EXCLUSIVE! Essie Spring '08 Collection - Louella Belle
EXCLUSIVE! Essie Spring '08 Collection - Louella Belle
EXCLUSIVE! Essie Spring '08 Collection - Louella Belle
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<strong>Spring</strong> 2008<br />
free<br />
<strong>EXCLUSIVE</strong>!<br />
<strong>Essie</strong> <strong>Spring</strong><br />
‘08 <strong>Collection</strong><br />
<strong>Spring</strong> ShadeS<br />
Sea mineral glow<br />
nail penS<br />
introduce the first ever issue of ➤ ➤<br />
Seche beSt SellerS<br />
new Products!<br />
20%<br />
off at<br />
Paris<br />
London & Paris<br />
fashion week<br />
charity<br />
ray of sunshine<br />
have a sPeciaL<br />
day with essie<br />
London & Paris<br />
Don't miss out!<br />
Book your<br />
Lash beLong<br />
training now!<br />
Polished Magazine.indd 1 23/1/08 16:33:23
news<br />
Lisa's Column...<br />
I would like to begin my first ever<br />
‘Lisa’s Column’ by wishing you all<br />
a happy, healthy New Year and hope<br />
you all had a wonderful Christmas.<br />
I managed to escape over Christmas<br />
to a lovely hot climate – so there<br />
was no supermarket rage and<br />
panics in the kitchen – lucky me!<br />
Back now to our lovely cold<br />
climate and a busy year ahead.<br />
I am so excited about the launch of our<br />
magazine, Polished, we wanted to find a<br />
way to let all our customers know what’s<br />
going on with us over the next year, brand<br />
new sneak peeks at new products and to<br />
let you all know about our latest addition,<br />
Lash beLong semi-permanent eyelash<br />
extensions which are proving to be a huge<br />
hit. Perfect Nails is now ‘not just nails’.<br />
Introducing <strong>Essie</strong>’s much talked about<br />
and highly anticipated Sea Mineral Glow.<br />
I have been smothered up to my knees<br />
with the amazing blue one step exfoliator<br />
and moisturiser and it works wonders.<br />
I recommend you try it – hands, legs,<br />
all over. Together with <strong>Essie</strong>’s Spa Kirby<br />
Creme, this exotic cocktail creates an<br />
ultra luxurious manicure treatment or<br />
an express pedicure.<br />
So put your perfectly polished feet up, grab<br />
a cuppa, have a read and meet my team!<br />
Lisa Crook<br />
Managing Director, Perfect Nails<br />
say<br />
hello<br />
Perfect nails hQ had a<br />
photoshoot this week...<br />
(From top left) Ben Powell, Trevor Haygreen, Gemma Young, Charlotte Newman,<br />
Sasha Dyson, Jamie Crook, Paul Sones, Jacqui Wood and Lisa Crook.<br />
Polished Magazine.indd 2 23/1/08 16:33:26
introducing all the<br />
fabulous team here<br />
at Perfect nails<br />
Charlotte Newman<br />
Office and Sales Manager<br />
Charlotte assists Lisa and<br />
Jamie with the day to day<br />
running of the office and<br />
all the bits and pieces in<br />
between! Charlotte has<br />
9 years experience in the nail and beauty<br />
industry and will be able to answer any<br />
technical questions you have about our<br />
<strong>Essie</strong>, Seche and Lash beLong ranges.<br />
If you need help expanding your range,<br />
or not sure which products would be<br />
best for you, give Charlotte a call.<br />
Paul Sones<br />
Customer Service Manager<br />
Heading up our Customer<br />
Service team, Paul is notorious<br />
for his problem solving skills<br />
and with 7 years nail and<br />
beauty industry experience,<br />
he has resolved his fair few! We are sure that<br />
the majority of your orders arrive on time, safe<br />
and sound but should you ever experience<br />
any problems such as delivery not arrived?<br />
Invoice not 100% correct? Let Paul know<br />
and he will stick with your problem until<br />
it’s resolved.<br />
Sasha Dyson<br />
Customer Service<br />
and Marketing Assistant<br />
Sasha is the newest<br />
member of our office team<br />
and has taken on the role of<br />
managing our retail website<br />
