

firms, as <strong>in</strong> other firms, <strong>in</strong>creased dramatically dur<strong>in</strong>g<br />

the 1990s till present. However, little research has<br />

been reported on the phenomenon <strong>of</strong> M&A<br />

transactions given the tremendous number <strong>and</strong> the<br />

value <strong>of</strong> such transactions. The research that does<br />

exist is extremely prescriptive or theoretical rather<br />

than descriptive. It is hope that this study will fill the<br />

gap <strong>and</strong> provide a systematic research that addresses<br />

the prevail<strong>in</strong>g phenomenon <strong>of</strong> M&A transactions <strong>in</strong><br />

<strong>Nigeria</strong>.<br />

Contemporary bus<strong>in</strong>ess organization seek to grow for<br />

bus<strong>in</strong>ess survival <strong>and</strong> such an assertion can be<br />

supported by Freier's (1990) empirical observation<br />

that "over the past twenty (20) years, the m<strong>in</strong>imum<br />

company size required to compete successfully <strong>in</strong><br />

most <strong>in</strong>dustry segments has been steadily <strong>in</strong>creas<strong>in</strong>g".<br />

Under the premise that growth is a vital element for<br />

bus<strong>in</strong>ess survival, a firm can grow <strong>and</strong> develop core<br />

competences either <strong>in</strong>ternally by <strong>in</strong>vest<strong>in</strong>g <strong>in</strong> <strong>and</strong><br />

nurtur<strong>in</strong>g with<strong>in</strong>-firm resources or externally by<br />

acquir<strong>in</strong>g another firm.<br />

Corporate organizations need to exp<strong>and</strong> <strong>in</strong> today's<br />

<strong>in</strong>creas<strong>in</strong>gly competitive <strong>and</strong> <strong>in</strong>ternational bus<strong>in</strong>ess<br />

environment so as to achieve economies <strong>of</strong> scale <strong>in</strong><br />

production, promotion <strong>and</strong> distribution. <strong>Mergers</strong> <strong>and</strong><br />

acquisition is no doubt one way <strong>in</strong> which to obta<strong>in</strong><br />

such drastic expansion or growth. In his book- "The<br />

corporate mergers", Albert <strong>and</strong> Joel, (1986) "One <strong>of</strong><br />

the key stones <strong>of</strong> a free enterprises <strong>and</strong> prices<br />

determ<strong>in</strong>ed economy (i.e. capitalism) is the strategy<br />

for entry". Every corporate entity <strong>in</strong> such an economy<br />

is faced with a problem <strong>of</strong> growth whether <strong>in</strong> output<br />

or pr<strong>of</strong>itability. In today's global bus<strong>in</strong>ess<br />

environment companies may have to grow to survive<br />

<strong>and</strong> one <strong>of</strong> the best ways to grow is by merg<strong>in</strong>g with<br />

another company or acquir<strong>in</strong>g other companies.<br />

Growth may be achieved through <strong>in</strong>ternal or external<br />

entry <strong>in</strong>to a new <strong>in</strong>dustry or market. While <strong>in</strong>ternal<br />

entry <strong>in</strong>volves -<strong>in</strong>creas<strong>in</strong>g unit sales consistently <strong>and</strong><br />

develop<strong>in</strong>g new products through research <strong>and</strong><br />

development; External entry <strong>in</strong>cludes - <strong>Mergers</strong> <strong>and</strong><br />

Acquisitions <strong>and</strong> strategic alliance.<br />

A merger occurs when one firm assumes all the<br />

assets <strong>and</strong> all the liabilities <strong>of</strong> another firm. The<br />

acquir<strong>in</strong>g firm reta<strong>in</strong>s it's identify, while the acquired<br />

firm ceases to exist. A majority vote <strong>of</strong> shareholders<br />

is generally required to approve a merger. A merger<br />

is just one types <strong>of</strong> acquisition. One company can<br />

acquire another company <strong>in</strong> several other ways,<br />

<strong>in</strong>clud<strong>in</strong>g purchas<strong>in</strong>g some or all <strong>of</strong> the company's<br />

assets or buy<strong>in</strong>g up its outst<strong>and</strong><strong>in</strong>g shares <strong>of</strong> "stock.<br />

In general, mergers <strong>and</strong> acquisitions are performed <strong>in</strong><br />

the hopes <strong>of</strong> realiz<strong>in</strong>g an economic ga<strong>in</strong>. For such a<br />

transaction to be justified, the two firms <strong>in</strong>volved<br />

must be worth more together than they were apart.<br />

Some <strong>of</strong> the potential advantages <strong>of</strong> mergers <strong>and</strong><br />

acquisition <strong>in</strong>clude achiev<strong>in</strong>g economics <strong>of</strong> scale,<br />

comb<strong>in</strong><strong>in</strong>g complementary resources, garner<strong>in</strong>g tax<br />

advantages <strong>and</strong> elim<strong>in</strong>at<strong>in</strong>g <strong>in</strong>efficiencies. Other<br />

reasons for consider<strong>in</strong>g growth through mergers <strong>and</strong><br />

acquisitions <strong>in</strong>clude obta<strong>in</strong><strong>in</strong>g proprietary rights to<br />

products or services, <strong>in</strong>creas<strong>in</strong>g market power by<br />

purchas<strong>in</strong>g competitors, shor<strong>in</strong>g up weaknesses <strong>in</strong><br />

key bus<strong>in</strong>ess areas, penetrat<strong>in</strong>g new geographic<br />

394

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