www.nailsbymail.com. Sasha will be your<br />
point of contact for any imagery you may<br />
need for your price lists etc and will also be<br />
delighted to take your telephone orders and<br />
assist you with new products.<br />
Paul Sones<br />
Lisa Crook<br />
Gemma Young<br />
Customer Service<br />
and Sales Assistant<br />
Softly spoken Gemma will<br />
always take your telephone<br />
order with a smile. Happy<br />
to assist you with colour<br />
selections and update you with new products,<br />
Gemma will always ensure your order is<br />
processed on time. True service with a smile!<br />
Jacqui Wood<br />
Credit Controller<br />
Jacqui is one of the longest<br />
standing members of staff at<br />
Perfect Nails but not everyone<br />
will have spoken with Jacqui,<br />
if she calls you it’s usually<br />
related to overdue balances! Jacqui is an<br />
expert Lash beLong artist and is also an<br />
authority on the <strong>Essie</strong> colours of old.<br />
Trevor Haygreen<br />
Having worked in nail and<br />
beauty warehousing for 5<br />
years, Trevor certainly is an<br />
expert at packing nail polish.<br />
Your Perfect Nails parcels will<br />
always arrive packed with<br />
Trevor’s care and attention.<br />
Ben Powell<br />
Ben is the fastest packer in<br />
the West! He currently holds<br />
the record for personally<br />
packing and despatching<br />
the most orders in one day.<br />
Alfred Schacht<br />
Accountant<br />
Having been with the Company<br />
as our in-house accountant<br />
for nearly 9 years, Alfred is the<br />
‘dad’ of the office, looking after<br />
all our bills and making sure<br />
everything’s paid on time. Alfred also makes<br />
the best cuppa ever!<br />
Trevor Haygreen and Ben Powell<br />
Lisa Crook and Jamie Crook<br />
team<br />
Lisa Crook<br />
Managing Director<br />
Not just the MD. Lisa is very<br />
much ‘hands on’ in the day<br />
to day running of Perfect Nails.<br />
She is absolutely insistent<br />
that her Team offer a personal<br />
service to every customer<br />
and they do not just become<br />
account numbers. Lisa regularly<br />
visits salons, spas and stores<br />
nationwide alongside the<br />
sales team.<br />
Jamie Crook<br />
Sales & Marketing Director<br />
In October 2004 after spending<br />
4 years in the Commercial<br />
Property Investment industry<br />
Jamie joined Perfect Nails to<br />
help drive the company forward<br />
and build on what Lisa had<br />
already achieved. Like Lisa,<br />
Jamie isn’t one to hide away<br />
and is involved in all major<br />
projects such as overseeing all<br />
PR activity, developing the new<br />
Perfect Nails website, looking<br />
after our valued customers<br />
and from now on, working on<br />
all future issue’s of Polished.<br />
Head Office, Perfect Nails<br />
Unit 1, Atlantic Business Centre,<br />
Stirling Way, Borehamwood,<br />
Hertfordshire, WD6 2BT.<br />
Tel: 0844 800 9396<br />
Email: info@perfectnails.uk.com<br />
3<br />
Polished Magazine.indd 3 23/1/08 16:33:38
Polished Magazine.indd 4 23/1/08 16:33:40
the headlines<br />
catch up with whats been happening over the last three months<br />
and be the first to know all the upcoming events for the next few.<br />
<strong>Essie</strong> Launch in<br />
vaLentines day!<br />
<strong>Essie</strong> celebrates love with this<br />
delightful True Devotion gift set.<br />
includes two glamorous nail<br />
colours Lady Godiva and Adorea-Ball<br />
plus a Smoothie Hand &<br />
Body Lotion in Pomegranate<br />
and Mango in a lovely<br />
drawstring organza bag.<br />
s<br />
True Devotion £7.95<br />
+ VAT (RRP £15.95)<br />
This Valentines Day <strong>Essie</strong> Cosmetics and<br />
E! Entertainment Television have teamed<br />
up to create a new limited edition nail polish<br />
that captures the class and glamour of 'E!<br />
Live From The Red Carpet.' The polish was<br />
inspired by E!'s signature “Live From the<br />
Red Carpet” programming. From celebrity<br />
red carpet arrivals to A-list bashes, E! takes<br />
viewers inside the excitement to cover<br />
the most beautiful,<br />
fascinating, sought-after<br />
stars on Hollywood’s<br />
biggest nights.<br />
s<br />
E! Live From<br />
The Red Carpet<br />
£3.85 + VAT<br />
(RRP £8.50)<br />
12 piece display<br />
£20 + VAT<br />
“<br />
♥<br />
♥<br />
♥<br />
♥<br />
♥<br />
♥<br />
♥<br />
♥<br />
♥<br />
♥<br />
♥<br />
♥<br />
♥<br />
♥<br />
♥<br />
♥<br />
♥<br />
♥<br />
♥<br />
♥<br />
♥<br />
<strong>Essie</strong> was THE first brand<br />
i called when i started<br />
at Harrods last year.<br />
How could i not have my<br />
favourite nail brand in my<br />
own department? Love the<br />
colours and the quality of<br />
the polishes and happily so<br />
do my customers. We've<br />
really hit the ground running<br />
since launch and the Perfect<br />
Nails team have been a<br />
real pleasure to work with.<br />
Looking forward to another<br />
successful year together!<br />
Gina Cowey, Buyer,<br />
Beauty Apothecary<br />
✃<br />
Mothering Sunday!<br />
seche first aid nail repair kit includes<br />
everything needed to repair a torn, cracked<br />
or chipped nail easily and quickly. when used<br />
as directed, the mended nail will look natural<br />
and beautiful with any polish application.<br />
in association with woman’s cancer research<br />
fund make Mum’s feel special this mothers day<br />
with essie’s Pink is Powerful Gift set. includes<br />
mini Pink is Powerful nail colour, mini Good<br />
to Go top coat, Pink is Powerful Gloss-e lip<br />
gloss and Pink is Powerful crystal file.<br />
news<br />
essie scoop scratch<br />
Magazine's 'stomp<br />
scratch award'.<br />
for their 'i do"<br />
nail lacquer –<br />
the worlds most<br />
expensive nail<br />
polish, which sells<br />
for £250 a bottle.<br />
Up to 20% off at Professional Beauty<br />
Excel Show 2nd – 4th March 2008.<br />
20%<br />
”<br />
Discount with this voucher<br />
when you spend over £50.<br />
Pink is Powerful<br />
£9.95 + VAT (RRP £20)<br />
FiND US ON STAND BB20<br />
Customers get a 10% discount when<br />
they spend over £50 at the show.<br />
Take this voucher with you to enjoy<br />
a further 10% discount.<br />
offer<br />
New<br />
staff<br />
welcome Leeanne our<br />
new northern ireland<br />
representative.<br />
Seche First Aid<br />
Nail Repair £6.50<br />
+ VAT (RRP £12.95)<br />
Polished Magazine.indd 5 23/1/08 16:33:43<br />
s<br />
s<br />
5
new Products<br />
the Must have<br />
new Products & d<br />
6<br />
Sea Mineral Glow<br />
The staff in the office have been<br />
waiting, not so patiently! to get their<br />
little mitts on this fab new product. In<br />
just one easy step, you can exfoliate,<br />
moisturise and condition skin with<br />
this pot of magic. Finely ground<br />
sea minerals and pure essential<br />
oils gently purify skin leaving it<br />
renewed and radiantly aglow. Give it<br />
a stir, apply, massage and rinse for<br />
gorgeous lustrous skin.<br />
The Nail Corrector<br />
New and improved performance.<br />
<strong>Essie</strong>'s corrector pen will fix those<br />
little mistakes and smudges, leaving<br />
your nails perfectly polished.<br />
Lisa's<br />
pick!<br />
White Bright Pen<br />
This pristine new pen utilizes<br />
non-bleach technology to help<br />
whiten and brighten the appearance<br />
of natural nails. It can be used under<br />
your regular manicure, before the<br />
basecoat. And it dries in seconds!<br />
Ideal product for clients who require<br />
neat, groomed nails with minimal<br />
time and effort.<br />
“ the nail corrector<br />
is back! & better<br />
than ever”<br />
Sea Mineral Glow The Nail Corrector White Bright Pen<br />
essie spring 08 collection<br />
Great<br />
Expectations<br />
Body<br />
Language<br />
Hard To Get Hi Maintenance Looking<br />
For Love<br />
s<br />
Secret Affair<br />
Mini 4-Pack<br />
£7.50 + VAT<br />
RRP £14.95<br />
Colours To Go<br />
6-Pack<br />
£20 + VAT<br />
36 Bottle Retail Centre<br />
£120 + VAT<br />
12 Bottle<br />
Designer Display<br />
£40 + VAT<br />
<strong>Essie</strong>’s latest collection of light and luscious<br />
pastel colours will compliment <strong>Spring</strong> shades.<br />
Sweet yet sassy, pale but perky, these shades<br />
are sure to put a spring in your step this season!<br />
Polished Magazine.indd 6 23/1/08 16:33:51
disPLays<br />
Floor Stand<br />
Display<br />
Do your<br />
therapists<br />
retail?<br />
we are now holding<br />
a retail training<br />
session where salon<br />
owners can send<br />
their therapists<br />
in for full retail<br />
training and product<br />
knowledge. 10am –<br />
3pm £50 per person,<br />
lunch included and<br />
a 10% discount off<br />
of all stock!<br />
Medium Wall Display<br />
Holds 48 Colours 1 of each<br />
Our mission is to keep you up<br />
to date with the latest products<br />
that are a must for this season.<br />
72 Bottle Counter Display<br />
Holds 24 Bottles 3 of each<br />
Smoothies Counter Display<br />
new essie displays<br />
288 Bottle Counter Display<br />
Holds 48 Colours 6 of each<br />
they’ve taken their time but the new essie Merchandising display’s are finally here!<br />
with a choice of 12 designs holding between 24 and 144 different shades these new<br />
displays are a must have. Please call the office for prices and information.<br />
Polished Magazine.indd 7 23/1/08 16:33:55<br />
7
get<br />
We're excited to introduce Lash beLong...<br />
Eyelash extensions are a new, hot<br />
and cutting edge personal service<br />
that will provide you with added<br />
professionalism and an extra source<br />
of income. Eyelash extensions are a<br />
repeat service your clients will desire<br />
for many years to come. Once your<br />
clients experience lash extensions<br />
and see the lasting luxurious results;<br />
they will be convinced these lashes<br />
beLONG to them!<br />
Michelle Bouse, Hollywood Celebrity<br />
Make-up Artist and Lash belong expert<br />
taking a training class<br />
Lash beLong’s unique Volume Extensions are<br />
perfect for adding volume, filling in eyelash<br />
spaces and gaps, as well as saving you<br />
application time and increasing your income.<br />
Visualise just one thick eyelash split four ways<br />
and finely joined together to form one hair at<br />
the end. A knot free cluster of 4 extremely fine<br />
lashes for the most natural look possible. Even<br />
the most advanced Lash Artist will want to<br />
know more about Volume extensions.<br />
Our Lash beLong Level 1 Extension Artistry<br />
and Conversion Courses have been endorsed<br />
by Habia for Continued Professional<br />
Development and awarded with Beauty<br />
Guild accreditation.<br />
educators<br />
Judy Paskin<br />
Perfect Nails Head Office,<br />
Unit 1 Atlantic Business Centre,<br />
Stirling Way, Borehamwood,<br />
Hertfordshire WD6 2BT<br />
Georgie Smedley<br />
EzFlow Nail Systems,<br />
Unit 32, Business Innovation<br />
Centre, 1 Electric Avenue,<br />
Enfield, Hertfordshire, EN3 7XU<br />
Sam Watkinson<br />
In Salon training covering<br />
the Midlands<br />
Sabrina Malik<br />
In Salon training covering<br />
North of England<br />
Emma Birt<br />
ELB Treatment Specialists,<br />
103 St Vincent Street,<br />
Glasgow G2 5EA<br />
training dates<br />
Judy Paskin<br />
March 3, March 12, March 24,<br />
April 7, April 11, April 14, May 5<br />
Georgie Smedley<br />
February 4, March 6, April 8,<br />
May 14, June 2, July 3<br />
Emma Birt<br />
February 15, March 11, April 29,<br />
May 21, June 23<br />
Sam Watkinson<br />
Available dates from<br />
February 2008<br />
Sabrina Malik<br />
Available dates from<br />
February 2008<br />
Polished Magazine.indd 8 23/1/08 16:33:57
Promotion<br />
Polished Magazine.indd 9 23/1/08 16:33:59<br />
9
events<br />
oh what a week...<br />
10<br />
Jenny Longworth and model<br />
Up and coming session tech<br />
Jenny Longworth headed a nail<br />
team at London Fashion Week’s<br />
Aganovich show.<br />
The 24-year-old has been<br />
involved with fashion work<br />
for the past two years,<br />
working for cutting edge<br />
publications such as ID,<br />
TANK, Vogue and Another<br />
Magazine. Alongside her<br />
session work she also runs<br />
a successful nail bar in<br />
Watford. Her Aganovich<br />
team – also comprising<br />
Zarra Skeete and Emily<br />
Bolton – chose to work<br />
with <strong>Essie</strong> products for<br />
the brand’s huge choice<br />
of polish colours and fast<br />
drying time. “The look<br />
was a week old, chipped,<br />
distressed and worndown<br />
nail” Jenny explains.<br />
“With the collection being<br />
influenced by the Notting<br />
Hill riots, this went perfectly<br />
with the grungy, rebellious<br />
feel. To achieve the look we<br />
used <strong>Essie</strong>’s Wild Thing,<br />
which with its beautiful<br />
metallic undertones<br />
complemented the fabrics<br />
of the collection perfectly.<br />
After letting the polish dry<br />
for a while we gently wore<br />
away at the free edge to<br />
give a realistic looking<br />
chipped effect.”<br />
Jenny Longworth and team<br />
Models showing the week old,<br />
chipped look for the show<br />
Polished Magazine.indd 10 23/1/08 16:34:06
Crimped hair and shock pink lips<br />
accessorised the designs<br />
Designer Manish Arora's<br />
<strong>Spring</strong> / Summer 08<br />
collection needed impact<br />
from the nails. The Nail<br />
Specialists let their artistic<br />
juices flow with <strong>Essie</strong> and<br />
rose to the challenge.<br />
Sam Watkinson and Sabrina<br />
Malik were invited to create Indian<br />
Designer, Manish Arora's nail<br />
looks as headlining techs. Manish<br />
Arora is renowned throughout<br />
the fashion industry for his bold<br />
colour palettes and intricate<br />
embroidery. For Paris Fashion Week<br />
last September the designer's<br />
collection sought inspiration from<br />
vibrant Hindu festivals. Arora's<br />
garments were technicolour with<br />
embroidery, beadwork, sequins and<br />
Swarowski crystals of Hindu Gods,<br />
Indian royalty, butterflies, Parisian<br />
architecture and images from<br />
comic books à la Roy Lichtenstein.<br />
Perfect Nails, sponsored The Nail<br />
Specialists. "<strong>Essie</strong> is doing some<br />
amazing stuff right now," says<br />
Sabrina, Samantha adds, "After<br />
trying and testing a few colours<br />
recently we found <strong>Essie</strong> polish had<br />
amazing consistency and staying<br />
power. Plus the size and splay of<br />
the brush gives great precision and<br />
control and the polish dries evenly<br />
leaving a beautiful glossy finish."<br />
a day to rememBer!<br />
Perfect Nails were proud to support<br />
the Rays of Sunshine event<br />
<strong>Essie</strong> products were used to<br />
treat the children to manicures<br />
essie hits Paris<br />
Over 500 terminally and<br />
seriously ill children<br />
attended a party on Friday<br />
30th November at the<br />
Roundhouse in Camden.<br />
With live stage shows<br />
from Disney’s High School<br />
Musical, magicians, walkabout-characters,<br />
face<br />
painting, hair, make up and<br />
nails, arts and crafts, a<br />
disco, amazing lucky dips<br />
and fantastic goody bags.<br />
It was a much needed<br />
day of fun for these brave<br />
kids, who have to spend<br />
so much time in hospital,<br />
undergoing treatment.<br />
www.raysofsunshine.org.uk<br />
Sam Watkinson, Manish Arora and Sabrina Malik<br />
Model with red fingers to<br />
highlight the white nail varnish<br />
Disney stars made the<br />
childern feel special<br />
Polished Magazine.indd 11 23/1/08 16:34:11<br />
11
12<br />
ProfiLe<br />
show<br />
off!<br />
we're featuring two new<br />
salons each issue. check<br />
out Green street house in<br />
Bath and Prim in London's<br />
Primrose hill.<br />
Green Street House, Bath<br />
“ our clients love essie! they<br />
leave with healthy gorgeous<br />
nails and always comment on<br />
the long lasting wear they get<br />
from the varnishes. the endless<br />
range of colours encourages<br />
them to always try for a 'new<br />
look', or just a seasonal change.<br />
Green street house have always<br />
focused on healthy natural nails<br />
and the essie manicure and<br />
pedicure range makes even<br />
the basic nail treatments<br />
seem luxurious.”<br />
Betsi, Managing Director<br />
Polished Magazine.indd 12 23/1/08 16:34:13
Prim, Primrose Hill, London<br />
“ Perfect nails have been a fantastic support to Prim<br />
since we opened in May of last year. the direct<br />
communication and customer service is second<br />
to none. this, combined with the great products<br />
and varnishes by essie will keep Prim a dedicated<br />
customer. Perfect nails are always at the forefront<br />
of product innovation and customers are kept well<br />
informed of any new advances within the industry.”<br />
Jo, Managing Director<br />
We'll feature a few of our new salons using our gorgeous<br />
products in each issue. If you'd like to let 'show off'<br />
your salon we'd love to hear from you...<br />
Polished Magazine.indd 13 23/1/08 16:34:14<br />
13
Polished Magazine.indd 14 23/1/08 16:34:16
Welcome to our new customers<br />
• A Time For You<br />
• Aesthetica Beauty Studio<br />
• Agnieszka Wirowska<br />
• Alex Echeverri<br />
• Alison Dronsfield<br />
• AlphaDerma<br />
• Amery Dental Practise<br />
• Angel Hair &<br />
Beauty Studio<br />
• Angela Garner<br />
• Angela Steele<br />
• Annas Beauty Centre<br />
• Aroma Beauty Rooms<br />
• Barnsley House Spa<br />
• Beautica<br />
• Beautikke<br />
• Beautique<br />
• Beauty @ Hairlogics<br />
• Beauty By Tracey<br />
• Beauty Calling<br />
• Beauty FX<br />
• Belong Macclesfield<br />
• Benefit Cosmetics<br />
• Bliss<br />
• Bliss Nail & Beauty<br />
• Blossom Beauty Room<br />
• Body & Soul<br />
• Body Bliss<br />
• Capellis of Clifton<br />
• Carina<br />
• Caroline Beck<br />
• Cinnabar<br />
• Claire McIntyre<br />
• Claire Montague<br />
• Clare Hallett<br />
• Clare's Nails<br />
• Collett's Hair & Beauty<br />
• Corrinne Dixon<br />
• Cowshed<br />
• Daljit Dhoofer<br />
• Danielle Law<br />
• Darcey Nail Salon<br />
• Diva<br />
• ELB Treatment<br />
Specialists<br />
• Elemis Day Spa<br />
• Elixir Holistic & Beauty<br />
• Emma Brown Health &<br />
Beauty<br />
• Emma Jobson<br />
• Emma Keenleyfide<br />
• Emma Simmonds<br />
• Escape Nails & Beauty<br />
• Essentia Beauty<br />
• Essential Beauty<br />
• Exitor Medical Ltd<br />
• Fab Fitness<br />
• Fairways of Harrold<br />
• Faza Merajdin<br />
• Fit Rooms Beauty Co.<br />
• Frances Hall<br />
• Frim Health & Beauty<br />
• Fusions Beauty Therapy<br />
• Glynis Ficker<br />
• Grande Albergo<br />
• Excelsior Vittoria<br />
• Harrods Knightsbridge<br />
• Harmony Health and<br />
Beauty<br />
• HB Health of<br />
Knightsbridge<br />
• Heavenly Bodies<br />
Q&A<br />
WiTh The<br />
PerfeCT<br />
NAiLS<br />
exPerT<br />
Dr 'D'...<br />
Please get in touch and<br />
ask us anything we'd<br />
love to hear from you<br />
• Hena Salons Finchley Ltd<br />
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Health Club<br />
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• Ruth Goodman<br />
What is the best technique for<br />
Q keeping nail polish on for as long as<br />
possible?<br />
Ensure the nail is scrupulously clean, a<br />
A product such as Seche Prep will remove<br />
any traces of oil from the nail. Apply a<br />
basecoat such as Firstbase basecoat which<br />
is a “sticky” basecoat designed to anchor<br />
the enamel to the nail. When painting the<br />
enamel use a minimum of 6 strokes so any<br />
air is pushed out which helps to eliminate<br />
chipping/peeling. Finish with a quality top<br />
coat such as <strong>Essie</strong> Good to Go. Always seal<br />
the free edge of the nails which also helps to<br />
reduce chipping/peeling.<br />
I have been using a treatment<br />
Q basecoat to prevent peeling on a<br />
couple of clients but they are still<br />
peeling at the free edge.<br />
This could be due to filing. A nail file<br />
A should be used to shape only. Use<br />
nail clippers such as Fraliz Professional<br />
Nail Clippers to clip the excess length and<br />
then gently file in one direction to shape<br />
the nail. Do not use a see saw motion as<br />
this will cause trauma to the free edge and<br />
could result in peeling nails. When you<br />
have finished shaping, gently angle the file<br />
vertically against the free edge and ‘bevel’<br />
downwards to seal.<br />
q&a<br />
• Sally Orchard<br />
• The Nail Pod<br />
• Sal-on Nails & Beauty • The Pamper Lounge<br />
• Sarah Butt<br />
• The Salon<br />
• Sarah Gordon Saint • The Sanctum<br />
• Seaspray Tanning Salon • The Spa @<br />
• Senses Beauty<br />
Norton House Hotel<br />
• Serena Hawkins @ • The Studio<br />
Odessey Beauty Salon • The Studio Day Spa<br />
• Serenity<br />
• The Tanning Shop<br />
• Serenity Beauty Rooms • The Upstairs Beauty<br />
• Shenaz Hair Health Room<br />
& Beauty<br />
• The Waxing Station<br />
• Skin & Tonic<br />
• The White Studio<br />
• Skin Survival<br />
• Tidy Talons<br />
• Smoothies Beauty • Tiresa Shekarchi<br />
Clinic Ltd<br />
• Tonic<br />
• Source<br />
• Top 2 Toe<br />
• Ssegi's Beauty<br />
• Total Beauty @ Jego<br />
• Star Manicure & Beauty • Touch Of Class<br />
• Stephs Ltd<br />
• Training Stock –<br />
• Sue's Hair Design Head Office<br />
• Susy Brodie<br />
• Trinity Hair & Beauty<br />
• Suzanne Jacobs • Unique Beauty Store<br />
• SW1 Hair & Beauty • Urban Beauty<br />
• Ten Pilates<br />
• Urban Spa<br />
• The Beauty Box • Vanda Tanner<br />
• The Beauty Rooms • Vanilla Hair & Beauty<br />
• The Beauty Spot • Vicky Furlouger<br />
• The Beauty Studios • Vicky Wight<br />
• The Comfort Zone • Victoria Bailey<br />
• The Face & Body Clinic • Wellness Zone –<br />
• The Face & Figure Place Hotel de Russie<br />
• The Harbour Club • Woodlands Well Being<br />
• The Haven Of Beauty & Beauty Clinic<br />
• The Make-Up Shop • Zest Salon<br />
• The Marchioness<br />
Some of my popular polishes that<br />
Q I use in the salon keep thickening –<br />
please help!<br />
<strong>Essie</strong> polishes are made to a thinner<br />
A consistency which helps to prevent<br />
thickening. However to eliminate thickening<br />
completely, store your bottles in a cool<br />
place, not under bright lights and away from<br />
heat. Ensure you thoroughly clean your<br />
bottlenecks after each use so there is no<br />
product around the neck as the bottle needs<br />
to be airtight. Keep your polish bottles<br />
topped up to the neck where possible so<br />
there is little room for air to circulate in the<br />
bottle. A product such as Seche Restore will<br />
also cure your problem with just a couple of<br />
drops in the thickened product.<br />
How can I encourage the therapists<br />
Q that work in my salon to retail?<br />
This is a question that I get asked<br />
A so frequently. Try putting them on<br />
some sort of incentive scheme such as a<br />
commission or a prize for the months top<br />
retailer. If you really want them to step up<br />
a gear then book them in for a retail training<br />
session at Perfect Nails HQ.<br />
For further information about Perfect Nails<br />
call us on 0844 800 9396 or +44(0)208 238 6300<br />
Email: info@perfectnails.uk.com<br />
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